You call this entrepreneurship?

Chapter 550

"VV's advantage is only temporary. In the long run, QQ always has a huge strategic advantage!"

When the number of VV users online simultaneously exceeded 100 million, Penguin held an emergency meeting that night.

At the meeting, Ma Huateng's expression remained serious, but he gave this conclusion very firmly.

He emphasized to everyone participating in the meeting that VV's lead was only temporary and QQ would definitely be the ultimate winner.

No matter what basis Ma Huateng used to come to this conclusion, all the Penguin executives present must believe what Ma said.

The QQ project department conducted a comprehensive analysis of the number of users, daily active users, market share, and various revenue and profits.

Judging from the data, QQ does have an overall advantage, and it is a huge one.

"To sum up, VV is still lagging behind in all aspects!" Liang Chao, head of QQ business, concluded.

This PPT greatly boosted the morale and confidence of Penguin executives, helping them recover from the shock of VV's sneak attack.

Of course, after the excitement has been injected, the serious matters still need to be discussed.

After all, the threat posed by VV is real, and it cannot be dealt with simply by relying on confidence and slogans.

Ma Huateng gave a serious order to many executives, "We must launch a counterattack, completely suppress VV, and knock down the opponent's arrogance. We must let them know clearly that we are not opponents of the same level."

“We need to let Internet users know that our QQ is the best chat software.”

“Even a lion will use all its strength to fight a rabbit! The market operation planners must come up with a plan as soon as possible and launch a targeted counterattack!”

"Okay, Mr. Ma!" Many executives agreed.

Liang Chao also stated that the QQ project department will come up with a new plan within two days.

After the meeting, looking at the morning sunshine outside the window, Ma Huateng sighed. He seemed calm on the surface, but he was a little anxious inside.

This kind of anxiety seemed familiar. When Microsoft's MSN came on strong, it did make him worried for a while.

However, he quickly concluded that MSN was not a concern at all and did not pose much of a threat to QQ.

Sure enough, before the two sides had even started to fight, MSN itself was in trouble, while QQ was developing faster and better in the Chinese market.

But this time it is different, because the opponent this time is also a local Internet company.

The opposing commander was still Qin Shaoyan.

Qin Shaoyan entered the Internet industry only five years ago, but he founded China's largest Internet company, Sentinel Technologies. The speed of his rise is astonishing.

Sentinel Technology's business areas include social networking, video websites, and online games, and now it has entered the field of chat software.

From the layout, it can be seen that Qin Shaoyan is an ambitious person and is determined to win the field of chat software.

"This is a fierce battle!"

When Ma Huateng remembered that his opponent was Qin Shaoyan, he became inexplicably irritated.

Qin Shaoyan is a very tough opponent. During the past five years, Qin Shaoyan has encountered countless opponents, but he all failed in the end.

Moreover, these opponents were defeated very quickly and were almost crushed to the ground.

There were one or two who were able to temporarily gain the upper hand, and then inexplicably they suddenly overtook Qin Shaoyan.

Qin Shaoyan is a person who acts unexpectedly, has imaginative thinking, and has researched and understood the Internet better than most practitioners.

Meeting such an opponent makes one feel a little unsure.

Two days later, Ma Huateng received a detailed activity plan. After reading it, he was speechless.

This plan was almost a copy of the "Collect Five Blessings" activity, except that it was packaged differently. "You only came up with this after two days of research?" Ma Huateng almost threw the plan away, and he questioned angrily.

"Mr. Ma." Liang Chao hesitated for a moment, "After our research, this plan is the most suitable one at the moment."

"Your plan is too similar to Sentinel Technology's." Ma Huateng was too embarrassed to say the word plagiarism.

"The essence of this plan lies in its similarity." Liang Chao replied immediately, "The marketing department believes that the previous Five Blessings Collection event was very popular, and it is almost impossible for us to come up with a plan with the same effect."

"So they took a different approach. Since they couldn't match the original, they took advantage of the topic and created something similar, taking advantage of the fact that the popularity of the Five Blessings event had not yet died down."

Yes, that’s right, this plan is to take advantage of the popularity.

Ma Huateng thought about it and felt that this was a solution, so he signed and approved it directly.

Therefore, the QQ version of the "Collect Five Color Diamonds" event was officially launched.

Penguin invested a lot of money in promoting this event. Not only did QQ pop-up windows display event information twice a day, but major websites and forums were also filled with advertisements.

They also learned from Qin Shaoyan's approach and took over the Baidu search engine pages.

Even on Weibo, there are various marketing accounts and big Vs that advertise. It is quite a strange sight to see them running to their competitors’ territories to advertise.

In addition to online, the campaign is also being carried out offline, with posters posted everywhere in subways, bus stations, newsstands, and Internet cafes.

Netizens who had just experienced the "Collect Five Blessings" activity were still excited when they suddenly discovered that QQ was also organizing a similar activity. They did not care about the disappointment of not winning the prize before and re-entered the lottery activity.

After all, Penguin’s event also has a special prize of 20 million!

The feedback from market data is very obvious. The marketing department's plan to take advantage of the popularity is obviously very successful.

The number of QQ's daily online users is gradually breaking through, reaching 10 million more than in the first half of the year.

Ma Huateng was very happy. Not only did he give out a bonus, he also encouraged everyone to keep up the good work and create greater success.

The marketing department immediately added another incentive: if a new QQ user is invited and the new user remains online for a week, the inviter will be given a one-month QQ membership.

As soon as this activity came out, QQ users immediately mobilized their relatives and friends to help them register new QQ accounts.

However, their VV seemed to be slow to respond and it took a week before they launched the targeted campaign.

"Every user who stays online for two hours a day can get a one-year VV membership!"

At the same time, VV also launched its own color star membership system in response to QQ's various diamond membership privileges.

Moreover, all these memberships are free for half a year, and are targeted at QQ's various red diamond, yellow diamond, and blue diamond members.

Once the opponent has made his move, you have to follow suit. QQ also gritted its teeth and announced that it would give away various red, yellow and blue diamond memberships for half a year.

VV continues to increase the offer, giving all VIP members a one-year membership and all Color Star members a one-year membership.

In this way, both sides added more and more burdens, and it lasted for five years.

Liang Chao, the head of the QQ project team, was heartbroken at this moment. How much money would he lose if he continued to give away the products? Five years of work would have been in vain.

Fortunately, Ma Huateng has a broad vision. He not only supports Liang Chao's approach, but also encourages him not to be afraid.

"In order to defeat the opponent, it is worth it even if it means giving away ten years of membership!"

QQ's offensive lasted for a month, and the number of daily online users successfully exceeded 100 million, even breaking the record for the highest number of online users created by VV.

Ma Huateng felt a little relieved, but at the same time he was still a little confused.

Why did Qin Shaoyan react so calmly?
Just the day after QQ broke the record, Sentinel Technologies finally responded.

(End of this chapter)