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Chapter 145 Tan Zhuo’s biggest problem
Tan Zhuo was silent for a moment and then said: "Could it be that in your traditional concept, good craftsmanship is really more important than making money?"

“How can good craftsmanship be preserved if there is no money?”

"I think these two can complement each other. Why do they become opposites?"

Tan Zhuo has stayed abroad for a long time, so his thinking mode is all Western, where interests come first and making money is the first priority.

Xu Wen was stunned for a moment, then said with a smile: "Look, why are you so excited about eating beef noodles?"

"I didn't say that making money is not important? I just told you that the owner of this store thinks that making money is not important."

"Actually, I agree with what you said. Making money and traditional crafts can coexist. So, Sister Tan, when you come back to open a restaurant this time, have you thought about promoting any unique traditional crafts?"

Xu Wen's words really confused Tan Zhuo.

Tan Zhuo hesitated and said: "The restaurant I opened is not to promote traditional craftsmanship. I... I want to open a Western food chain store."

"what do you think?"

Xu Wen was stunned when he heard this.

"I'm not very familiar with Western food."

Tan Zhuo took out the menu he had prepared long ago and handed it to Xu Wen.

"This is the dish I plan to sell in the store. The cost, profit, etc. are all written on it. Can you see if it works?"

Xu Wen casually looked at a few dishes and immediately felt dumbfounded.

"Steak Wellington, whole wheat buttered bread, espresso, bratwurst?"

"No, what happened to your last charcoal-grilled male snail? Is there really such a dish?"

Not to mention Xu Wen, after the photographer gave a close-up, netizens also saw clearly the contents of this menu, and they all said "f*ck".

"Oh my God, these dishes are so familiar. I ate them often when I was an international student!"

"Do foreigners eat so lightly? Then why do they look so tall?"

"I think this Sister Tan is too ambitious and has not done market research. Now even if Xu Gou is Daluo Jinxian, there should be no way to revitalize this store."

Netizens still don’t know what Tan Zhuo’s first store looks like, but in terms of menu design alone, it has already failed.

Xu Wen was also aware of this problem. He asked: "Why do you want to choose these dishes?"

Tan Zhuoli said confidently: "Because I think these dishes are not available in China yet. If I can promote this type of dishes, then I will be the first company in China to promote and franchise this kind of dishes."

"No more?" Xu Wen was a little surprised.

Tan Zhuo nodded: "Yes, no more."

"Don't you think it's very promising? No one else has done it, but I'm doing it. This is very marketable and will give me a strong sense of accomplishment."

Xu Wen sighed and said: "I think there is no future, and once you throw money into it, you will definitely lose money directly."

"If you want to order these dishes, my suggestion is that you give me the money directly to avoid wasting money."

Tan Zhuo laughed angrily at Xu Wen.

If you are starting your own business, it is best to create your own company through your own efforts.

As a result, before it even started, Xu Wen had already made it clear that it was all about giving away money anyway, and rather than letting others earn away the money, it would be better to directly give money to benefit his own people.

Tan Zhuo said to Xu Wen: "I know you are very capable, but that doesn't mean you can talk nonsense, right?"

"Tell me carefully, what's wrong with my dish?" Seeing that Tan Zhuo was determined not to give up even if he saw the Yellow River, Xu Wen began to analyze.

"First of all, in the catering industry, the top priority is always taste."

"Only when the food tastes good and delicious will consumers make repeat purchases, which can increase the turnover of your restaurant."

"As a result, if you directly open a chain of foreign restaurants now, does that mean you have given up on taste?"

"For example, this dish of yours, something like Beef Wellington."

"Let me ask you this, how many people know what a steak Wellington is?"

Tan Zhuo frowned, "I think this should be considered common sense."

Xu Wen shook his head.

"This is definitely not common sense. After all, these are foreign catering cultures. It is difficult for Chinese people to understand them, and there is no need to understand them."

Tan Zhuo quickly came up with a solution.

"Then this is very simple. I just need to make a postcard for each dish, and then write the background stories and origins of all the dishes on the postcard, so that customers can learn about foreign food while eating. history."

Xu Wenchong gave Tan Zhuo a thumbs up.

Tan Zhuo thought Xu Wen was praising her, so Tan Zhuo suddenly said with some embarrassment: "I also thought of it on the spur of the moment, it was all because of you who reminded me."

Seeing that Tan Zhuo had misunderstood, Xu Wen quickly waved his hand and said, "The reason I give you a thumbs up is not because you did a good job, but because you are really awesome."

"Everyone is very tired after working all day, so we can order your takeout to save time and effort."

"Finally, when I finally ate a takeaway, I had to read its postcard introduction and then search for relevant dish information."

"Sister Tan, do you know that you have committed a big taboo in the catering industry!"

Tan Zhuo asked quickly: "What's the big taboo?"

Xu Wen said calmly: "The taboo you committed is that you tried to train your guests to eat according to your requirements."

Xu Wen analyzed: "The first thing is the taste. People here eat spicy food. You don't know that, right?"

"Look at the dishes you selected. Which one is spicier?"

Tan Zhuo hesitated and said: "That's because these dishes are indeed more classic and delicious, so I specially want more people to taste them. My ingredients are all the best, and they are absolutely worth the money. "

Xu Wen said: "Look, you said it yourself, right?"

"The dishes you choose are only what you like, not what everyone likes."

"In this case, is it possible that a large part of it is not in line with your taste, resulting in the failure to sell these dishes in your store?"

Tan Zhuo was silent.

This is indeed a possibility, and the possibility is not low.

After all, he had only been back for a short time, and every time he went out to eat with Sun Ya and the others, Sun Ya and the others disliked that he ate too vegetarian and too bland.

Xu Wen continued: "Your second problem is that you always want to use the best cost to make the best dishes."

"If your family is not short of money, you can indeed do this. After all, it is just a fun thing for the rich second generation to start a business."

"But if it's not to show off your wealth, but really to do business, then you can calculate the production and storage costs of each dish. Are they really suitable to be the flagship dish of your store?"

(End of this chapter)