China Entertainment: Been working as a director since 03

Chapter 330 Owe Cheng Long a movie ticket
"Director Li, I am not complimenting you, you are really a genius. I have been in the film industry for decades, and this is the first time I have heard of such a novel marketing method."

Cheng Long truly admired Li Yu's mind.

Giving birth to a son should be like Li Yu.

Every time he saw Li Yu, he would get angry when he thought about his son who was about the same age as Li Yu but failed to live up to expectations.

We are both the sons of others, so why is there such a big gap between humans and dogs?
This is what Li Yu told him just now.

First, he posted edited videos on platforms such as Station A and Weibo showing how hard he worked in filming. He worked so hard that the insurance company in Hong Kong blocked him.

After those videos became popular, the marketing campaign of "Owing a Movie Ticket" officially started.

Just refer to the later Star Lord. People of that generation basically watched Cheng Long's movies on TV and never went to the cinema to really support Cheng Long.

After so many years of watching, everyone owes Cheng Long a movie ticket, and now it’s time to pay back the movie ticket.

By the way, Li Yu plans to continue to add another layer of buff to Cheng Long.

Cheng Long is old and can no longer fight. "Man Jiang Hong" may be the last movie in which Cheng Long is still fighting.

This set of buff-stacked marketing can be called the plus version of "Mermaid", and it will definitely play a big role.

Cheng Long himself highly appreciated Li Yu's marketing plan.

He believes that Li Yu's plan is very feasible.

Li Yu would not cheat Cheng Long for no reason. He could see that Cheng Long was very moved, but he had to explain the disadvantages clearly. After all, he was using Cheng Long for marketing.

"Uncle Long, you have to think clearly. This kind of marketing can certainly attract a group of viewers who grew up watching your movies to enter the theater.

However, if your movie is of poor quality in the future, it may be criticized by these audiences. "

Li Yu reminded.

"Director Li, just go ahead and do it, I can accept the price."

Cheng Long barely hesitated and gave his answer in the next second.

The last movie, the last action movie, this kind of marketing and hype method was later used by Cheng Long himself.

So he said it didn't matter at all.

I don’t know that the next movie he stars in that has a chance to break 10 billion will have to wait until the year of the monkey.

And when that day comes, the milestone achievement of the first 10 billion movie will most likely be taken away by other movies.

He must seize this opportunity that is so close to him.

With Cheng Long's permission, Li Yu began to arrange for the company's marketing department to start work.

The first position to be opened was of course Station A, which was under Li Yu's control.

A video titled 'How hard does Cheng Long work in filming?' has quietly become popular.

The video not only contains Cheng Long's dangerous moves that frightened the reimbursement company in those years, but the up owner also listed in detail the injuries Cheng Long suffered while filming.

For example, during the filming of "Platinum Dragon" in 1996, his mouth was cracked, and in 1993 during the filming of "City Hunter", his right shoulder was dislocated and his knee was injured.

In other movies, there were rib injuries, cervical and pelvic bone displacement, sternum fracture and displacement, etc.

The injuries Cheng Long suffered while filming the movie were not too many. Men who were blacklisted by insurance companies were no joke.

Cheng Long is often ridiculed for his private life.

But Li Yu wanted to say that Cheng Long had paid for it with his life.

If it had been someone else who was as desperate as him in filming, his entire body would have been destroyed.

“It’s really awesome, and what’s even more awesome is that he was able to continue filming even when he was injured.

Last year, my foot slipped while going down the stairs and the fifth phalanx of my left foot was fractured.

I was bedridden for that month and couldn't walk around, and my legs were still weak after three months.

Now, after having it for more than half a year, the injured area still hurts as long as I exert force. "

"PS: The video only talks about major injuries that were recorded, not counting minor injuries. It's really a miracle that he's not in a wheelchair."

"The most influential Chinese celebrity in the world has earned it with his own life. I really don't envy him."

Similar videos and press releases appeared all over the Internet at the same time.

Unsurprisingly, this positive and dedicated video received unanimous likes from people.

It's not that Cheng Long doesn't have his shortcomings, but there's really nothing to blame about his dedication to filming. Especially compared with today's celebrities, Cheng Long really works too hard in filming.

After the atmosphere reached its climax, such a voice suddenly appeared on the Internet.

"After seeing the injuries that Uncle Long suffered during filming over the years, I was really stunned.

I grew up watching Uncle Long movies, but I always watched pirated copies.

Looking back, I realize that I have never bought a movie ticket to support Uncle Long.

When I was young, Uncle Long's movie was released on Hong Kong Island, so I couldn't support it.

Now that I have grown up and have my own job, it’s time to pay back the movie ticket I owed Uncle Long for many years. "

People are herd-like and like to follow the trend.

After the trend of owing Cheng Long a movie ticket started, people all over the Internet were using this sentence.

Many people posted this sentence and posted their movie tickets on social platforms.

This marketing has been successful, and not an ordinary success.

Not to mention the ordinary audience, even Da Tiantian was shocked.

“It’s so over the top, I’ve been watching dangerous scenes from Uncle Long’s movies at Station A these past two days.

After reading the comments in the comment area, even I want to buy a movie ticket and go to the cinema to support Uncle Long. "

Da Tiantian said in a somewhat high-spirited mood.

"Tiantian, look at what you said, if it has no effect at all, why would I bother to spend so much money on such a marketing campaign?
In fact, Cheng Long is not very suitable for a movie like "Man Jiang Hong", at least he is not the best choice.

I agreed to let him take part because he could play this role.

It's really not an exaggeration at all. Many people grew up watching his movies.

For those who were exposed to Hong Kong movies when they were young, he and Xingye are both childhood memories. "

Li Yu said calmly.

Everything was as expected.

There's no reason why Master Xing can do this trick but Cheng Long can't.

The box office, which had been somewhat stagnant, began to rebound. The single-day box office rebounded from a few million to more than 1000 million.

This trick was definitely very trendy in the entertainment industry in 2011.

Everyone in the industry was shocked by Li Yu's performance. They had never thought that marketing could be done in this way.

Wu Baige, who had already jumped into the Pacific Ocean, yelled after seeing Li Yu's operation: "Shameless! You actually used Cheng Long to stir up feelings."

Wu Baige hated Li Yu's operation very much, and even more hated why he didn't think of this move?

If he could have thought of this trick earlier and used Jin Chengwu and others to stir up feelings, maybe the results of "Tai Ping Wheel" would not be so dismal.

Unfortunately, there is no such thing.

His movie has been released, and a movie like his that has great reputation and box office is unlikely to get a chance to be re-released.

So now he can only scold Li Yu and feel sour in his heart.

Huayi.

After Feng Xiaogang learned that Li Yu had used Cheng Long to hype up his feelings and successfully made the movie's box office rise against the trend, he couldn't help but sigh: "It seems that the box office of "Man Jiang Hong" can exceed 10 billion!"

Feng Xiaogang's whole body was numb, and he regretted the pretentious words he said last year.

I was so excited that I talked so much that my face was actually swollen.

Now many netizens have asked him whether his movie is as popular as "Man Jiang Hong".

What made him feel even more frustrated was that he, a young cannon, was unable to bombard the opponent.

This is China's first Chinese-language film with a box office of over 10 billion, which has considerable positive significance.

Even the official media are praising the performance of "Man Jiang Hong".

If he dared to turn into Xiaogangpao and sing the opposite, he would probably be punished, so he could only hold it in.

(End of this chapter)