Chapter 209 Status Gap
"You bought me a gift?" Tang De looked at Taylor Swift curiously.

Taylor took out a small box: "Guess what I bought you?"

Looking at the size of the box, several things immediately flashed through Tang De's mind, so he said, "Tie? Or belt?"

"No, it's neither. You guessed it wrong." Taylor opened the box and said, "Dum-dum-dum, it's a mobile phone."

What was revealed in front of Tang De was Motorola's new flip phone.

"I see that your phone has not been replaced for a long time." Taylor pointed to the Nokia on his desk.

Tang De has no interest in electronic products of this era, so he has never been in the mood to change his mobile phone. Unexpectedly, Taylor noticed it.

"Thank you." He picked up the phone and tried it. It felt and looked better than his.

"You're welcome, Don, just consider it a gift that you're willing to sign with me." Taylor laughed.

Her appearance has gradually become mature, and between a frown and a smile, the future Taylor Swift has already appeared.

"First, let's take a look at the cover." He reached out and lifted the fabric on the advertising board, revealing a photo.

"Oh! Don, welcome to our car factory, my name is Laurent." He stepped forward and hugged Tang De, and then without even looking at Sigg and the others, he led Tang De directly to the office.

"Of course, I like Ford cars." Tang De showed a professional fake smile and greeted Ford's senior executives.

"Tang, I didn't expect that Supreme Creative would be your company. If I had known, we would have given you some preferential treatment." This was also the first time Laurent heard about this matter. Although they and Tang De seemed to have nothing to do with each other, in fact, Vehicle sponsorships often appear in movies.

But he couldn't help it.

Today, Noy Mansour, the most powerful advertising creative planner of Supreme Creative, is in charge of the presentation today. He stands in front of everyone and explains creativity to everyone.

Upon hearing this, the team members behind Tang De immediately frowned.

"FXXK!" So he cursed in a low voice, turned around and went downstairs.

But it is limited to expressing some goodwill. After all, Tang De's status in Hollywood has not reached the level of Spielberg or Cameron. If it really reaches that level, then there is no need to preach the supreme creativity today, and Ford will directly announce that it will Cooperated.

"Of course not! I like your movies very much, although I think "Saw" is terrible, but that's because I don't like horror movies." Seager teased, and then said: "But why did you come here in person? Preach, is there no one else for the Supreme Creation?”

Walking in the corridor, you can hear the constant echo of footsteps.

At the same time, Tang De and the others had entered the office with Ford executives.

"I hope you won't leave any negative comments after reading it." Tang De laughed and shook his hand.

No matter how well he did the Crown Creation, or even squeezed the Supreme Creation to collapse, it would not affect Tang De's status and wealth.

"What an honor. Look who is this? Don! The great Hollywood director." After seeing Tang De, Sigg said with a surprised look on his face, and then stretched out his hand: "I have also seen your movie."

The two parties met like this.

It is well known that the movies produced by Tang De's film company are very popular, so in order to cooperate with Tang De in the future, Ford executives thought that they should establish a good relationship first.

"that would be great."

After all, who likes being stuck in traffic?

Obviously, Tang De's identity has distinguished him from himself.

Above is an unmarked SUV. Its front is facing the camera. From the mountains on both sides, it can be seen that it is driving in a mountainous area.

"Oh, no." Tang De shook his finger: "I was just invited by Ford to come and see their latest car, didn't you?"

The supreme creative team also followed the two figures and drifted away.

"It doesn't matter. I think creativity is king in the advertising industry." Tang De picked up the champagne: "You can give it a listen. I believe you won't be disappointed."

This simply cannot reflect the superior performance of this car in the mountains.

But just as he frowned, Noi smiled and said: "Traffic jams are a pain point for many people. In the past, we thought that there would be traffic jams in cities, but in fact, there are also jams in the wilderness. You will encounter sheep, cows, horses, etc. They will Crowding on the road, blocking your car from moving forward.”

Seager's face darkened. He had not received an invitation from Ford at all, but only appeared here as the creative person in charge.

Soon, they entered the advertising stage.

This feeling of powerlessness made him very unwilling.

After accepting her gift, Tangde had dinner with her and then drove her home.
-
Two days later, Tang De showed up at the Ford Motor Company building with his Supreme Creative team.

It was also the first time that I realized that there was a deep status gap between myself and Tang De.

"We are very happy to hear that you are coming. In fact, we are considering a spokesperson for this year. Are you interested?"

Supreme Creative was the second company to give the presentation, the first being Crown Creative.

At first glance at this photo, Laurent felt that it was not promoting his own car, but rather discrediting his own car.

It's just that his face, which was originally cold when he was delivering the speech, was now replaced by a warm smile.

But what was unusual was that the front of the SUV was crowded with sheep. These cute little guys blocked the road and made it difficult for the car to move.

As soon as Tang De finished speaking, a senior executive from Ford appeared beside the stairs. He was the top leader who confirmed the advertising creative today.

When Tang De led Jimmy up the stairs, Crown Creative's Sigg was leading his team down the stairs.

Looking at Tang De's back, Sigg experienced the feeling of being ignored for the first time.

Their building is located in the suburbs, next to their factory, so it is very spacious.

This made Sigg feel very unhappy, but there was nothing he could do about it.

"So?" Laurent couldn't hold back his doubts. After asking, he apologized to Tang De with his eyes.

Tang De took a sip of wine and remained calm.

"Don't worry, although it doesn't seem like a good publicity, that's because our advertising slogan hasn't appeared yet." After speaking, Noi lifted up the fabric of another advertising board to reveal the text inside.

"Choose your way of blocking traffic." Laurent muttered this text in a low voice, and then there was a moment of enlightenment, but it was still not clear.

Noy began to interpret: "This picture and this slogan are just to tell you that you can choose the way to get stuck in traffic jams. We hope to turn the pain point of traffic jams into a yearning. The joy of off-roading is to encounter an unknown and interesting world, and there are bumps on the road. It’s an experience.”

"Clever!" Laurent understood and suddenly became excited.

The correct way to interpret this advertisement is actually to express that by choosing a Ford SUV, you can encounter animals in traffic jams in the wilderness.

This is undoubtedly a very interesting advertisement, and it fully expresses the adventure attributes of Ford vehicles. Laurent was satisfied.

"Great idea!" he clapped, and others behind him followed suit.

When the applause died down, Laurent picked up his wine glass and clinked it with Tang De: "As expected of Tang, I believe the board of directors will be satisfied with this advertising idea."

"Then... wish us a happy cooperation in advance?" Tang De showed a determined smile.

"Of course, it's a pleasure to work with you."

"Ding!"
-
A week later, in Durex's publicity office, Tang De was also chatting and laughing with its senior management.

"Hahaha, Tang, your joke is so funny, I almost want to make it into an advertisement." Durex's top executive De Yisen burst out laughing.

Tang De just told a few dirty jokes from the future Internet, and the person in charge was already interested.

"This is just an appetizer, Deyson, you have to know that our advertising ideas are definitely better than jokes."

"That's right, that's right, hurry up, I can't wait." Deyisen wiped away his tears from laughter, and then looked at Noi and the others.

At this point they had the CD ready, and yes, they were going to run the ad idea on TV, which was the original version shot in half a day.

When everything was ready, Noi stepped aside and pressed the remote control.

The first picture that comes into view is in the living room of a family. The perspective is a surveillance perspective, which looks a bit strange.

The mother was kneading dough at the dining table. The next moment the child appeared, and he could vaguely see some kind of remote control in his hand.

Just when everyone was confused, the child pressed the switch and the dough exploded instantly, shocking the mother.

"How naughty." Deyisen sighed, thinking of his two living treasures.

In the next scene, my mother walked in from the door. She looked like she had just gotten off work.

But when she closed the door, a child wearing a scary mask suddenly appeared from the wall next to her. The mother was immediately frightened and screamed, and the child fled after scaring the person.

Deysen was vaguely aware of the intention of this idea and fell into deep thought.

Then there are more pranks, such as the dead mouse prop on the dining table at family gatherings, such as using super glue on his father's butt when cleaning the yard, such as pretending to be a ghost wandering around the house at night.

The children in every scene look like they are gloating over misfortune. They are never tired and unwilling to stop their pranks. They make the house a mess every day.

Until all the pranks are over, Durex’s logo and products appear on the screen.

"Wow! Hahahaha, Tang, this is really a genius idea!" Deyisen was extremely satisfied, because advertising ideas from this angle have never appeared on the market.

From the perspective of naughty children, it will undoubtedly scare those young lovers and choose Durex.

"I feel like I no longer need to read the subsequent ads." Deysen was very satisfied with this ad and couldn't think of how subsequent advertising companies could surpass them.

"This is your right, Deyisen, we are only responsible for providing creative ideas." Tang De waved his hand, and Noi and the others began to restore the TV to its original position.

"To be honest, if I was watching it alone, I would really let other advertising companies leave." Deyson shrugged: "But I am in Durex now, but I think there should be no problem."

"Thank you for your recognition." Tang De shook hands with him, and then walked out of the office with the supremely creative man after greeting him for a while.

As soon as they went out, they met Sigg and the others again.

"New York is so small, isn't it?" Tang De came to Sigg's side, looked at the people behind him and said: "In the future, Noi will have full authority to represent me in major companies... Come and say hello to the president of Crown Creative ”

"Hello, just call me Mansoor." Noi politely talked to Sigur.

It’s just that Sigg looked at his expression and felt awkward no matter how he looked at it.

But he couldn't lose the grace he should have.

"Hello, oh, Milton will also fully represent me in the future. You two young people, please get to know each other."

Upon hearing this, Milton immediately stepped forward to shake hands with Noy.

Tang De stood aside, looking at Sigg with a teasing expression.

"Okay, let's leave first. Sorry, I wasted half an hour of your time." After Tang De finished speaking, the most creative people followed him and left.

Shige turned to look at his figure, and the feeling of powerlessness became more intense.

Because he knew that he might only be able to see Tang De on TV in the future.

"Let's go, it's our turn to preach." Although Sigg tried hard to adjust, after seeing Tang De, they were obviously a little unbalanced.

In the end, Crown Creative was only in the office for fifteen minutes.

Not long after, when the post-production process of "Fifty Shades of Grey" was halfway through, Tang De heard the good news about Jimmy in the editing room.

"Don, both Ford and Durex have chosen us!" Jimmy said in surprise: "You must be possessed by the goddess of victory. You can succeed every time you make a move."

"Maybe, I just see more than others."

"One more thing! The New York Advertising Awards are being judged recently, and I have already submitted your Ford ad for you."

"New York Advertising Awards..." Tang De knew that this was an old advertising award and it was still very popular around the world.

The most creative advertisements have won many awards, but they have not won the New York Advertising Awards once a year.

For advertising companies, these awards are very important, because they represent the strength of the company and are also an important factor for clients to choose to cooperate.

“Hopefully, we won the award, we lost out last year.”

After communicating about the awards, Tang De gave Jimmy some instructions about Rachel and Bond.

“All of our unwanted clients, or those whom we feel are not of high quality after working with them, can be passed on to Crown Creative through Bond.”

"Wow, Don, you are going to turn Crown Creative into a receiver!" Jimmy has learned a lot of interesting words since starting a business with Tang De.

"That's right, since they want to know our secrets so much, why not let them do it?"

"Okay, I get it, I'll fill them with crap clients!"

After hanging up the phone, Tang De returned to the editing desk. "Fifty Shades of Gray" will soon be able to meet the audience, and it is time to let go and promote it.

(End of this chapter)

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