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Chapter 191 The urban routine is deep

Sun Ya and the others were stunned for a moment.

They are very familiar with supermarket promotions. The supermarkets outside the project department will have promotions to some extent, and some people who are budget-conscious will even shop around directly on mobile applets.

Many people think this may be a waste of time, but this is not the case.

For employees who earn a fixed salary, isn’t this the best activity to fish?
Use your working hours to grab coupons and do small game tasks, and then you can save a few bucks a day.

It’s one or two hundred yuan a month. Wouldn’t that save money on water and electricity bills?
Seeing that Xu Wen's water glass was empty, Sun Ya wisely picked up the teapot and took the initiative to refill it for Xu Wen.

"Xu Wen, I understand the high added value you mentioned, but what does this have to do with you not getting a food map?"

Xu Wen smiled slightly.

"Use this high value-added idea to think about Dianping. What do you think Dianping relies on to make money?"

A group of female salesmen started a discussion.

"It should be based on the same principle as supermarket promotions. Click on their mini program, and then you can't help but want to order takeout."

“Where do you get takeout from Dianping? It’s all from Dianping. If you want to eat takeout, you have to open another app.”

"Yes, Dianping actually has more offline physical stores, and then there are various coupons. Could it be said that Dianping makes money from coupons?"

"Stop talking nonsense. If you spend 100 yuan in the store, you only need to pay 80 yuan if you use the coupon from Dianping. You gave 20 yuan less but not 20 more yuan. How can he make money with coupons?"

A group of saleswomen discussed it for a long time, but no results came out of the discussion.

After all, Dianping has no membership fees, does not force you to switch to the takeout platform, and even gives you coupons, and you can also eat Bawang meals when new stores open.

Such a small program, no matter how conscientious it is, cannot find any profit points.

Sun Ya couldn't help but asked: "Xu Wen, the high value-added you mentioned is useless in Dianping."

"Of course it's useful, and it's still useful."

Seeing Xu Wen's enigmatic look, Sun Ya couldn't help it anymore and shook Zhao Xuan's hand again.

"Old Zhao, look at how dead your Xu Wen is, take care of him!"

Zhao Xuan also cooperated and shook her sandbag-sized fist at Xu Wen.

Xu Wen immediately gave up and explained: "Actually, Dianping does not make money from us consumers, but from the stores that have settled in."

Xu Wen opened Dianping and said, "When you usually use Dianping.com to choose which restaurant you want to eat, what do you mainly look at?"

Sun Ya raised her hand to answer: "Look at the score!"

Xu Wen nodded.

"So what are the factors that affect the rating?"

Sun Ya continued to answer.

“Sign in, clock in, and comment with pictures and texts.”

Having said this, Sun Ya suddenly realized.

"I understand, you mean that the merchant made a deal with Dianping.com in order to have high ratings?"

Xu Wen smiled and said, "Smart."

"Everything must be competitive to be profitable."

"The best way to reflect competition is ranking." "This is why online games have various rankings, such as combat power rankings, guild rankings, and personal rankings, because only rankings can give people a strong goal and let them People who get involved can’t help but strive for the top.”

"The same goes for Dianping.com. Do you see a lot of rankings in your software? What about Western food rankings, Chinese food rankings, popularity rankings, and popularity rankings?"

These saleswomen really don't notice this problem on weekdays.

Because they have developed a habit, that is, when they want to eat something, they just look at the top three on the list.

For example, if they want to eat durian pizza today, they only need to look at the top three pizzas, and they will basically not look at the rest.

It is precisely this kind of consumption habit that gives Dacong Dianping an opportunity to harvest merchants.

Do you want foot traffic?
If you want customer traffic, you have to buy a package from Dianping.

These packages include, but are not limited to, rights such as deleting negative reviews, giving away positive reviews, improving ratings, recommending on the homepage, and increasing the popularity of the list.

This is actually the same as charging money to get on the list.

As long as you recharge, I can help you move up the list.

As long as your ranking rises, won’t the customer traffic come?

When the customer flow comes, the daily turnover will naturally be higher, and the profits will also be higher.

At the same time, if the products in your store are really not that good.

As more and more people eat at your store, there will be more and more bad reviews about your store. At this time, do you need to go to the staff to buy a set meal?
A perfect closed loop is formed.

Sun Ya and the others were surprised to find that consumers who seemed to have paid nothing were actually responsible for everything!
"No wonder I went to eat at the top three restaurants several times, but those restaurants turned out to be terrible. I thought it was something wrong with me, but it turned out not to be the case at all?"

"I understand, I went to a rubbish store, ate a bunch of rubbish, and paid for my meal. Then the store manager took my meal money to buy popularity and ratings, and tricked more people into eating. "

"So it looks like we haven't paid anything, but in fact we have already given money? And we still maintain these junk shops and Dianping?"

The netizens in the live broadcast room also understood at this time, and all of them felt cold sweat break out on their backs.

"Wori, is this the power of capital? These profiteers have so many tricks!"

"I've gained experience now. I finally know what it means to be sold to others and help people pay for it. I always thought that Dianping Dianping was quite conscientious before, but now I know that we have been paying for the games they produce!"

"Uninstall it! Never use it again!"

"It's all a routine! If I hadn't watched Xu Gou's live broadcast, I probably wouldn't have been able to understand the truth in my life. The routine is too deep!"

Sun Ya and Zhao Xuan suddenly felt creepy.

In the past, they only knew about companies like Dacong Dianping, which was backed by a large group with strong financial resources. Their Jinshan Group was incomparable.

But now I know that not only are their financial resources incomparable, but their methods are also incomparable!
This is simply a conspiracy.

Even if you knew there was this routine, what could you do?

After all, the only reliable food map on the market now is Diancong Dianping, and the food maps produced by other companies are even less reliable.

At this time, Sun Ya looked at Xu Wen with a burning look.

"Xu Wen, you said your brain is so useful, why don't you come out to work?"

"I heard that you and Mr. Zhao invested in Tan Zhuo's restaurant chain?"

"Take me to play quilt with you, and I'll invest two million."

(End of this chapter)