Dominating Hollywood: Starting with Scarlett

Chapter 87 Beating the drowned dog
  IPG has been very busy recently because some of the company's customers have suddenly changed.

Leica Camera, whose advertising slogan is about to expire, announced a cooperation with Supreme Creative.

Omo, a subsidiary of Unilever, announced a partnership with Hengmei Advertising.

These two customers are considered to be the top three most valuable customers in IPG's hands. Unexpectedly, they were directly snatched away by others without any notice!
  If Hengmei Advertising succeeds in snatching away customers, it is because their strength is already superior to that of IPG and they also rely on Omnicon, a giant in the advertising industry. Therefore, it is not surprising that IPG can snatch customers away so quickly. .

When did Supreme Creative get in touch with the Leica brand and make the final decision, IPG executives were very confused.

Without the slightest warning, he allowed his opponents to snatch a big piece of cake from under his nose. This was simply toying with them as if they were fools!
  The board of directors was furious at the time and kept questioning the current senior management, which led to Seager holding meetings from morning to night for several days.

Even Milton, his newly promoted department head, had to wait until evening to listen to Sigg's arrangements before going home.

Sigg's boss is also actively involved in the company's business. He was originally responsible for IPG's task of expanding the British market, but now that his hometown has been stolen, he certainly cannot allow its situation to continue to decline.

So the top management made several decisions in succession during this period. On the one hand, all sales were to consolidate existing customers, and on the other hand, they were to find flaws in other companies and steal their valuable customers.

This has also increased the pressure on the advertising planners in the company. They have meetings every day to study creative ideas, and the cleaners can sweep up large swaths of hair between meetings every night.

In such a high-pressure environment, the company atmosphere became increasingly anxious, and employees did not dare to take a deep breath after going to work. There is no more laughter and laughter in the past. Everyone is busy at their workstations with their heads down, for fear that they will become the standout and be kicked out of the company.

The tormented Sigurd had not had a sound sleep for three days.

He is currently in the conference room listening to the sales survey results.

But in his opinion, all the investigation information can only put more weight on his heart!
  After reading it, he couldn't help but get angry and cursed: "Why! Why! Why do Supreme Creative's clients have annual contracts? Don't they have any flaws! FXXK! Bullshit! Is he the only one who can steal our clients?" And we can’t fight back!”

Figgus was reluctant to answer. Facts have proved that his previous so-called targeting and bribery were in vain, and the supreme creativity was not affected at all.

This company is like a hedgehog. Every time you try to hurt it, it will be hurt in return. In particular, the strategy of only producing creative ideas from top companies is a thief. The contracts signed are all big companies that cherish their reputation. How could they choose to break the contract just because of a small discount?

Not to mention that the agreements signed are all for three years, which is even more impossible to start.

Seeing that the boss was silent, the others lowered their heads and pretended to be ostriches.

"Bang!" Sigg threw the folder in his hand on the glass: "SHXT! They're all trash! Waste!"

Feiges couldn't show off his face, so he could only whisper: "In addition to supreme creativity, you can also start with Hengmei advertising."

"Damn it, we have already tried Hengmei's customers! Only two medium-sized ones have signed contracts with us, and together they are not as good as one-third of Leica! FXXK!"

Because Leica has a long time limit and focuses on global strategy, the advertising fees are paid in one lump sum, which is extremely generous.

The sales are estimated from the increase in Leica's advertising expenses in recent years. After Supreme Creative reaches a cooperation with it, the income will be no less than two million US dollars!

This is simply cutting flesh into Sigur's heart!

Even though the company still has a large number of customers, quality customers are not so easy to come by.

Each missing digit represents a cut of the company's profits.

So now Sigg feels like he is sitting in the crater of a volcano, and may be swallowed up by the board of directors' anger like strong lava in the next second!

This sense of crisis drove him to never dare to stop, nor to ask his subordinates to stop.

So he thought for a moment and then issued an order: "Next, find customers for me! No matter how big or small, even small shops on the roadside, don't let go! Since we can't find a large number of high-quality customers to fill the gap for the time being, then Quantity wins! I see new customers signing contracts every day! Do you understand?”

"Yes, Director." Everyone breathed a sigh of relief and agreed one after another.

Figgus subconsciously spoke to calm the atmosphere: "Everyone is hungry, let's go eat pizza together."

Unexpectedly, these words made Sigg immediately angry.

"Fuck pizza! Figs! From today on, no pizza is allowed in the company!"

At the same time, in the Ogilvy Advertising conference room, two normally incompatible executives, Maz and Lacey, kept smiling when facing each other for the first time.

Even CEO Vinod has a smile on his face at the moment.

Because they also learned about IPG's recent experiences and were planning to add insult to injury.

"Now that Supreme Creative and Hengmei Advertising have poached several customers from IPG, it proves that his current customer base has begun to waver. Of course, we also want a share of the pie." After finishing speaking, Vinod looked at Maz With Lacey: "You two are responsible for different sectors respectively. Maz, you start from the maternal and infant, food, and catering brands. Lacey, you start from the communications and tobacco industries."

"Okay, no problem." Lacey nodded: "In fact, I have already reached an agreement with two customers, and the contract will be signed tomorrow."

"That couldn't be better." Vinod nodded appreciatively, and Maz also said after seeing this: "We have also made some moves here, and have confirmed preliminary intentions with three customers."

Lacey curled her lips and said it nicely, confirming the initial intention, which is equivalent to not starting to discuss cooperation at all, but just making a phone call.

But Vinod did not ask carefully, but encouraged: "Well done, Maz, we will take this opportunity to suppress IPG. They took away a lot of customers from us last year. Your department's bonus this year, It comes from these customers, and the department that does better will definitely reap richer returns."

"Understood!" Lacey and Maz looked at each other, both seeing the provocation in each other's eyes.

And just after Ogilvy Advertising joined this customer war, IPG received some bad news.

Following the Leica camera and Omo, they once again lost a tobacco customer and a fried chicken chain brand. And these companies are all signed by Ogilvy Advertising, which means it is self-evident.

Advertising agencies throughout New York have set their sights on this piece of cake, and they all want to get a piece of this chaotic situation.

The situation of being surrounded by wolves suddenly blinded Sigg's mind, making him feel that his blood pressure was like the accumulated urine in a urinal in a shopping mall that was about to overflow. Just looking at it was scary.

Sigg's hair fell out faster.

The speed at which IPG salesmen attract customers is also gradually accelerating. Many new customers are signed every day. No matter how small the brand is, as long as it can create the illusion of prosperity and keep one's job, it is worth signing up!
  So much so that the front desk of the company is the busiest every day. One is receiving a factory owner, the other is receiving a supermarket owner, and behind there are various retail and small commodity bosses waiting to understand the agreement.

Of course, Seager turned down advertising contracts from all but the pizzeria owners.

However, under IPG's frenzied offensive to attract new customers, it is not the large advertising agencies that suffer the most, but the small advertising agencies that suffer the most.

As the saying goes: The boss fights with the second child, and the third child is gone.

Now the advertising industry is sliding towards such a situation. Under the indiscriminate pursuit of Supreme Creative, Ogilvy Advertising, Hengmei Advertising and many large advertising companies, IPG fought hard and crushed a group of small advertising agencies in the process of falling to the ground. .

Lion advertising is naturally one of them.

Maroney stood in the office thinking about it, and he didn't understand why IPG would attack him.

He clearly has a relationship with Fergus! But some unscrupulous sales representative directly poached most of his company's customers with unreasonable preferential contracts. He sat in the office and stayed up all night, his eyes red, and he didn't even think about what happened.

After finally getting in touch with Figgs, he ignored him at all and just said a few rubbish words perfunctorily before hanging up the phone.

Maroni was so angry that he smashed his phone on the ground and yelled like a shrew: "FXXK! Donde! FXXK! Jimmy! FXXK! IPG!"

Outside the office, the two young advertising planners looked at each other when they saw the manager being so angry. Then Phoebe spoke first: "Do you think this company still has a future?"

"No." Torion adjusted his glasses and said in a calm tone: "Maybe we should change to another company."

"You're right, but where are we going?" Phoebe frowned: "Which company is better now?"

"IPG..." Torion crossed his arms and said confidently: "You see that our company's customers have been poached by IPG, you know that they have been expanding crazily recently, and it is the right time to hire people."

"But why does IPG sign contracts with small customers?" Phoebe was a little confused.

Torion explained: "Obviously, because they intend to catch up with both large and small customers, maybe IPG intends to form a group."

"Group? Wow, that's great! Torion!" Phoebe laughed: "Then we will go for the interview tomorrow."

"interview?"

One day later, Sigg stood in the conference room with an expression of disbelief on his face: "Is there anyone still applying?"

Milton picked up the information and affirmed: "Yes, Director... uh, I mean we need..."

"Need!" Sigg said loudly, as if waking up from a dream: "Of course we need it, hire more people! Recruit more advertising planners for me and let them think of better ideas!"

"What about the salary?"

"Salary? Just follow the lowest one, and then set a target for them. If they can't reach it, they will be kicked out!" Sigg slapped the table: "In addition, inform the existing advertising planning that we have to hold meetings every day! I will personally Look at their creativity, if it’s not up to standard, get out of here!”

(End of this chapter)