money player

Chapter 579 Axiology

"A female public relations professional is like a fine dish, which needs to have both color, fragrance and taste. Color refers to one's own conditions plus acquired expression and posture training, and fragrance refers to the way of speaking.

In the department structure of the hotel, there must be a public relations department, under which there are three sections: public relations section, headhunting section, and research and development section. The public relations section is where the female public relations are located, and it is divided into four groups: Lixin, Liming, Jixue, Kaiping..."

Li Yueru said angrily, "Yao Wen, don't go too far."

Xian Yaowen chuckled, "Okay, let's change it to Shen Yu, Luo Yan, Bi Yue, Xiu Hua, and let the four groups form a competitive relationship based on the amount of income.

The headhunting department is responsible for finding female public relations candidates, and the research and development department is responsible for providing technical support for female public relations. It is responsible for researching conversation skills, including conversation content and conversation skills, so that female public relations can speak into the hearts of customers, make friends with them, and implant hints in customers, such as:

Sometimes, you need to give yourself a chance to release;

Life is about fighting, only by fighting can you have a chance to win;
Get up from where you fell. If you are unlucky today, don't play. I will book a room for you. Take a bath and have a good rest. You can play next time when you are lucky.

And so on.

We need to have enough patience with customers. Once they are addicted to gambling, they are like brainless fools. There is no need to try hard to stop them from leaving. Even if they leave, they will come back to join in the fun sooner or later.

What we need to do is hold the kite string in our hands and let the customers fly as hard as they can, but we can’t let them get off the hook or fly to other hotels. Once we find such signs, we quickly reel in the string and pull it back.”

Xian Yaowen gestured to Li Yueru to shake his hand, "Smell includes body odor and body temperature. Baby-like skin also needs the blessing of body temperature. Female public relations are not prostitutes. What they have to do is not to arouse the lust of customers, but to gain their trust.

The normal body temperature of women is between 36 and 37 degrees. Just like when we shake hands now, if the temperature of your palms is kept at 36.2 degrees, my palms will feel very comfortable and I will easily trust you.

Xian Yaowen let go of his hand and shook it in disgust. "Obviously, the temperature of your palm is higher than 36.2 degrees, and it's wet. I feel very uncomfortable."

Li Yueru glanced at Xian Yaowen, "It's so hot, how can you not sweat?"

"There's a saying that goes, 'If you calm your mind, you'll naturally be cool.' People can control their body temperature. The simplest way is to exercise. After a few movements, you'll get warm. A more complicated way is psychological suggestion, which can be achieved through practicing Taoist mental methods."

"You want this, you want that, and your requirements are so demanding. How much do you plan to pay the female PR? Can you recruit someone?"

"Let me put it this way. Female PRs are a job for young people, and the pressure is very high. Ordinary ones can do it for three years, and the more skilled ones can do it for five years. As long as they can stick with it for three years, the money they earn is enough to live comfortably until they die."

"So many?" Li Yueru said in astonishment.

"Extraordinary people do extraordinary things, so they get paid more. In addition to female public relations, there is another similar position, which I refer to as Pipa Zai and call it Diema Zai.

There are almost no requirements for the code-breakers, as long as they can attract customers. Code-breakers are not formal employees of the hotel, we do not pay them wages, but only give them commissions according to the customer turnover. "

"How is turnover calculated? How much money customers lose?"

"No, it's the money that customers bet on the gambling table. Regardless of whether they win or lose, each bet is accumulated. Theoretically, as long as you play long enough, a bet of 1 yuan can accumulate to tens of thousands of yuan in turnover. Assuming that the commission rate we give to the code-replicator is 1.5%, the code-replicator can get a commission of 150 yuan."

"Theoretically..." Li Yueru pondered for a long time, "In this case, the diemazi naturally hopes that the customers will always win. Isn't the interest of the hotel and the diemazi in conflict?"

Xian Yaowen exhaled a puff of white mist and chuckled, "Sister Chaoqiong, the first big problem you have to face as the CEO is not lack of ability, but gambling nature. We run a casino, but we cannot have a gambling nature.

On the surface, running a casino means gambling with individual customers. In fact, our core is precise mathematical calculations and the full application of disciplines such as aesthetics, psychology, sociology, feng shui, and communication.

The relationship between us and our customers is a face-to-face relationship, not a point-to-point relationship. When settling the bill, we cannot calculate how much a certain customer has won or lost, but rather we have to calculate the bills of all customers together.

When the numbers of losses and wins are the same, our profit is the commission. If the customer loses more, our profit is added with the difference. If the customer wins more, our profit is subtracted from the difference, which means we may lose money.

It’s okay to lose money for one day, and it’s okay to lose money for two days. Theoretically, it’s okay to lose money for 182 days a year, and it’s okay to make profits for 183 days, so we still made one day.

The commission plus the difference is the core profit of our hotel. We should keep a calm mind and never think about emptying every customer's pocket. In fact, the best situation for us is to have more winning customers than losing customers.

For a gambler, the more he wins, the less courageous he becomes, and the more he loses, the more courageous he becomes. Even if our gambling table has no limit on the winnings and allows winning customers to bet all their chips every time, out of a hundred customers, not necessarily one would dare to do so.

On the contrary, there are 101 losing customers who would dare to do the same, so the limit on redemption is aimed at customers who have lost and are desperate to make up for their losses, not at customers who are lucky. "

Xian Yaowen waved his hand and said, "I've strayed off topic. I'll stop here. The code-settlers hang around the gambling tables every day. At the beginning, they were able to keep a calm mind, earn commissions steadily, mingle with customers, and work out various ways to get commissions from our hotel.

We are not only stupid, but also blind. We can’t figure out why we can’t see their tricks, and they succeed time and time again.”

Li Yueru burst out laughing when she heard that.

Xian Yaowen sighed, "Speaking of this, I have to change the subject again."

"It's okay, I just want to listen to you talk." Li Yueru covered her mouth and laughed.

"Most people in this world don't have the ability to make a lot of money, and there are even more people who don't have the ability to spend money. For 50% of customers, the 'earned money' can be easily spent. A customer who only earns 100 yuan a month can spend yuan of winnings overnight.

From an economic perspective, unbridled spending after winning money accelerates the circulation of money and has a certain promoting effect on Singapore's economy. This is one of the manifestations of our hotel's social value to Singapore."

Xian Yaowen smiled at Li Yueru and said, "Sister Chaoqiong, let me give you an inappropriate example. For example, your relationship with Zhang Zhexian went from being close to breaking up, which was a process in which his value towards you changed.

When the positive value he creates for you is greater than the negative value, you are close to him. Conversely, when the negative value far outweighs the positive value, you break up with him. "

Li Yueru rolled her eyes at Xian Yaowen.

Xian Yaowen's face straightened, "The relationship between our hotel and the Singapore government is the same. Casinos are never something that can be put on the table. Negative value is a byproduct. If our hotel wants to continue to operate, the positive value must be greater than the negative value.

Positive values ​​include social value and the value of delivering benefits to the powerful. The two values ​​complement each other and are indispensable. This is why I asked you, Sister Chao Qiong, to create a positive image.

The interpretation of social value is the positive impact on society and the environment, which is not only reflected in the economic role, but also in the role of guiding public opinion.

Sister Chao Qiong, you should try to downplay the gambling association with your body and highlight your charitable and inspirational image. First, do more good deeds and keep publishing reports of your good deeds in newspapers. Second, you can also create more news that is not related to gambling, even if it is gossip.

You are the CEO of the Welfare Hotel. In the eyes of ordinary people, you are an amazing woman. If you add infatuation, your image will become very likable. "

"How do you create an infatuated image?" Li Yueru asked.

"This is a simple matter. Sister Chao Qiong, you dated a famous writer. When you were in love, you created an accident that crippled his legs. You stayed with him and took care of his daily life. He was deeply moved and wrote a book to record how you took care of him.

When the book is released, arrange for him to die of illness. On the day of his funeral, you will have a final crying scene where you lean against the coffin and mourn. It would be best if you could also add a scene where you bang your head against the coffin and commit suicide...hiss, hiss, hiss."

Xian Yaowen rubbed the arm that Li Yueru had twisted and said jokingly, "Sister Chaoqiong, you are really twisted."

Li Yueru said coquettishly: "If you keep talking nonsense, I will bite you again."

Xian Yaowen put away his smile and said softly, "What I just said was not a joke. Stories can be made up and performed. If done properly, it is not impossible to write a story comparable to Liang Zhu's."

"Is there any point in making up such a story?" Li Yueru said disapprovingly.

"Of course there is meaning. Regardless of whether it is a blind marriage or a free love relationship, there are still a few couples who are still in love after being married for several years. Ninety percent of them are just making do, and some are even forbearing. The love story of an infatuated woman is the most gripping.

Most people only see one side of a stranger, good or bad, and form a first impression because it has nothing to do with them. They don't bother to correct the impression they have already formed.

You are not famous now. If you first present the image of a lovesick woman to the world, and then present the image of a kind-hearted person to the world, at this point, in most people's minds, the impression of you as a good person has been firmly established. If your image as a casino is spread later, it will be difficult to shake the impression of you as a good person that has already been established.

This is called preconceived ideas. If you change the order, the final result will be completely different."

Li Yueru began to waver, "Does this have to be done?"

Xian Yaowen nodded, "There are advantages to doing this, but I'm just saying this now. We'll discuss in detail later whether to do it or not and how to do it."

Li Yueru nodded, "As you wish."

Xian Yaowen gently embraced Li Yueru and said, "We have been standing here for too long. Let's change places."

"Where are you going?" Li Yueru did not feel anything strange despite being hugged.

"Find a cafe nearby." (End of this chapter)

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