You call this entrepreneurship?

Chapter 537

Once Qin Shaoyan makes a decision, there will definitely be no room for bargaining.

Zhang Pingyi hesitated. "I haven't seen how far the chat software has been developed yet. Has it been tested internally?"

"Yes, we have conducted internal tests." Qin Shaoyan said vaguely, "There are no major problems with the chat software. It can be launched on the market."

Zhang Pingyi was shocked. "When did the internal test start? How big was the scope? How come I don't know?"

"It was carried out within the R&D team." Qin Shaoyan said perfunctorily, "Don't worry, there won't be any problems with the chat software."

"No." Zhang Pingyi thought Qin Shaoyan's answer was very strange, and frowned and said, "We have to be careful with chat software. It's not something that can be done with one or two internal tests. Bring it here so I can see what it looks like."

"Okay." Qin Shaoyan said as he took out his laptop, opened it and showed Zhang Pingyi the test version of the chat software.

After opening it, Zhang Pingyi tried a few functions and found that it ran smoothly without any bugs. He then had a one-on-one chat with Qin Shaoyan.

After testing all the basic functions, Zhang Pingyi was surprised to find that there was no problem with this product. It did not seem like a newly developed product, but rather a mature product that had been improved through multiple user tests.

"When was this thing completed?" Zhang Pingyi asked in amazement. "I remember hearing you say that it took no more than two years to develop the chat software. To have achieved this level in such a short time, the chat software's R&D team must be very technically capable."

"Yeah, it's really strong." Qin Shaoyan agreed.

"Where are they? I'll go see them someday." Zhang Pingyi said excitedly.

"Uh, they are not in the country, um, they are abroad." Qin Shaoyan replied, "Don't worry about the R&D team. What we need to do now is to build an experienced operation and maintenance team."

"After all, research and development is one thing, and how to operate and maintain it is another."

"It would be a shame if such a good product was ruined by the operation and maintenance team."

"Yes, we need to pay attention to it." Zhang Pingyi found it a little strange that Qin Shaoyan did not answer, but he did not ask too much. He followed Qin Shaoyan's words and talked about how to set up an operation and maintenance team.

However, Zhang Pingyi was still quite confused. As Qin Shaoyan's closest partner and the highest leader of the technical department, he knew nothing about the chat software development team. This was very strange.

He has participated in the research and development of all the products Qin Shaoyan has developed before, or he has recommended candidates to form a technical research and development team.

It can be said that he is familiar with all the product development teams within the company, and knows who the team leader is and what their abilities are.

The only thing was that he was unaware of the chat software development team that suddenly emerged from nowhere. He only heard Qin Shaoyan mention that someone was developing a chat software.

However, he did not ask too many questions and instead began to consider the candidates for the operation and maintenance team.

"I recommend someone named Ma Zhuoran, who used to work at Penguin and is very familiar with the chat software business."

"Okay, that's him." Qin Shaoyan decided on the spot, "Call this guy up, and we'll have a meeting this afternoon."

……

At one o'clock in the afternoon, just after lunch, several senior executives of Sentinel Technologies were taken to the conference room for a meeting.

Qin Shaoyan officially announced to them that the company was preparing to develop a chat software business and set up a separate subsidiary to be responsible for the operation.

The chat software product has been developed and is ready for online testing.

Several executives were shocked to hear the news. It was the first time for many of them to hear that the company had developed a chat software.

Zhou Yuan from the Operation and Promotion Department immediately expressed his opinion, "That's great. The company has a new business. Our Operation and Promotion Department will fully cooperate and do a good job in the promotion work."

With a new product, it is necessary to promote it on the ground. Zhou Yuan's people will have a place to use their skills, which means new performance and bonus commissions, so they are in favor of it. Yang Ke, the head of the marketing department, hesitated for a moment, "Boss Qin, Penguin is the only one in the chat software market. Although there is MSN from Microsoft, the strength of the two is not on the same level."

"Penguin's QQ has been in the market for many years and is very well-known. It is difficult to shake its market position."

"Should we think twice about engaging in the chat software business?"

Qin Shaoyan glanced at Yang Ke and said firmly: "Don't think about it. I have already made up my mind."

“No matter how difficult it is or how much investment is required, we must occupy the chat software field.”

"The Internet is all about products. What's the point of having a large scale? It needs user recognition."

Qin Shaoyan's words silenced all objections.

Although the executives had their doubts, Mr. Qin's words were final in the company, and if he said something to do, it had to be done.

Qin Shaoyan looked around and found that everyone had serious expressions, so he laughed, "Do you think that the chat software we launched is going to compete head-on with QQ?"

"No, you are totally wrong."

"Our strategy is to avoid the sharp edge and find another way."

Amid the confusion among the crowd, Qin Shaoyan took out a PPT and said directly: "The target group of our chat software is different from that of QQ."

"It mainly targets three groups of people. The first group is middle-aged and elderly people over 40 years old, especially those who are in their prime and hold management positions in enterprises, institutions and companies."

"The characteristic of this type of people is that they are slow to accept new things, but their user stickiness is very high. After they become product users, they will encourage their subordinates and juniors to use our chat software for online communication."

"The second type is primary and secondary school students, especially those under 18 years old."

"They are the future. Our operational strategy is not to defeat QQ quickly, but to have a long-term tug-of-war."

"This process will be very long and may take five or even ten years."

"We have captured the hearts of primary and secondary school students, and when they grow up they will become the new generation of Internet trendsetters."

"The third type is female users. They are high-quality users and are the key promotion group."

The female users of this era are truly high-quality users, and are completely different from the female users of more than a decade later.

A dozen years later, female users have more low-value things to do, and their spending power is getting lower and lower except for venting their emotions.

The consumption capacity of female users is now on the rise, and the social customs and atmosphere are still normal.

Many social networking sites and online game operating departments like to use female users to attract male users to join.

Of course, we have to adopt a roundabout strategy when dealing with QQ, the dominant player in the chat software field.

Qin Shaoyan had no intention of competing directly with QQ right from the start, which would have caused a violent reaction from the other party. There was really no need for that.

Time is on his side.

Zhang Pingyi asked: "Let's give this chat software a name, what should it be called?"

(End of this chapter)