money player

Chapter 580 Tofu, a new business model

Xian Yaowen and his companion walked a few more steps, walked out of Sago Lane and entered Bukit Pasoh Road.

After walking a few steps further, I arrived at a shop on the first floor of a shophouse near Yan Rushuang's former residence. The doorhead had been completed, with a cream-yellow background and a white circle in the middle. Three yellow beans were painted in the middle of the circle, representing the eyes and mouth respectively. It was an abstract smiling face.

Next to the smiley face is the word "Tofu" written in white artistic script.

This is the cold drink shop opened by Yan Rushuang with investment from Xian Yaowen. Its main dish is "Frost Tofu Pudding", and other cold drinks are also available.

Standing at the door, Xian Yaowen pointed at the door and said, "Sister Chaoqiong, just by looking at the sign, can you tell what this store sells?"

Li Yueru looked at the door, then at the large glass window, and pointed at the glass cups displayed in the window and said, "If I hadn't seen these cups, I would never have guessed that this place sells drinks. Is this your store?"

Xian Yaowen nodded, "I only invested money, the boss is someone else."

As he spoke, he pushed open the glass door that imitated the church's stained glass windows. As the wind chimes jingled, Yan Rushuang's voice rang out, "I'm sorry, Tofu hasn't opened yet...Sir, it turns out you're here."

Following the sound, I saw Yan Rushuang wearing a cream-colored headscarf on her head, a white short-sleeved shirt, a cream-colored apron-style dress on the outside, and a pair of pure white rubber shoes on her feet. She was wearing socks, thick cotton socks that were slightly higher than the shoe uppers and rolled into a three-centimeter thick ring.

Her dressing style tends to be Japanese style, or more precisely, the Taiwanese style of the late 1990s. Many heroines of Taiwanese idol dramas of that period had similar dressing styles, the most typical of which was Yixun, the heroine of "Lavender".

Xian Yaowen walked up to Yan Rushuang and said, "Rushuang, do you have anything to drink now?"

"There are freshly made lavender soy milk and rich chocolate soy milk in the refrigerator." Yan Rushuang said with a smile: "Sir, do you want to try it?"

"I drink lavender soy milk." Xian Yaowen pointed at Li Yueru and said, "Li Chaoqiong, my godsister, give her a cup of rich chocolate soy milk."

After exchanging greetings with Li Yueru, Yan Rushang walked to the refrigerator, poured two drinks, brought them to the only table in the store, and then stared at Xian Yaowen with burning eyes, waiting for his comments.

Xian Yaowen first looked at the lid on the cup, which was made of aluminum alloy and similar in shape to the lid of the takeaway cup in a milk tea shop. There was a round hole on the lid with a plastic straw inserted in the middle.

Then he picked up the cup and looked at the drink in it through the wall. After just one glance, his eyebrows furrowed, "Are lavender and soy milk added together?"

"No, I followed what my husband said and added the lavender after the soy milk boiled."

"The lavender is still boiled for too long. Next time, shorten the time and see the effect. Also..." Xian Yaowen pointed at the wall of the cup and said, "You see there are a lot of lavender foam floating in it. It doesn't look very pretty. You can try wrapping the dried lavender in gauze and putting it in the pot."

As he spoke, Xian Yaowen bit the straw and took a sip, savoring the flavor carefully, and then said, "It tastes good, but for me, the taste of lavender is too strong and a bit bitter, and it needs to be made a little sweeter.

Next time you cook soy milk, you can try to put less lavender and sugar. The soy milk cooked in this way is called original lavender soy milk. Customers can accept this taste, so you can serve it directly to them. If the customer wants it sweeter or with a stronger lavender flavor, you can add it to adjust the taste.”

"How do you mix the lavender flavor?" Yan Rushuang asked, "Boil a pot of lavender soup for later use?"

"I think the method you mentioned is a relatively low-cost method. You can try it out to see how effective it is. I will tell you a few more methods:

The first method is to put white sugar into a sealed jar, then put some dried lavender in it. Seal it for seven days and the white sugar will have the aroma of lavender.

The second method is to melt the white sugar or honey over low heat until it becomes liquid, but do not boil it. Add the dried lavender, wait until it cools down, put it in the refrigerator for a day, melt it over low heat again, and filter out the lavender.

These two types of sugar are suitable for making lighter lavender soy milk. If you want a stronger taste, you can use fresh lavender juice or distill dried lavender.

Have you ever seen how distilled rice wine is made in the countryside before? "

Yan Rushuang nodded, "I can steam it."

“It would be best if you can steam it. Lavender water made by distillation looks similar to rice wine, has a strong fragrance, and is nearly colorless, which makes it easy for you to adjust the taste and color.

Also, the distillation method does not require the lavender to be of very high quality, so you can buy cheaper scraps and keep costs down.”

Xian Yaowen raised the cup and tapped the wall with his fingers. "I told you before, the most important thing for this store now is not to make money, but to develop new products, conduct tests, and summarize a set of standardized taste standards and production processes. Beginners can make drinks with the same taste after learning from the master for five or six days.

Relying on selling cups one by one to make money is too slow. If you want to make big money, you have to get others to help sell. Tofu defines its role as technology output, talent training, food wholesale, store decoration, and logistics for franchisees. It also uses them to enhance the brand awareness of Tofu and attract more franchisees to join. "

Li Yueru suddenly understood what was going on when she heard this. Before entering the store, she was still wondering why Xian Yaowen would open such a small beverage store. After meeting Yan Rushuang, she thought that Xian Yaowen opened this store to accommodate his lover. Now she understood that this store was not the small business she thought, but a very big business.

“Rushuang, the cost of Tofu’s drinks is very important. The cost of ingredients and production must be controlled within 30% of the total cost, and the average cost should be around 20%.

Only in this way can we ensure that franchisees are profitable and extract part of the funds from the sales price difference for marketing, that is, advertising, to increase Tofu’s popularity.”

Yan Rushuang nodded solemnly to show that he understood.

Xian Yaowen patted Yan Rushuang on the forearm and smiled faintly, "I know that you only have a limited understanding of what I said. While I am still in Singapore, you can ask me anything you don't understand.

It doesn't matter if you don't understand. Don't pretend to understand just to save face. You have just entered the industry, and I have been doing business for a while and have some research on the catering industry. Now I will teach you how to do it;
When you have been in this field for a long time, you will definitely have more experience than me. You can point out what I said wrong and where I made the wrong decision, even if it means digging up the past. "

Yan Rushuang smiled and said, "Sir, I will."

"Okay." Xian Yaowen nodded, "Go and do your thing. Sister Chaoqiong and I need to talk about something. Let's go to my house for dinner tonight."

"Ok."

After Yan Rushuang left, Li Yueru chuckled and said, "Yao Wen, I wasn't too impressed when I was talking to you. It was only when I watched you talking to other women that I realized you are very attractive to women. It's easy for women to have a good impression of you."

Xian Yaowen chuckled, "Sister Chaoqiong, when I first arrived in Hong Kong two years ago, I couldn't say I was penniless. I still had some money, but it was not enough to start a business. Guess where I got the first start-up capital for my business?"

Li Yueru smiled slyly, "How did it come about?"

"I hooked up with a rich man's concubine, and she gave me her body and her money."

Li Yueru rolled her eyes at Xian Yaowen and asked, "Are you laughing at me?"

"No, no." Xian Yaowen waved his hands repeatedly, "I just want to say that I have a way with women. Li Caifa's skills are nothing compared to mine."

Li Yueru rolled her eyes again, "You killed the man, the dead are the greatest, how dare you say anything more about him."

"Okay, okay, let's not talk about Li Caifa, let's get on with the serious stuff." Xian Yaowen's face straightened, and he said, "You said before that the interests of the code-breakers and the hotel conflicted. On the surface, you are right. What we want is that the code-breakers and the customers have the same interests, cooperate with the customers, and even hire people to swipe the money in the hotel.

If you play with more skill and a little luck, you can succeed once, twice, or even multiple times.

However, for many people, making money too easily is not a good thing. As I said, how to spend money is a science, and most of our customers and code dealers do not understand this science.

The money you win is different from the money you earn through hard work. It is like a hot potato. It is hot in your hand and you have to spend it as soon as possible. Therefore, you will try the consumption method that you were reluctant to spend or spent infrequently before. It will become frequent and you will become generous.

It is easy to go from frugality to extravagance, but difficult to go from extravagance to frugality. Once consumption upgrades, it is difficult to reduce it on your own initiative.

When customers win money, they are still rational. They can clearly distinguish between the won money and the hard-earned money. The won money is almost the same as picked up. They are willing to spend it on luxury consumption, but they may not spend it on the hard-earned money.

What will they do if they don’t want to spend their hard-earned money on luxury consumption but still want to spend it? ”

Li Yueru smiled and said, "Come to our hotel to continue to swipe the money."

"No, desires are insatiable. There is no ultimate luxury, only more luxury. They are not continuing to increase turnover, but upgrading the way they increase turnover to improve efficiency. They wish they could empty the hotel in one day."

Xian Yaowen paused, then continued: "This is just the case of using the winnings for consumption. Once customers psychologically regard our hotel as a treasure pot, they only need to bet a small amount of money to get as much as they want, and then, one begets two, two begets three, and three begets the richest man.

When they are in urgent need of funds for their business, they will think of our hotel, not only thinking about swiping the turnover, but also wanting to win the funds they need from the gambling table.

This means that they have lost their minds. They may get what they want and win a large sum of money from our hotel, or they may fall into the abyss at once. From a probability perspective, the latter is much more likely than the former. " (End of this chapter)

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