You've passed the college entrance examination, but can't you make it in the entertainment

"Leyan!"

Li Yiran pushed open the bathroom door suddenly, shook Le Yan's shoulders and asked:
"Today is the day when your new album is released. Why did you post a happy birthday to me on Weibo first?"

Tonight, the third episode of "Singer" will be broadcast, but six episodes have been recorded offline.

Inspired by the successive cruel competition systems, Li Yiran became more and more courageous. Not only did his performance state enter a new stage, but his confidence also showed up.

During the preparation period, she never left Xiangcheng and worked every minute. Now she is confident that she will not begrudge the little journey time.

Today is Li Yiran's first birthday since the two of them got together. According to Le Yan's "loving wife" character, no matter how busy he is, he will definitely fly to Xiangcheng to celebrate Li Yiran's birthday.

But today is the day when Leyan's new album is released, and there are many things to be busy with, so Li Yiran took the initiative to fly back to Kyoto this morning.

Although the two things happen in one day, you have to distinguish which is more important.

Most artists will not post multiple updates on the day when a major event is officially announced. They will only post the main one to avoid diversion.

Will Leyan's current approach shift fans' attention to the relationship between the two of them? Will they release the new album?

Seeing that Li Yiran was about to get angry, Leyan no longer smiled playfully:

Li Yiran pinched his face:

Le Yan took a deep breath and lay down with Li Yiran in his arms:
"Don't worry, you'll see it soon. I'm so sleepy, I'll catch up on my sleep."

"You dare?!" Li Yiran was about to capture the arrogant thief with his backhand.

"Half true and half false."

Li Yiran looked at Le Yan for a few seconds and asked dubiously:
"Really?"

And throughout this whole process, Leyan will be with you every day.

Taking a shower can do such a big thing.

The release of a new album is a major event no less important than a film festival, and it costs a superstar's money. This is the best opportunity to learn, so Leyan participated in the discussion of the new album's promotion strategy throughout the process.

Li Yiran asked aggressively:
"What kind of publicity strategy? Expand."

"Don't think about me."

Li Yiran picked up the bath towel and threw it hard into Le Yan's face:

As soon as Li Yiran entered the house in the morning, the two of them got together and started doing business.

"Leyan!!" Li Yiran was really angry.

Le Yan lowered his head and looked at the bath towel that fell to the ground, and asked Li Yiran:
"In that case, how about continuing?"

But you can't let love affect your career.
The new album that has been planned for so many months depends on the volume of the album today. How can you divert the traffic yourself?

But Leyan is very likely to become his own boss.
Let's not talk about whether Ji Xueli can still control him in the future. If he spends his own money on publicity, he must find out how the money was spent and where it went, right?

You dare to joke with me?

Le Yan, who had sworn to never stay up late in his life, had stayed up several late nights recently.

"Still in the mood to joke? Do you know how big an impact this has?"

"I won't mention it at the award ceremony, but you're angry when I send birthday wishes. What's wrong? You want to break up the CP with me?"

And he wasn't forced to do it, he took it upon himself to endure it.

"The publicity strategy is true, but it is also selfish. I just want to wish you a happy birthday."

He has gone to bed at 4 o'clock in the morning for several days in a row.
Seeing Leyan's appearance, Li Yiran changed his face in a second, hugged him, and said distressedly:

Because Leyan knew nothing about Xuanfa, everyone often gave him knowledge about the science industry during meetings. And because Leyan had a very quick mind and could always come up with some weird and clever ideas, every meeting lasted for a long time.

Li Yiran didn't expect that she, who was already very in love, would meet Leyan, who was also in love.

Le Yan ouched a few times, covered his head in a pretentious manner and said:
"It hurts, it hurts! I haven't been able to sleep recently, I feel dizzy, I feel dizzy."

I can't say 'Happy Birthday' like this!

Leyan hugged her back harder and asked with a smile:
"Can you agree that I consider others?"

But the thief spoke up first:

But because there was really serious business to be done soon, Li Yiran hastily pushed Le Yan down.

He was not involved in any publicity strategy before and after the film festival, it was Ji Xueli who was in charge.

Le Yan chuckled twice:

Not only are there constant 'surprises', but now there is no truth.

After she left Kyoto to record "Singer", Leyan seemed to be completely out of control.

After the meeting, everyone still has to arrange the implementation details based on the day's decisions. It often takes two or three in the morning to complete the whole process.

“This Weibo is also a publicity strategy!”

They haven't seen each other for half a month.

"Come out and explain."

Le Yan was fully dressed, sat next to Li Yiran who looked cold, and said jokingly:

I will die of guilt! !

He didn't go to bed until after 4 o'clock this morning. He exercised for a while in the morning, and now he was so sleepy that he felt nauseous.

Li Yiran broke away from his arm:

"Why are you holding me while you catch up on your sleep? I didn't stay up late."

Leyan sat up, hugged her again, and said as she fell:

"I don't have the habit of napping, so I need some exercise to help me sleep."

Li Yiran was not interested at all.

The second time he acted hastily and pushed Le Yan down.

This time Leyan was not lying, the sleep aid was very successful, and I fell asleep as soon as I touched the pillow.

The publicity strategy was all drawn up, and he didn’t need to keep an eye on its execution, so the new album was released while Leyan was in a deep sleep.
At 2 p.m. sharp, all materials and purchasing links will be released online.

Li Yiran, who was worried, immediately clicked on the link and placed an order for 100 albums. Then he dived into the Internet to see what public opinion said about the album.

She is very assured of the quality of this album, but her main concern is whether the sound volume can be high enough to be praised and sold.

Especially driven by Leyan's birthday Weibo, their CP entries once again appeared on the headlines of various online platforms after more than a month.

Countless experiences have proven that every time this entry appears, it will take up more than half of the day.

What's more, the gossipy wind of domestic entertainment is still blowing. Li Yiran can't imagine when the popularity of this topic will decrease.

This was the first time she hoped that the cp between him and Leyan would be less popular.
3 pm.

The two people's CP entries are still strong, but people are starting to discuss the content of the new album on Leyan's Chaohua and Weibo.

The comments were all positive and complimentary, and Li Yiran felt temporarily relieved.

It's 4 o'clock sharp, 2 hours have passed since the new album was released.

The topic of cp remains hot, and more and more people are joining in the discussion.

Rumors and half-truths are flying everywhere.

For example, some paparazzi broke the news that Le Yan and Li Yiran had broken up long ago, and this birthday Weibo post was just a way for Le Yan to get back together.

Some media analysts claimed that the two people had never been together at all.

The topic of the new album has gradually become more popular, with many fans posting screenshots of their purchases and writing long comments, but it is still not as lively as the discussions about love.

5 o'clock exactly.

Discussions were in full swing at Amour Melon, and a popular gossip magazine published information saying that someone suspected to be Le Yan was photographed at the Xiangcheng Airport today.

Li Yiran laughed angrily. The person in the photo was not Leyan at all.

Is it possible to call him Leyan now that he is curly?
But people on the Internet just believe it!

"Li Yiran is also in Xiangcheng! He flew to celebrate Li Yiran's birthday!"

"Li Yiran is in Xiangcheng?"

"'Singer' was recorded in Xiangcheng. Li Yiran stayed at my sister's hotel. She booked the hotel for 2 months in a row and will not leave during this period."

But the good news is that we got the sales information of Leyan’s new album, and 20 copies were sold in three hours.

Li Yiran's hanging heart finally let go.

Although according to the data feedback, all the people who bought the product were fans of Leyan and it has not spread to the outside world, the numbers are in line with expectations.

Album sales are the primary indicator, followed by song popularity. I believe that with the spread of Leyan’s crazy fans, the popularity of the album will increase sooner or later.

Li Yiran lovingly touched the sleeping curly hair next to him.

Don't worry, I'm still here.

6 o'clock exactly.

Li Yiran, who was relieved, no longer paid much attention to the discussion about the new album.

Having made many albums, she knew that this album was already stable.

And no matter how lively it is here, it can't be as lively as the CP side.

So she spent all her time reading increasingly outrageous rumors.

Sometimes it’s interesting to read your own rumors.

How are these people so talented?
Surprisingly, many editors are very clear-cut, including those who write CP articles and reveal love details internally.

The people involved shouted at each other.

However, there was an internal revelation that attracted Li Yiran's great attention.

A staff member who claimed to be a former Xiangcheng Satellite TV came out and broke the news:

"They are really together. The "Singer" that Li Yiran participated in was planned by Leyan and was tailor-made for Li Yiran. The entire program team knows about it."

As soon as this piece of news appeared, it immediately attracted the attention of countless netizens.

"'Singer' was planned by Leyan??"

"It's impossible. How could he have such ability? The person who can plan this show must be a variety show veteran!"

"I think the credibility is very high. Have any of you watched this variety show? Don't you think Li Yiran seems to have taken a 'script'? She is getting stronger and stronger."

"I think! Li Yiran has a bit of a devilish attitude!"

The big devil looked up at the sky outside, and patted the little devil on the face:

"Get up, don't sleep."

Le Yan touched the phone with his eyes closed and asked Li Yiran vaguely:
"What time is it? Has it started?"

The birthday boy, who was in a very happy mood, kissed him hard on the face:
"It's 6 o'clock in the evening, and I started selling it early. I sold 3 copies in 20 hours."

Le Yan said "Oh" and raised his head with difficulty:

"Hurry up and help me up to start fighting."

Today is Li Yiran's birthday.

After calling Le Yan up, the two of them went to eat happily, so she no longer paid attention to the amount and degree of discussion, and there was nothing to focus on.

But she is not the only one who is paying attention to public opinion today.

7pm.

Superstar office building.

Although today is Saturday, the large conference room is full of people.

Liu Zhuangzhuang has always had a working habit of organizing his team to watch the show on the day it starts airing. This rule has remained the same since "Singer" started airing, but today is a little special.
Because those present to watch the show were Tian Ni, the content manager, and Ye Xinchun, the boss who has been very strict with his work recently.

"Singer" carries too much weight within the company.

Ye Xinchun didn't want the 1.5% in the second issue to be just an accident, so he came over personally to tighten the strings for the program team.

There are still fifteen minutes left before the broadcast starts. Liu Zhuangzhuang uses this time to report some data performance before the broadcast to the leaders, so that everyone can have a clear understanding:

"As of half an hour ago, the topic discussion on the day the program was broadcast increased by 437% compared to last week; the search volume on the entire network increased by 611% compared to the previous week; the number of fans on the official WeChat account increased——"

The boss didn't say anything after talking about a bunch of data before, but now, Ye Xinchun asked:
"The month-on-month growth data is so high? How long do you expect this growth trend to last?"

This number is somewhat exaggerated.
Compared with the first period, there were not so many rings in the second period.

The ratings for the second episode were 1.5%. If this trend continues, how high will the ratings be?
Liu Zhuangzhuang touched his bald head and said with some embarrassment:
"This trend only lasts for this period. We judge that the data performance of the fourth period will return to the level of the second period."

"Only this issue?" Ye Xinchun asked unhappily, "Why did the fourth issue fall to the same level as the second issue? Is there any data that goes back further and further?"

You said that the fourth period is the same as the third period and I accept it. Why is it back to the second period?

Liu Zhuangzhuang secretly glanced at Tian Ni, and after seeing her nodding slightly, he explained to Ye Xinchun:
"Today there are other projects that are cooperating with us, so the excitement has increased."

"Which project? From the stage?" Ye Xinchun looked at the projector and asked.

As of today, Superstar only has one content project, "Singer", online.

There was no internal project that could be matched with "Singer", so she concluded that the program that could be matched must be a program from Xiangcheng Satellite TV.

Liu Zhuangzhuang shook his head:
"It's also from our company. Leyan's new album is released today."

Ye Xinchun was surprised when he heard Le Yan's name.

She came to the company to work overtime on her day off to monitor the program just to change her mind.
Ever since her conversation with Leyan, no matter where she was or what she was doing, Leyan was always on her mind.

How can I still hear these two words in my brain?

Can't hide anymore?

And why didn’t Ji Xueli report the cooperation with "Singer" to her?

"How can the release of his new album coincide with the release of "Singer"?"

When he mentioned Le Yan, Ye Xinchun's tone became cold and his face became slightly gloomy.

Seeing these subconscious reactions in the eyes of Liu Zhuangzhuang and Tian Ni, the misunderstanding turned into the boss's blame for not reporting them in advance.

Tian Ni stood up and explained for Liu Zhuangzhuang:

"Ji Xueli notified us at short notice this morning. The main action is with the artist management department. The program only needs some long-tail cooperation. After Zhuangzhuang mentioned it to me, I directly agreed."

Seeing that these two subordinates had completely misunderstood, Ye Xinchun's attitude became even colder:

"Telling the details, I didn't ask about the reason or origin."

I'm asking how you cooperate!
Tell me why we cooperated?
I'm so tired talking to you.

It was better to chat with Le Yan about how easy it was to work, and he understood everything after just a few words.

Forget it
Let’s forget about Leyan.

Le Yan understood that it was too much.

Liu Zhuangzhuang nervously recounted all the information he received:

"Leyan is currently in the limelight, but all the noise comes from within the fan base. The artist management department estimates that he does not attract much attention from passers-by, and it is difficult to generate purchases. This will affect the popularity of the new album. In order to increase the sales and popularity of the new album, Both standards are met, so I want to cooperate with us. ”

"The audience of "Singer" is all people who like music, and covers almost all age groups and regions. It is the public group they want to reach. They will help us guide traffic today and attract more people to pay attention to and watch the program. , and what we need to do is to increase the dissemination of the songs in Leyan’s new album in the long-tail dissemination process.”

"Songs from Leyan's album?" Ye Xinchun's face turned even worse.

Tian Ni helped Liu Zhuangzhuang explain:

"The relationship between Li Yiran and Le Yan was revealed again today. It was Le Yan who dug the hole himself. Taking advantage of this popularity, they buried a lot of points to attract attention to "Singer", and Li Yiran will sing Le Yan's new song tonight in this episode. songs on the album.”

Ye Xinchun sneered:
"Ji Xueli has a very smart mind, so he borrowed everything he could."

The scandal between Le Yan and Li Yiran doesn't need to cost money, it can be solved in one click.

It doesn’t cost much to bury the trend in public opinion. Spending 10,000 yuan to buy trolls can send out countless messages.

This small amount of money was used to defraud "Singer" into a solid publicity and distribution budget.

It also made Liu Zhuangzhuang and Tian Ni feel that they had earned something.

This plan has all been hit on our own people.
No wonder you didn't report it. You didn't spend any money and used internal resources. You have no shame in saying so, right?
I really underestimated Ji Xueli.

Although a bit sinister, he is indeed a talent.

It can be very useful in certain things.

Liu Zhuangzhuang said with a smile:
"This publicity strategy was not Ji Xueli's idea, it was Le Yan's idea."

Ye Xinchun turned his head sharply to look at him.

Liu Zhuangzhuang continued to say proudly:
"All publicity and planning were decided by Leyan himself, and Ji Xueli agreed."

Ye Xinsheng looked at the ceiling helplessly.

How does he still understand publicity strategies?

He is a top-notch artist, he is a planner and writes a phenomenal "Singer", he is surrounded by contacts in the entertainment industry, he is very good at strategy, and he also has a sinister and cunning side.

This happy talk really made her love and hate it at the same time! (End of chapter)