When I am reborn, I just want to be a top student
Chapter 754 If you can't beat them, join them; acknowledging someone as a father isn't sha
In the conference room, the atmosphere became incredibly quiet after Wang Tao uttered those words.
DJI's future prospects are shrouded in mystery, making it difficult to see clearly.
However, there is one thing that everyone is certain of.
That means if DJI continues to develop in this way, it will definitely be eliminated by consumers.
There are many reasons.
From its inception, DJI has pursued a high-end market strategy, and its products are not cheap.
Only in this way can there be enough profit to support research and development, and enough cash flow to support the company's expansion and normal operation.
Now, not only do we lack technological advantages, but we also lack advantages in supply chain costs.
If DJI weren't a brand with some commercial value, it wouldn't be able to maintain its standing in consumers' minds.
It's likely that it has already been withdrawn from the market or is nearing obsolescence due to the impact of Galaxy Technology's drone business.
It's also unlikely that we'll continue to operate in the market as we are now, giving DJI's executives time to find a solution.
Although everyone wanted to sell DJI directly to Galaxy Technology so they could cash out and leave.
However, this cannot be said directly at this time.
Because you can't see into someone's heart.
They didn't know whether Wang Tao, the founder, was testing their loyalty, setting a trap, or genuinely thinking that way when he said those words at this time.
If it's the former, then anyone who speaks out in agreement or shows such inclination at this time will probably be remembered by Wang Tao.
As for what will happen next, there's no need to elaborate.
But if it were the latter, there would be no need for them to directly express their agreement at this time.
It's not like the company is going bankrupt tomorrow, or it's on the verge of collapse.
The advantages and disadvantages of the two options are obvious, and everyone naturally knows what to do.
"Boss, I don't think we're without a chance of winning. The drone business is quite sensitive. Even if Galaxy Technology is strong and monopolizes the entire industry, it's not allowed by the higher-ups."
"Moreover, Galaxy Technology has already established a presence in so many industries and has demonstrated strong industry dominance. Although the higher authorities support Galaxy Technology, they will absolutely not hand over the entire industry to Galaxy Technology."
"In the drone business, we were the first players in China and have already established a certain brand image in the market."
"Although Galaxy Technology has come from behind to surpass us, this does not affect our brand image."
"As long as we persevere, we can still retain a portion of the domestic market. But if we want the company to develop better, we can try other directions."
"Overseas markets and military markets are both areas we can strive for."
"Avoid markets where there is fierce competition with Galaxy Technology, preserve the brand, accumulate strength, and make a breakthrough later."
"As long as the company's business continues to expand, we can extend the timeline and continuously invest resources in research and development. Once we achieve a breakthrough, all our previous efforts will be returned twofold."
“Selling it directly to Galaxy Technology would be like killing the goose that lays the golden eggs.”
Upon hearing what the head of the R&D department said, Wang Tao remained calm and made no comment.
At this moment, the head of the marketing department spoke up and asked, "I have a few questions. Can the R&D department give an accurate timeline for the development of products similar to the Xuanwu battery?"
"Besides the Xuanwu battery, there's also the flight control system. What's the design philosophy behind the drone?"
"How many talents, how much funding, and how long do we need?"
"Research and development requires money. Buying equipment, recruiting and retaining talent, and conducting experiments all require real financial investment."
"If the company's market share shrinks, revenue will decrease, and profits will shrink. At that time, the entire company will have to cut budgets. We can't increase R&D investment at that time."
"In my view, doing this is nothing short of gambling, rather than a normal and reasonable business practice."
"If we win the gamble, the company will be reborn; but what if we lose?"
"I don't want to say these unlucky things, but now that the company has grown to this point, and since we are sitting here, we should all do our part for the company's development."
The head of the marketing department's voice was deafening.
However, after these words were spoken, the reactions of the people were different.
They're all seasoned foxes; they won't change their minds because of a few words.
Hearing this, Wang Tao roughly understood the situation.
He coughed lightly before speaking, "Alright, everyone, there's no need to guess anymore."
"Selling the company was just a joke."
"The company's development to its current state is the culmination of the hard work and dedication of all of us."
"There is no way I would sell it."
"However, the difficulties the company is facing are also obvious to all."
"Therefore, I am prepared to bring in external capital and offer 30% of the shares."
As soon as these words came out, everyone was shocked.
No one expected Wang Tao to be so decisive.
They're actually planning to give up 30% of their shares all at once.
It's important to know that, up to now, Wang Tao only holds 45% of the shares, Lu Di holds 15%, Sequoia Capital holds 20%, and the remaining 20% is divided among other investors and the executives present.
Therefore, DJI is entirely controlled by Wang Tao alone.
Now, Wang Tao has proposed to offer 30% of the shares to attract other capital.
How to divide this 30% stake has become the key issue.
Whether each party contributes a portion, or whether Wang Tao contributes the majority, is a matter of careful consideration.
After all, at this point, the external capital that could make Wang Tao make this decision must have a way to solve the problems they are currently facing.
Otherwise, there would be absolutely no need to introduce it.
So this raises a problem.
If the capital introduced can solve DJI's current problems, it will inevitably lead to DJI's market stability or even growth. In this way, their shares and positions will become much more valuable.
In such a situation, the difference between having more or less shares would be a considerable sum.
The world is bustling, all come for the benefit, and the world is bustling, all go for the benefit.
No one ever thinks they have too much money.
As for whether the capital Wang Tao wanted to introduce could actually achieve this, everyone unanimously believed it.
After all, Wang Tao was the founder of DJI and had the closest ties to the company's interests.
The atmosphere in the meeting room kept changing.
As if oblivious to the changes in everyone's expressions, Wang Tao spoke directly: "Thirty percent of the capital to be introduced will come from all current shareholders and institutions."
“I will personally contribute 16 percent of the shares, Rudy will contribute 5 percent, Sequoia will contribute 8 percent, and the remaining 1 percent will come from the executive share pool.”
"That's settled then."
Wang Tao finished speaking in one breath, his tone firm, sounding more like he was issuing a notification than discussing something with everyone.
After listening for a while, everyone understood the situation regarding the shares.
However, the most crucial question remains: which company actually provided the capital?
However, Wang Tao didn't intend to say it aloud. After finishing his statement, he stood up abruptly. His expression was serious, his gaze firm, sweeping across the faces of the crowd.
"As the company has developed to this point, we are clearly an industry pioneer, having been the first to enter the drone industry. However, after Galaxy Technology entered the market, our market share has been declining continuously."
"There are many problems here, including technical issues, ideological issues, and also because many people in our company have forgotten to be prepared for potential dangers while enjoying peace and are still complacent with past achievements."
"The greatest obstacle to survival is not weakness and ignorance, but arrogance!"
"I offer these words as a reminder to all of you, and I hope this is the last time."
"Next, the company will implement strict management, and everyone from top to bottom must be mentally prepared to return to their posts."
"Those who are competent, stay; those who are not, please leave!"
After uttering these cold and ruthless words, Wang Tao pushed open the door and left the conference room.
Those who remained in the meeting room looked at each other, but no one spoke.
Wang Tao's meaning is already quite clear.
We will definitely overcome this difficulty.
However, the company's management will definitely be more stringent in the future, and some of them may be laid off.
It's like a sword of Damocles hanging over everyone's heads, ready to fall at any moment.
I returned to my office.
Wang Tao lay back in the chair, letting out a long sigh, looking exhausted.
As the founder of DJI, he is the biggest beneficiary, but he also bears the greatest responsibility.
It can be said that he tried every possible method.
Because of his drone business, he also came into contact with many government officials.
If it were a typical company, they would have to give face to the people he invited and reach a cooperation agreement.
At worst, they'll just raise the price of batteries a bit more.
However, he encountered Galaxy Technology.
The two are completely incomparable.
Even when Wang Tao went to great lengths to get a powerful figure to speak on his behalf, Galaxy Technology refused.
And so it went, until the very end.
Wang Tao was inspired by the guidance of a prominent figure.
That is to turn enemies into friends.
If you can't beat it, then join.
Galaxy Technology was brought in, becoming a deep strategic partner.
Just like with BYD, if it weren't for Brother Boatman's great courage, Galaxy Technology, even if it supports domestic car brands, wouldn't have handed over the business to BYD, and there wouldn't have been this live-streamed test of the Yangwang model.
The entire journey covered more than 2,400 kilometers, from Tangdu City to Bingcheng, mostly in the north and in cold environments. The fact that it still had such a long range is simply amazing.
Even more terrifying is that after running the entire course, it still had over ten percent of battery remaining.
They knew the performance data of the Xuanwu battery.
Even netizens are very familiar with it thanks to the overwhelming media coverage, and can recite the key data.
However, data and intuitive feelings are different.
The performance data of the Xuanwu battery is one aspect, but the technology developed by BYD is also crucial.
The combination of these two factors is what makes this battery life reach such an incredible level.
Wang Tao watched the entire live stream.
He had only one thought in his mind.
DJI absolutely cannot afford to miss out on the Xuanwu battery.
Otherwise, other companies' products can easily fly for an hour or two, while DJI's drones only fly for ten minutes or so.
No matter how high-end or exquisitely designed DJI's products are, they cannot catch up with this gap.
What's disheartening is that DJI's product design isn't necessarily better than Galaxy Technology's.
Even in terms of product stability, it is slightly inferior.
For DJI, introducing Galaxy Technologies is entirely beneficial.
As for the loss of his own shares...
Wang Tao had also done the math.
Once market share increases, by joining forces with Galaxy Technology to expand the drone market, the lost shares can be fully recovered, and even more can be earned.
Of course, there is another key point.
That is, although Galaxy Technology is the largest shareholder in terms of shares, the decision-making power of the company is still in the hands of Wang Tao.
This is also the most important condition for Wang Tao to accept the introduction of Galaxy Technology.
If Wang Tao loses control of DJI, then DJI will be meaningless to him.
He would rather DJI go bankrupt or sell all its shares under his leadership than lose control.
When Wang Tao presented his conditions to the leaders of Shenzhen, they agreed to them.
Shenzhen was willing to act as an intermediary to facilitate Galaxy Technology's entry into DJI, both to support DJI, a local high-tech enterprise, and to strengthen its ties with Galaxy Technology.
Given Galaxy Technology's achievements, leaders from Hangzhou, Shanghai, Beijing, Shenzhen, and other cities had already personally visited the company to invite it to relocate.
The terms are becoming increasingly favorable.
For example, with the company building, initially the land price was halved, then a plot of land for building the company headquarters was granted for free, and later the land and construction were given for free, so Galaxy Technology didn't have to put in any effort.
There are several such changes in conditions.
However, Galaxy Technology still refused such favorable terms.
At most, they might establish branch bases and a few R&D centers in their respective cities out of respect for their superiors.
Now, Shenzhen has come up with another solution.
Since we can't attract the entire Galaxy Technology, let's just bring over their drone business.
First, acquire 30% of DJI's shares to become the largest shareholder.
Next, this will not only help DJI solidify its market position, but also allow it to maximize profits in high, medium, and low-end markets through business strategies such as market segmentation and role positioning.
Furthermore, by using DJI as a front, they can circumvent Western restrictions led by the United States and sell their products to Western markets, thus opening up international markets.
It can be said that this is a win-win situation for all parties.
Even DJI, the only company that suffered a substantial loss, can make up for it and even earn more by expanding its market share after giving up shares worth billions of dollars.
Wang Tao naturally understood these things and had thought them through.
That's why I said those things in the meeting room today.
In his office, after much deliberation, Wang Tao reaffirmed his decision and took out his phone to dial a number.
And on the other end of the phone was… (End of Chapter)
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