hollywood melon man

Chapter 771 David Ellison Does Not Accept Failure

The summer season is generally dominated by popcorn commercial movies, and those complex and profound movies are basically unlikely to succeed in the summer season.

In addition, famous directors and big-name actors are also a major attraction of the summer season, especially those with strong box office appeal.

After watching "Tron: Legacy" and "Inception", Carvin Downes came to his own conclusion.

"Tron: Legacy" is no match for "Inception" and has no chance of fighting back.

The reason is simple. The contents of both movies are complex. But the difference is that even if they are complex movies, Gilbert Jr. has packaged them beautifully and they are full of highlights.

But what about "Tron: Legacy"? To be honest, if you are not a fan and have not watched the TV series and the 1982 movie, you have no idea what the movie is about.

In all his years of working in the cinema industry, Kevin Downes has only seen one director who can make complex films that are both marketable and commercially viable, and that's Gilbert Jr.

From "The Sixth Sense" to "The Matrix", to "The Last of Us" and "The Dark Knight".

If you had changed the director of these movies, the probability of failure would be very high, but because the director's name was Gilbert Jr., these movies were successful.

Kevin Downes's judgment was accurate. Theater managers under New York's Regal Cinemas all reported that the attendance at the midnight show of "Tron: Legacy" was far lower than that of "Inception".

He thought about it and called the headquarters: "I suggest observing the box office situation in the first week and adjusting the film schedule. I think Inception will win the competition in the first week..."

In the Windy City of Chicago, a group of people are discussing which movie to watch at midnight.

"I've seen the disc of Tron. It's a movie with a lot of ideas. I think the sequel should be good too."

Another partner disagreed: "Guys, look who directed Inception? It was Gilbert Jr.

If you don’t watch his movies during the summer, are you going to watch the works of those rubbish directors?”

Since little Gilbert was there, there was no suspense, so the whole group went to see "Inception".

This is not an isolated case, but is happening all over the U.S. These people are either fans of Gilbert Jr., or they trust the movies he directed more, or they are fans of Leo DiCaprio.

In short, when the midnight box office was freshly released, no one would think that the victory of "Inception" was unreasonable.

In Gilbert Jr.'s office at Melon Studios, Ivanka ignored Emma Watson who was leaning in Gilbert Jr.'s arms and reported on her work.

"The midnight show had a good attendance, averaging about 1566%, and grossed $ million."

Emma Watson asked with concern: "How is the box office of the midnight show of "Tron: Legacy"?"

Ivanka glanced at Gilbert Jr. and then answered: "Sky Studios did a good job in early publicity and received $347 million."

"Tsk!" Emma Watson curled her lips in disdain and said, "I thought David Ellison was so powerful, but it turns out he's just a talker."

Little Gilbert doesn't really care about the box office of "Tron: Legacy", it doesn't matter.

"Is the online public opinion ready?" he asked.

"We're ready. We've arranged for Internet users to lead the discussion on the plot of Inception on various websites. The publicity and marketing department expects that we can attract more than 10% of the audience to watch the movie a second time."

Emma Watson had never participated in the marketing behind this kind of movie before. She curiously asked Gilbert: "Honey, why do you need to let the Internet army lead the rhythm?"

Gilbert explained patiently: "Leading the rhythm is not only about leading it in a bad way, it can also be led in a good way.

The movie Inception is easy to get fans talking about, so we need to let the Internet trolls drive the discussion.”

Emma Watson suddenly realized: "I understand. In order to prove that they understand the movie and find evidence, there must be viewers who watch the movie repeatedly."

"Bingo!" Little Gilbert patted Emma Watson's little buttocks: "You are so smart!"

"Hehe!" Emma Watson twisted and turned in Gilbert's arms, making Ivanka roll her eyes. Ivanka threw the data report away and squeezed into Gilbert's arms: "I feel relieved now, dear, we should rest."

"Yes, there is important work to be done tomorrow!"

Little Gilbert said this, holding a beautiful woman's waist with one hand and walking towards the bedroom for rest.

Behind his office is a bedroom for rest. The bed is very big and can easily accommodate five or six people, including Ivanka and Emma Watson.

The two seemed unwilling to give in and wanted to compete. Ivanka's long legs made Gilbert love her. Emma Watson is Gilbert's new love and is also loved by him.

The contest between the three was fierce, but in the end, little Gilbert used his extraordinary talent to subdue the two women and they became good sisters again.

Compared to the joyful atmosphere in Melon Studio, the atmosphere in Sky Studio is not so good.

The huge difference in midnight show box office made David Ellison even more embarrassed.

Mel Gibson also comforted him: "David, it's okay, the midnight show is originally supported by loyal fans. Little Gilbert has a strong box office appeal, and winning is nothing to worry about.

We need to take a long-term view and focus on the first-week box office performance.”

“But,” Martin Bob said frankly, “we also have huge differences in audience reputation.

"Tron: Legacy" only received 57% positive reviews, while "Inception" received 91% positive reviews."

"Uh!" Mel Gibson was stunned, and then he found a new reason: "Because those who go to see Inception are all loyal fans of Gilbert Jr., so of course they will give it a good review."

Martin Bob stopped talking. He was thinking in his heart: For a commercial film that wants to make a difference in the summer season, the audience approval rate must reach at least 70% to be qualified.

This situation is enough to prove the difference between "Genesis" and "Inception".

However, David Ellison did not admit defeat. He said angrily: "We continue to increase our investment in publicity and promotion. It must be that we did not do a good job in publicity and promotion.

We should also learn from the publicity and promotion methods of "Inception".

By the way, didn’t they organize a film viewing event with colleges and universities? We also contacted colleges and universities, such as Harvard, Yale, and Princeton. "

Martin Bob was helpless, but since David Ellison had said so, he could only do his best and leave the rest to fate.

The college screening of Inception was initiated on the pretext of exploring the science and philosophy of dreams. What can TRON: Legacy discuss with colleges? Nothing!
In the midnight show, "Inception" won easily without any effort at all.

On the first day, "Inception" opened in 4105 theaters in North America, which also set a record for the number of theaters for an original film to open.

"Tron: Legacy" opened in 3260 theaters. The theater chains are not stupid and they know which movies can make money.

Obviously, the theaters think that although Inception is an original film, it is very competitive. Although TRON: Legacy is a sequel, it is obviously not as competitive as Inception.

Kevin Downs of Monarch Cinemas told the headquarters: "Even if it doesn't compete with Inception, TRON: Legacy is a movie that can't get any worse."

For theaters, the way to judge a good movie is very simple: whichever movie can make money is a good movie.

No matter how hard David Ellison struggles, he should eventually understand that the summer movie version of Little Gilbert is simply a terrifying demon.

Maybe he knew it, but he was unwilling to admit it.

For so many years, he had always aimed to defeat Gilbert Jr. This time, he took the initiative, but ended up losing miserably in the midnight match, which was not easy for him to accept.

But this is how the world works. In the fiercely competitive summer season, losers have no excuses. (End of this chapter)

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