hollywood melon man

The film market is never short of new topics, and as the summer vacation approaches, the film market is gradually heating up.

The best box office performance in the first half of the year was "Oz the Great and Powerful", released by Disney on February 2, with a North American box office of 14 million US dollars.

The animated film "The Croods," released on March 3, also performed well, with cumulative box office revenue reaching $22 million by the weekend before "Iron Man 3" was released.

In addition, there is "G.I. Joe: Retaliation" which will be released on March 3, but the film did not perform as well as its predecessor and has only earned 28 million US dollars in North America so far.

Compared with its investment, although the North American box office will definitely exceed 100 million, it is basically impossible to recover the investment.

Fortunately, in recent years many commercial blockbusters have relied more on overseas markets, and the films have performed well in overseas markets, so there is no problem in breaking even.

As a toy also produced by Hasbro, the signature product of "G.I. Joe" is to make "Transformers" attractive. However, the plot is also rather old-fashioned, which is one of the reasons why it is unpopular.

It is worth noting that there is another B-level production "Olympus Has Fallen" which is also very interesting and has an old-school action movie style, and has won the favor of many action movie lovers.

The film has currently grossed $6835 million in North America, which is pretty good compared to its $3500 million investment. With subsequent box office and overseas box office, it won’t be a problem to make a profit.

However, none of these films could carry the weight of the market, and the summer season was soon here.

As the general producer of the Marvel film series, Gilbert Jr. naturally attended the premiere of "Iron Man 3" to support the film.

The content of "Iron Man 3" has changed slightly compared to its predecessor, but the changes are not significant.

Robert Downey Jr., the lead actor, was very successful and proud of himself. It was understandable that from the peak to the bottom, everyone thought that this once talented actor would never rise again.

Who would have thought that with the role of Tony Stark, Robert Downey Jr. would once again become a top Hollywood star.

Of course, in addition to Tony Stark, the "Sherlock Holmes" movie starring Robert Downey Jr. and Guy Ritchie is also good.

This allowed Robert Downey Jr. to break away from the image of Tony Stark slightly, proving that he would not be limited by Marvel characters.

And now in "Iron Man 3", Robert Downey Jr.'s salary has soared to 2000 million US dollars, plus a share of the box office.

It is conceivable that the pay of Marvel actors will expand rapidly in the future, and the pay of the first generation of Avengers heroes will increase to varying degrees.

Some people may think that it was Gilbert Jr. who saved Robert Downey Jr.'s acting career, and he should be grateful and insist on low pay.

But this is impossible. Even if Robert Downey Jr. is willing to do it, his agents and family assistants around him will not let him do it.

In the Hollywood circle, the most realistic foundation is business.

Even though Gilbert has a good relationship with Matt Damon and Tom Cruise, they will not give up the salary they deserve.

What's more, Gilbert Jr. and Robert Downey Jr. don't have a close personal relationship.

Tom Hanks once told Gilbert Jr. that when he was young, he felt that he had unlimited possibilities and a future. He could choose many paths and futures, and the pay seemed unimportant.

But as he gradually became a superstar and felt he was approaching the limit of his ability, he became cautious.

Therefore, he will seize every opportunity to squeeze out profits, so as to ensure that if he goes astray, he can still maintain his life or even make a comeback.

Fortunately, Robert Downey Jr. also knows that he cannot do without Marvel at this stage, so he will not make outrageous demands and force Gilbert Jr. to replace him.

Back to "Iron Man 3", as the opening chapter of the second phase of the Marvel Universe after "The Avengers", the film showed good quality. It earned $1437 million in the midnight show, which is quite good. Then on May 7885, the first day of its release in North America, the film earned $ million in the box office, which is quite good.

The film also received quite good reviews, with a 93% approval rating on theater survey data, an 86% Rotten Tomatoes rating, and an IMDB score of 8.8.

In the next two days, the film continued to make great strides, achieving $6433 million and $4687 million respectively, and the North American box office reached $1 million, successfully winning the North American box office championship that week.

The performance in overseas markets is also quite good, especially the Chinese market.

"Lost in Thailand", which was released in December last year, became the first Chinese-language film to break the 1 billion RMB box office, reminding people of Gilbert Jr.'s accurate prediction.

Since last year, the Chinese film market has entered its golden age, with a large number of new audiences flocking to cinemas and new cinemas constantly being put into operation.

In addition to first-tier cities, many modern large-scale cinemas have entered second-tier, third-tier, and even fourth-tier and fifth-tier cinemas, allowing local people to experience the charm of watching movies. This is the fundamental basis for the current explosion of the film market.

As a representative of Hollywood blockbusters today, Iron Man 3 has naturally been favored by countless new audiences. Without going into the plot for the time being, the gorgeous special effects alone are enough to conquer the audience.

It is worth mentioning that Chinese actors Wang Xueqi and Bingbing Fan also participated in "Iron Man 3".

However, the film did not have a special edition, and the versions released around the world were the same. So the scenes of the two were completely preserved, and even Tony Stark had a scene where he flirted with Bingbing Fan.

Although it was brief and just a minor role, at least it counted as an appearance in a Hollywood blockbuster.

Therefore, Bingbing Fan worked very hard to promote "Iron Man 3" and at the same time increased her own international influence.

In its first week in mainland China, the film grossed 5.32 million RMB, equivalent to 8445 million USD, making it the highest-grossing film market outside of North America.

The reason why it was able to achieve such a high box office is that the film was released on May 1st, which happened to be the May Day holiday, so the accumulated box office was high enough.

But even so, it is enough to surprise Marvel Studios.

For this reason, Marvel Studios has arranged an extra stop in China for the trip. Originally it only went to Beijing and Shanghai, but now there is an additional stop in Guangzhou.

Including the trip to Hong Kong Island, the promotion in China has reached four stops.

The performance of other overseas markets was also quite good. The film was released simultaneously in 17 countries and regions in Europe, including the United Kingdom, France, Germany and other places, contributing a total of US$1.31 million in the first week box office.

Japan, South Korea and Southeast Asia contributed $6450 million in box office revenue, while Central and South America and Europe contributed a total of $8831 million.

As a result, the global box office of "Iron Man 3" reached 5 million US dollars in its first week, which is a very exaggerated number.

But in fact this is to be expected, because ever since Gilbert Jr. played with the concept of simultaneous global releases, the global first-week box office of the film has been getting higher and higher.

A first-week box office of $300 million, $400 million, or even $500 million is no longer so rare.

The purpose of this simultaneous global release is to collect box office revenue more quickly. As the Internet becomes a global village, pirated resources can easily spread.

In order to curb piracy and affect the speed at which films collect box office revenue, this method of simultaneous global release is necessary.

In the next week, Iron Man 3 will face an extremely severe challenge. (End of this chapter)