Dominating Hollywood: Starting with Scarlett
Chapter 207 The Art of Public Relations
Chapter 207 The Art of Public Relations
After Tang De and Angelina Jolie agreed on the charity theme of the photography exhibition, they continued to shoot "Fifty Shades of Grey".
It wasn't until evening that I got around to taking photos.
Angelina Jolie was very cooperative. She exposed most of her skin and accepted the scrutiny of the camera in front of Tang De.
It’s just that Tang De felt that if Brad Pitt saw this scene, he might punch himself.
After all, Angelina Jolie's figure is really exciting.
Fortunately, what Tang De photographed was not nude art, otherwise he might have become the public enemy of many Hollywood male stars when the photography exhibition opened.
After filming was completed, Angelina Jolie left Toronto overnight.
Tang De also ordered Jimmy to contact the news media to start building momentum.
Just three days later, news of the Donde Norton Art Charity Photography Exhibition spread throughout Hollywood.
Everyone knows about this and knows that he will donate 70% of all proceeds as charity to children in poor areas around the world.
This has undoubtedly changed many people's views on Tang De, and at the same time, they have officially become interested in this photography exhibition.
However, Tang De's charity auction is different from an art auction. It is more like a party or social reception. This is also the decisive factor that makes him sure to attract those big shots.
Thanks to his help, others also heard the content of this photography exhibition.
"Hahaha... of course not, it's Jeff Bezos."
"There is another person who is coming to the photography exhibition. He is so important that you will never guess who he is!" Angelina Jolie suddenly gave up.
After waiting for a while, he raised his watch and looked at the time and found that there were only two minutes left before the time he had set.
"What are you talking about? Photography exhibition?" A white man next to him heard the two of them chatting and joined in.
"Yes, he has a good relationship with Pete. After receiving our invitation, he planned to come and take a look. Tang, if your work can impress him, it will definitely sell for a high price."
But the promotion has just started now, and many big shots don't know about this photography exhibition, and Tang De doesn't expect these people to come to the photography exhibition in droves to have face-to-face meetings with him.
He was wearing a light gray suit and a white shirt, and his hair was meticulously styled and shimmered under the street lights.
He pays more attention to the senior executives of investment companies.
"Are you sure? Isn't this the hot angel photo you like so much?"
Since Amazon was founded by Jeff Bezos in 1994, it has been advancing rapidly in the capital market along with the development of the Internet.
While Tang De was busy with the photography exhibition, Charlie Novin was waiting at the door of a high-end restaurant.
For example, in the bookstore at this time, Pucci and Madden were watching this report.
Upon hearing this, Pucci threw the photo in his hand back to its original position: "Then I won't buy it."
"That's really good news."
Pucci struggled to break free and asked: "Aren't you happy? This is a female star! Tang De filmed it."
"Wow, you're right, then it seems I have to start saving money."
Tang De was also happy. The addition of these people would undoubtedly help him find suitable investors.
However, the investors he and Tang De need are still far behind. Acquiring Lian Mei is not a simple matter and requires strong financial resources.
"That's great, Julie. It looks like our photography exhibition can raise a lot of money for those children."
"So it is not difficult for us to imagine that this will be a large-scale photography exhibition, and maybe there will be naked scenes of celebrities."
"Uh..." Madden paused for a moment and suddenly grinned: "Of course I'm happy! I can't wait to see these female celebrities reveal their sexiest sides under Tang De's lens!"
"So we have to go, how much are the tickets?"
"I don't know, but I see that the gallery above that cooperates with Tang De is the Gladstone Gallery. This is a high-end gallery. If you want to see it, it will probably cost a lot of money."
In the next few days, this news reached the ears of more people, including Wall Street elites.
"Aphrodite, the embodiment of desire, is the theme of Tang De's photography exhibition. From this name, we can know that Tang De's shooting is probably based on the body. Many stars have claimed that they have participated in or are about to participate in the shooting, and Julia In an interview, he also said that this was the most daring shooting he had ever experienced.”
Last year’s financial report showed that Amazon’s annual net profit was US$3 million. Although it is young, it has unlimited potential and is already at the forefront of emerging Internet companies.
Many media in Hollywood have also announced the contents and speculations about Tang De's photography exhibition.
"Amazon?" Tang De didn't expect it to be Jeff Bezos, the founder of Amazon.
Madden didn't expect Pucci to be able to endure it.
"Hey! Man! Don't be so loud." Madden quickly covered his mouth with his hand, looked at the passers-by around him and smiled awkwardly.
Tang De raised his eyebrows and asked in confusion: "Who is it? Is it Bill Gates?"
As soon as the word large-scale photography exhibition appeared, it attracted public attention and cheered everyone up.
In fact, if it were an art auction, most agents would come to help with the bidding, and the real collectors would be in control over the phone.
When Tang De received a call from Angelina Jolie again, he immediately heard the good news from her.
"Yes! Tang's photography exhibition! You must not miss it!" Pucci shouted, feeling that he could hardly hold it in any longer.
"Oh my god, Tang De actually took nude photos of celebrities!" Pucci screamed at the top of his lungs, looking excited.
"How can a hot angel compare to a female star! Julia, Angelina Jolie, and many more female stars with big breasts and big butts, I have to see them all!"
"Don, I have contacted friends from Goldman Sachs, Morgan Stanley, Merrill Lynch, Lehman Brothers and other companies and invited them to come and see the photography exhibition."
"Should be arriving soon."
As soon as he finished speaking, a black Lincoln car appeared in his sight, and not long after, it stopped in front of the restaurant.
The waiter in front of the door quickly stepped forward to open the car door, and then a cheerful old man walked out.
Charlie Novin immediately greeted him with a smile on his face: "Mr. Chavez, long time no see."
Loic Chavez, one of the Oscar Academy judges, is also one of the oldest and most prestigious judges.
Catch the thief first, capture the king. Although there is no such saying in the United States, the meaning of this sentence has always been used by Americans.
"Novin, it's been a long time. Aren't you at Miramax?" The old man was a little confused. He had received many invitations during this period. Among them, Charlie Novin was the most sincere and chose the most expensive restaurant in Los Angeles. .
"I have left Miramax..." Charlie Novin did not say which company he was in now. After all, it would be too deliberate to say it.
As long as everyone is well aware of this kind of thing.
Loic Chavez nodded and walked into the restaurant with Charlie Novin, but after the two sat down, they did not talk about the movie, but instead discussed the artwork.
This is also one of Loic's biggest hobbies, collecting art.
Charlie Novin started eating after chatting with him about market prices and current trends.
Loic Chavez didn't eat quickly, but it was clear from the fact that he ordered a few more dishes that he was quite satisfied.
When he was almost finished eating, Charlie Novin said, "Have you seen a movie recently?"
"Movies, of course, this is my life." Loic Chavez smiled and took a sip of red wine.
"Where's Memoirs of a Geisha?"
"Oh, I haven't seen this yet, I just heard about it."
"Then you really missed a good movie." Charlie Novin pretended to be surprised: "Hollywood is discussing this movie now." "Really?" Loic Chavez wiped his mouth with a napkin , watching Charlie Novin pick up a few newspapers.
"That's right." Charlie Novin read him the headlines of the news. Without exception, they were all about "Memoirs of a Geisha".
"The reputation of this film is very good now. If you have nothing to do on the weekend, you can go to the cinema and watch it."
Charlie Novin began to sell, but his tone was more like a recommendation between friends.
"Hmm..." Loic Chavez chewed beef and nodded thoughtfully: "What is this movie about?"
"It's a story about a group of women, and it's also about the tragedy of an era, just like the fate that people can't escape." Charlie Novin explained the core of the story and a simple synopsis of the plot to Loic Chavez, emphasizing that He married a woman, but did not say the specific development and ending.
Because Loic Chavez likes movies about women very much, this is something that few people know.
The reason why "The Devil Wears Prada" won the award was also due to his influence.
After listening to this, Loic Chavez put down his knife and fork: "Not bad, Spielberg can always find fresh angles."
"Yes." Charlie Novin did not correct him, the director was Tang De.
Because it doesn't matter, their goal is not the best director.
With Tang De's current age and Oscar qualifications, he will definitely not win the Best Director within a few decades.
So there is no need to waste energy on this.
"Okay, I understand. I will take a look at it when I have time." Loic Chavez did not fully agree and was very cautious.
"You can actually take your family to watch it and spend an unforgettable weekend." Charlie Novin handed over an envelope with 5 tickets in it.
It is the number of family members of Loic Chavez.
Loic Chavez put the envelope in his hand: "You are right."
Twenty minutes later, Charlie Novin watched the car leave and finally breathed a sigh of relief.
Since Loic Chavez accepted the movie ticket, he would go to see it, and as long as he watched it, it meant that Charlie Novin's intention was successful.
Because members of the Academy do not have time to watch all the movies, senior and old judges like Loic Chavez may only have enough energy to remember one or two movies.
Then it becomes very important to seize their impression in advance.
The next day, Charlie Novin drove to the company.
The full name of the public relations company is Bernay Company. The name pays tribute to the American public relations master, Bernays.
He is the founder of the term PR and an idol of Charlie Novin.
After arriving at the office, he summoned everyone and listened to their work last night.
"Mac Jones charged movie tickets and promised to take the family to see it."
“Hank Wayne got a movie ticket, but he was ambiguous about it.”
"Hancock Dalle didn't get a ticket to the movie because he had already seen it."
"Tom Fix wasn't interested in movies and turned us down."
"It's Fix again." Charlie Novin shook his head: "This guy must have been eliminated by Weinstein and others."
"Yes, it's tough to accept money, but if he does this, he will be kicked out of the Academy sooner or later."
"That won't stop people from making a lot of money, right?"
After complaining for a while, the subordinates continued to report.
After the statistics were completed, Charlie Novin found that only seven of the first batch of twenty judges failed. This success rate was still very high.
"It seems that Spielberg's name is louder." He joked: "Whenever our boss can have such a reputation, we won't have to put in too much effort."
"Hahaha." Everyone laughed.
"Very good. Since the battle is going well, let's continue with the public relations. Our target is one hundred and thirty, and we must get the commitment of these people no matter what. I hope the new boss can see our ability, do you understand? "
"Don't worry, head!"
"No problem, head!"
"Boss, I'm applying for a different restaurant. I'm almost tired of it." A bloated guy lifted up his belt.
"Go away!" Charlie Novin laughed and scolded: "You eat more than those judges. If you order blindly again next time, I will use your salary to deduct it."
"No! Don't! Head!" He immediately raised his hands to express surrender.
After everyone left, Charlie Novin called Tang De.
Tang De was filming the ending of "Fifty Shades of Grey" at this time. He stopped filming after seeing the phone call.
"Charlie..."
"Boss, our public relations work has already started, but there is something we need to inform you in advance."
"whats the matter?"
"The Weinstein brothers have also started doing PR, and they've also moved up the PR schedule,"
“Do you know what movie they’re working on?”
"It should be 'Brokeback Mountain'."
"Brokeback Mountain...are you sure?"
"determine."
Tang De was silent for a moment. This movie is indeed a favorite to win the award. Whether it is the plot core or popularity, it has huge advantages compared to other movies.
But the news about Charlie Novin didn't match his memory.
Because there were no Weinstein brothers behind the scenes in the previous "Brokeback Mountain". Could it be caused by the butterfly effect?
However, no matter what, now that the Weinstein brothers are preparing for public relations for this movie, it means that the hope of "Memoirs of a Geisha" to win the best picture is getting slimmer, because they are all stories that depict the tragedy of the times, and "Memoirs of a Geisha" has the island nature of it. It’s really a big disadvantage.
However, Tang De does not intend to give up this award, or in other words, he is ready to adjust his thinking.
Since it's hard for "Memoirs of a Geisha" to win an award, he can change his movie.
Compare it to a low-budget movie, "Crash."
This movie, which premiered in Canada in 04, was released in the United States in 05 and won the Best Picture in 06.
It can be said to be a very outstanding dark horse.
If Tang De uses this movie to compete with the Weinstein brothers, he will undoubtedly have a greater chance of winning, and it will also have a very good effect on the promotion of Bernays Company.
Think about what others think when three films in the Best Picture Oscar category are produced by a PR firm.
It is certain that Bernays' name will spread throughout Hollywood and to the film industry abroad.
"So it looks like I'm going to have to give Lionsgate a call."
That’s right, the distributor of “Crash” is Lionsgate.
(End of this chapter)
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