You call this entrepreneurship?

Chapter 538

Qin Shaoyan hesitated for two seconds and said, "Let's just call it VV. From now on, the mobile version will be called WeChat."

"Oh, OK." Zhang Pingyi nodded, "This is a good name."

Everyone nodded in agreement. It didn't matter what the chat software was called.

What everyone is most worried about at this time is that this chat software will definitely face pressure from QQ after it goes online.

Although Qin Shaoyan was confident of victory, he was still a little worried.

Yang Ke, the director of the marketing department, asked tentatively: "Boss Qin, regarding marketing, do you have any plans for us to implement?"

"As for the plan, I haven't thought about it in detail yet. I can take a look at the ones you submitted." Qin Shaoyan said casually, "It would be better to have more."

"Of course." Yang Ke agreed with a smile, "Everyone knows that Mr. Qin is a master of business marketing. I hope Mr. Qin can spare some time to give more guidance to our marketing department."

Qin Shaoyan waved his hand and said, "What marketing master? That's just polite talk. My methods are all wild."

"But I can suggest a few directions first. You can divide them into three different target groups according to my instructions and make marketing plans for each of them."

"The first target group is the middle-aged and elderly. What are their needs, what kind of Internet products do they like to use, and how can our products impress them?"

"We can create a high-end business version specifically for this group of people, discarding all the fancy features and retaining only the basic functions."

“For example, chat, group chat, file transfer, email, video and voice chat functions make them easier to use and reduce the learning cost.”

"So is our high-end business version comparable to PenguinTM?" Yang Ke asked.

"Yes, that's right." Qin Shaoyan nodded, "That's what I mean."

TM is an instant messaging software released by Penguin on March 2004, 3. It is specially designed for office environments and can be interconnected with QQ. It has the characteristics of no advertisements, anti-harassment, quiet and efficient, and has a simple and fresh style.

However, the position of TM has always been awkward, and it has never played its due role. Instead, its own market has been eroded by QQ.

Maintenance was stopped after 2013 and the operation ceased on September 2017, 9.

Yang Ke hesitated for a moment, "In this case, our competitors are not only QQ, but also MSN."

"There's no need to worry about MSN. It doesn't pose any threat at all." Qin Shaoyan laughed and said nonchalantly, "Our only competitor is QQ."

Although Yang Ke didn't know why President Qin was so confident, since the boss said not to worry, he would just do as the boss said.

"The second version of VV is aimed at primary and secondary school students. It focuses on being trendy and cool, making this chat software a must-have social tool for primary and secondary school students."

"I think you should be more experienced in this area. You can give away free space shows, yellow diamonds, red diamonds and VIP memberships."

"The third version is the women's fashion version, focusing on the pursuit of fashion."

At this point, Qin Shaoyan suddenly looked serious, "When your marketing department is doing publicity, you are absolutely not allowed to do any kind of marginal marketing, not even hinting at it."

"Anyone who has such vulgar things will not only be fired, but the company will definitely make it impossible for the main person in charge to continue in the industry."

"I'm not kidding, you have to remember this."

Yang Ke was stunned for a moment, looking at Qin Shaoyan, a little confused.

At this time, the Internet is full of all kinds of suggestive and borderline marketing, and all kinds of suggestive and borderline marketing can be seen everywhere. The most commonly used trick used by Internet product managers is to engage in borderline marketing, which has formed path dependence.

If they can't come up with any solution, they will just do some vulgar marketing, using the large number of female users as the main advantage of the product, and then they can make an appointment with you by giving you various hints. If you ask them why, they can't explain it, but everyone does it this way, so I will do it for sure.

If we are wrong, it must be because the market environment has changed and user tastes have changed, and it has nothing to do with us.

Qin Shaoyan is certainly not a gentleman. The reason why he emphasized that no borderline marketing should be engaged in is that he does not trust his product managers.

If you don't restrict them, they can definitely give you a great job.

If you nod and say you can get close, they will immediately market your chat software as a tool for hooking up, and the chat software's reputation will be completely ruined, making it almost impossible to make a comeback.

I am not afraid of my opponent's deliberate planning, but I am afraid of my teammates' sudden inspiration.

"Our chat software must not become a hookup software. This kind of marketing is strictly prohibited." Qin Shaoyan warned sternly.

Seeing his boss being so serious, Yang Ke fell silent.

They are all in marketing, and they are very clear about the three tricks of their product managers. If they are not allowed to do any hints of marketing, the difficulty will increase sharply.

"We will try our best to come up with a new solution." Yang Ke didn't dare to guarantee it. He didn't know whether the product managers under him could come up with a high-level solution. What if they couldn't?

"It doesn't matter." Qin Shaoyan said indifferently, "You try your best."

"There is one more thing. We need to hold a grand launch ceremony for the VV app."

"Okay, Mr. Qin, we will come up with a promotional plan as soon as possible." Yang Ke agreed quickly.

"No, I'm planning to hold a product launch conference." Qin Shaoyan said with a smile, "The Weibo product launch conference we held last year was very successful. I think we can do it again."

"Yeah, it's really good." Zhang Pingyi agreed, "Last year's Weibo marketing was quite a sensation. If we hold a new product launch this year, the media and netizens will definitely pay a lot of attention."

"The format of the press conference is quite novel. We can promote new products in this way in the future and form a corporate cultural feature."

Qin Shaoyan smiled and nodded, "Then it's settled."

Zhang Pingyi asked again: "Should we make the venue layout more grand this time? Should we find a professional stage designer to plan it?"

"No need." Qin Shaoyan waved his hand, "Just keep the same layout as the Weibo product launch conference to form a standardized brand impression."

"This time, our press conference will not only launch a chat software, but also a heavyweight Internet product."

"What product?" Zhang Pingyi was a little confused.

"I prepared this specially for VV." Qin Shaoyan showed a mysterious smile, "A magical tool for beautifying pictures."

"The Beauty Picture Artifact?" Zhang Pingyi was even more confused. "What is that?"

"Look at the photos shared by users on the campus website. Aren't they all very ordinary?" Qin Shaoyan asked.

"Yeah, we're not photographers, so we just take pictures casually, so the results are definitely average."

"Photographers are not only good at taking photos, but also at editing and retouching photos. In addition to being good at using photographic equipment, post-processing is also very important." Qin Shaoyan said with a smile, "Although we cannot turn all users into photographers, we can make them masters of post-processing."

"Our photo beautifier turns mediocre photos into high-quality ones. It doesn't matter if you don't take good photos. Use the photo beautifier to help you with it in one click."

(End of this chapter)