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Chapter 171 What is tap water?
Although the first wave of get off work has now passed, lunch time is indeed not over yet.

Tan Zhuo soon discovered that compared to the clerks she recruited, the people Xu Wen hired worked harder and were more obedient.

The most important thing is that they did whatever Xu Wen said without any hesitation.

It's as if everything Xu Wen said is right and makes sense.

This situation made Tan Zhuo feel very surprised.

The result of this unconditional trust is that under Xu Wen's arrangement, everyone is in the job position that suits them best.

Things that might not have been done in one day were actually done in just over half an hour!
"It's not lively enough."

Xu Wen said something.

The driver, Xiao Chen, immediately understood what Xu Wen meant. He took a speaker from his car and stood at the door to solicit customers.

“Come, come, don’t miss it if you pass by, come and take a look.”

"For example, have you ever had the idea that although you don't know what you want to buy today, you just want to go shopping in the supermarket?"

“The root of the desire to shop is that consumption makes people happy.”

She asked in a low voice: "Xu Wen, is this normal? Why are there so many people suddenly here? What is going on?"

Originally, many people were walking on this street thinking about what to eat.

Xu Wen continued to explain: "When you don't know what to buy and are wandering on the street, someone suddenly sells a product to you."

"And what is the source of the desire to shop?"

Now being shouted at by Xiao Chen, he walked towards this direction almost subconsciously.

"As long as this product is not disgusting and arouses strong disgust in you, I believe you will stop and come over to take a look, right?"

This was the first time Tan Zhuo heard this novel theory, but he was still very confused.

I have to say that although this method is simple, it is indeed effective.

“We have opened a new store here, with all set meals starting at 20% off!”

"Of course there is a connection."

"Freshly squeezed juices! Specialty Western food! Specialty fat-reducing meals, everything you need, specially tailored for office workers and fitness enthusiasts!"

“Apply a card and recharge as a member, and get 30% off on all set drinks!”

Xiao Chen's shout immediately attracted the attention of many people.

Xu Wen explained: “Chinese people generally don’t use their brains when shopping.”

Xu Wen said with a smile: "That's right, because this is human instinct, the desire to shop."

"Yes, I often have this thought."

Tan Zhuo nodded.

After a while, a long queue formed in front of the store, and some people even started to replenish their membership!
Tan Zhuo felt very incredible when he saw this scene.

“What does this have to do with mindless shopping?”

"At this time, the most important step in publicity has been achieved, which is to attract traffic."

Many people actually live their entire lives without understanding a single truth.

That is, some people will be very dissatisfied with, or even disdain for, this kind of loudspeaker marketing every time they pass by a supermarket or fruit shop.

why?

Because this shows that they were not the target customers of these stores from the beginning.

The more people know what they need, the more they will resent this kind of noisy propaganda, because this kind of propaganda and solicitation model will make them feel that the noise has forcibly invaded their brains and affected their thoughts.

But most people who don’t know what they want to buy are unable to resist after hearing this kind of propaganda.

Anyway, I just went to have a look, and I came here.

Most people have this mentality.

And such people are the target customers of these businesses. This is the same as the most common thing in daily life.

Some people receive text messages that are obviously scams and then laugh at the scammers for not caring at all.

But in fact, when you laugh at the other person, it already shows that you are not the other person's target.

The only people they are looking for are those who believe this low-grade scam text message.

Because such people have low enough IQs and low alertness, it is easier for them to brainwash and control, and the success rate will be higher.

Therefore, throughout life, there are actually routines everywhere.

It’s just that many people are caught in a routine and don’t realize it.

After Xu Wen explained the traffic diversion operation in detail, all the netizens in the live broadcast room were filled with emotion.

"Oh my god, it's so scary. It's just a solicitation, and psychology is used?"

"This is no longer the category of psychology, this is clearly the Thirty-Six Strategies!"

"My scalp feels numb when I hear it. Is this the so-called business thinking?"

"It's me I'm talking about. I used to laugh at those bosses who didn't know how to do business. They are still using loudspeakers to solicit customers even in this era. Now it seems that the clown is actually me?"

Tan Zhuo also looked at Xu Wen with surprised eyes.

At this time, she could no longer find any words to describe Xu Wen.

At first, she only heard a little bit about it, saying that Zhao Xuan had a pretty boy at home who was a soft-boiled boy who couldn't do anything but play games at home.

But now Tan Zhuo knows that Xu Wen is just lazy.

If he wasn't lazy, Zhao Xuan would probably have to work under him.

When he thought of this, Tan Zhuo felt like he had dug up a treasure.

She couldn't help but ask: "What about after the drainage? Do we still need to do any publicity?"

Xu Wen shook his head.

"After the traffic is diverted, there is generally no need to do publicity, but the focus should be on customer service."

"You've already attracted customers to the store, so you have to explain to them clearly what your membership system is like, right?"

"Do you need to introduce the advantages of your products?"

“The most important thing is not to neglect each guest and make them feel welcome.”

“At this time, word of mouth is the most important thing.”

People tend to follow the herd, and the same goes for shopping.

Of the ten restaurants on one street, only one had a long queue.

You happen to not know what you want to eat at this time, will you follow the queue?
Once the line forms, it doesn't matter what the restaurant sells, because the customers will follow the herd and line up together.

So we have to focus back on service and quality.

Only in this way can we build a reputation in a short period of time and attract more repeat customers and tap water.

Tan Zhuo was stunned when he heard this.

"What is tap water?"

Xu Wen rolled his eyes at Tan Zhuo.

"Don't you rich second generation surf the Internet?"

"The so-called tap water is a spontaneous water army."

"For example, after I play this game, I think it's awesome and fun. I don't need the official to pay me for publicity, and I will recommend this game to my friends. Then I'll be on tap."

Tan Zhuo nodded, indicating that he understood.

(End of this chapter)