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Chapter 362 Wrong Design Idea
After listening to Shi Shi's description, netizens in the live broadcast room felt it was very professional.

"I used to think of Shi Shi as a vase, but now I realize how wrong I was. It turns out that she is not a vase, she is really capable."

"Brother, don't you think about it? Can someone who can be a senior executive in a company really have no ability at all? Let me put it this way, if she has no ability, it will damage the interests of the entire company and the collective interests. Do you really think there will be a company that does charity to support such an idle person?"

"It's possible for a small company to do this, but a large company definitely won't do this. I know this very well because I've worked in both types of companies."

Many people complain about various social injustices after entering society.

One of the reasons is that they always feel that their immediate boss is obviously dumber than themselves, but for some reason people in the company respect him very much and think he does a good job.

They often feel that they did all these things themselves, so why is it their leader who gets the credit in the end?
Not only is this unfair, but they also feel unhappy about having a fool suppress them.

But the reason why they have such an illusion is actually because they are in different positions, so what they can see are also different.

A good leader does not necessarily need to do everything himself, otherwise he will be exhausted to death like Zhuge Liang.

A good leader, on the contrary, should be like a hands-off boss. He only needs to control the general direction and leave the specific details to the people below.

And private companies are completely different from large corporations.

Both types of companies will have clients with connections, but it doesn’t matter whether the clients in private companies are capable or not, as they are just there to eat and wait for death. They get a small salary every month, and it’s fine as long as they don’t hold the company back.

But in large companies, no one knows how many people are eyeing every senior executive position. You may be a person with connections who is parachuted in, but if you don’t have the ability to hold on to the position, someone will soon squeeze you out.

Because letting an incompetent person sit in a senior management position harms everyone's interests, not just the interests of one person.

Shi Shi usually gives people this feeling, as if he does nothing else all day long except eating, drinking and having fun.

But in fact, Shi Shi just has her own set of management methods, so she can leave the company's affairs to her subordinates with complete peace of mind.

Shi Shi would only handle decisions and major issues personally.

This also led to netizens in the live broadcast room always thinking that Shi Shi was just a rich lady, but ignored the fact that she was also the general manager of a branch company. Strictly speaking, she was at the same level as Zhao Xuan.

How could an executive of this level be without professional capabilities?

Shi Shi was also very confident about what she had just said. She raised her chin and looked at Xu Wen, her expression was as provocative as it could be.

She just wanted to let Xu Wen know that she was not a vase. If Xu Wen couldn't come up with something today, she would never let him go!
Who would have thought that after listening to what Shi Shi said about customer group positioning, Xu Wen suddenly laughed.

"Don't you think your positioning is weird?"

Shi Shi said unconvincedly: "What's so strange about that?"

Xu Wen continued, "Your positioning of the consumer group is young socialites." "At first glance, it seems to be no problem, but if you think about it carefully, there are big problems. You can even say that the two words are contradictory."

"Youth means vitality, quicker acceptance of new things, a love of fresh things, change and a pursuit of excitement."

"But socialites are the exact opposite. Their behavioral standards are strictly enforced. If they do something wrong, they will not have the temperament of a socialite and cannot be considered a true socialite."

"Now let's take a look at your customer positioning. Isn't it conflicting enough?"

When Xu Wen said this, Shi Shi and Li Meng were stunned.

They did feel that something was wrong before, and now after hearing what Xu Wen said, they finally realized what was going on.

But at this time, Shi Shi was still stubborn and said, "You misunderstood what we meant! We meant young socialites. Being young only refers to an age range, a range. It doesn't mean that being young means being energetic and passionate like you said. There are also very quiet young people who are very calm and have temperament."

Xu Wen shrugged and said, "I don't deny that there are indeed young people like this, but they are only a minority after all. Do you only sell your clothing brand to a small number of people?"

Xu Wen's question hits the nail on the head.

No matter how Shi Shi defines the so-called young socialites, she will find that there are many young people and few socialites, and even fewer young and steady socialites.

Just as Xu Wen said, is it possible that their clothing design is entirely centered around a small group of people? This is obviously impossible.

Before Shi Shi could react, Xu Wen pointed at the design drawings and said, "Look at the clothes you designed. They are in the style of cheongsam, right?"

"Although the cheongsam can highlight a woman's figure and is suitable for a socialite, the question is, except for attending various cocktail parties and important events, who would wear a cheongsam for no reason? Wouldn't it feel restrained?"

"But these clothes you sell to young people, so although the pattern on this cheongsam looks relatively young, do you think this design is really okay for formal occasions where you need to wear a cheongsam?"

"If I were such a woman, after buying this set of clothes, no matter whether it looks good or not, I would just throw it into the closet and probably hardly wear it once a year. So, do you know where the problem lies now?"

Shi Shi is not a fool, of course he knows where the problems Xu Wen mentioned lie.

First of all, the consumer group is too narrow, which leads to few people willing to buy their clothes. Even if there are, they are all minority groups and it is difficult to sell them in large quantities.

Secondly, there is something wrong with their design concept, which results in that even if some so-called young socialites buy their clothes out of curiosity, they may not wear them after buying them, or wear them very rarely.

If you avoid buying a piece of clothing, then when you buy the next piece of clothing, you will naturally avoid this clothing brand.

As a result, the repurchase rate and returning customers will be much lower.

It can be said that it is because of the poor design ideas that a series of problems followed.

(End of this chapter)