You call this entrepreneurship?

Chapter 539

July in Beijing is exceptionally hot. It's very irritating to be sweating all over after just a few minutes of being outdoors.

A long queue formed outside the 798 Art Center, and everyone was anxiously waiting for the staff to let them in.

In particular, reporters from various media outlets had been waiting for nearly an hour under the scorching sun, carrying heavy filming equipment.

However, they had no complaints in their hearts, only full of expectations.

Because today is Sentinel Technology's new product launch conference, they are all trying their best to come for the interview.

This is definitely big news.

The last time Sentinel Technology held a product launch conference on Weibo, it was followed by a heated exchange of insults with Apple on social media.

A few months later, Sina followed suit and launched Blog, and the two sides were engaged in a Weibo war.

That period was quite exciting, with both sides using various means to compete for users.

They use every trick they can to attract attention, create scandals, and generate traffic. There are all kinds of marketing accounts that skirt the line, which is really a feast for the eyes.

This time, Sentinel Technology is holding another new product launch conference, which will definitely bring a lot of news.

What's more, Sentinel Technology has always been generous to the media. Even if they didn't interview any news, they would provide quite generous travel expenses, and sometimes they would even treat media friends to a meal.

Anyway, it's not a wasted trip, so interviewing Sentinel Technology has always been a lucrative job and one needs to rely on connections to get it.

After suffering under the awning for a long time, the reporters finally entered the venue. A gust of cool air blew in their faces, sweeping away the heat.

The layout of the venue this time is still so familiar, exactly the same as the last Weibo press conference.

Several photographers hesitated for a moment, but finally raised their cameras and started taking pictures.

After the reporters and guests took their seats and snacks and drinks were served, the lights at the press conference dimmed. Everyone perked up, knowing that this was the signal for the conference to begin.

Afterwards, there was a burst of warm applause in the venue, and Qin Shaoyan, wearing a white T-shirt and jeans, walked up to the podium with a smile on his face.

"Hello, distinguished guests and journalists!"

Qin Shaoyan looked at the audience with a smile, "I think there should be no one here who doesn't know me, so let's skip the self-introduction part. My current title is too long, and it will only take a few minutes to read it."

There was an immediate burst of good-natured laughter in the meeting room.

"Today is our Sentinel Technology Company's new product launch conference, so today's theme is new products." Qin Shaoyan gestured casually, and the projection screen behind him showed the PPT page. "The new product we launched today is different from the previous epoch-making innovative Internet products. It is a micro-innovation on the original product."

"What is micro-innovation? It is somewhat different from disruptive innovation. Its innovation is not in creating illusory concepts, but in the user's comfort level."

"Our philosophy at Sentinel Technologies has always been to put people first, and we implement this philosophy when creating products."

"The Internet is developing rapidly now, with hundreds of new products being born every day, making it difficult for Internet users to keep up."

"In this case, having one more or one less new product is meaningless. What users need is not innovation, but experience."

“Because many new products are only concerned with innovation and ignore the product experience, they expect to slowly optimize in subsequent iterations, but…” Qin Shaoyan emphasized, “Innovative products will soon have competing products, forcing developers to focus their main energy on developing new features in order to compete with competing products.”

"In the high-intensity iteration, new features emerge in an endless stream, but the user experience has not improved at all." "Faced with this common situation, I can't help but fall into deep thought."

"Which is more important, innovation or user experience?" Qin Shaoyan turned to the second page of the PPT. "I think we should not ignore user experience when innovating, and we should put user experience first."

“When launching new products, we consider user experience more than new features.”

“I call it micro-innovation.”

"Of course, today I'm not here to introduce new concepts to you. I want you to see our new products."

"It is a useful chat software." Qin Shaoyan turned to the third page of the PPT, "We named it VV."

When the audience saw the new products on the big screen, they couldn't help but burst into an uproar and burst into noisy discussions.

Chat software...

The new product launched by Sentinel Technology is actually a chat software. Is it trying to compete with Penguin Technology?

Are the two giant Internet companies finally facing off in the same field?
So exciting!
Big news!
Absolutely explosive news!
As we all know, there is only one absolute leader in the chat software market, and that is QQ from Penguin Technology.

Now someone actually wants to challenge QQ's position in the field of instant messaging software, and it is the country's first Internet company, Sentinel Technology.

"Please take a look at our new product VV. Compared with the products of our competitors, it is much smoother in operation. The UI interface has been carefully designed by designers, which perfectly meets the optimal human-computer operation efficiency."

"After 3,621 hours of careful polishing, 1,215 version iterations, 730 sample interfaces, and finally a survey of 3,720 senior users, we finally chose this version."

"Our new product not only has a variety of convenient functions, but also chat, voice, video, group chat, group chat, file resuming, offline file transfer and other functions."

"In addition to this, we also added some small details. For example, the stereotyped product model and layout are too impersonal, so we added a DIY interface board function. Users can not only adjust the UI layout to suit their personal habits, but we also added the option of changing the skin."

“The current version only supports selection from the skin library, but later we will launch a skin DIY tool for users to create their own skins.”

Apart from the constant sound of shutter clicks, the whole venue was completely silent, with everyone quietly watching the comparison of the two chat apps on the big screen.

Qin Shaoyan said with a smile, "But the focus of my introduction today is not on chat software. After all, everyone has used products from other companies and is already familiar with products in this category."

“I’ve brought you another new product today, the photo-beautifying tool!”

"There are many photographers here today. I think everyone must often do post-production editing after taking photos. This is a very tedious process. Only through post-production editing can the perfect shooting effect be presented."

“So is there a post-editing process that saves time and effort?”

"Of course there are." Qin Shaoyan smiled. "Using our photo beautification tool, you can automatically retouch photos intelligently, saving photographers a lot of post-production time."

“One-touch beautification, whitening, skin smoothing, eye brightening, filters, all kinds of functions are available.”

"Of course, our photo beautification tool is just an auxiliary tool. How to use it depends on the photographers themselves."

"In fact, our photo beautification tool is most suitable for ordinary people. After all, ordinary people don't understand photography and lack photo editing tools and techniques. Their photos are usually in their original state."

"But with the help of the beauty tool, this situation will change completely."

(End of this chapter)