You've passed the college entrance examination, but can't you make it in the entertainment

When Li Yiran signed the contract with "Singer", he decided to sing a Leyan song to promote his new album on the show.

But it was purely a coincidence that the day of the broadcast coincided with the release day of the new album, because no one expected that "Singer" would be released under Ye Xinchun's repeated urging.
In fact, relying on the strong content quality and social attention of "Singer", plus the fact that Li Yiran sang, Leyan's new album has been able to get quite good publicity, but Leyan, who has a huge appetite, is not willing to settle for the 1.5% viewership. Rate.

Wouldn't it be better if it were higher?

When Leyan participated in an internal new album promotion meeting, he saw a lot of data that he had never been exposed to before.

After analyzing the data in detail, we came to a conclusion:
His fan interaction rate is high and his purchasing power is strong. After the album is released, it is not a problem to form a purchase conversion among the fans. However, due to the short debut time and the popularity too quickly, the fan base is very narrow. Although the national awareness has improved a lot, But it’s not so high that passersby are willing to pay for his album.

This is different from the situation when well-known singers such as Li Yiran release albums.

Some people are not fans of Li Yiran, but they will buy Li Yiran's albums because Li Yiran's reputation for quality has already been established.

Without being paid by passers-by, the songs from the new album will only be sung within the fan group, making it difficult to popularize them.

Le Yan understands this phenomenon deeply.

In the previous life, those top celebrities would release albums every one or two years, and fans would post screenshots of their albums that were number one in sales and downloads, but those older brothers had never heard a single song.

"But Li Yiran wasn't nervous. When she came out of the lounge on stage, she told the camera that it was finally her time. Her eyes were full of longing!"

Can the group of passers-by you spend money to reach be more precise than the audience of the phenomenal music variety show "Singer" with both high ratings and online playback?

Li Yiran answered confidently:

All the new and old guests were complaining to the camera, saying that the recording interval of the show was too short and the competition system was too cruel. They could not adapt and were under great pressure. Only when Li Yiran appeared, she smiled and said to the camera:

Thanks to the heated discussion among the audience, the third season of "Singer" was launched on time.

"We were all nervous watching it. You can imagine how nervous the celebrities were when they were competing. You watched xxx and even hiccupped nervously before going on stage in the second episode."

"I really enjoyed the experience of competing in "Singer". She seemed to make me understand myself better."

The off-screen host asked:

"Li Yiran was nervous in the first game, but suddenly got better and better in the second game."

Liu Zhuangzhuang, who was cheated over there, was still counting the money for Leyan, completely unaware that he had been tricked, but the other party in the publicity chain was not so easy to fool.

The first ten minutes of "Singer" feature highlights of each singer's preparation period.

Everyone’s discussion position has shifted from social networks to barrages on online video platforms.

"Realize that I still have a lot of potential that has not been tapped, realize that I am so good at fighting, and realize that I am so eager to win."

"It's difficult, everyone is very strong!"

The Music Entertainment Association spends a large amount of budget to promote the songs in the program. "Singer", with a total investment amount of 10 billion, is the first shot for a superstar to take off. The first batch of promotion budget is in million. Liu Zhuangzhuang promised to replace a little bit of resources In Le Yan's eyes, it's like ' million points'.

The fierce battle between 7 super powerful first-line singers, and the purposeful editing by the production team, made the tense atmosphere of the program's main film even more intense than the singers' recording scene. Many viewers who watched the first two episodes were ptsd.

Then Li Yiran's singing will be more "valuable".

The most important ability of a gold medal agent is to quickly handle emergencies. For example, at the awards ceremony in the Lion City, Ji Xueli will formulate the publicity direction and keywords on the spot.

But at the same time, they also like this kind of 'excitement' and 'tension'.
Quick, quick, quick, start broadcasting for me!
I want to watch these big stars kill each other to the death! !

"Me too, Baozi, this show is poisonous!"

Before the show started, Li Yiran's popularity was getting higher and higher. The experienced Zhang Yan had already tasted the flavor of conspiracy.

Since some fans are already talking about Li Yiran being the 'big devil', let's confirm the identity of this big devil!
Ten minutes before the show starts.

Because this strategy was somewhat suspected of being 'exploited', Le Yan did not dare to tell Li Yiran.

And because Liu Zhuangzhuang was also involved in the conspiracy, he also asked Ji Xueli not to report it to his superiors.

The comments on the official WeChat account of "Singer" and the square were very lively.

Li Yiran went to have a relationship with Leyan, but Zhang Yan, who had monitoring duties tonight, was always paying attention to Li Yiran's public opinion trends.

Leyan made an internal suggestion that it must pay attention to the public popularity of the new album, so when formulating the promotion strategy, the team allocated a lot of budget for this part, accounting for almost half of it. The numbers made Leyan feel distressed.

She immediately adjusted her strategy - let's use the power that Le Yan lent to hit us, Li Yiran.

He doesn't want the same situation to happen
In particular, Leyan is confident that every song in the new album is excellent and deserves to be heard and seen by more people.

"Recognized what?"

So this 'strengthening' publicity strategy took shape.

Although it's not spending his money, isn't there some way to reduce this part of the expenditure and use the money elsewhere?
After thinking hard all night, Leyan decided on "Singer".

"Not only is Li Yiran's condition getting better and better, but his results are also getting better and better. He placed fifth in the first game, second in the second game, and won't be first in this one, right?"

Moreover, Leyan also created a huge pie for Liu Zhuangzhuang and defrauded him of some of the back-link promotion budget of "Singer".

Taking advantage of the popularity of Li Yiran and Le Yan's romance, Zhang Yan also led a wave of public opinion.

Zhang Yan has been in the industry longer than Ji Xueli and has more experience.

In order to cooperate with tonight's "Singer", Li Yiran's team also arranged a publicity plan, but all actions were taken after the show was launched.

The love story between the two people was brought out through the talk, which was half selfish and half propaganda, in order to make Li Yiran more popular, and then used pre-embedded points to guide the public to focus on the phenomenal music variety "Singer" in which Li Yiran participated. "superior.

"I used to only get nervous before the test scores were announced, but now I start getting nervous two hours before "Singer" starts. Am I sick?"

Every audience of "Singer" likes music. Anyone who likes music is a potential buyer of his new album. Therefore, Li Yiran's only opportunity to sing one of his songs on the show must be taken advantage of.

The traffic brought by Leyan's promotional strategy, plus the traffic of "Singer" itself, will form a good 1+1=2 effect.

The voice-over continues to ask:

"Tell us about your expectations for this week. Where do you think you can get this time?"

Li Yiran blurted out without any pause:

"First, of course I have to win the first place in the competition."

Li Yiran's behind-the-scenes content is full of her desire for victory and first place, which made many viewers who watched the show for the first time today question it.

They were all attracted by the popular news about Li Yiran's love affair on the Internet, and wanted to see what kind of variety show fans were eagerly discussing in hot searches.

It’s amazing to come in and see it like this. This show is simply a fight between gods!
Are all the members of these national teams out?

How dare Li Yiran say in front of these people that he wants to take first place? ?

"Courage is commendable, but be realistic."

"I knew that Li Yiran dared to say it, but I didn't expect that she would dare to say it so much. Can you say this? Isn't it a bit blindly confident?"

"You can be domineering on stage, but it's inappropriate to be domineering off stage."

Facing the barrage content posted by these new "Singer" users, some viewers also had "questions".

"You're new here, right? Don't look at the world based on seniority and seniority. Newcomers are more aggressive than old people."

"Li Yiran has made the most obvious and fastest progress among all the players."

"Friend, I can only say that you have no idea about Li Yiran's strength. When the competition starts, you will know whether Li Yiran has the strength to compete for first place."

Before the game officially started, the barrage flooded the screen.

Both on and off the show, they are full of excitement.

Every few seconds, "Li Yiran is a competitive player", "Li Yiran is already a singer", "Li Yiran is not afraid of anyone in terms of hard power" and other barrages will appear. It seems that many people are affirming Li Yiran's strength.

Many users who did not participate in the discussion from beginning to end and only focused on watching the program would also be affected by these high-frequency sentences and keywords, and had some new impressions of Li Yiran.

Is Li Yiran so strong?
Better than those singers of the older generation?
Can she win the singing title in a competition between gods and goddesses?
at the same time.

Ye Xinchun, who was monitoring the broadcast in the conference room, tapped the table with his finger when he saw the barrage content.

She, who was more experienced than Zhang Yan, could tell at a glance that someone was deliberately giving "hints" to the audience.

But if you raise your expectations so high, if the results are not met, aren't you digging your own grave?

"Is Li Yiran number one this time?"

Players who are not number one will never dare to use this trick.

Liu Zhuangzhuang nodded and said:

"Yes, Li Yiran is number one."

Ye Xinchun watched the program on the projector intently, seeming to be talking to the people next to him, or to himself:

"It's still too risky."

Using public opinion as a hint is a good move, but the direction chosen by Li Yiran's team needs to be considered.

Ye Xinchun thinks that instead of hinting at the 'king of singing', it is more appropriate to use the word 'dark horse'. The program has not been recorded yet, so how do you know the final result?

Liu Zhuangzhuang turned around and seemed to reply, as if talking to himself:

"Li Yiran's journey to becoming a singer begins here."

"Huh?" Ye Xinchun turned his head, "What did you say?"

The road to becoming a singer?

Liu Zhuangzhuang was about to explain, but was interrupted by his friend behind him:
"The playback volume suddenly peaked, and a large number of online users clicked in to watch the program."

The TV station's ratings have to be obtained the next day, and real-time viewing popularity can only be judged based on the number of clicks and views on the video platform.

Same as the excellent month-on-month data reported by Liu Zhuangzhuang before the broadcast, the number of clicks and views after the release of the third feature film also doubled compared to the second period.

It is conservatively estimated that the total volume of this period will be 2-3 times higher than that of the second period.

The data has surged so much, how come there is still a peak? And is it a sudden peak?
The attention of Liu Zhuangzhuang and Ye Xinchun was all attracted by this news.

"What's the reason for the peak?" Liu Zhuangzhuang stood up and walked to the colleague to look at her computer.

"Because Li Yiran posted on Weibo to attract traffic to the show." This colleague had already found the source.

Can a Weibo lead to a peak in views?
What Weibo?

Everyone in the audience immediately opened Weibo to search for Li Yiran, and sure enough, a photo posted just 2 minutes ago appeared at the top.

There is no Li Yiran in the picture, only a curly man watching TV.

This curly man was holding something similar to a cake and was putting it into his mouth, and the TV in front of him was playing a scene of Li Yiran in "Singer".

The caption for this picture is:

"Although it's my birthday, he is the one eating the cake. Let's all congratulate Leyan on the release of his new album today, "Cry with Laughter" (spoiler in advance, tonight I will sing "Leyan's new album" on "Singer") songs from the album)"

The hot search for romance was still on Hot 1 at this time. Another person involved suddenly spoke up, which was already very explosive.

The photos she posted of celebrating her birthday offline with her rumored boyfriend were even more bombastic, causing Weibo to explode.

Weibo collapsed, and those netizens who had a lot to say had no place to go but to complain about the "Singer" in the photo. With the influx of new people, the barrage became more intensive.

"Report from Weibo!"

"Sisters, my home is gone, I don't know where to go and scream."

"Scream? I want to watch Li Yiran sing Leyan's song while running naked in excitement!!!"

The huge traffic of "Singer" itself + the traffic brought by Le Yan's ingenuity + the traffic attracted by Li Yiran's Weibo, the three parties gathered together at the third feature film of "Singer"!

With huge attention, Li Yiran appeared on the stage.

The host of the show is still the Prince of Love Songs:
"The person who will appear next is the one that our contestants have discussed the most in private."

The audience made confused sounds.

Most discussed privately?
What to discuss?
"Everyone knows that the competition system and rules for singers are very 'hateful'. Now it is a qualifying competition. Is it possible that there will be a PK competition in the future?"

Cheers arose.

Audiences love to watch exciting events!
"If there really is a PK match, the last person we want to meet is the one below. Even though she is young, she is very energetic."

The barrage at this time has already flooded the screen.

The youngest one is the highly anticipated Li Yiran! ! !
"To be honest, if it's the same situation as in the second game, whoever meets Li Yiran in PK will be unlucky."

"Of course, Li Yiran's condition is so good, he feels beyond his peak."

"Are you exaggerating?"

"Whether it's an exaggeration or not, just watch it! You'll know how ignorant you are when she finishes singing."

Completely different from the barrage of tit-for-tat, the Prince of Love Songs calmly looked at the card on the screen and continued to introduce:

"This singer brings us surprises every time she appears. The first surprise is her voice. How can such a small body have so much power? The second surprise is her stage. She stands on the stage. It’s too dazzling. What kind of surprise will she bring us in the third scene?”

The lights dimmed and the Prince of Love Songs walked off the stage.

Five seconds later, a beautiful silhouette appeared behind the stage.

The fans at the scene screamed loudly. They also recognized who this person was!

Li Yiran walked slowly out of the darkness, and when the lights changed, everyone saw that she was wearing a floor-length black dress with a full sense of design. Her exposed shoulders and slender neck made her look like a cool black swan.

The makeup style has also changed from the previous style, with dark eye shadow and lip color chosen, which adds a different kind of glamor to Li Yiran's overall style.

Netizens watching on the video platform saw information about the song that Li Yiran was going to perform.

Song title: "Beautiful Land"

Lyricist: Le Yan
Composer: Le Yan
Singer: Li Yiran

Li Yiran sang the song she thought best suited her personality in the Leyan album.

"Damn it! It's "Poignantly"! This song is so good!!"

"Why haven't I heard of it?"

"Leyan released the songs from the new album today. Didn't you see Li Yiran's Weibo preview?"

"Le Yan composed lyrics and music. Let me taste it again."

"You will know after listening to it!! I cried to death, these two people are in the same frame in the show!!"

on the screen.

Li Yiran stood in the center of the stage, and the lights dimmed again.

Before everyone could respond to why the lights were dimmed again, the sound of music appeared. Under a powerful eight-beat drum beat, the stage lights suddenly became as bright as fireworks. This caused great confusion to the audience both inside and outside the screen who had just been immersed in the darkness. visual impact.

At the same time, what was impacting them was their hearing.

As the lights changed, Li Yiran also spoke up:

"Once upon a time, I was uneasy about the river. I walked through the forest and strayed into your heart. I didn't plan to set up camp. I left the right and wrong behind and never came back."

The song continues the strong drumbeat of the intro, with a bit of rock and roll charm, making people unable to help but beat along.

Li Yiran's voice is very relaxed, which changes everyone's perception of her singing as "powerful". This relaxed approach makes the song more moving and beautiful.

Many people watching the show made the same sigh.

Li Yiran seems to have changed his singing style?

The live lighting and the psychedelic music style constantly change colors, visually bringing the audience into a bizarre world.

The song also tells a bizarre story:

"I haven't seen it, flat hills, how to touch, flowering swamps."

The artistic conception of the lyrics is not coherent, but Li Yiran's new singing method brings endless reverie to everyone.

"A combination of flat hills and flowering swamps? What kind of place is this?"

"The person who wrote this song is very interesting. The artistic conception of the song is very wonderful and beautiful."

"It's like something out of a fairy tale."

"Is there a little prince living in Leyan's heart?"

But the beautiful bubble of the fairy tale was burst after a "Hey", and the melody suddenly became passionate.

With that "Hey," the song is pushed into high gear.

A dazzling white light burst out behind Li Yiran, and the black swan seemed to soar into the sky.

"When I find you, test your eyes, and embrace each other without distraction, that is the only tenderness I have, and it is also the reason why I love you, in this poignant place."

Li Yiran closed her eyes, put wings on the notes she sang, and flew into the ears and hearts of every listener.

The barrage reached its climax at this time:

"She actually hit the high notes with a falsetto? It sounds really nice."

"I've never heard such a powerful falsetto. Oh my god, this high note is going to bring me to orgasm."

"Li Yiran's voice is so good. God loves her. It is both solid and flexible. She has really changed the way she sings."

"I don't understand you professionals. I only know that Li Yiran sang my song Tian Ling Gai. It's awesome!"

Li Yiran did change his singing method, thanks to Leyan.

The climax of most of Leyan's songs in this album is sung with falsetto and aura, but they are surprisingly good-sounding. Some of the songs are even better than singing with a real voice.

After careful study, Li Yiran found that falsetto and relaxation are better than high notes in terms of picture presentation and narrative.

This made her start to reflect on whether her previous singing method was too oppressive and single-minded.

"Poignantly" is the first time she has performed in public with her adjusted singing method.

Judging from the reaction of the audience, this change was extremely successful.

But Li Yiran's understanding of music is stronger than Leyan.

Her purpose in using falsetto is not just to pursue a sense of imagery and narrative.

The praise for Li Yiran on the barrage never stopped.

With high national recognition, she suddenly changed her singing style, and the stage effect was even better, which made them agree with the reasons why those who boasted that Li Yiran had the appearance of a champion said so.

Li Yiran actually evolved under such a cruel competition system.
She is indeed a competitive player, and she does have the ability to compete for first place.

"I admit that Li Yiran is really strong."

"Li Yiran's state today is too ferocious. It feels like whoever is going to do it is no wonder you call her the Big Devil."

"Stop it, it's going to be 'hey' again soon, everyone, prepare for intracranial orgasm!!"

With the experience of the first verse, the audience was all looking forward to the arrival of the second chorus, but this time after Li Yiran said "Hey", the lights at the back of the stage suddenly changed from white light to a golden light!

Li Yiran also cooperated by opening his hands and making a flying gesture.

The visual impact has frightened these viewers, but what is even more frightening is yet to come.

Powerful real sounds stabbed from all directions.

With relaxed pronunciation and falsetto, although the first half of the song is powerful, the singing is still narrative and story-telling.

But after Li Yiran's real voice appeared, the song completely changed.

It turns out that this is the climax of the song!
The black swan in front of me is really flying
The director cut to the reaction of the audience, and many people covered their heads in disbelief.

Li Yiran's true high-pitched voice has also evolved?

She is really going to turn the place upside down! !
"I'm convinced, I'm really convinced."

"Is this Li Yiran? Has Li Yiran been this strong before? Who can tell me what happened to Li Yiran this month??"

"I would like to call him God!"

"Li Yiran really has the look of a singing king, that's great!"

Large conference room.

Liu Zhuangzhuang turned to Ye Xinchun next to him and said:
"We have recorded 6 episodes offline, and Li Yiran has ranked first for 4 consecutive episodes starting from this episode."

Ye Xinchun was also shocked.

Is Li Yiran actually so strong?
Those who appeared before were also very strong, but compared with Li Yiran, they were inferior.

"Have you always been in such good condition?" Ye Xinchun asked, pointing at the screen.

Liu Zhuangzhuang chuckled:
"Getting better and stronger."

Ye Xinchun squinted at the screen.

Everyone around Leyan is not simple.
Liu Zhuangzhuang continued to talk to himself:

"Leyan is so powerful. The program tailor-made for Li Yiran really made her a diva."

"'Singer' was tailor-made for Li Yiran by Leyan?" Ye Xinchun heard this information for the first time.

No one has ever told her the birth story of "Singer".

Liu Zhuangzhuang said kindly:
"Yes, it was specially planned for Li Yiran, and the subsequent case was also planned for Li Yiran."

Ye Xinchun sighed painfully for the second time that same night.

How can Leyan still make stars?
At this time, Ye Xinchun didn't know that her third sigh tonight was on the way. (End of chapter)