We are all reborn, who wants to be the richest man?

Chapter 615 Take action

The American people grew up drinking Coca-Cola and became smart by drinking Coca-Cola. Coca-Cola is the symbol of the American country and a cultural symbol.

In the 80s, when Coca-Cola first entered the rabbit market, it conducted a questionnaire survey.

They let people try Coca-Cola for free and then investigated the Rabbit people's acceptance level, but Rabbit is a big tea-loving country, and Coke and tea are two completely different things.

The result is that 70% of people cannot accept the taste, 10% like it, and 20% don't care.

So Coca-Cola changed its strategy, hoping to get the Rabbit People to stand on the side of the American people and accept Coca-Cola, and began to launch a large-scale cultural propaganda.

After the advertising investment, the second survey showed the opposite result from the first one, with 70% of people expressing their acceptance of the product. Coca-Cola officially became one of the best-selling drinks, and the number of cola brands in various places also increased day by day. At its peak, there were nearly cola brands.

"In less than ten years, all the Rabbit Cola brands went bankrupt one after another, and now only one in ten is left.
And what about us Coca-Cola? The counter-trend rise is eating into the beverage market here."

At the Coca-Cola headquarters in the capital, Coca-Cola Asia President Caplici flew to the capital in person.

"But if you become complacent because of this, I can assure you that Coca-Cola will suffer a big setback in this country.

Everyone knows about Watsons Beverages’ acquisition of Tianfu Cola. I don’t need to say much about what this food retail giant represents, right?
There are turbulent waves beneath this calm surface, and no one knows when the other side will launch a fierce attack on us, that is for sure."

This is why Caplici personally flew to the capital. In his opinion, those beverage manufacturers of Rabbit were not reliable enough, but Watsons Beverages was different, as it was the world's number one beverage giant.

Arctic Ocean, Watsons, Qindao Beer, these rabbit brands are competing with Watsons and the two Cokes for territory around the world.

What does it rely on? Successful marketing plans.

In 1992, the three companies accounted for more than % of the global beverage market share. The whole world knew that the global beverage landscape was dominated by these three companies.

If we want to break this balance, Asia, which accounts for half of the population, will be the focus.

"Advertising planning is the key. We can't wait for the enemy to make a move and then respond with a countermeasure. We must strike first."

Caplici deployed a new mission, he wanted to seize more territory before Tianfu Cola attacked.

In addition, the joint venture plan with several Rabbit beverage factories cannot be delayed any longer. Haggling over prices of tens or millions of dollars at this time will only give Tianfu Cola an opportunity to take advantage.

Caplici needs to integrate sales channels as soon as possible to lay a solid foundation for the development of Coca-Cola.

Caplici's decision allowed Coca-Cola to reach joint venture agreements with three beverage factories in less than a week, including Bawangsi, one of the eight major beverage manufacturers.

"Is there any development on the Tianfu Cola side?"

"They have ordered two production lines from Krones in Europe, and it is said that Krones is expediting production for them."

It is no secret that Watsons Group purchased 6.7% of Krones' shares from Siemens. Krones has announced this news a long time ago and also welcomed Watsons Group to join the Krones family.

“It’s good to invest in a canning production line company, so you can jump the queue directly.

I didn’t feel anything at the time, but now it seems that Coca-Cola should also acquire shares in some of these companies.”

Caplici noted this and continued to ask, "What about the others?"

"Tianfu Cola is reorganizing its previous canning plants across the country. According to our estimates, if Krones' new production line is in place, Tianfu Cola's production capacity can be doubled."

"What about marketing and promotion?" Caplici didn't care much about production capacity, he was concerned about sales.

"There is no movement. Even Watsons' own sales terminals have not put the products in stock."

"No movement?" Caplici looked suspicious.

That shouldn't be the case. It has been more than a week since Watsons Beverages acquired Tianfu Cola. Even if it is for internal integration, it should be almost done. At least Tianfu Cola should be put into its own stores.

"The other party is planning a big move, we have to be careful."

It is certain that I will hold back a big move, but no matter what tricks the opponent has, I will just deal with them as they come. It is useless to think about these things now. The most important thing is to do my own thing well first.

"How are the beverage factories we acquired?"

"According to the previous plan, we have already spread our products to the three provinces along the Bohai Bay by using the channels of these beverage factories.

I had someone do a market survey and the response was pretty good.

Especially after we released the advertisement with the United States as the background, more and more people want to try out the cultural symbols of our beautiful country."

"Well, other joint venture acquisitions must also be accelerated. I want our products to cover the entire coastal provinces within a month."

……

Tsinghua High School is one of the most famous high schools in the capital.

The school season will start on August 8th. In two days, the school will officially start. Many students have already arrived in groups. Most of these students are boarding students, and they will enter the school early at this time every year.

On the football field, students who have already checked in are using this rare leisure time to sweat.

"Pass the ball, this way."

"Swish".

"Awesome, Li Chen."

Is there anything more exciting than a buzzer beater at the end of a game? Especially when they are all young men full of vigor and vitality.

"Did you see that? My kicks are so powerful and forceful, it feels like Carlos' heavy artillery."

"Okay, stop bragging, Li Chen. Carlos can dominate a wing, but you? Can you defend?

Every time you were able to retreat in time, it was always because we in the midfield filled in for you.

If you love attacking so much, why not just play as a winger? Why do you have to play as a full-back?"

"You know shit. Carlos is my idol. Only those who can play on the wing like him are real men."

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The first stage of the 1994 World Cup Asian qualifiers has ended. The Hong Kong men's football team advanced to the second stage of the semi-finals with a record of six wins, one draw and one loss, ranking first in the group.

In this group, the Hong Kong Island men's football team can be said to have advanced with a crushing victory. The one draw and one loss were due to the all-substitute lineup in the last three games.

The second phase will start in October, and the central bank has announced that it will broadcast the entire Hong Kong men's football match live.

Why is this so? It’s because the Chinese national football team is not strong enough, and ATV, which has obtained the broadcasting rights in Asia, almost gave it to CCTV for free.

As the main full-back for Premier League champion Oxford United and Asia's top team Hong Kong Island men's football team, Carlos is very popular in Asia.

Not only Rabbit, but also island countries like South Korea and Southeast Asia have a large number of fans.

Carlos has even become the spokesperson for Fila in Asia, and his current net worth is quite high.

"Beep".

The whistle for the end of the game sounded less than two minutes after the restart, and Li Chen's buzzer-beater helped their team win the game.

Naturally, they were in a good mood after winning the game, so the guys went to the store in groups to buy a bottle of Arctic Ocean to celebrate.

"what is that?"

In the open space outside the canteen, a row of beverage vending machines were neatly placed there, but the strange thing was that there were people standing in front of each machine.

It’s not too strange if the station is full of people, which means your product is popular. The key is that everyone should hug this machine. What the hell is this machine?

Li Chen and others stopped and looked for a long time, listening to words like "Are there any girls who want to try it with me? Mine is very big", with a lot of question marks in their minds.

Is society so open now? Is this something you can say in school?

"Is that Xiaosong, that idiot? He's playing bottle-crushing with a girl?"

"Just call him over and ask and you'll know."

After Li Chen finished speaking, he raised his right hand and waved at the other party. Then he saw a thin, wretched man with glasses turned his head, took a look, and ran over.

"What's going on? I see you are arguing with a girl over a soda. What are you doing there?"

Xiaosong raised the drink in his hand and asked, "What are you talking about? This is a new activity launched by Tianfu Cola. As long as you hug their vending machine, you can drink Coke for free.

But this bottle cap is very special, with different convex and concave shapes and there are many kinds. Only when two bottles of Coke are perfectly matched together can they be opened together, which also means that you are destined to be together."

"Hmm?" Everyone's eyes lit up, and they asked in unison, "Did anyone open Xiaohan's bottle?"

Xu Xiaohan is the recognized campus beauty of Tsinghua High School and the white moonlight in the hearts of many boys' secret crushes.

"Don't think about it. She has already opened it with her best friend Chen Fang."

"Damn, Chen Fang is really meddling in other people's business. Why is she meddling in such matters?"

They were annoyed for a moment, but this still did not dampen the interest of several people in this activity.

Xu Xiaohan is the school belle, but she is also the class belle.

"Let's go, brothers, let's go embrace our youth."

(End of this chapter)