Dominating Hollywood: Starting with Scarlett

Chapter 208 New Advertisement
"Crash" is Lionsgate's biggest hope for Oscars this year.

Because this film not only discusses racial issues, but also uses a multi-line narrative, it is well known that this complex storytelling method is more likely to win the favor of academics.

Therefore, after Tang De called, Lions Gate quickly agreed to cooperate with them in public relations.

And paid a public relations fee of three million.

There are many public relations companies in Hollywood, but not many have achieved results. Miramax, for example, is already a very well-known public relations expert.

So Charlie Novin, who came out of it, also gained the trust of Lions Gate.

At the same time, "Memoirs of a Geisha" also began to be released on a large scale, and the audience's reputation stayed at about eight points.

Everyone agrees that this is an excellent period tragedy.

It's just that many people don't like to watch tragedies, so this movie was somewhat poorly received.

But Tang De has already got everything he deserves, and even Spielberg has to pay an extra public relations fee.

Fernando opened his palms: "Because we don't have the background of Crown Creative investors."

This was all negotiated with him during the filming. After all, Tang De couldn't use his own money to do public relations for "Memoirs of a Geisha".

Fernando shrugged: "The two are not on the same sequence at all."

"Yes, haha." Fernando also laughed.

Many times, the advertising industry relies on favors and sales.

After hearing what Tang De said, Bond replied: "Rachel said that P&G has entered the quotation stage, while Ford and Durex are still in the creative stage."

Tang De nodded: "Of course, although there is no experience in this area in the company, it does not mean that I do not have it."

Sales representatives are the most important talents in this industry, because many times the creativity of the two companies is incompatible, but who can get this project depends entirely on whether the sales representative can have a good relationship with customers.

As for Tang De's recent fun with them, no safety measures were taken.

"The same goes for Durex, because we have not done similar projects, so we are not on their shortlist."

"So that's it, so Sigg finally returned to IPG?" Tang De laughed and made a pun.

Anyway, there hasn't been much work recently, so Tang De simply returned to his old job and helped Supreme Creative crack some hard bones.

In the evening, he got his answer.

"No, the IPG we often refer to is an independent advertising company in New York, while IPG is the second largest advertising group in the United States, with subsidiaries including McCann, Greyhound, and many other advertising companies."

He can also use the excuse of being busy at work to avoid invitations from those women.

In order to attract more projects, Fernando's sales team has gradually become the largest in the company. However, the manpower is limited. In many industries, it has not been done before, so it is impossible to establish relationships with those big companies.

In addition to children, enough status can also keep a woman.

Maybe one day, an unexpected little angel will come to him.

But before that, he still had to make other preparations.

This gave the two of them a lot of peace of mind, and Tang De also paid him a lot, so they are now used to reporting to Tang De.

"I also heard the news recently. I don't know if it is true yet, but I guess it is close to ten." Fernando explained: "Crown Creative is actually a subsidiary company of Aipezhi."

"Very good, you did a good job." Tang De clapped his hands: "I will ask Fernando to verify the news. If it can be confirmed, then your bank account will have a generous reward."

After Tang De returned to the company, Rachel's ex-boyfriend, Bond, came to the door.
"Tang, we have found several pieces of information." The smile on his face was very humble, and he spoke carefully.

After Bond left, Donde immediately ordered Fernando to verify the news.

"Well, they are all big brands, so interesting. How are they going?"

"Indeed, as Bond said, Ford recently launched a new SUV. They are selecting advertising creatives, but they did not notify our company."

"Sit down and talk." Tang De waved his hand, and the secretary immediately handed Bond a glass of water, then walked out thoughtfully and closed the door.

"Oh, tell me in detail?" Tang De still doesn't know where the confidence for Sigg's comeback comes from.

"So, Tang, do you really want to get involved in these two companies? I can help the company get bidding quotas, but there are no creatives in the relevant industries within the company. Can we win these two projects?"

"Wow, you want to go to the battlefield in person?" Fernando was a little surprised.

"That's right." Tang De flexed his muscles. He hadn't done creative work for a long time, but that didn't mean he was unfamiliar with it.

Tang De crossed his legs and took a sip of tea.

After the two laughed, they got down to business.

As expected of an old man in the advertising industry, Fernando figured out the ins and outs in one afternoon.

"Thank you." Bond spent this period of time on tenterhooks, fearing that Tang De would make some excessive demands.

Ever since Jessica and Anne Hathaway met Carmela, now in front of Tang De, she looks like a fiancée, and she can't wait to keep Tang De by her side.

Especially money and status, he must improve as soon as possible to make himself an indispensable part of Hollywood capital.

But it turns out that Tang De is very cautious, even more cautious than Bond and Rachel. Even if he gives up some opportunities, he still has to ensure that he can get the news safely.

Tang De nodded: "Then can you convince them to let us join? In fact, I am curious why Crown Creative can join but Supreme Creative cannot."

"Epeizhi? IPG?" Tang De was a little confused.

"That's right, Crown Creative is currently negotiating with three companies, namely Procter & Gamble, Ford and Durex."

Three days later, Fernando secured the upper management of Ford Motor and Durex, and Supreme Creative officially entered the advertising campaign.

The news soon reached Sigurd's ears.

He was sitting in a large office with bright windows, next to Figs and Milton.

The former is the former sales representative of IPG, and the latter is the department head promoted by Sigg at IPG.

But now three people have joined the Aipezhi Group and established Crown Creative.

Next to them was Rachel, dressed like a secretary, standing beautifully next to a few people.

Even Milton couldn't help but take a second look when he saw her.

"You go out." Sigg waved Rachel to leave the office, and then said: "Supreme Creativity has been very active recently."

"Yes, they convinced Ford and Durex to join the competition..." Figes looked at the information in his hand: "But I'm curious how they knew about these two projects. Could it be that someone secretly provided information? "

"Well..." Sigg shook his head: "We are not hiding it, are we? It may not be from us, it may be from other companies."

"So what should we do? There has been no useful news from the Supreme Creative recently." Figes continued to ask.

"It's normal. After all, they have been robbed of many projects by us before, and they should have noticed something. But it doesn't matter. We are not just competing with his company. We will wait until they relax their vigilance after a while." "Yes."

After speaking, Sigg looked at Milton: "How are Ford and Durex's creative preparations going?"

"We are ready. For Ford's ads, we will focus on the mountain experience, and for Durex, we will use the different perceptions of men and women on love as advertising creatives."

Milton submitted two advertising proposals to Seager.

After looking at it, Sigg shook his chin and thought this idea was very good: "Okay, let's follow this. This is the first time we have met the Supreme Creativity head-on since leaving IPG. I will lead the team myself."

"clear."

At the same time, Tang De was discussing advertising ideas with Jimmy.

"What creative ideas are you going to use? If you can't pass my test, you won't be able to impress those picky parties." Jimmy has been in charge of the supreme creative idea for more than a year, so the creative level has improved a lot.

"Looks very confident." Tang De looked at him with raised eyebrows.

"Of course!" Jimmy shook his fist exaggeratedly: "I'm called a creative testing machine within the company. Eighty percent of the creative ideas I pass pass Party A."

"Okay, since you are so confident, then help me take a look at these two creative plans." Tang De handed over the folder on the desktop.

"No problem, Tang De. The first one, haha, Ford. What they need is a picture advertisement with an advertising slogan. Let me see what you wrote... choose your way of blocking traffic?"

Jimmy frowned and paused for a while, then carefully thought about the meaning of the copy based on Tang De's hand-drawn picture, and finally realized it after 30 seconds.

"So that's it! My God, Tang De, how did you come up with this angle? Damn it, why are you still so good at writing slogans?"

Jimmy was extremely surprised. He thought that after this period of time, he should have become more professional than Tang De, but he was still amazed by Tang De's advertisement.

He looked at the pictures and slogans and felt that this combination was perfect and would definitely impress those picky buyers.

"Uh... I don't know what to say. Isn't your inspiration running out?"

Tang De smiled: "Because they are always in my mind."

"Okay, okay, let me take a look at the next one. I don't believe you can handle Durex. Their advertising is the most difficult."

Durex's advertisements are indeed among the highest in the industry, because they not only require jokes based on seasons and current events, but also metaphors for the product.

They are not interested in ads that are straightforward, they just want ads that are more interesting and funny.

This is also the reason why Durex advertising cooperation companies do not change frequently, because many companies do not produce such high-level copywriting.

But this time, what they needed was a commercial.

Jimmy opened the folder and wrote an advertising script in detail.

After spending two minutes reading it, Jimmy closed the folder and frowned.

"Why didn't I understand?" He muttered, and after seeing Tang De's joking expression, he opened the folder and read it again.

This time, he understood.

But his expression was even more surprised.

"Oh my gosh, Tang De, I'm sure those customers will be stunned by this idea of ​​yours... It's so interesting, this angle is so novel."

Jimmy put down the folder convinced: "It seems that we should be able to win these two customers this time."

"Don't say such big words, Jimmy, Crown Creative and they are not vegetarians." Tang De was not so optimistic.

"The announcement will start in two days. Please help me get the cover and pictures done."

"No problem, this is my old profession."

Jimmy took the order and left, while Donde leaned on the sofa and looked at the text message Taylor Swift sent him.

"Don, I just returned to New York today and I want to talk to you about some album matters."

Although he didn't know what Taylor was referring to specifically, Tang De agreed and agreed to meet at the restaurant.

Because Taylor Swift's album has already sold 1.5 million copies, it didn't even take a year for her to exceed the sales target set by Giorgio.

This also means that Tang De will receive 80% of the sales share.

After deducting miscellaneous expenses, Angel Declaration will receive a share of approximately US$7.3 million.

Of course, 45% of it will also be allocated to Taylor Swift and the harmony, accompaniment, and production team.

So Angel Declaration ended up getting over three million dollars.

It doesn't seem like much, but this is only the sales volume of Taylor's first album in the first half of the year. Compared with the cost of two hundred thousand US dollars, this sales volume can be said to be a well-deserved money printing machine.

It is conceivable what kind of high copyright fees Taylor Swift will receive when her music is streamed online in the future.

So Tang De can tolerate Taylor's petty temper and some small requests that are not excessive, such as having a meal together.

But when he went to the appointment, he found that the girl was wearing cool clothes and a suspender belt, and her outline was beginning to appear.

"Taylor, so you want to talk to me about the album?" Tang De sat next to her.

Taylor replied with a smile in his eyes: "I want to start writing the next album."

"So fast?" Tang De raised his eyebrows.

"Yes!" Taylor Swift shouted happily: "I have already thought of the name of the album, "Fearless", how about it?"

"A very good name!" Tang De clapped his hands: "As soon as I heard this name, I knew it would definitely sell out."

"LOL really?"

"Really, let me give you a number, 10 million sales."

"That's too exaggerated, Don." Taylor covered her mouth.

Tang De didn't say anything, just thinking that although the sales volume was exaggerated, it really came true.

In 2011, "Fearless" sold a total of 1000 million copies worldwide and was certified as 9 times platinum by the Philippine Recording Industry Association.

This is far more explosive sales than the first album.

"By the way, I haven't celebrated your sales reaching one million yet. How about it? How does it feel to become a rich woman?"

Tang De picked up the wine glass and clinked it with her drink.

"Very good, I have never felt better!" Taylor Swift said in high spirits: "I have already planned to buy a new house for my family and a new car for my father."

"Sounds really good..." As soon as Tang De said this, he saw Taylor looking directly at him: "And you, Tang, I have bought a gift for you."

(End of this chapter)