Dominating Hollywood: Starting with Scarlett

Chapter 88 The last laugh

The changes in the New York advertising industry in the past month are simply more magical than the entire previous year.

First, Supreme Creative emerged and snatched many projects from large advertising agencies such as Ogilvy & Mather and IPG.

Then the two presidents of Hengmei Advertising went from secret fighting to formal confrontation, using performance as a bet to compete for the company's dominance.

In the end, IPG stole the chicken but failed to lose the rice. It only snatched two customers of Hengmei Advertising, and then a large number of high-quality customers were snatched away by advertising companies such as Supreme Creative, Hengmei, and Ogilvy.

And like a domino effect, many companies hunted IPG, causing more large advertising agencies to join in. A large number of small and medium-sized advertising companies were robbed of their customers, profits plummeted, and even went bankrupt.

As a result, all advertising practitioners have watched the industry become wary in the past month, with various companies biting IPG like vultures and constantly cutting flesh from its body.

Even if Sigg has signed up many small and medium-sized customers, it can't conceal the weakness of its own company.

Moreover, more customers also meant more manpower. IPG was forced to recruit a large number of new people. After joining, these new people formed a group and opposed the old employees, resulting in a very bad atmosphere in the company.

Coupled with Sigg's performance requirements for everyone, the internal situation became increasingly unstable.

At this time, an unexpected thing happened: A customer went to court to complain to IPG, saying that after IPG signed an advertising contract with itself, it signed a contract with its opponent and revised its slogan. Directly gave it to the other party to use.

This client presented a lot of evidence in court, and it can be said that plagiarism is certain.

Logically speaking, IPG should not have made such a mistake, because in any large advertising agency, plagiarism is the bottom line that cannot be violated.

However, there are too many new people recently, and the company does not have time to train them one by one. In addition, everyone is scratching their heads for performance and striving to be one step ahead.

So a certain new advertising planner delivered the advertisement privately without review. As a result, after the advertisement was released, the boss suddenly discovered that his opponent had used the same creative idea as him!

This lawsuit should have been quickly resolved by IPG's legal department, and all that was needed was compensation in place and the boss withdrawing the lawsuit.

But at this juncture, all advertising agencies are keeping a close eye on IPG's movements, so after the lawsuit was filed, everyone received the news immediately.

So, just one day later, articles about IPG's plagiarized ideas were published on the front pages of major newspapers and magazines, which directly became the last straw that broke the camel's back!
  There were bursts of laughter in the Supreme Creative Office.

Jimmy held the newspaper with an excited expression: "Look, Tang De, IPG has publicly apologized, announced that it will pursue it to the end, and even laid off its creative director and other senior executives."

"Actually, I hope they will be unique." Tang De shrugged and took a sip of tea. He recently went to Chinatown to buy a tea set and boiled pure water to make tea every day.

"Why?" Jimmy was a little confused.

Tang De raised his eyebrows and said: "Because they are stupid enough, Jimmy, it is not easy to find such an easy opponent."

If Sigg and the others hadn't been eager for quick success and instant benefits to compete with several advertising agencies at the same time, they wouldn't have discovered their weaknesses and poached so many customers.

And since this incident, Supreme Creative has poached two more customers from IPG, both in the food industry.

However, in terms of quantity, Ogilvy Advertising must be number one, as they poached a total of seven customers.

Hengmei Advertising poached four companies.

In fact, Supreme Creative has not poached many companies, but if the quality is high, each company that Supreme Creative has poached can be worth two or three companies.

This is thanks to Tangde's initial positioning. When other customers see that Supreme Creative's existing customer groups are leaders in the industry, they will naturally have more trust in them.

Supreme Creative is now like a niche luxury brand in the advertising industry, which is highly attractive to big clients.

However, because of this, every step they take will inevitably lead to competition with other companies. After all, no company is willing to give up high-quality customers to others, and all kinds of dirty things will probably happen frequently in the future.

But that's what happens in the future. For now, Tang De and Jimmy just need to watch IPG's jokes.

Also on the receiving end of the joke was Ross, the former creative director of the food department.

Although he has been demoted to an ordinary advertising planner, he has escaped the board of directors' major layoffs.

So he could stand leisurely next to his work station at this time, taking a sip from a coffee cup, and looking at Milton with a smile on his face as Milton, who had been quickly promoted to replace him, was now packing his things with a bitter look on his face. Leaving the company amidst the indifference of everyone.

And accompanying him to leave were Sigurd and Figes.

This made Ross feel like he could breathe more easily. He felt much more relaxed when he walked in the company every day, and his smile increased day by day while working.

Thinking of this, he walked to the balcony of the company. He lowered his head and looked down, and found three figures walking out of the door of the building.

One of them turned and glanced up, catching Rose's eye.

It's Hig.

His face no longer had the high-spirited look of the past, and his hair was no longer neatly combed. Perhaps it was because everything had settled for him, and he was no longer anxious from the past, but seemed very calm.

When he saw Rose's figure, he paused for a moment, then turned back and hugged his cardboard box and continued walking out.

Figgus followed him, his stomach suddenly growling.

Sigg stopped and said, "Don't you even eat in the morning?"

"How can you still be in the mood, Hig." Figgus patted his belly: "I have to look for a job again, damn it."

Sigg looked at this subordinate who had been following him since he entered the company with complicated eyes, and didn't know what to say. After thinking for a while, he took a step forward: "Let's go and eat pizza."

Figgus couldn't believe it: "Don't you hate pizza?"

"I hated it... I still hate it... but if you want to defeat your opponent, you have to understand your opponent, right?"

"You haven't given up yet, Hig." Figgus saw through his old boss at a glance.

"That's right, Fergus." Sigur's steps gradually became harder, and the leather shoes and stone steps made crisp sounds: "We will always meet again, right?"

"cheers!"

"cheers!"

"thank you boss!"

In the luxurious western restaurant, the most creative employees sat together for a meal.

All the customer service ladies were wearing low-cut dresses or long skirts, and several men were also wearing suits and leather shoes, except Tang De.

He hated wearing formal suits in his daily life, so he wore a dark brown casual suit, which seemed out of place with everyone.

But people present will not define him by his clothes, because he is the boss of supreme creativity.

He was the man who paid everyone's wages and led Supreme Creative to break through the siege and become the top advertising agency in New York City in just a few months.

With such an aura, even if he was wearing a beggar outfit, everyone would just think he was looking for inspiration for a new advertisement.

Therefore, all the girls looked at him with admiration and adoration in their eyes. Everyone took turns to come to him to clink glasses, just to have a few more words with the boss.

Maybe I also have other little thoughts.

But what disappointed the customer service ladies was that Tang De never got drunk. His eyes were always clear, and except for a slight blush on his face, there was no sign of drunkenness.

On the contrary, Jimmy got drunk faster and couldn't stand still when he left.

In the end, Fernando, who was not drinking and stopped by, sent Jimmy and Lilina back. The other girls took a taxi home. As for Tang De, his house was nearby, so he could just walk back.

The evening breeze was a little bit chilly. Fernando rolled up the car window and watched as Lilina held Jimmy's arm and sat in the car and asked, "Jimmy, where is your home?"

Jimmy was mumbling as if he hadn't gotten out of his drunken state yet, so Lilina directly answered on his behalf: "On East 13th Street, sir."

Fernando nodded and glanced at Lilina one more time.

Fifteen minutes later, the vehicle arrived at Jimmy's residence.

Fernando saw that Lilina seemed to be sending him home, so he asked: "Lilina, is your home nearby?"

Lilina was stunned for a moment, then nodded and said: "Yes, my home is also here."

"Okay, then I wish you a sweet dream." Fernando smiled and watched as Lilina helped Jimmy walk into the block, then turned around and left.

"Ta-ta-ta." Ten minutes later, the sound of high-heeled shoes continued to echo on the wooden floor. Lilina helped Jimmy to the door with difficulty, took out the key from his pocket and opened the door.

After entering the house, Jimmy seemed to realize that he was back home. He waved away from Lilina's support and took off his clothes on his own.

"Manager...Jimmy...can you hear me?" Lilina put her handbag on the cabinet, then took off her high heels, revealing her heels wrapped in black stockings.

"Yes... you are Lilina... I guessed it right." Jimmy smiled and untied his tie, threw it on the hanger, and immediately cheered when he saw that the tie was caught in the iron rod.

"Yes, it's me." Lilina slowly approached Jimmy, stretched out one hand to hug Jimmy's waist, and stretched out another hand to pull down the zipper of her clothes.

"Pull!"

The long skirt fell to the ground, revealing her fair body.

She pressed the tip of her nose against Jimmy's chest, took a deep breath, raised her head again, and said coquettishly: "Jimmy, do you like me?"

"I like...of course I do." Although Jimmy was drunk, he still maintained the sensitivity and impulsiveness of a man. When his hands touched the soft and smooth back, he immediately couldn't control himself and hugged Lilina tightly.

The two stumbled towards the room on the second floor. The steps up were covered with black stockings and white underwear. When Jimmy lay on the bed with his arms around her, they were already honest with each other.

Just when Lilina sat astride Jimmy, intending to take the relationship between the two further.

Jimmy suddenly seemed to wake up. He stopped Lilina's movements, widened his eyes and asked, "Is this a one-night stand, or is it a long-term one?"

"What?" Lilina shouted subconsciously in her original voice.

"I mean...a one-night stand...or a relationship?" Jimmy said this while trying his best to resist being drunk.

"Why do you ask that?" Lilina couldn't understand him and was a little confused.

Jimmy, who was drunk again, lay on the bed like a limp shrimp and whispered in a vague voice: "Because I... promised..."

(End of this chapter)