hollywood melon man

Chapter 772: Breaking the Billion-Dollar Target in the First Week

A new day has arrived, and the summer weekends always seem extremely busy.

Kevin Downes arrived at a cinema owned by Regal Cinemas on New York's Fifth Avenue early in the morning to observe the situation, which was part of his job.

"Davis, what's going on?"

Theater manager Davis reported: "Since this morning, there have been audiences queuing up to enter, most of whom are here for the summer movies.

Our peripheral supplies are also sufficient, and products such as cola and popcorn fill the entire warehouse.”

Kevin Downes nodded with satisfaction: "Very good, we must remember to provide good service and hygiene. In addition, security and fire prevention measures must be taken. I don't want to see anything happen."

Davis said he understood, and the two continued to discuss some details.

At this time, the theater staff came to report: "There are no audiences in the "Creation War" screening in Hall 2. It is now empty."

"No spectators?" Davis looked at Calvin Downs.

Calvin Downs touched his chin, thought for a moment and said, "Free up the theater and add a screening of Inception."

"Ok."

Looking at the theater staff who hurriedly left, Kevin Downes had some thoughts on this matter.

This is a weekend in the summer, and although there are generally not many audiences in the theater in the morning, Kevin Downes did not expect that there would be no audience at all.

Although this phenomenon may be an isolated case, it also proves from the side that "Genesis: Legacy" is indeed unpopular.

In contrast, due to good early publicity and the strong box office appeal of Gilbert Jr. and Leonardo DiCapri, "Inception" has demonstrated strong competitiveness.

Almost all the audience that came this morning came to see "Inception".

Kavin Downs noticed that the audiences coming out of the theater showing "Tron: Legacy" basically didn't discuss the movie itself. They talked more about what to eat for lunch or going to watch "Inception" in the evening.

Some of the audience members who came out of the Inception theater were confused, some were thoughtful, and some suddenly realized something. If they watched the movie together, they would discuss the plot of the movie with each other.

For example, a group of audiences coming out of IMAX Theater No. 1 started various discussions about the plot of "Inception".

"I think Cobb was just delusional in the end, he didn't actually come back to reality."

"You are wrong. He is back. That is absolutely true."

"Really? If he came back, why didn't the last spinning top stop?"

"Guys, I think the gyroscope has stopped. Look at the last picture. Is there any sign of it falling down?"

"No, I think the top is still spinning."

"No, no, no, you're all wrong. Didn't you pay attention to the line? Cobb said the spinning top was his wife Mel's totem, but he didn't say what his own totem was.

I think Cobb's totem is something else, maybe the faces of his children, so seeing his children's faces at the end means he has returned to reality."

Although it makes sense, it obviously cannot convince others.

In order to find evidence, everyone agreed to go and see it again in the afternoon or evening.

Kevin Downes noticed this phenomenon, and he found that there are many similar phenomena. Everyone has their own understanding of the plot, and in order to find evidence, they will of course return to the cinema to watch the movie again.

Those viewers who did not participate in the discussion, when they returned home and went online to share their viewing experience, found that a discussion about the plot of "Inception" had been sparked online.

Needless to say, this was the result of the navy arranged by Little Gilbert.

The purpose is to arouse the interest of movie fans in exploring the plot, thus attracting them to go to the cinema again and again. This trick is very effective, and many audiences participating in the discussion said they would watch the movie again. In a theater in Los Angeles, Michael Ovitz just came out and shook his head helplessly.

He knew it, he knew it, how could the original movie made by Gilbert Jr. be defeated so easily?

Sure enough, watching the audience around him enjoying the movie-watching process, Michael Ovitz knew that "Tron: Legacy" was bound to lose, and it was the kind that had no ability to fight back.

But what can he do? He tried to persuade David Ellison, but he didn't listen.

Maybe it's just like what Martin Bob said, it's just a movie, Sky Studios can afford the loss, and I hope this failure can make David Ellison wake up.

He walked to the store surrounding the cinema and saw that peripheral products of "Tron: Legacy" and "Inception" were selling well.

However, the peripheral products of "Tron: Legacy" were placed in the corner of the shelf and few people visited them, but the sales of peripheral products of "Inception" were good.

Especially the spinning top used by Dom Cobb in the movie was sold out. The salesperson kept restocking, but it was still in short supply.

"How much is a spinning top?"

Michael Ovitz picked up a spinning top and asked the salesperson.

"9.9 dollars, sir!"

Michael Ovitz paid $9.9, bought a spinning top and put it in his pocket.

As the golden hour of the evening approached, the number of people in the cinema increased significantly. Michael Ovitz observed for a while and found that most of them came to watch Inception.

There is no doubt about it anymore, "Tron: Legacy" is no match for "Inception".

When the first day box office came out, everyone knew that "Inception" had won without any suspense.

The film grossed $3460 million on its first day, which is a pretty good result. If the midnight show box office is included, the first day box office reached $5026 million.

For an original, non-sequel action-sci-fi film, this first-day box office performance was simply explosive.

In terms of the most critical audience reputation, theater investigators sent by Disney collected a total of 135,354 questionnaires.

The number of viewers who gave the film a score of A+ or above reached 89,795, while the number of viewers who gave it a score of C or below was only 1,337.

The extremely high audience reputation also indicates that the film will have a good performance in the future.

Sure enough, by Saturday, "Inception" had grossed $3892 million in a single day, continuing its dominance in the first week of the summer box office.

The box office declined on Sunday, but still earned $3167 million in a single day, pushing the total box office to $1 million, winning the North American weekly box office championship without any suspense.

"Inception" also quietly broke a record, that is, the first-week box office record for original non-sequel films.

Although "Avatar" is now the number one box office movie in North American and global history, it relies on its super stable box office performance.

"Inception" broke the first-week box office record for an original film set by Gilbert Jr., proving once again that original films can also sell well.

From now on, Hollywood filmmakers can no longer use the excuse that their original films fail to sell well as an excuse.

Because every time they say it, others can use the examples of "Avatar" and "Inception" to refute them.

Compared with the great success of "Inception", "Tron: Legacy" is a bit miserable.

It only earned $1750 million on Friday, and continued to decline on Saturday, earning only $1503 million. It declined again on Sunday, earning only $1148 million, bringing its first-week box office to only $4401 million.

For a blockbuster movie with an investment of 200 million US dollars, the box office in the first week can be said to be extremely dismal. (End of this chapter)

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