You call this entrepreneurship?

Chapter 551

"The VV membership bonus is not big enough, keep giving me more!"

"One year or three years is not that great. If you want to give me something, give me more. Give me ten years!"

"I just want to tell our users that using VV is completely free and they can enjoy the membership benefits of QQ without spending any money!"

"With 10 yuan a month, wouldn't it be good to buy a few more cups of milk tea?"

"And those fancy red diamonds and yellow diamonds, to put it bluntly, aren't they just to cheat users out of their money?"

"We should not cheat people like Penguin did. We should treat users like family members!"

"Is it appropriate to charge money to your own family?" Qin Shaoyan asked back, "Do you think this makes sense?"

Marco, the general manager of the VV project department, was stunned. How should he respond to his boss's words?
Do I support it or not?

If all memberships were given away for free, how would VV make a profit in the future? VV's expenses are quite high right now, not only in terms of marketing and promotion, but also in terms of operation and maintenance alone.

When QQ was just starting out, it almost couldn't bear the huge server expenses. Later, it launched Internet value-added services and began to make profits from QQ members and QQ scholars.

Now VV has blocked this path by offering free membership, so it will be very difficult to open new charging points in the future.

"Boss Qin?" Marco asked cautiously, "Ten years of membership... isn't that a bit too much? Five years would be enough."

"How can that be possible?" Qin Shaoyan criticized sternly, "I treat my users as my family. How can I afford to give them away for five years?"

"You don't have to worry about VV's performance. What VV needs to do is to occupy the market. Whether it can make a profit is what I should consider!" Qin Shaoyan's words were loud and clear. "I would rather VV's members be free forever than use those members to make a dime from users!"

"Don't penguins like to fight us head-on?" Qin Shaoyan said firmly, "Then we will accompany them to the end!"

Following Qin Shaoyan's order, VV immediately began targeted marketing and promotion.

Zhou Yuan's marketing department perked up again, and everyone from top to bottom came out in full force, distributing flyers and advertisements all over the streets. In addition to subways, buses and telephone booths, they still focused their marketing efforts on Internet cafes.

Sentinel Technology's massive ground-based offensive was soon met with a counterattack from Penguin, and ground-based marketing personnel from both sides began to defend in a targeted manner. Often, Penguin would just post a poster, only to be covered by Sentinel Technology's poster the next minute.

Then Penguin's sales staff took the poster and covered the Sentinel Technology's poster. A few minutes later, Sentinel Technology covered it with their own poster.

The two sides fought back and forth frequently, and one Internet cafe had more than a hundred posters posted in one day.

Fortunately, the sales staff on both sides were relatively restrained and no physical friction occurred.

Zhou Yuan has issued strict orders, prohibiting any conflicts with Penguin's sales staff and not taking the initiative to provoke them.

Be patient and slowly consume the other party.

Penguin's sales staff soon discovered that their competitors had very good tempers. They didn't make any noise, but just quietly put up posters. If you tear them up, I'll continue to put them up.

After several unsuccessful provocations, Penguin's sales staff lost their temper.

After all, this is just a job. There is no need to fight to the death. We are all workers, so why make things difficult for each other?

In this way, the sales staff of both sides met each other every day and became friends with each other.

Zhou Yuan even specially invited several people in charge of the northern region of Penguin to dinner and said frankly: "Our CEO Qin said that we don't have any performance indicators for ground marketing, and we are mainly targeting Penguin."

"Whatever you are going to do, we must follow up."

Several Penguin Company's field sales managers looked at each other, then sighed, "We can't do anything about the pressure from here, but we are businessmen, how they fight is their business, anyway, it won't affect our friendship."

Zhou Yuan laughed and said, "You don't understand what I mean. Our KPI indicators for local marketing are based on yours."

"We will follow up on whatever targets you have. We will post as many posters as you do, cover as many areas as you do, and use as many materials as you do."

"But you should at least tell me how much your budget is, so I can report it to my superiors and ask for money."

"Ah?" The people on the opposite side were stunned.

Zhou Yuan poured wine into the glasses of several people, "How much is the annual salary for your level?"

The people on the opposite side were a little embarrassed and didn't say anything.

"What's there to keep secret? I know the general market situation. Our rate is 15% higher than yours." Zhou Yuan said casually, "The bonus is 20% higher. I won't talk about other miscellaneous things."

"If you want to come over, you're welcome anytime."

"Brother Zhou, we are doing well here." A person in charge of Penguin forced a smile, "Penguin treats us well, and I have no intention of changing jobs for the time being."

"It doesn't matter if you don't have any ideas. We welcome you anytime." Zhou Yuan immediately changed his tone, "Since you don't want to come, then there should be no problem for us to cooperate and make money, right?"

A few people were stunned for a moment and asked curiously: "Shall we cooperate?"

"Yes, we can cooperate." Zhou Yuan showed a mysterious smile, "There is a great opportunity right now."

"Is it true that the more money the higher the investment in marketing, the higher our performance and the more money we earn?"

The other party nodded, saying that the logic was correct.

"Then how can we get the higher-ups to invest more money in us?" Zhou Yuan pointed at the other party, "Our budget depends on you. If you have a larger budget, we can have a larger budget. Do you understand?"

"We are not in a competitive relationship, but a relationship of mutual help and support. This is called symbiosis."

"As long as you can raise the budget, just let us know how you need our cooperation."

The penguins' eyes lit up, they looked at each other and thought this was feasible!

You can do it!
So a few people got together and started to discuss how to get the company to increase the budget for ground marketing. They were all veterans in this industry and naturally knew the ins and outs of ground marketing very well, and they quickly came up with several plans.

After the two sides finished their discussion, they left happily.

Zhou Yuan returned to his car and quickly picked up his phone, "Boss Qin, we're almost done here."

"Well done, keep up the good work!" Qin Shaoyan praised, "No matter how much we increase their budget, it will be a success."

"If you can get them to keep investing resources, you will be the hero of VV's success!"

"The company will never treat its meritorious employees unfairly!"

"Thank you, President Qin. I will work hard and live up to your expectations and cultivation!" Zhou Yuan immediately began to express his loyalty.

"Company cultivation, personal performance!" Qin Shaoyan said with a smile.

After hanging up the phone, Qin Shaoyan smiled and threw the phone aside, "Now it depends on how long the penguin can last."

Zhang Pingyi was a little puzzled, "You are harming others and not benefiting yourself by doing this, right?"

"How is it harmful to others and not beneficial to yourself?" Qin Shaoyan retorted, "I am doing this to increase the consumption of penguins as much as possible."

"QQ is the core business unit of Penguin, their biggest lifeline. We have online game operations, campus networks, and microblog platforms, all of which are profitable. It is not a problem to support a VV."

The bulk of Penguin's revenue comes from Internet value-added services, namely the revenue from QQ membership, QQ Show, and online games.

Taking 2008 as an example, Penguin's total revenue was 71 billion RMB, of which Internet value-added services accounted for 49 billion, almost % of the revenue.

Of the 49 billion, online game revenue only accounted for 15 billion.

Therefore, Qin Shaoyan seized the opportunity of QQ membership and launched a fierce attack, using his non-core business to compete with the opponent's core business.

Even if you are at a disadvantage, the other person will definitely be the one who feels hurt.

Qin Shaoyan can keep his VV unprofitable, but Penguin cannot do that at this stage. Without these core businesses to generate revenue, it will seriously hinder its subsequent expansion and development.

You have to know that this is a period of rapid development and expansion of the Internet, and every minute and every second is more precious than gold.

……

A strange scene appeared on the hot searches on Weibo and the campus network.

"Log in to QQ and you can enter the lucky draw to win a five-year membership or diamond membership package!"

After dominating the list for a day or two, this trending search was suddenly pushed down.

"VV is giving away 10 years of membership for free. Log in for one month and you can claim it!"

Netizens on Weibo suddenly became excited, like badger in a melon field, and they were a little overwhelmed.

This penguin and the sentinel are fighting, and netizens have gained a lot of good things.

Everyone is very happy to see them fighting each other and trying hard to give benefits to netizens.

As for which benefits to receive, is this something that needs to be considered?
Of course I want them all. It doesn't matter how much trouble it is to have a VV account while using QQ.

Since we are all Internet users, we naturally have QQ and VV.

As for which chat software netizens are more accustomed to using, it depends on their social circles.

Netizens were happy, but Penguin remained silent.

The executives all turned their eyes to Ma Huateng, waiting for his decision.

Follow or not.

Ma Huateng was also very anxious. He had told Liang Chao before that it was worth giving away ten years of membership in order to defeat the opponent.

However, right now he really can't make up his mind to give him a ten-year membership.

This is not about giving away tens of thousands of users, nor hundreds of thousands of users, but about giving all users free ten-year membership.

That means Penguin’s current income will be reduced by half.

"Give it away!" Ma Huateng suddenly said, "VV gave it away for ten years, so we will give it away for ten years too! We must not show weakness!"

"Immediately arrange a new round of activities and increase the budget for local promotion!"

After the executives went back, Ma Huateng sat for a while, then suddenly picked up his phone and called Qin Shaoyan.

"Qin Shaoyan, we're giving away 10-year membership on QQ, are you still going to join us?"

"Boss Ma is really generous!" Qin Shaoyan praised, "Then we'll give him another twenty years!"

Ma Huateng was somewhat speechless. "Is it interesting for you to do this? Can you VV last for 20 years?"

Qin Shaoyan said with a smile, "That's true. In this case, there is no difference between giving away 20 years and giving away 10 years. Since there is no point in increasing the stakes further, then we won't increase the stakes. How about calling it a tie this time?"

Ma Huateng breathed a sigh of relief, finally...

Hmm, wait... Qin Shaoyan is not the kind of person who likes to give up halfway. How could he give up so easily?
Ma Huateng suddenly became nervous, "Boss Qin, you are not going to let "Counter-Terrorism Online" and "Sword Heroes" break the contract, are you? We signed a five-year contract?"

(End of this chapter)