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Chapter 173 Why don’t you stop doing business?

Under Xu Wen's adjustment, the restaurant's turnover soon came out on the first day.

The store manager ran over excitedly.

"Mr. Tan, that's amazing! It's amazing!"

"With what Consultant Xu did, our restaurant's turnover today is a full 30,000 yuan!"

When Tan Zhuo heard what the store manager said, he couldn't believe it, and netizens in the live broadcast room were also amazed.

"It's fake. Can this be sold for 30,000 yuan?"

"How could it be fake? Didn't you see how busy those clerks were just now? They had six rice cookers and they couldn't even cook in time."

"I did some statistics just now, and it's indeed almost this much turnover. I can only say that Xu Gou is really amazing, and he actually turned things around."

Only those who have actually done catering know how terrifying it is that such a small chain store can sell for 30,000 yuan a day.

"But if this store is opened in a community or around a primary school, or even in a worse location, in some urban-rural fringe areas, do you think it is possible to generate such a large amount of sales?"

Can the rent of a restaurant with an area of more than 1,000 square meters be the same as that of a chain store with an area of several tens of square meters?

"As long as we have these two things, I feel that the chain store should be able to open."

Not only are the waiters' salaries high, but there are too many people.

But that’s a restaurant!

Tan Zhuo said unconvinced: "Am I wrong? Why do you say that I am naive and superficial?"

Tan Zhuo frowned.

"Let's analyze the specific situation in detail."

You must know that the economic environment has not been very good in the past two years. The daily turnover of many seafood restaurants may only be 30,000 to 40,000 yuan.

However, Xu Wen didn't seem to care at all about his status as a second-generation rich man, and he spoke and acted completely as he pleased.

Xu Wen's words once again stopped Tan Zhuo.

"Naive and superficial."

"So you have to think clearly, since your store is a chain store, what does it rely on to be a chain store?"

After all, she is also a rich second generation. No one abroad has ever dared to evaluate herself like this before.

"Of course it depends on quality, and also on the service you mentioned."

Tan Zhuo was very excited.

"Your store has a relatively good location. There are large office buildings nearby and there are many office workers."

Xu Wen shook his head.

She quickly said to Xu Wen: "If my other chain stores follow your model, can they sell for so much money?"

The most important thing is that the rent is expensive.

Xu Wen chuckled.

Xu Wen sat on the recliner and swayed back and forth, closing his eyes and saying lazily: "The reason why chain stores are called chain stores is because there must be one thing in common between the stores."

"Either the operating model is the same, such as those chain supermarkets you see on the roadside. Are the business philosophy, decoration style, and shelf display basically the same?"

"Either the product is the same."

"For example, the chain braised vegetables restaurants, hot pot restaurants, and buffets you see on the street not only have the same decoration style, but also the same dishes. Some hot pot restaurants even have the same hot pot base and the braised vegetable buns of the braised vegetable restaurants. They have all applied for special train protection, and they are secrets among secrets.”

"These are the core content of the chain store and the reason why customers are willing to stay and eat in your store." Xu Wen explained here.

"The reason why I call you superficial is because you don't even understand what the core of a chain store is."

"You can't open as many chain stores as you want if you have money. You have to use your brain to do business."

"Let me ask you, if you want to open a branch, can you ensure that the dishes of your branch are highly consistent with those of the main store? Can the taste of the two stores be very different?"

"More importantly, how can you guarantee that only your store can make this taste, but other stores can't make it?"

Xu Wen's last question directly dealt Tan Zhuo a fatal blow.

This is actually a problem faced by many chain stores.

When a certain dish in your store becomes popular, other peers will definitely find ways to imitate it.

It is considered a more civilized way for colleagues to pretend to be customers and come to your home for dinner.

One of the most common methods in the catering industry now is to send your relatives to your store to apply for new employees.

Study in your store for a few months, or even directly become the store manager of your store, and then figure out all the operating models, recipes, and ingredients of your chain store.

What’s even more disgusting is that after learning something, they will poach your people, open a store near you, launch the exact same dishes, and ask you if you are angry?
This is the true meaning of shopping malls as battlefields.

Don't treat your peers as enemies, but don't be naive enough to treat your peers as friends.

After hearing Xu Wen's explanation, the netizens in the live broadcast room were all shocked.

"It's just a small restaurant, that's all? I've used it for Infernal Affairs, right?"

"Brother, you still have little experience. I can only tell you this, as long as it is something that can make money, everyone will rush to do it, and the human heart and humanity shown in this process can definitely subvert your three... View.”

"It's a common practice to send one's own people undercover. In order to destroy a competitor, some of our people directly sent people to eat in their store, and then got food poisoning and closed that store directly."

"Damn it, what kind of trick is this that kills one thousand enemies and damages eight hundred? Is it so cruel?"

Many netizens in the live broadcast room have started their own businesses, so they are very familiar with the pitfalls.

Xu Wen actually knew a lot of underhanded tactics and things, but he felt that Tan Zhuo was just a novice at this time, and she didn't have the opportunity to meet such a high-ranking opponent, so he didn't go into details.

But even so, Tan Zhuo was still shocked.

Yes, at this time their restaurant wants special dishes but not special dishes, and it wants secret recipes but not secret recipes.

In fact, she doesn’t have the ability to open a chain store at all!
Realizing this, Tan Zhuo was very frustrated.

She glanced at Xu Wen with complicated eyes.

"Did you already know that my chain store couldn't be opened?"

Xu Wen was stunned at first, and then said with a guilty conscience: "No way, don't talk nonsense, I have always been very optimistic about you."

Tan Zhuo bit his lip and said, "Xu Wen, if it were you, what would you do next?"

Xu Wen rolled his eyes.

Why is it me again?

I want to go home and play games!

Xu Wengang wanted to persuade Tan Zhuo to give up doing business.

Who knows that at this moment, two cars parked in front of the restaurant.