hollywood melon man

As a superhero movie, Iron Man 3 was naturally not well received by critics.

In fact, the film received very good reviews from the audience, but the media had quite a lot of criticism about the film.

The Hollywood Reporter gave a negative review: "The logic, story, complexity, credibility, character creation, and plot tension of the script of Iron Man 3 can only be rated at points.

Tony Stark was almost just a shadow of Iron Man. He was like those fragile pieces of steel armor, scattered all over the floor and unable to be cleaned up.

This film has neither the exciting, gripping layers of foreshadowing nor the final climax, nor the occasional quiet, warm scenes of the first two films. Everything is based on emotion and carelessness. "

The Washington Post believes that "the story clue chosen by Iron Man 3 is how Tony Stark breaks through himself and overcomes his dependence on technology and his fear of unknown civilizations. Batman and Spider-Man have encountered this problem.

This is a common and heavy theme, but it is also the safest one because it is a film that requires in-depth cooperation with China.

Any other idea is potentially dangerous except for letting the hero step down from the altar and become a normal person, experiencing fear and irritability to complete self-growth, and giving the ultimate ending of the victory of justice. "

The Washington Post criticized the two Chinese actors' roles for those few minutes, believing that this was Gilbert Jr.'s move to curry favor with the Chinese market, like a bootlicker.

In response, the Los Angeles Business Journal, Gilbert's mouthpiece, said: "If The Washington Post can sell 100,000 copies a week in the Chinese market, I'm afraid the editor-in-chief of the newspaper will dress up as a toad and do the toad dance to please the Chinese audience."

What the Los Angeles Business Journal means is that you just don’t have a market. If you had a market, you would lick it more happily than little Gilbert.

Capitalist society is all about money, and it is not objective to discuss the film one-sidedly to please Chinese audiences without considering the box office contribution of Chinese audiences.

Besides, there have been many Hollywood films in recent years that have flattered Little Gilbert more than Little Gilbert, so why keep picking on Little Gilbert?

Of course, every media outlet has a stance, and beyond that is the stance on money. It is hard to say that the negative reviews in these newspapers have nothing to do with the summer movie competitors.

Because Gilbert Jr. was there to block the way, the actors of "Iron Man 3" were lucky enough to avoid the disputes in the public opinion field.

Robert Downey Jr. and Gilbert Jr. joked: "I am the main actor, but the newspapers don't mention me. It makes me feel like an outsider."

Little Gilbert could only helplessly imitate James and spread his hands: "No way, man, I have too many enemies."

Robert Downey Jr. nodded in agreement: "That's true."

As the absolute king of the summer season, Gilbert Jr. has made countless enemies and has always been the target of other film companies during the summer season.

The main reason is that the movies he produced are too competitive in the summer season.

If I only direct one movie a year, no one will say anything, after all, it's just that one movie. At most, the fat will be given to you, and we can share the lean meat.

But the key point now is that little Gilbert not only eats the fat, but also the lean meat, leaving some broth for others to eat. Who can stand this?

So every summer season, that’s basically when Little Gilbert comes under crazy attack, but it doesn’t work, and the film still has to make money.

The following weekend, "Iron Man 3" faced the challenge of "Star Trek Into Darkness", a new film released by Paramount. The "Star Trek" series can be said to be a classic science fiction film series comparable to "Star Wars".

From the first "Star Trek: Into Space" in 1979 to the latest "Star Trek Into Darkness", the series of films has twelve films and has lasted for 2 years.

Although it is not as well-known as "Star Wars" in the world, the series has also accumulated a lot of fans, and the performance of the reboot is also very impressive. In his previous life, Little Gilbert once read an article that analyzed why Hollywood can make science fiction films, but Chinese films cannot.

Various reasons are analyzed in it, but one of them makes a lot of sense, that is, the United States has no history.

In terms of history, neighboring Europe has a longer history.

So Hollywood movies either tell other people's history, such as "Troy", "Ben-Hur" and other films, or tell the history of the future.

What is the history of the future? It is fantasy, and fantasy is science fiction. This is the basis for the popularity of North American science fiction films.

Obviously, after its golden age, Hollywood quickly gave birth to science fiction films such as "Star Wars" and "Star Trek", and then promoted its futuristic culture to the world.

But in the new century, the old science fiction movies can no longer excite movie fans, and the audience needs something new.

Therefore, the "Star Trek" approach is already outdated, with the film only earning $7016 million in its first week. Compared with today's commercial blockbusters that often make over $ million in their first week, this seems a bit embarrassing.

So this did not help "Star Trek Into Darkness" to win the box office championship this week. "Iron Man 3" retained the North American weekly box office championship with a slight advantage with a second weekend box office of 7252 million US dollars.

Combined with the $3225 million the film earned in four days and the first week's box office, the film's North American box office reached $2 million.

The film also continued to top the weekly box office worldwide. So far, the global box office has accumulated to 8 million US dollars, making it the first hit film of the year.

"Star Trek Into Darkness" was outperformed by "Iron Man 2" in its first week, and was blocked by "The Hobbit: The Battle of the Five Armies" directed by Peter Jackson the following weekend.

It wasn't a disastrous defeat, but at least it was extremely sad.

The two films in which Gilbert Jr. was the producer performed very well. Even if Paramount tried its best, it still couldn't turn things around between the two big films.

"The Hobbit: The Battle of the Five Armies" earned $3 million in its first week, successfully dethroning "Iron Man 9832" as the North American box office champion and topping the list.

The biggest change in this sequel is in its narrative rhythm. Gilbert Jr. watched Peter Jackson and asked him to cut out many branches and irrelevant details, making the plot more compact.

At the same time, Gilbert Jr. also strictly controlled the script, trying to tell a trilogy story with a clear and complete main line.

This is also why "The Hobbit" series did not fall into the polarized reputation dilemma like its predecessor, but maintained a relatively good impression among passers-by.

The previous "The Hobbit" series can be considered a successful commercial film series as a whole, but as a prequel to the great "Lord of the Rings" series, it should have achieved better results.

Among them, Peter Jackson's fan mentality has to be said to be the key to the success or failure of the film.

But now that Gilbert Jr. is personally watching over it, Peter Jackson's fan mentality has been restrained and he is able to make movies at the level of a normal commercial film director.

This version of "The Hobbit" series maintains a good standard overall, and Peter Jackson's changes are crucial.

Faced with such a summer rival, Paramount threw in the towel and reduced the publicity and promotion resources for Star Trek Into Darkness.

However, it is not a big problem for the film to break even or even make a profit through peripheral products. This kind of long series of films can make a profit in various ways. (End of this chapter)