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Chapter 361 The Importance of Major Consumer Groups

No wonder Shi Shi was so angry.

After all, this design drawing was the result of a whole night of discussion between her and Li Meng. Shi Shi could be said to be very confident in this design drawing, and felt that whether her company could rise in the second half of the year depended entirely on this design drawing.

Who knew that Xu Wen would say right from the start that the design was rubbish, and of course Shi Shi was furious.

On the contrary, Li Meng was not angry after hearing what Xu Wen said. Instead, he said very modestly: "Mr. Xu, what do you think is wrong with our design? I can modify it right away."

After hearing what Li Meng said, everyone was stunned and looked at Li Meng with surprise.

Netizens in the live broadcast room were also shocked.

"Am I seeing things? This Li Meng is so polite to Xu Gou?"

"Something is wrong. It's very wrong. Could it be that this sister was threatened by Xu Gou? Otherwise, why does she think everything Xu Gou says is right?"

"I want to see how Xu Gou gets involved in this kind of art design."

Not only were netizens surprised by Li Meng's attitude, but even the other women in the living room couldn't stand it anymore.

Sun Ya said, "Li Meng, he doesn't dare to touch you in this villa, you don't have to be afraid of him. What he said now is to deny the results of your work last night, aren't you angry?"

Li Meng shook his head and said seriously, "Mr. Xu is not a person who talks nonsense. Since he said there is a problem with our design drawings, there must be a problem."

"I just don't know if Mr. Xu is free. Can he spare some time to guide us?"

Strange, this is really strange!
If they thought before that Li Meng might be being sarcastic to Xu Wen, then at this moment they were completely sure that Li Meng was extremely respectful and respectful to Xu Wen. It was clear from the look in Li Meng's eyes that there was a hint of expectation in her humility.

This look is just like a fan seeing his idol and hoping that the idol will give him an autograph.

This made the girls change their previous stereotypes of Xu Wen.

Could it be that Xu Wen really understands fashion design?
Shi Shi said angrily: "Okay, since you said there is a problem with our design, then come over and tell me in detail what the problem is! If you can't explain it today, I will never let you go!"

Shi Shi also had a conflict with Xu Wen.

After all, this design drawing seemed perfect to Shi Shi.

Xu Wen said calmly: "It's okay to give you some guidance, but after I give you some guidance, no matter what important things you have to do later, you must go back to your room and sleep immediately."

Li Meng was very touched, she knew that Xu Wen was worried about her health.

Shi Shi snorted disdainfully.

"Okay, it's just going back to sleep, I promise you. As long as your revision suggestions can convince me, I will do nothing today, go back to the bedroom and sleep until 7 o'clock in the evening!"

Seeing that Shi Shi agreed to his conditions, Xu Wen stopped talking nonsense.

He picked up the pencil on the table and said, "What is the theme of your design this time?" "Spring." Li Meng said, "Because this is the first work we cooperated with, we plan to start designing from spring. There are four themes for the four seasons, and we will launch four design themes a year, which just correspond to the clothes of the four seasons."

When Xu Wen heard this, he nodded immediately.

“Good idea.”

"Using the four seasons as the theme not only echoes the season of the launch, but also has a lot of materials that can be used for the four seasons theme, which will be of great help to your design."

“Who is your target audience? Do you have a consumer profile?”

When talking about the target audience of clothing, Shi Shi immediately said: "The consumers we mainly serve are celebrities, but not wealthy ladies. Therefore, our customers are relatively young, have spending power, have their own understanding of fashion, and need to have a unique aesthetic."

After listening to Shi Shi's long speech, the netizens in the live broadcast room were completely stunned.

"What is Shi Shi saying? Why can I understand every word she says, but I can't understand her when she puts them together?"

"Consumer profile actually means what kind of people will buy their products, or who they sell their products to. It's a professional term. For example, if you are a company that designs hoes, then your company's consumer profile is that the audience is mainly in remote third- and fourth-tier cities and rural areas. Customers work all year round, don't like to maintain tools, and tend to use tools roughly. Do you understand now?"

Consumer portrait is actually a professional term on the sales side, and a sales technique that has only been developed in recent years.

In the past, companies did not consider consumers much when producing products.

According to the sales philosophy of traditional companies, they will first make a product that they are satisfied with, then promote it and sell it on the market. After a period of time, they will look at the data fed back by the market to see what needs to be modified.

But the current sales concept is no longer like this.

When factories produce products nowadays, they will first conduct market research and make samples, collect enough opinions in a small range, and then improve the samples. Then they will determine who they want to sell the product to, and then they will go on the sales channels.

The advantage of this is that it shortens the feedback cycle and reduces the trial and error costs of the product.

Especially after knowing who its main customer groups are, all future product production and improvements of the company will be centered around these customers.

This is just like when Xiaomi was just starting out, why was it able to rise in such a short period of time?

This is because Xiaomi has always known that their main consumer customers are young people, who are passionate and like to try new things.

So their phones frequently update their operating systems and perform software upgrades.

Their upgrades are different from those of other companies, which are for the sake of stability. Every update of their company is to add new features, so that their mobile phones can have more possibilities in the hands of these enthusiasts, and they can develop more features based on the new features.

It is precisely because Xiaomi is clear about what kind of customers its products are sold to that it has been able to progress so quickly and is loved by so many people.

The so-called socialites that Shi Shi was talking about at this time were actually successful women like Sun Ya and Zhao Xuan.

There may be few of them, but they have their own unique taste and aesthetics, and most importantly, they are not short of money. As long as it is something they like and fancy, they are willing to pay for it.

(End of this chapter)