You've passed the college entrance examination, but can't you make it in the entertainment

During the final announcement of the rankings in the third qualifying round of "Singer", other contestants were made to complain by the director's breathless announcement. Only Li Yiran sat on the sofa with a calm expression, not worried about his future at all. .

She knew that anyone could be eliminated, but not her.

There was no surprise in the result. Li Yiran deservedly won the first place in this issue.

Many viewers were still unsatisfied after watching the feature film of "Singer". They played the video of "Poignantly" on a loop and searched for information related to Li Yiran.

They naturally saw Li Yiran's new Weibo and the discussion on the Internet about Leyan's new album.

""Poignantly" was written by Le Yan?"

"Leyan has released a new album?"

"Is every song of such high quality?"

Similar discussions are taking place in many corners of the country.

After tonight, hundreds or even tens of millions of people know that Le Yan, Li Yiran's rumored boyfriend and winner of the Best Newcomer Award at the Lion City Film Festival, has released an album that seems to be of good quality.
10 o'clock that night.

The longer he entered the project, the more speechless he became.

the other side.

"What means will you use to guide these passerby fans to buy?"

And now in this company, only Ye Xinchun can suppress Le Yan.

Le Yan has become more and more important in the team recently, and no one dares to directly refute his words, not even Ji Xueli.

Leyan was stuck for two seconds before turning on the mic:
"We have attracted the attention of passing fans. If we show too much ambition, we will push them away. From the data, sales volume based on fans alone is already very good. The next step should be to focus on how to increase the spread of the song. "Yes, so don't lose your character. There will be more than a month of promotion time, so don't rush to let them pay for it on the first day. This is my personal opinion. Ni Zhen and Director Ji will also take a look."

Ji Xueli, who had been silent for a long time, also spoke up:

"Leyan, I understand your thinking, but album sales are also very important. To a certain extent, this is the most direct answer you can give to the company. The current data is very good, but it can be better. of."

Riding on the giant ship of "Singer", Leyan's new album received massive exposure on non-fan channels. They monitored that after the show was broadcast, the amount of discussions and searches for the new album increased significantly.

She has never been so confident and has never been so eager for the stage. She 'arrogantly' believes that she has the absolute strength to stand at the top of the music industry.

Moreover, Ji Xueli also understood the reason and original intention of Le Yan's thinking.

Ni Zhen spoke first, but he asked about propaganda:

Seeing that the situation was deadlocked, Ji Xueli came out to take charge of the overall situation:

Leyan said 'hmm':
"Passenger fans are so important to the album. It was so hard to attract them. When I saw the words 'buy, buy, buy' all over the screen, I left. If I have the time, why not arrange some professional reviews of the new album in those places tonight? The people attracted are high-quality users who like to listen to music. Only by letting them see the content they want to see can we retain them and generate conversions.”

Ni Zhen was quiet for a few seconds, and then asked Le Yan:

No matter which side you choose, you must bear the corresponding responsibilities. If this is the case, then let the boss take this responsibility together.

Le Yan said that at this time, don’t rush to guide fans to buy the album. It is enough to put the purchase method at the top of Chaohua and Weibo, and doing anything else would be superfluous.

"You think these moves are too 'hard'?"

What Le Yan said about 'removing the 'small' from the back of your song is serious.
Li Yiran has restrained himself a lot from saying things like "wanting to be first" and "eager" to the camera.

What we are facing now is the question of whether to choose the left or the right. In fact, both sides can be used, it just depends on the purpose.

Last month, Le Yan also participated in an internal executive meeting about the Lion City Film Festival. After the meeting, he and Li Yiran complained that the promotion routine was too deep, like a palace battle drama, which gave him a headache.

Isn't the purpose of making such a big noise today just to get these people to buy the album?
"Is there really no need to guide users to buy? I have accumulated such a big voice tonight, wouldn't it be a waste not to take it a step further?" the publicity asked again.

Because the personnel of Superstar are mixed, this is the first time to promote a project with Leyan.

Superstar held a small online meeting internally.

"When you say the answer sheet, do you mean how much money this album can make for the company? In addition to album sales, each song's online playback volume, download volume and platform copyright purchase will also generate income, and these all depend on The popularity of the song; you also know that my fan base is too narrow and they cannot let the song be sung. From a long-term perspective, I think we should not harvest it immediately. We should nurture these high-quality users who came tonight and retain them as much as possible. them."

Has your project always been like this?

Today, Leyan is able to host meetings, say no to experienced propaganda, and express his own opinions.

Only by reaching the highest peak in the music world can she be worthy of the happy words around her that she loves to the core.

Leyan expresses his views clearly and neatly:

After the meeting, Ji Xueli immediately contacted his boss Ye Xinchun and reported the current situation to her.

If Li Yiran is a genius, then what is Leyan?
Genius among geniuses?

What’s even more frightening is that Leyan is not only an all-around genius as an artist, but also an actor and singer, can write, sing and dance well, and he is even more of a genius behind the scenes.

Xiao Mengxin, who was bullied by magazines last year, only took more than half a year to reach the international stage and win awards. Leyan's current endorsement value is almost as high as that of her who has been in the industry for six years.
You must know that Li Yiran has been dubbed a genius since his debut.

"Contact fan sites and use their identities to organize operational activities such as album purchases and sales on various platforms. We will give out prizes and buy large sizes." The promotion mentioned several ways in succession, and it was obvious that they had already thought about it.

Propaganda confused.

It actually only took him half a month to understand and enter an industry.
Leyan's growth in other aspects is even more amazing.

"Let's adjourn the meeting first, let me think about it, and I will post the decision in the group later."

Do you all listen to artists? ?
More than just publicity, everyone attending the online meeting was waiting for Leyan, who has gradually taken charge of internal work recently, to explain the reasons.

Li Yiran, who was lying on Le Yan's lap, saw that he hung up the phone, raised his hand and touched Le Yan's face and said:
"You grow up too fast."

Last year, when Li Yiran announced the release of his new album, although Le Yan was occasionally present, his eyes were full of confusion and ignorance.

The publicity suggested that taking advantage of the popularity, we should quickly arrange a wave of actions to guide the purchase of the new album, but Leyan raised objections.

When I hear compliments from others, I just smile perfunctorily and never take it seriously.

But when Li Yiran praised him, he would really listen to it, because Li Yiran rarely praised others.

Le Yan raised his eyebrows happily:
"Isn't it embarrassing for you?"

Netizens praise you for your good vision and for buying a good stock that blew up your position!

Li Yiran sighed half-seriously:

"You're growing up so fast, I'm under a lot of pressure."

Le's incoherent words refer to television:

"You are already so strong. Are you still under a lot of pressure? Am I the one who is under a lot of pressure?"

Laymen watch the excitement, while insiders watch the door.

Leyan, who has a deep foundation in the field of music, has only one comment on Li Yiran's performance just now - terrible!
Li Yiran was already very strong before, but now she is so strong that it is suffocating.

Not to mention that the contestants on the show were afraid of her. When Le Yan just listened to the song, she felt like she was about to be 'engulfed' by the song.

You sang "Beautifully" to such a high level, how should I sing it when I go to promote it later?

Has the day passed?
No matter how you look at it, I am more stressed, right? ?

Li Yiran suddenly raised his hands and hooked Le Yan's neck:
"Baby, you are too strong in other areas. If I can't hold you down as a singer, you will bully me to death."

Le Yan made a sound, curled his lips and shook his head:
"Even if you become a housewife at home one day, no one in this family would dare to bully you, only you would bully me." Bullying you?
Who dares?
"Really?" Li Yiran suddenly asked with his big eyes flashing.

This expression is completely different from the confident and cold devil on TV.

"Of course -" Before he could finish his words, Leyan was forcefully pulled down to the bed by Li Yiran.

Li Yiran rode on Le Yan's head:

"Then I will listen to you and bully you."

Before 12 o'clock arrives and your birthday is not yet over, let's do something that you have always wanted to do but usually don't dare to do.

Li Yiran finally got interested.

When Li Yiran bullied Le Yan, Ye Xinchun, who was taking a bath in a large villa on the outskirts of Beijing, let out his third sigh tonight.

"These words were all said by Le Yan?"

The answer sheet to the company should not only look at the new album sales, but also look at the future playback volume, download volume and platform copyright income.

Don't just focus on immediate interests, look to the future, etc.

All of the above came from Le Yan’s mouth?

Ji Xueli’s pragmatic retelling:

"Yes, these are what Le Yan said. He also said that if we have the time, it is better to arrange some professional reviews of new album songs in those places. The people attracted tonight are high-quality users who like to listen to music, so that they can see what they want to see. Only by retaining the content can we generate conversions.”

Ye Xinchun said calmly:
"Well, I see."

Ji Xueli quickly asked:
"Then what actions are we planning tonight? Should we guide people to buy them or raise them?"

Today is Saturday, time is around ten o'clock in the evening.

Ji Xueli took the risk of being 'disrespectful' and contacted Ye Xinchun inappropriately because this decision had to be made immediately.

If it's too late, the people you attract will really be wasted.

Ye Xinchun stood up from the bathtub. He wanted to take a good bath, but now he was not in the mood at all.

"He who listens to music."

Ji Xueli confirmed again:
"Those who listen to Leyan will raise these fans?"

Ye Xinchun put on her bathrobe and walked to the sink:

"Yes, raise it."

"Okay, I'll make arrangements right away." Ji Xueli agreed immediately.

Ye Xinchun suddenly spoke again:
"After that, Leyan's work progress will be written in the weekly report, so there is no need to report every day."

Ji Xueli on the other side of the phone immediately became nervous.

Is the boss saying that he shouldn't disturb her during non-working hours?

He asked fearfully:
"Is the granularity of the report the same as before?"

Ye Xinchun said indifferently:
"No need."

Ji Xueli was sweating profusely
It's over, it's over, it's over!

What a big deal!

Did I piss off my boss? !

After hanging up the phone, Ye Xinchun looked up at himself in the mirror.

Although her skin is firm and delicate, without the delicate makeup, it is obvious that time has left a deep imprint on her face.

It is widely rumored that she is in her forties, but Ye Xinchun's actual age is already in her mid-fifties.

She doesn't want to face her age, just like she doesn't want to face her old age.

Although she once again brought the superstar out of the mire after her comeback, she has to admit that she does not have much energy to focus on the superstar's business.

The hard work in the past few months after the New Year had already made her feel tired, and spending a lot of time in the past two days thinking about how to deal with Leyan's problem made her even more tired.

Not just the body, but also the mind.

This will eventually be an era for young people, such as Leyan.

Leyan is a panacea-like existence, and a panacea for success.

Success as an artist, success as a planner, success in playing with public opinion, success in making stars
In fact, for the question Ji Xueli reported tonight, you can choose any one.

It’s nothing more than a question of making money first or making money later.

Most businessmen will definitely choose to make quick money.

Money is only money when it goes into your own pocket. It is possible that money will always go into other people's pockets in the future, which is not safe.

But the attitude expressed by Leyan proves that he is a person with a long-term vision and is willing to sacrifice immediate interests in exchange for better future possibilities.

Through this incident, Ye Xinchun saw many possibilities in Le Yan.

Everything has its ups and downs, it comes over and over again, ebbs and flows.

Superstars can take off again, but they will definitely face troughs again.

According to Ye Xinchun's condition, she doesn't have the energy to lead the superstar to take off for the third time.

But being a superstar is her lifelong endeavor, and even if she retires, she must keep it.

Therefore, after this return, in addition to getting the superstar out of trouble, there is also a very important task, which is to pave the way for the superstar in the next ten years.

She wants to find a successor at the management level, and she also wants to find a right-hand man for this successor.

And now, she thinks Leyan is a good helper.

With good news, superstars will not fail at the business level.

Leyan can lead new people, lead projects, create stars, and do planning.

At the same time, if Leyan has a place in the core leadership, his long-term vision and operational thinking can help the company move in the right direction.

Leyan is very strong, but Superstar is even stronger. It is not appropriate for him to be a shareholder at this time.

But looking to the future
Leyan is a very important key figure for Superstar after Ye Xinchun retires. No matter what level you consider, Superstar needs Leyan to be there.

Just now, Ye Xinchun didn't explain to Ji Xuelia why he asked him to follow Leyan's advice.

If you must ask for a reason.
That's because Ye Xinchun is not an ordinary businessman. Like Le Yan, she is willing to give up immediate interests to gain higher returns in the future.

Ye Xinchun broadcast a phone call:
"Lawyer Chen, please come to the company tomorrow. I have some equity issues that I want to discuss with you."

Ye Xinchun decided that Leyan was the future she wanted to bet on. (End of chapter)