China Entertainment: Been working as a director since 03

Chapter 329 Director Li, you are really a genius

In another week, the box office of "Man Jiang Hong" officially exceeded the 8 million yuan mark.

This is the first Chinese-language film in China to reach a box office of 8 million yuan.

Feng Xiaogang must not be happy these days, because the record set by "Big Earthquake" has been surpassed.

Last year, "Earthquake" had a box office of 6.73 million, surpassing "Dream Movie Circle" to become the number one box office in Chinese film history.

At that time, Feng Xiaogang was very proud of his success. When interviewed by reporters, he once said: "I am really not targeting anyone. There is really no movie in China that is more popular than mine."

Feng Xiaogang's words are declaring his status as the king of commercial films to the national audience.

It is estimated that even Feng Xiaogang himself would not have thought that the day of being slapped in the face would come so quickly.

After the release of "Amores", he was completely muted, and a movie that was more popular than the movie he made really came.

They say there is no such thing as a banquet that never ends, and there is no movie that remains a hit.

The weekly box office of "Man Jiang Hong" in the second week has dropped by 2 million compared with the first week.

This is the downhill slope that every hit movie goes through.

The audience is limited, and most people will only go to the theater to contribute a movie ticket once, and those who buy it twice or three times are always a minority.

Entering its fourth week, the movie's box office has exceeded 9 million, which has already paid back for a movie with an investment of 3 million.

The box office of 9 million is enough to excite all the creative members of the movie.

Investment giants such as China Film Group are equally happy.

Don't look at the fact that this movie doesn't make much money, the meaning is different.

Leaders in the industry like China Film Corporation, whose names are prefixed with Guo, have their own responsibilities and obligations to support Chinese films.

The box office of this movie reached 9 million, which can be counted as their contribution when writing a report for the above.

Moreover, the birth of a movie with a box office of 9 million also means that Chinese movies will officially enter the era of commercial blockbusters.

If someone compiles the development history of Chinese films in the future, "Hero" and "Man Jiang Hong" cannot be avoided.

The former, as China's first commercial blockbuster, opened the door to the era of commercial blockbusters.

The latter told the world that Chinese films have officially entered the era of commercial blockbusters. Even if they only rely on the local market, as long as the film is well shot, blockbusters with hundreds of millions of investments can still make money.

Because of this movie, more and more blockbusters will surely be produced in the Chinese film industry in the future.

However, as a film director, Li Yu is not very satisfied with the box office of more than 9 million.

He feels that the box office of the movie has reached more than 9 million. If it cannot break 10 billion, it will always be a bit regretful.

If the box office of the movie can exceed 10 billion, and there is another Chinese film with a box office of over 10 billion, this movie will become more meaningful.

Li Yu thought about it for a long time and finally thought of a way to give the movie a chance to exceed 10 billion.

He called Cheng Long.

Cheng Long had some unpleasant things happen to Li Yu during the filming of the movie.

Li Yu was too upright and did not give Cheng Long face.

It just so happens that Cheng Long is a very face-conscious person.

After that incident, Cheng Long once told people around him that he never wanted to cooperate with Li Yu again and that he should even reduce his contacts as much as possible.

After the movie was released, it became the strongest dark horse in the 2011 Spring Festival. Cheng Long was very wise and abandoned his previous ideas, even taking back what he had said to people around him before.

When Li Yu called Cheng Long, Cheng Long was discussing his new movie with people around him.

People around me were very confused and asked: "Brother, he didn't give you any face when we were filming on the set last time.

Didn’t we agree that we would try not to interact with each other in the future? Why did you agree to go there?

In your position, there is no need to listen to him. "

Cheng Long glared at the man with a slightly angry tone: "Did I say that?"

The other party said weakly: "You did say..."

Cheng Long emphasized his tone: "Huh?"

The other party reacted and immediately changed his mind: "I remembered it wrong. Brother didn't say it."

Only then was Cheng Long satisfied, and he said in a warning tone: "As long as you know that you remembered it wrong, I have never said that. You are not allowed to talk nonsense outside, so as not to hurt the relationship between Director Li and me. "

There are no eternal enemies, only eternal interests. This is a wise saying.

What's more, Cheng Long and Li Yu were not enemies, they just had a small conflict, which made him feel very humiliated.

Face is nothing in the face of huge interests!

Cheng Long is not a young man who just debuted in Hong Kong a few decades ago. He is now an experienced veteran.

Now the movie's box office has exceeded 9 million. Li Yu told him on the phone that he wanted to discuss ways to make the box office exceed 10 billion.

This was something he couldn't refuse.

He already had too much money to spend, and what he valued more now was his reputation.

The first movie to have a box office of over 10 billion yuan. If the movie can achieve this achievement, it will make his historical honor even more brilliant and make his life more complete.

For these reasons, a little face is really nothing.

Cheng Long rushed to Hualiu Company to meet with Li Yu without stopping.

"Director Li, are you serious about what you said on the phone? Do you really have a way to make the movie's box office exceed 10 billion?"

Cheng Long kept thinking on the way here.

Apart from raking in the box office, he can't think of any other way to make the box office exceed 10 billion.

However, Cheng Long believed that Li Yu would not use the method of boosting the box office.

If Li Yu wants to boost the box office, there is no need to find him as an actor. It would be easier to find a financier dad like Da Tiantian.

"All I can say is that there is hope, but Uncle Long you have to make a small sacrifice."

Li Yu sold it out first.

Cheng Long's curiosity was aroused and he quickly asked: "I wonder what kind of sacrifice Director Li wants me to make?"

"Uncle Long, do you still remember what I said to you when I first met you?
I said at the time that I grew up watching your movies. In the same way, there are many children in the mainland who grew up watching your movies.

I think we can use everyone's childhood memories to create hype and attract children who grew up watching your movies to the theater. "

Li Yu said seriously.

The bi-weekly schedule of the golden years of Hong Kong cinema was very influential.

People of Li Yu's generation often watched Hong Kong movies when they were young.

Cheng Long and Xing Ye are among the most legendary superstars in Hong Kong movies in those years.

Sing Yee's team can hype "Owe Sing Yee a movie ticket".

Why can't Li Yu hype "Owe Cheng Long a movie ticket"?

Based on the quality of "Mermaid", it can actually get more than 30 billion in box office. The textbook marketing of not needing a movie ticket has definitely made a great contribution.

However, everything has its pros and cons. This kind of marketing is easy to use once or twice, but if you use it too much, the audience will not buy it.

Especially when the quality of the movie is not good, engaging in this kind of marketing may cause backlash.

There is no need to worry about the quality of "Man Jiang Hong".

If there is a backlash in the future, it will be against Cheng Long and has nothing to do with Li Yu.

Because the marketing is to owe Cheng Long a movie ticket, not to Li Yu.

"Director Li, can you be more clear about how we can attract children who grew up watching my movies to the theater?"

Cheng Long scratched his head and couldn't figure out how Li Yu wanted to operate.

As a martial arts superstar, matters involving commercial marketing are really not his strong point.

He also knows that many people in the mainland grew up watching his movies, but how easy is it to get these people to spend money to buy tickets and go to the theater?
If it could be done easily, his "The Kung Fu King" wouldn't be scared into delaying its release.

"It's very simple, just listen to me..."

Li Yu explained his detailed plan to Cheng Long in detail.

Cheng Long became energized after hearing this and praised: "Director Li, you are really a genius."

(End of this chapter)