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Chapter 169 A real meal plan

"Mr. Tan, Consultant Xu."

As soon as the two got off the car, the store manager of the chain store quickly ran over and greeted the two.

Xu Wen nodded, which was considered a response.

Tan Zhuo said from the side: "What is the situation now? Please tell us in detail."

The store manager said with a sad look on his face: "It's like this. There are many office buildings and high-end residential areas near our store. There must be a consumer market somewhere."

"Our initial estimate was that when the new store opens, the total turnover will definitely exceed 25,000 yuan, which means we will have to sell at least 500 orders a day."

"But the reality is that a whole morning has passed, and we have only sold thirty orders in total."

After hearing what the store manager said, Xu Wen finally understood why they were so anxious.

The original plan was to sell at least 500 orders a day, but in reality, only 30 orders were sold after half a day.

Tan Zhuo, who was standing aside, coughed awkwardly and then explained: "I made this menu, but I set the price completely based on cost accounting."

"The dishes in our chain store are all real and good ingredients, so the price must be set higher, otherwise the cost will not be recovered."

Tan Zhuo looked at Xu Wen expectantly.

"Okay, it's real, right? Then give me a portion according to this set meal, and I'll eat and see."

The little princess Tan Zhuo really has no business acumen at all, yet she still wants to imitate others and start a business!

After all, Tan Zhuo felt from the beginning that the store's business was not good, and it must be a problem of taste.

Hearing what Tan Zhuo said, Xu Wen suddenly felt a little headache

Xu Wen had to admit that although Tan Zhuo's methods were despicable and shameless, they were indeed very effective.

The store manager had already prepared it and handed the menu directly to Xu Wen's hand.

Xu Wen immediately said: "I don't know, after all, I am not omnipotent."

Damn, you’re threatening yourself with Mr. Zhao again!

Anyone would be anxious about this.

Seeing that Xu Wen wanted to try it himself, Tan Zhuo immediately asked someone to bring one to him.

Seeing that Xu Wen started to mess up, Tan Zhuo leaned into Xu Wen's ear and whispered: "Don't forget what I told you before you came here. Lao Zhao invested money in our place."

I knew I had to show some real skills, otherwise I wouldn't be able to report to Zhao Xuan when I got back.

So Xu Wen sighed and said, "Show me your menu."

Xu Wen only glanced at it and was immediately amused.

The reason why she thinks Xu Wen can solve this problem is because she has eaten Xu Wen's cooking and she knows that Xu Wen's cooking skills are very high.

This is the first day of opening of the new store.

"Xu Wen, can you solve this situation?"

"Which one of you made this menu? A set meal costs fifty yuan? Who can afford this!"

I have to say that although the set meal prepared by Tan Zhuo is a bit expensive, it is indeed genuine.

The set meal not only includes two meat dishes, one vegetarian dish and one soup, but also includes large chicken drumsticks and fried eggs.

Even the pickles are branded pickles, not the junk pickles you buy online.

In line with the principle of not wasting food, Xu Wen finished the entire set meal slowly.

Tan Zhuo quickly asked: "How about Xu Wen, is there something wrong with the taste of our set rice?"

"Have."

Xu Wen said directly: "There is a big problem with this set meal. The people who matched it really didn't use their brains. I think they just matched it as they pleased."

Tan Zhuo's expression suddenly felt awkward. No need to ask, she must have done the matching of these packages herself.

Tan Zhuo asked reluctantly: "Besides the combination, is there anything wrong with the taste?"

"Of course."

Xu Wen continued: "This set meal is not salty enough and too bland. This is the biggest problem."

Tan Zhuo was stunned.

She originally thought that Xu Wen would give a professional evaluation or improvement suggestions, but it turned out that Xu Wen's evaluation was not salty enough?

What the hell is this!

Does Xu Wen understand food?

Tan Zhuo frowned, wondering why Xu Wen would say it wasn't salty enough.

If an ordinary person had said this, Tan Zhuo would have scolded him directly.

But when he thought it was Xu Wen who said this, Tan Zhuo patiently explained: "Xu Wen, you may have eaten less foreign Western food. This kind of food is the original taste of food, so if you make it too salty, , but it will cover up the umami flavor of the ingredients. ”

Xu Wen said with a smile: "If you look at it from the perspective of gourmet cooking, what you just said makes sense."

"But now that we are running a restaurant, we must always remember one principle: put aside things like taste and feelings, but put the profit of the restaurant first!"

"Let me ask you, do we have drinks in the store?"

The deputy store manager replied from the side: "Yes, we have more than a dozen types of hand-made juices, but the price is a bit expensive, and no one has ever wanted to buy them."

Xu Wen knew that if he asked why it was so expensive, Tan Zhuo would say it was because the cost was very high, so it naturally had to be more expensive.

Xu Wen was completely defeated by Tan Zhuo's business logic.

In desperation, Xu Wen could only express his analysis.

"Before you look at a restaurant, you need to have a good understanding of all the potential customer groups around you."

"Knowing how most of them live and their necessary travel routes can improve the efficiency of leaflet distribution."

"More importantly, who are your target customers? Have any of you figured this out?"

Xu Wen still overestimated Tan Zhuo and the deputy store manager.

It seems that they don't realize how important target customers are to restaurants.

Xu Wen had no choice but to continue to explain these things to them and take it as compensation.

“For any marketing company, attention must be paid to portraying the behavioral characteristics of target customers, because the actions, thoughts and living habits of these users are affected by the surrounding environment.”

"To give you the simplest example, you have done research before and know that there are many office buildings nearby, so who are your target customers?"

"Of course they are the workers in the office buildings!"

Xu Wen continued to explain.

"Why did you choose these migrant workers as your target customers?"

Tan Zhuo didn't understand.

Although there are many migrant workers around here, there are also many rich people.

As soon as Xu Wen saw Tan Zhuo's appearance, he knew what she was thinking.

Xu Wen emphasized.

"Don't underestimate the migrant workers. Although the consumption power of these migrant workers is not as high as that of wealthy people, there are all office buildings nearby. Let me ask you, how many executives can be in one office building?"

"Besides, why do those rich executives have to come to this kind of store to eat set meals? It's such a loss of value."

(End of this chapter)