Reborn since 1993

Chapter 781 Strategic Retreat
It is human nature to watch the fun, and this is true in any industry. The move of Shenzhou Computer and Lianxiang Computer to compete for orders has also been watched by domestic technology companies.

You know, before the Shenzhou computer went on sale, domestic competitors made all kinds of small moves, and there were also a lot of media that were not optimistic about the Shenzhou computer.

After all, every profession has its own expertise, and the Shenzhou computer uses domestic chips, so no one knows how the machine performs.

But since the launch of the Shenzhou computer, especially with the continuous surge in sales, such doubts have disappeared.

If we only compare the performance of the machines, the Shenzhou computer can be said to be the one with the best performance among the Chinese computers in mainland China.

It also has the exclusive game "Jian Xia Qi Yuan" and various gifts given away when buying a new computer. It dominates the Internet cafe computer market. This set of silky little combos has made its competitors in the domestic computer industry aware of Dongling Hi-Tech's means.

And now, almost a month after the Shenzhou computer went on sale and gained a firm foothold in the domestic computer industry, it has clearly launched a counterattack!

The new after-sales standards developed by Shenzhou Computer and the package of solutions that allow purchasers to enter the Internet era are indeed very attractive. This makes Shenzhou Computer more competitive, even compared with foreign brand computers.

But in the eyes of the media, the counterattack of Shenzhou computers left Lianxiang, which was considered the leader of domestic computers, completely powerless to fight back and lost orders for 10,000 to 20,000 computers in succession!
You have to know that last year, Lianxiang only sold a total of 28 machines. Now it has lost orders equivalent to 7% of last year, and they are all orders from high-quality large customers such as municipal governments, state-owned enterprises, and schools. Any other company would feel the pain for a while.

LianXiang's performance surprised many domestic media. In their expectations, the competition between Shenzhou and LianXiang would at least be like a collision between Mars and the Earth, with tit-for-tat.

But who could have imagined that Lian Xiang almost didn't resist at all, and his move of giving the order to Shenzhou if Shenzhou wanted it was almost a retreat. His move of "strategically shifting the direction of attack" left many media outlets confused, wondering what Lian Xiang was trying to do.

The car drove all the way to the Dongxin Semiconductor Industrial Park. Inside the car, Li Dongling also looked through the media he had on hand, including Computer News, Science and Technology Daily, Yanjing Business Daily, and Post and Telecommunications News.

After reading these newspapers, to be honest, Li Dongling was a little unsure of what Boss Liu was thinking. It was indeed as the media said, Boss Liu and Lian Xiang almost retreated all the way.

Zhang Ao also called Li Dongling and told him that in the recent one or two procurement bidding meetings, after Lian Xiang encountered Shenzhou, the people representing Lian Xiang made a symbolic quotation for one or two rounds and then withdrew directly, handing the order over to Shenzhou.

Looking at these newspapers and remembering Zhang Ao's report, Li Dongling said to Shen Xingyao, who was sitting in the front passenger seat, "Show me the statistics of new orders for Shenzhou computers that the marketing department has recently received!"

Li Dongling now has two assistants, Shen Xingyao and Du Qishan. It is hard to say who he values ​​more, but when traveling on business after leaving Pingyang, Li Dongling prefers to take Shen Xingyao with him. After all, it is more convenient to use him.

But Du Qishan's abilities are also strong. She does things flawlessly. There have been basically no mistakes in the tasks assigned to Du Qishan, and she is also more adept at dealing with all parties.

Therefore, most of the time, Du Qishan was kept by Li Dongling at the Dongling Hi-Tech headquarters to handle some matters.

After following Li Dongling for some time, Shen Xingyao has already understood Li Dongling's style of doing things. There are not so many messy things when doing things with Li Dongling.

In other words, with Li Dongling's current position, many messy things no longer need to be dealt with by Li Dongling himself. Someone else will "do it for him", which also saves Shen Xingyao and others a lot of trouble.

As long as he handles the matters assigned by Li Dongling well, Shen Xingyao, as the assistant to the chairman of Dongling Hi-Tech, lives a quite comfortable life.

Again, in front of Li Dongling, you can call Shen Xingyao "Assistant Shen". Even if you call him "Little Shen", Shen Xingyao will greet you with a smile and will not pick on the person who says so.

But if anyone is so short-sighted as to dare to call Shen Xingyao like that outside of Li Dongling's office, he will have to consider the consequences.

Within Dongling Hi-Tech, even department managers and supervisors have to respect Shen Xingyao. After all, they meet Li Dongling and report to Li Dongling. Except for meetings, they have to make appointments with Li Dongling through Shen Xingyao and Du Qishan at other times.

Not only the senior executives of Dongling Hi-Tech, but also the business cards of Chen Linfeng, the chief secretary of Pingyang Municipal Government, the Pingyang Municipal Government Office, the Hanxi Provincial Government Office, and even the chief secretaries and office directors of many departments such as the Yanjing Economic and Trade Commission, appeared in Shen Xingyao's pocket.

Although all of this is due to Dongling Hi-Tech and Li Dongling, it also represents, to a certain extent, that Shen Xingyao has obtained resources and connections that are unimaginable to ordinary people, and these resources and connections can be monetized to a certain extent!
Li Dongling looked through the order report sent by the marketing department. After looking at it carefully for a moment, he tapped the report heavily with his finger.

From this list, Li Dongling saw that except for the Yanjing area, where Lianxiang’s headquarters was located and Lianxiang was competing fiercely with Shenzhou, Lianxiang was obviously not very concerned about the purchase orders in other places such as Shanghai, Yangcheng, and Pengcheng.

Seeing this, Li Dongling had a vague guess in his mind, and said to Shen Xingyao, "Contact the marketing department and ask them to find out which cities are Lianxiang Computer focusing on promoting now?"

Without any hesitation, Shen Xingyao immediately contacted the marketing department. After a moment, Shen Xingyao got a reply and put down the phone, "At present, Lianxiang is vigorously promoting it in Jinyang, Changshan, Pingzhou and other places!"

Hearing this, Li Dongling understood what Boss Liu was planning. He gave up big cities like Yanjing and Shanghai to Shenzhou and let Lianxiang seize second-tier cities like Jinyang and Changshan.

Who knows, Boss Liu may have more tricks up his sleeve in the future!

This style of fighting has some elements of the strategy of surrounding the city from the countryside. Lian Xiang cannot beat Shenzhou now, but it is still Shenzhou. When it comes to dealing with computers of other brands, Lian Xiang still has the upper hand.

But it is true that if Lianxiang retreats and does not fight to the death with Shenzhou, Dongling Hi-Tech will have no way to deal with Lianxiang because of insufficient production capacity. In addition, the production capacity of Dongxin Semiconductor's Tianji chips and Oriental Optoelectronics' screens is also insufficient. Now Shenzhou's production capacity cannot keep up with orders.

If Lian wants to expand into small and medium-sized cities, Shenzhou really can't catch up. Its production capacity, distribution speed, and after-sales service can't keep up. Once it starts to run around and loses its composure, all previous arrangements will be in vain.

"You left, but you still want to come back?!"

Li Dongling threw aside the documents and newspapers in his hands, opened the car window, and let out a long breath.

Boss Liu's plan was good. He wanted to avoid the limelight and come back later to compete with Shenzhou Computer for the market, but would Shenzhou give him this opportunity? !
Why is Shenzhou Computer spending so much money to set up so many after-sales stores and centers and recruit after-sales personnel?
After spending so much money, how could we allow ourselves to vomit out the meat we have eaten?

Furthermore, if Lianxiang really wants to play the game of "surrounding the city with the countryside", it will not be without cost. And will Shenzhou Computer really give it such a long development opportunity as it wishes? !

Now in the domestic computer market, the biggest spending power still comes from big cities like Yanjing. Lianxiang’s withdrawal is equivalent to giving up a high-end computer brand!
Because if you want to sell computers in small and medium-sized cities, or even in counties and rural areas, you have to significantly reduce the price of computers, otherwise no one will buy them.

Shenzhou's first generation of computers are positioned as mid-to-high-end computers, and will also be the most profitable mid-to-high-end computers in the future. It is impossible for the Shenzhou brand to take the path of increasing sales.

As for the mass computer brand market, Shenzhou’s current production capacity cannot keep up, and it is impossible to use the Shenzhou computer brand. However, Dongling Hi-Tech has more than just Shenzhou brands, including Coolpad, Simon, Feiyan and many other brands.

As long as the price of Tianji chips goes down, they can use a different brand name to compete with Lianxiang for the market. No matter how low the price of Lianxiang machines is, can it be lower than that of Dongling Hi-Tech, whose core component industry chain is all made in China?

……

The convoy arrived at the Dongxin Semiconductor Industrial Park. Shen Xingyao certainly knew about the Dongxin Semiconductor Industrial Park, but this was his first time to come here in person.

From a distance, Shen Xingyao saw that the scale of the buildings here was astonishing, but when he really got there, he realized how large the land of the Dongxin Semiconductor Circle was. He was willing to believe that this was a small town.

This small town-sized industrial park is also one of Dongling Hi-Tech’s industries!

From what Shen Xingyao had read in the internal documents of Dongling Hi-Tech, he knew that Dongling Hi-Tech had several companies of the same level as Dongxin Semiconductor, and among them, Dongxin Semiconductor was not even the most profitable one...

"Mr. Li!"

When the car arrived at the gate of Dongxin Semiconductor Industrial Park, Dongxin Semiconductor General Manager Wu Xinyi and a group of senior executives were already waiting there.

"Get in the car first!"

After exchanging pleasantries for a while, Li Dongling, Wu Xinyi and other senior executives got on the golf carts used for internal transportation within Doxin Semiconductor. Foreign cars are now prohibited from driving directly into the Doxin Semiconductor Industrial Park.

This regulation was suggested to Dongxin Semiconductor by a department in Yanjing through the Hanxi Provincial Government and the provincial capital department after Dongxin Semiconductor developed the Tianji chip.

Along with this suggestion, a special security team was also sent to help Doxin Semiconductor with internal security, protecting its chip laboratory, as well as the safety of Doxin Semiconductor's chief engineers such as Ni Guangnan and Huang Lingyi.

As a major shareholder of Doxin Semiconductor, Li Dongling's car can of course drive into the Doxin Semiconductor Industrial Park, but Li Dongling did not break the rules. Some rules, once broken, can never be established again and can easily be exploited by people with ulterior motives.

(End of this chapter)