hollywood melon man
Chapter 774: Taking advantage of the popularity
In its first week of large-scale release overseas, "Inception" took in $1 million overseas and $8304 million in North America in its second weekend.
While retaining the North American weekly box office championship, it also won the global weekly box office championship.
The film grossed $2 million in North America and $2941 million worldwide, easily becoming a box office success.
At this time, some media suggested that "Inception" could follow in the footsteps of "Avatar" and become the second film to break the $2 billion box office.
However, Gilbert Jr. believes that this is impossible. The two films are of different genres, and a movie like "Inception" will find it difficult to continue to attract new audiences.
In fact, a survey conducted by the cinema chain showed that approximately 24% of viewers who watched the film for the first time went back to the cinema for a second viewing.
This is undoubtedly because the film itself is worth watching repeatedly. On the other hand, it is also because of the proper publicity strategy, which has aroused the interest of movie fans in exploring the film.
“Our goal is to break $1 billion.”
While promoting the film in London, Gilbert Jr. said this to the creators.
"For an original, non-sequel action-sci-fi movie, a billion dollars is a pretty good number."
These are not just good, they are simply explosive data.
You know, apart from "Avatar", no original non-sequel movie has ever broken the $1 billion box office, not even Gilbert's film.
Generally speaking, a movie that achieves widespread success will often trigger a trend. After the success of Avatar, countless 3D movies were put into production.
After the success of Inception, the New York Post commented: "The success of Inception will allow directors to bring out long-forgotten original stories and turn film companies into a movie.
The emergence of original films is a good thing for moviegoers and Hollywood.”
However, the reality disappointed the New York Post. Many directors did come up with original scripts, but not many of them were able to enter the project establishment stage.
The reason is simple. In the past decade, original films have become increasingly sluggish, and adaptations have become the mainstream in Hollywood.
Not everyone is called Little Gilbert, and other directors do not have the reputation of Little Gilbert and can't shoot whatever they want.
In terms of peripherals, "Inception" also performed well.
The dream machine used in the film contains various dream manuals, posters and other products. The regular version, priced at US$198 per set, sold more than 18 sets in North America, with sales exceeding US$3600 million.
The deluxe edition sold 248 copies at $6, and the commemorative edition sold 298 copies at $1, also achieving good sales.
The spinning top totem used by Dom Cobb in the film also became a big hit, with sales exceeding $2500 million.
In terms of selling peripherals, Inception is not the best. Nowadays, the representative of peripheral revenue is the Harry Potter series. Every time a new Harry Potter movie is released, it can drive a multi-billion dollar market for peripherals.
The scale of the direct or indirect industries related to "Harry Potter" is as high as tens of billions of dollars, becoming a huge gold mine.
Therefore, Warner is unwilling to give up the copyright of "Harry Potter" because it is too profitable. As a result, the decoupling issue has been delayed to this day.
Warner also wants to bypass Cantaloupe Studios and Gilbert Jr. and contact J.K. Rowling directly to try to get the copyright.
But J.K. Rowling naturally refused and told Gilbert Jr. about Warner's plan, and Gilbert Jr. warned Warner again.
In a struggle at Gilbert Jr.'s level, the most taboo thing is to have a falling out. Because once the falling out occurs, there is no room for maneuver. Gilbert Jr. and Wall Street and the medical complex had a falling out, leaving no room for maneuver, which led to the possibility of no longer being able to get along harmoniously.
Although it is not known what kind of benefits Wall Street promised Warner, after being decoupled from Gilbert Jr. for several years, Warner's stock price remains stable and even rises. There must be some transaction behind this.
But none of this matters, little Gilbert will not suffer any loss, and if you want him to spit it out, the person who planned it must pay the price.
The advantage of being in a capitalist society is that no one will ask you to give unconditionally under the banner of responsibility, sacrifice, or patriotism. Everything you do must be paid for and paid for.
Of course, they will also reap corresponding benefits, and then control power and stir up the situation.
The huge sales of "Inception" also caused a chain reaction. First, a famous production company in the San Fernando Valley soon announced that they would produce an adult version of "Inception".
LSPs are certainly looking forward to it, as in terms of beauty, the porn stars from the San Fernando Valley are better than any Hollywood actress.
In addition, Matthew Vaughn, the director of "X-Men: First Class", said in an interview: "After I watched "Inception", I tore up the original script.
Compared to Inception, I think the scripts out there are just crap.”
Matthew Vaughn was just trying to take advantage of the popularity, and he later announced that "X-Men: First Class" will focus on the story of Professor X and Magneto when they were young.
At that time, the two were still close partners, working hard for world peace.
It's not just "X-Men: First Class" that does this, Marvel Studios is also not to be outdone. Just as "Inception" was a big hit, Marvel Studios announced its new film "The Avengers".
The film will bring together superheroes who have previously starred in solo movies to fight against powerful enemies together, and Gilbert Jr. will direct it himself.
Xigua Video also did not miss the opportunity to ride on the popularity and announced plans for its first self-produced drama, adapting the "House of Cards" novel into a TV series. Gilbert Jr. will direct some of the episodes and serve as producer.
There was no way around it. Gilbert Jr.’s name was too famous, and it seemed that as long as there was a scandal with him, the film would be a big hit.
However, the above rumors are not groundless, at least Gilbert Jr. does have this plan. And the other rumors that Gilbert Jr. will direct it himself are just to gain popularity.
For example, there were rumors that 4000th Century Fox planned to invite Gilbert Jr. to direct "Lincoln: Vampire Hunter" with a salary of $ million.
This movie tells the story of Lincoln as a vampire hunter before he became president. I'm afraid Lincoln himself didn't know that he had killed vampires, and I don't know which genius came up with it.
Paramount Pictures also announced that it was trying to invite Gilbert Jr. to direct "G.I. Joe."
"G.I. Joe" and "Transformers" are both toy brands under Hasbro. "Transformers" was a huge success, and Paramount Pictures was naturally jealous and hoped that "G.I. Joe" could replicate this success.
However, the rumor of inviting Gilbert Jr. to direct is just hearsay, as Gilbert Jr. has a full schedule of work in the next few years.
Marvel's "The Avengers", the last film co-produced with Warner, "The Dark Knight Rises", Anne Hathaway's Oscar-winning film, and the Cyberpunk series.
I'm so busy that I don't have time to direct other people's films.
The above are all rumors, but there are indeed other projects that have found Gilbert Jr.
The name of this project is "Interstellar", and the person who promoted this project is actually a theoretical physicist, Kip Thorne. (End of this chapter)
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