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Chapter 172 Don’t discuss it with me

"So in the beginning, it doesn't matter if we lose a little, as long as we can improve our reputation, is that what you mean?"

Hearing what Tan Zhuo said, Xu Wen couldn't help but look at her one more time.

Okay, this woman is not too stupid, she finally knows what is the most important thing at this stage.

However, as soon as Xu Weng came up with this idea, Tan Zhuo said excitedly: "In that case, we can lower the price a little more!"

"How about 50% off the entire site? This way, the reputation will be even better!"

Seeing that Tan Zhuo was about to play it real, Xu Wen quickly stopped him.

"Sister, we don't want to play like this in publicity!"

"If you offer 50% off the entire store, it's equivalent to starting a price war with other merchants. If you do this from the beginning, we will become public enemies!"

"What's more, if you lower the price so much, there are side effects. Although it can attract a large number of people, once you return to the original price when you want to make a profit, a large number of people will be scared away by the price. By the way, you will also be given A bad review, why bother.”

Tan Zhuo replied without hesitation: "Is there any need to think about it? Of course it is our family."

If you have a good relationship with your peers, these peers will be willing to share with you any troubles outside.

Once these colleagues join forces to mess with you, even if you can do business again, it will basically end badly.

"This is where the problem lies."

"That's definitely not the case. Humans are not pigs."

Xu Wen tapped the table heavily with his index finger.

"If our set meal costs ten yuan, and other places sell it for twenty, but we sell it for eleven yuan, which one do you think the guests will choose?"

But if you really want to have fun, you have to be very particular about it.

Although colleagues are enemies, they are also friends.

If you are good at doing things and socializing, then your colleagues may even be willing to call you brothers and become good friends.

"We have two characteristics in catering. One is long-term stability."

Tan Zhuo shook his head.

It is said that colleagues are enemies and the shopping mall is like a battlefield.

But in fact, the boss who really knows how to do business never works alone.

Seeing that Tan Zhuo didn't seem to realize the seriousness of the matter, Xu Wen could only explain it to her patiently.

But if you engage in a price war and offend everyone, your life will not be easy in the future.

Price war is very simple to say, it is just a traditional marketing method of business war.

"Because catering is different from other industries, such as mobile phones, TVs, computers, and cars. No matter how well you make these things and how exquisite they are, will it still take a few years before you buy new ones?"

"That's right. If you, as a customer, eat our set meal, will you go to other restaurants to eat?"

"But when it comes to eating, it's okay if you don't eat for one meal. If you don't eat for a whole day, why don't you try it?"

"So we are also engaged in catering, so we have to take a longer-term view and cannot be short-sighted and only care about immediate gains and losses."

All the netizens in the live broadcast room were stunned. Can we make this analogy?

But it makes sense if you think about it carefully.

After all, the cost of food accounts for a high proportion of everyone's living expenses, and it is consumed every month.

Seeing that Tan Zhuo understood, Xu Wen went on to talk about the second characteristic.

"The second characteristic of our catering is that we have no fixed superior products."

"For example, if our Mapo Tofu Rice Bowl sells well during this period, other restaurants will definitely introduce Mapo Tofu Rice Bowl before long."

"Everyone can make Mapo tofu. There is no trade secret in this. It's just a little different in taste."

"So our catering does not have any fixed advantages or innovative products. At this time, we must focus on improving service quality while ensuring that the taste and quality of the food pass."

"You did low-price promotions and price wars in the early stage, and everyone was really happy. Once you restore the price, even if it is your normal selling price, will these customers still be satisfied?"

What Xu Wen said is actually human nature.

People all have the character of not having enough when they get something cheap.

Especially when a person has been taking advantage for a long time, and you suddenly stop him from taking advantage, it would be even more uncomfortable than killing him.

Seeing that Tan Zhuo seemed to have listened to what he said, Xu Wen continued: "So if you do this, you will not only offend the guests, but most importantly, you will offend your colleagues."

"As I said just now, our catering business is a long-term business. From now on, the boss of this street will never be seen without looking up."

"If you engage in a price war now, it is equivalent to telling these bosses that you are here to fight with them. It would be strange if they don't fight you."

Tan Zhuo suddenly fell silent after hearing this.

She never thought that her casual suggestion would trigger such a series of chain reactions.

Netizens in the live broadcast room also sighed.

"How do you think Xu Gou has such a brain? Not only can he make women happy, but he can also deceive women like this. He is really evil."

"What he just said is really not a lie. I can only say that you will know when you start a business in the future. Do not make enemies of your peers, let alone be boycotted by your peers, otherwise you will be uncomfortable to death."

"It's true. Our boss used to start a car business. One person looked down on him and the other looked down on him. He felt that the cars he built himself were the most awesome, and he offended all his peers."

"As a result, the policy has changed in recent years to encourage everyone to make trams, which caught him off guard. He had just started to get involved in tram manufacturing. His peers had all come up with tram concept cars, and they all had inside information, but none of them told him and forced him to It’s ruined.”

Zheng Yue originally thought that Xu Wen was just talking nonsense, but after watching the netizens in the live broadcast room sharing their real experiences, Zheng Yue realized how valuable these truths Xu Wen said were to Tan Zhuo at this time. .

As long as Tan Zhuo can understand all the truths that Xu Wen just said, then at least in the future operations, she will not step into the trap or fall into a trap that will never be recovered.

Tan Zhuo looked at Xu Wen very seriously and said, "I understand what you mean. Don't worry, I will discuss any important decisions in the store with you first."

Xu Wen was stunned, then waved his hand quickly.

"No, that's not what I meant. Why are you discussing with me? You are the boss, just make your own decision. Don't ask me."

Xu Wen felt that he had simply brought it upon himself.

If Tan Zhuo really comes to discuss everything with him, how can he enjoy life in the future?

(End of this chapter)