We are all reborn, who wants to be the richest man?

Chapter 616 Ruthless
This marketing campaign carefully planned by Tianfu Cola swept across large and medium-sized cities across the country like a spring breeze and rain.

It not only ignited the enthusiasm of the market, but also inadvertently became a romantic catalyst for many young men and women to meet, get to know each other, and eventually work together.

This event made the brand image of Tianfu Cola deeply rooted in people's hearts, built a bridge of love between countless young hearts, and witnessed the budding and blossoming of countless beautiful relationships.

"I heard that we were featured on CCTV?" Luo Nianzhong, who was in the bustling Magic City, was completely unaware of Kang Xinbo's carefully planned feat.

For him, the focus should undoubtedly be on the top level of the group where Li Xiang is.

Although Watsons Beverages has proudly ranked among the top of the global beverage industry and has become one of the top three brands alongside industry giants, its market value has reached an impressive high of US$438 billion, closely following the strongly recovering Coca-Cola, which has just made a big turnaround with a difference of US$ million and once again became the world's number one beverage brand by market value.

It has to be admitted that Coca-Cola is still the undisputed king of beverages worldwide. Its popularity is almost overwhelming compared to other types of beverages, forming a significant leading position.

Whether in the bustling city streets or in the quiet rural corners, the charm of Coca-Cola transcends geographical and cultural boundaries and is deeply loved and sought after by consumers around the world.

Watsons owns many best-selling beverages with enthusiastic market response. At the same time, as an important shareholder of Coca-Cola, it holds a 10% stake, demonstrating its deep layout and influence in the beverage industry.

However, despite Watsons' remarkable performance in the beverage sector, its market value still faces strong challenges from industry giant Coca-Cola. The two are trading back and forth on the throne of number one.

Coca-Cola, the beverage empire with an astonishing annual sales volume of 2500 billion bottles, has surpassed Watsons in market value with its unshakable market position and brand influence, demonstrating its unparalleled competitiveness and commercial value worldwide.

Few people would consider other drinks as indispensable to their lives, but it is quite common to regard Coke as their favorite and mention it frequently.

Especially in Europe and the United States, although people are happy to explore and try a variety of drinks, if they are asked to choose a drink that they consider indispensable to their lives from the many choices, then nine times out of ten, this unique preference will fall on Coke.

Especially in Mexico, Coca-Cola is their life.

When it comes to Mexico, the first impression that comes to mind is nothing more than two: one is the gangs, and the other is drugs.

But what you don't know is that every year in Mexico, the number of people who die from drinking Coke far exceeds that from drugs.

Can drinking Coca-Cola cause death? That depends on how you drink it.

In some southern states of Mexico, the average person drinks 821 liters of Coke per year, equivalent to 2.2 liters per day.

Mexicans start drinking Coke in the morning and continue drinking it until bedtime.

And of course, this addictive Fatty Happy Water should be given to children when they are young.

Therefore, most children over three years old have drunk Coke, and some even start drinking it during the breastfeeding period.

Because of the high amount of sugar, 24000 people die from diabetes in Mexico every year.

This is still the number of people who have medical records. The number of people without records is countless. Some people predict that the number is at least three times the current number. It is so scary that I can’t even imagine it.

“The marketing campaign planned by Kang Xinbo is ingenious. Its ingenuity lies not only in its impeccable strategy, but also in its clever way of touching people’s hearts.

It is said that this plan has successfully brought together many couples and facilitated their sweet encounters.

Deep in the hearts of these lovers, Tianfu Cola has quietly taken root and become an indelible mark in their emotional connection, almost occupying the first choice at the subconscious level.

Whenever we mention or recall that unique coolness and sweetness, the name of Tianfu Cola will naturally come to mind.

Once they immerse themselves in the unique and memorable taste of Tianfu Cola, they will undoubtedly become our unwavering loyal customer base in the future.

This love for the taste of Tianfu Cola will be a strong bond connecting us and every customer.

In addition, the news publicity of the central bank has undoubtedly brought significant economic benefits to our publicity work in small cities and counties, enabling us to save a considerable amount of publicity expenses.

This not only broadens our publicity channels, but also effectively improves the efficiency and influence of brand or information dissemination with its authority and wide coverage. It is indeed a rare publicity aid. The group can develop more of this in the future.

But the most significant contribution should be attributed to Kang Xinbo, who has a quick mind and extraordinary wisdom. He really played an indispensable role in the sensational effect of Tianfu Cola this time."

Obviously, Li Xiang has extremely high evaluation and expectations for Kang Xinbo, the helmsman of Watsons Beverages. He has generously expressed a series of positive and profound praises for Kang, intending to show Luo Nianzhong his deep recognition of Kang Xinbo's extraordinary abilities and outstanding achievements, and strive to leave an indelible positive impression in the Luo Nian Center.

Li Xiang highly praised Kang Xinbo's contribution and believed that he had made great contributions. Luo Nianzhong also expressed his sincere recognition and approval of Kang Xinbo's sharp thinking and flexible mind.

After learning about the interview with the central bank, Kang Xinbo immediately asked someone to contact the other party.

What?
The only purpose of paying for air tickets and hotel packages is to take you on a trip abroad.

Not only Rabbit, Tianfu Beverage also has agents in the island country and the United States.

This time, Tianfu Cola provided the money and two agents cooperated, and several major cities and campuses in the island country and the United States also started this activity.

During this period, perhaps our people still remain introverted and reserved, but in contrast, the beautiful people of our country show a more open and straightforward side, without any reserve at all.

The activities in the beautiful country were unprecedentedly popular and their enthusiasm far exceeded what the rabbit and the island country could imagine.

Countless lucky people, under the clever arrangement of fate, successfully matched the bottle cap that symbolizes destiny. They could not contain their joy and hugged each other affectionately and kissed passionately in the streets and alleys, remembering this wonderful encounter given by God, which became a unique and warm landscape in the city.

Isn't Coca-Cola a part of the culture of the United States? Then I will let everyone see that I am more popular in your home than you are.

It can only be said that this event has far exceeded the scope of simple beverage promotion. It has transformed into a fascinating social feast.

Here, Tianfu Cola has become a bridge connecting people rather than the core of the activity. What really attracts people is the joy of communication, the harmonious atmosphere and the deep friendship that is naturally formed between people due to common interests.

It is not only an enjoyment for the taste buds, but also a touch and resonance of the soul, allowing every participant to immerse themselves in this spiritual feast that transcends material enjoyment, and of course there is no lack of passionate collision of the flesh.

So at this time, no one will care whether this bottle of Coke is their favorite, and no one will care whether they like to drink it or not.

"He has some courage and is a talent worth cultivating."

From Luo Nianzhong's perspective, what matters most to him about Kang Xinbo's market competition with the two cola giants is not only the clever layout of the marketing strategy, but also his courage and boldness in making large investments even in the face of the risk of potential "waste" of resources.

This strategic vision of not being afraid of the clouds blocking the view, of being brave enough to explore the boundaries of the market and of bearing the cost of trial and error is what Luo Nianzhong appreciates most.

This campaign was going to lose money, but it was clearly several levels better than ads of the same price.

It is not just a simple marketing campaign, but also an excellent opportunity to build a bridge between the brand and consumers based on innovative thinking and deep interaction. Its value far exceeds the direct financial return. He did not allow Tianfu Cola to enter Watsons supermarkets for promotion, so as to recover funds and relieve pressure. This is another point that Luo Nianzhong values ​​about him.

Kang Xinbo believed in his marketing campaign and knew that he would probably have insufficient production capacity, so he started production at full capacity half a month in advance without releasing a single bottle, just to expand inventory.

Now the whole country and even many European and American countries have been attracted by this event, and many people want to buy a bottle of Tianfu Cola to taste it.

If it weren't for these stocks, it is very likely that some places would have started to experience out-of-stock problems by now.

"Good days are gone, but better days are coming tomorrow."

"Are you so optimistic about the development of rabbits?"

Li Xiang is also optimistic about the development of Rabbit. What he wants to ask is: Is Luo Nianzhong so optimistic about the speed of Rabbit's rise?

Because the Far East Group started its business here early, it can be said that it has a monopoly on many products.

But things are different now. So far this year alone, the amount of newly signed foreign investment has reached 100 billion US dollars, and the number of registered foreign-invested enterprises has exceeded 160,000.

What does this mean? It means that the competition is very fierce.

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Under such circumstances, it is certain that the market share of various Far Eastern products will drop sharply, but Luo Nianzhong said that better days are coming tomorrow.

This means that he is very optimistic about the economic growth rate of the Rabbit, and most importantly, the per capita consumption level.

Only if per capita consumption increases significantly, even exponentially, can the Far East Group increase its profits even if its market share is greatly reduced.

"Just wait and see, the best times begin this year."

No one knows better than Luo Nianzhong that the next ten years will be the best ten years for the Rabbit Economy.

Some people may argue that wasn’t the best stage of the rabbit economy and its comprehensive take-off after joining the WTO?
Then you are wrong. For most businessmen, it was from 93 to 03.

Even though there is a wave of layoffs, people of this era can spend as much as they earn.

Why? Just one reason, separate rooms.

Ordinary people have no debts and their medical care is provided by the government, so they have a strong desire to consume.

Everyone knows that even under the impact of foreign-funded products, private enterprises completed capital accumulation during this period and then grew bigger and stronger.

"This is a battle that will determine the direction of the Far East, and we must take it seriously from the beginning."

Everyone knows this without Luo Nianzhong saying it. The Far East Rabbit headquarters have settled in Pangu-Magic City Star this year.

John Baibo and Du Huilian, two big bosses from the Far East, are about to set off and come here in person to take charge. For some time to come, their work focus will be here.

As soon as Watsons and foreign capital from the vanguard came into conflict, Luo Nianzhong headed straight for the Magic City. On the surface, he was inspecting the Star of the Magic City, but no one knew whether he intended to stay at the front line.

Therefore, Li Xiang rushed to the capital as soon as possible. Seeing this situation, the companies below knew that no top leader would be comfortable sitting in the office in Hong Kong Island when it came to expansion and acquisition of their own companies.

Did Luo Nianzhong mean that? Yes, but he also had other things to do.

Xuzhou. After staying in the Magic City for another two days, Luo Nianzhong came here.

"What's the matter? Don't you have any movies to shoot recently?"

On the way to the residence, Luo Nianzhong asked Liu Xiaohua, who had lost her youthful immaturity and had become more plump, without raising his head while looking at the documents in his hand.

Why did he have to stay in the Magic City for two days? It was because Liu Xiaohua, whom he hadn’t seen for a long time, came to visit.

As for this woman, Luo Nianzhong would not take the initiative to provoke her, but he would accept anyone who came to him.

But I didn't expect that Liu Xiaohua, who had been hanging out with me in Shanghai for two days, would actually follow me and get on the bus to Xuzhou.

When Liu Xiaohua heard Luo Nianzhong's words, a dark light flashed across her eyes, and then she spoke in a flattering tone.

"You don't care about others at all. I can't take on more than two dramas a year now, and most of my time and energy is devoted to business."

With a big boss like Luo Nianzhong around, it would be a waste not to take advantage of the other party's resources.

So in the past few years, Liu Xiaohua has successively established her own beauty brand, luggage brand and film and television culture company.

These brands use the same OEM factories as Watsons and enter the same shopping malls as Watsons. They have developed very well in recent years and have been praised by the media as successful entrepreneurs and role models for entering the entertainment industry.

But what can be done? To the man in front of him, she is just a toy that can be summoned and dismissed at will.

She wanted more people to know her, but the man next to her saw through her little thoughts.

Although it's not said explicitly, the subtext is that you should leave.

"My new brand is about to enter the XZ market. Isn't this just the right path? Do you think I can't bear to let you go?"

"Really? It seems I was just being too sentimental."

Luo Nianzhong chuckled and said, "Let the driver take you there later."

After that, the car fell into silence again until it stopped next to a shopping mall.

When getting off the car, Liu Xiaohua asked him about his well-being again and told him that he could call her if he had anything to do.

Luo Nianzhong just smiled and nodded, then he closed the car door and left directly, which was quite cold and ruthless.

Looking at the convoy going away, Liu Xiaohua took a deep breath to calm herself down, then waved and got into a taxi nearby.

(End of this chapter)