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Chapter 170 Drastic Reform

When opening a restaurant, you must determine who your target customers are.

Tan Zhuo and the others just made the mistake of not identifying their target customers.

Seeing that the two of them still didn't understand, Xu Wen continued to explain: "Let me just ask, what is the average salary of those who work nearby?"

The store manager had done market research on these and quickly replied: "Most of them have an average salary of 5,000 to 8,000."

Xu Wen went on to analyze: "Generally, people who are more diligent and thrifty will control their food expenses for a month to one-tenth of their salary."

"People who like to eat a little bit will control their food expenses for a month to one-third of their salary."

"In other words, the food expenses these people have at their disposal range from RMB 600 to RMB 2,400 per month."

"The average daily acceptable food expenditure is about 20 to 70 yuan."

"Now take a look at the pricing of your package. Do you think it is reasonable?"

"Newcomers have this problem when they first start doing business. First they look down on their peers and the entire industry, and then they feel that they are the chosen one and they want to use their own methods to subvert the industry and set industry standards."

"The boss's responsibility has never been to make something delicious or nutritious. The boss's responsibility is to make a profit and make products that are profitable and acceptable to everyone."

This Consultant Xu really dares to say anything!
This is Mr. Tan, their big boss!
Who is this consultant Xu? Isn't he afraid of being fired by Tan Zhuo?

"If you really want to recommend the food you think is delicious to everyone, then you should make private dishes and open a higher-end private membership restaurant instead of a fast food chain."

Although Tan Zhuo is also a rich second generation, she has never had the temper of a young lady.

Most people eat just because they are hungry, not because they are pursuing quality.

"But this is different from my original concept of opening a restaurant chain. I want to take a boutique route, and I want to serve real food for everyone."

"I also think that Mr. Tan should think carefully about whether she wants to fulfill her dream of being a literary youth or whether she wants to make money. She must think clearly about this, otherwise she will have to drag her employees to suffer with her."

Only when you are full and happy will you have time to think about whether you have eaten well.

The store manager broke into a cold sweat while listening.

Hearing what Tan Zhuo said, Xu Wen couldn't help but shook his head.

After Xu Wen's analysis, Tan Zhuo and the store manager also discovered a problem.

"Actually, Xu Gou is quite sober when he is not eating soft food. At least what he said is correct."

Especially for this kind of work meal, nutrition must come second to satisfying hunger and taste.

"If you don't have this awareness, then I advise you not to be the boss and close the business as soon as possible."

"It's hard to imagine that these words came from Xu Gou's mouth."

Tan Zhuo immediately bit his lip and hesitated.

"Does this mean that the legendary heart is as high as the sky and life is as thin as paper?"

"To take a step back, if you really have such high requirements for food, why don't you be the chef yourself but be the boss?"

"There were problems with this idea from the beginning."

Netizens in the live broadcast room were all extremely surprised when they heard what Xu Wen said.

So she quickly adjusted her emotions because she knew what Xu Wen said was right.

Tan Zhuo took a deep breath and said to Xu Wen: "Then if it were you, what would you do?"

Xu Wen glanced at her.

"So you are now going to give me the authority to reform this store?"

"Yes." Tan Zhuo said very boldly: "You can make any reforms to this store now, and I will not interfere." Tan Zhuo was actually holding a breath in his heart.

After all, Xu Wen said that he was so worthless, she wanted to see how powerful Xu Wen could be.

With Tan Zhuo's authorization, Xu Wen directly issued instructions to the store manager.

"You first arrange for people to create a promotional poster. The new store will be trial-opened on the first day. How can there be no activities?"

"Then the portion sizes of all set meals will be halved, and the dishes will also be adjusted. The price will be set at 25 yuan per serving."

"Remember what I said before, make the dishes a little saltier, and then discount all the drinks in the store, so we can make small profits but quick turnover."

As soon as Xu Wen took over, he immediately began to issue various instructions.

The group of clerks who were standing idle in the store suddenly became busy.

But everything is not smooth sailing.

After all, it is a temporary reform, so there are many things that have not been prepared in time.

Let’s talk about the issue of halving the portion size of the set meal.

Xu Wen can cut the portion in half with just one sentence, but the original meal box for the set meal was custom-made for one serving.

So now that the portion size has been halved, you can clearly feel that the lunch box is empty. This kind of food will definitely not be sold.

There is also the issue of event posters.

It seems very simple, but in fact, what kind of discount activities are carried out and how strong the discount is all need to be costed.

What's more important is that it's already noon now. How can a promotional poster be designed so quickly?
Netizens in the live broadcast room shook their heads when they saw this scene.

"What Xu Gou said is indeed correct, but now it's too late."

"Yeah, it's a pity. If we could ask Xu Gou to help before the new store opens, it wouldn't be so hasty."

"It is said to be one day, but in fact it is already past lunch time. Even if Xu Gou rushes slowly, he can only sell dinner, but the sales of dinner are generally relatively bleak."

People who work in office buildings cannot go home at noon, so many people eat out.

But some companies close their get off work at night, so workers naturally go home to eat.

It can be said that the right time, the right place, the right people, and the right people are not on Xu Wen's side.

In the eyes of many netizens, it is a foregone conclusion that the new store's first-day sales will end bleakly.

However, just when everyone thought so, Xu Wen took out his mobile phone and made a few calls.

In less than half an hour, cars came one after another and parked in front of the restaurant.

"Brother Xu, I brought you a lunch box. What kind do you want?"

"Brother Xu, I have already made the poster. Do you think the effect is good?"

"Brother Xu, I brought you the five places you asked me to find. Where are you distributing flyers?"

Everyone was dumbfounded.

Xu Wen just made a few phone calls and solved all the problems?

Xu Wen didn't seem surprised at all by the efficiency of these people.

He directly assigned tasks to the new arrivals.

Seeing that the clerks in the store were still in a daze, Xu Wen frowned and said, "What are you doing in a daze? Get moving quickly, lunch time is not over yet, we still have a chance!"

(End of this chapter)