America is in control

Chapter 243 Undercurrent and preparation for release

New York, top promotion company, CEO office.

Bob sat in the boss's chair, looking through the reports in his hand with complicated eyes.

The report was sent by Showtime TV station, and it clearly marked the sales data of the PPV of the boxing championship unification fight between Liu Jiang and Holmes.

126 million copies!

Bob put down the document in his hand, put one hand on his forehead, and kept pressing his temple with his thumb.

This shiny golden money tree is becoming more and more dazzling!

damn it! The other party has not agreed to renew the contract yet, but is just perfunctory and delaying!
The day when the contract expires is getting closer and closer. Do you really want to lose this cash cow that you have cultivated with your own hands?

I simply lost my mind at that time! Why should we sign a 3+3 contract with General Liu!
damn it! If he had known this would be the result, he should have devoted all his efforts to cultivating Oscar de La Hoya.

De La Hoya should be able to take over the opponent's ecological niche!
Bob compared the two of them carefully in his mind, and then shook his head helplessly.

De La Hoya's dominance in the ring cannot be compared with General Liu!
His physical fitness is a bit poor, and his foundation is not strong enough. He can only play in the middleweight class, and there is no way to make a sprint towards the heavyweight class.

The pillar of the top promotion company in the next ten years is none other than General Liu! You must not let the other party run away!
Thinking of this, Bob had a headache. His impression of General Liu could be described as love-hate!

Of course, what I love is the other party's ability to create huge profits, but what I hate is that this guy is too shrewd and is as slippery as a loach.

Although he had made a series of arrangements, Bob actually had no idea whether things would work out.

At this moment, the cell phone in his pocket suddenly rang.

Bob took out his cell phone and took a look. It turned out to be a call from Perez from Buena Vista Films. Is the matter settled?

He hurriedly pressed the answer button, put the phone to his ear, and asked.

"Hey, my friend, is it done?"

"Sorry, Bob, I don't know what that guy is thinking. He actually signed a distribution contract with New Line Cinema!"

Perez's somewhat depressed voice came from the phone. He was shocked when he learned that Caesars Entertainment and New Line Cinema had signed a formal North American distribution agreement!

Perez originally thought that even if General Liu did not choose Buena Vista Pictures, he would choose Metro-Goldwyn-Mayer, one of the top seven Hollywood studios.

New Line Cinema? It's just a second-rate distribution company, and its distribution channels in North America are fairly complete.

But the other party has no overseas distribution capabilities at all! That idiot boxing champion is really out of his mind. Doesn’t he want the movie to be released worldwide?

"Well! Perez, can you think of any other ways? It will make New Caesars Entertainment lose a lot of money!"

Bob felt a little regretful. After pondering for a moment, he asked the other party for another idea.

In order to successfully renew the contract with General Liu, he made a series of careful plans.

The first plan was to attack the other party's other businesses. After many choices, Bob set his sights on "Looking for the Midnight Kiss", the first movie of the new Caesars Entertainment Company.

In order to achieve this goal, Bob mobilized his connections in Disney and approached Perez, the deputy director of the distribution department of Buena Vista Films.

Perez, who was also a squid, readily agreed, and he gave Bob an idea to let Bowie Films directly buy out all the rights to "Looking for the Midnight Kiss."

In this way, you only need to pay a small advance payment, and you can control the new Caesars Entertainment Company as you like.

What did you say? I, Bowei Pictures, don’t act in accordance with the contract? Then go sue me!
Isn’t it just a lawsuit? Disney’s Legal Department fears no one!

Speaking of Disney’s legal department, I have to mention a hellish joke.

How to survive on a desert island? You only need to draw a Mickey Mouse head on the beach. Remember to draw it bigger and more realistic.

If you do not obtain authorization, a member of Disney's legal department will appear in front of you in a helicopter and deliver you a lawyer's letter, so you can be rescued!

To put it simply, as long as Liu Jiang signs the buyout contract, Bowei Pictures will be ready to go rogue and make the other party lose all their money.

Of course, Liu may not sell all the rights to "Looking for the Midnight Kiss" to Bowei Pictures.

This is also not difficult for Perez. If the buyout fails, then he will sign a distribution contract with the new Caesars Entertainment Company with traps.

At that time, you can play the Hollywood trick of fabricating publicity and distribution costs, delaying the repayment period, and turning profits into losses.

I'm sure that I'll trick New Caesars Entertainment to no avail, and I won't even have the slightest chance to fight back!

"Harry Potter and the Order of the Phoenix", which later grossed US$9.3 million at the global box office, was turned into a money-losing movie through this method.

It has to be said that when it comes to deception and deception, the people in Hollywood are even more sophisticated than the financial scammers on Wall Street!

Bob let Perez do whatever he wanted, and at the same time promised to do his best to cooperate with the other party, and this was what happened in the locker room!
It's a pity that Liu Jiang neither agreed to the buyout nor signed the trapful distribution agreement with Bowei Pictures.

If this plan fails, it is destiny!
But Bob is not a person who gives up easily. To achieve his goal, he always uses whatever means necessary!
Since this matter has not been accomplished, just think of another way. After all, all roads lead to Rome.

"Bob, after much thought, there is only one solution left."

"That is to launch a movie and compete with "Looking for Midnight Kiss"."

"It will be released on the same schedule, use various means to snipe each other, and destroy the box office of "Looking for the Midnight Kiss"!"

"Only in this way will the effect be the best, and New Caesars Entertainment will lose money. I already have plans for a movie about fighting in the ring."

"But I can't do this alone. You have to use your connections in Disney to do it!"

After thinking for a while, Perez came up with a satisfactory solution.

He also doesn't expect "Searching for a Midnight Kiss" to be a box office success.

This will only make Perez appear incompetent and even affect his future at Buena Vista Films.

If it was just a favor before, now it's more of a personal grudge.

"Yeah! No problem, I will try my best to cooperate with you!"

Bob thought for a moment and agreed readily.

After the two discussed the details, they hung up the phone.

Bob put down his hot phone and was about to collect his thoughts.

Unexpectedly, at this time, there was a sudden and urgent knock on the door.

After exhaling, Bob suppressed the annoyance in his heart and said something in a low voice.

"Please come in!"

Brandon pushed open the office door, walked in, and quickly closed the door.

He quickly walked to Bob's side, leaned down, leaned into the other person's ear, and whispered softly.

"Uncle, the reporter I was looking for just made a call."

"He said that someone was investigating his background and was chasing him closely, but he couldn't figure out who it was."

"He is a little scared now and is afraid of getting into serious trouble, so he asked me for help. What should we do?"

Bob frowned, and his face suddenly became gloomy. He glanced at Brandon and said very dissatisfied. "Do you still need me to teach you about this kind of thing? Have you lived like a dog for so many years?"

Brandon was stunned. He didn't know why his uncle suddenly became so angry.

After thinking for a moment, he asked tentatively.

"Take drastic measures to cause a directed traffic accident to physically cut off all ties between us and that reporter?"

After listening to what the other party said, a trace of disappointment flashed in Bob's eyes. His nephew was not very smart and had no skills.

I always only consider simple and crude methods to solve problems, without any hint of city government. I really don’t know how the other party’s brain grows!

That’s it! That’s it! After all, he is his own nephew, so he should give him some advice!

He shook his head and said seriously.

"That's not necessary for the time being. You ask him to take a leave from the newspaper and leave Los Angeles for a while."

"It's best to take a vacation to an unknown tourist city to avoid the limelight."

Brandon looked suddenly enlightened, looked at Bob with admiration, and kept nodding.

"Uncle, shall we continue with our next plan?"

Bob frowned, and after careful consideration, he made a decision.

"Let's put it aside for now! That reporter is the key to this plan. Without him, we can't make it work!"

"When this storm has passed, you can call him back and it won't be too late to implement the plan then."

"By the way, have you found the Hollywood actress I asked you to find?"

The regret on Brandon's face flashed away. He had been preparing for the plan surrounded by wolves for a long time, and he was really unwilling to just shelve it.

But since his uncle had made up his mind, he had no way to object and could only choose to accept it.

"I have already identified a third-tier female star in Hollywood. The conditions have been basically agreed upon and she has promised to cooperate with us to complete the plan."

"The execution time of the plan is initially set on the premiere day of "Looking for the Midnight Kiss". If there is no suitable opportunity on the premiere day, she will take action at the celebration dinner."

"I have arranged training for her in extracting evidence, and all the necessary equipment has been delivered to her. There shouldn't be anything wrong!"

Brandon promised Bob swornly, and he looked elated, as if the success of the plan was just around the corner.

The expression on Bob's face looked a little better. Today he finally heard good news.

In order to find out General Liu's weaknesses, he has been studying the other party's preferences during this time.

After some in-depth investigation, Bob discovered that Liu Jiang seemed to have a different kind of obsession with Hollywood actresses.

Of course, not all Hollywood actresses are his cup of tea. Liu Jiang seems to be particularly fond of young actresses with delicate looks and graceful figures.

This is a major discovery!

No wonder the blond twins didn't succeed. It turned out that the other party was good at this.

In this case, the honey trap came into being and was launched again, coupled with the previous career blow and the wolves surrounding him.

Three traps were set out, and Bob didn't believe Liu would be able to escape them all.

Whenever the opponent steps into any trap, he can easily control General Liu.

No one can take away the money tree you cultivated with your own hands! Not even God!

Thinking of this, the corners of Bob's mouth curled up, and a smile appeared unconsciously.

Immediately, he calmed down the expression on his face, sat up straight, and solemnly warned Brandon.

"The plan has not been completed yet, you must not be careless, understand? Brandon, don't let me down!"

Brand nodded seriously.

Liu Jiang had no idea what was happening in the office of the CEO of a top promotion company. He was busy preparing for the release of "Looking for the Midnight Kiss".

In the conference room of the new Caesars Entertainment Company, Liu will convene a meeting with all the company's key personnel.

"Jonathan, what's going on with New Line Cinema? Have they finalized their release strategy for 'Searching for the Midnight Kiss'?"

General Liu raised his head towards Jonathan and motioned for him to tell him the latest situation.

"Since signing the North American distribution contract, New Line Cinema has held several movie previews. In addition to ordinary preview audiences, they also invited many media reporters to come."

"The results of the test screenings were pretty good, and most of the feedback was positive. The positive and negative reviews were basically evenly split between 70 and 70."

"I heard that New Line Cinema will hold an internal meeting today to finalize the release strategy for "Looking for the Midnight Kiss."

Jonathan looked through his notebook and explained the current situation clearly.

"Continue to maintain communication with New Line Cinema. If there is any situation, please report to me in time!"

General Liu was very satisfied. He nodded towards Jonathan and gave him another instruction.

Turning his eyes, he looked at Ronald Chen, the head of the publicity department of the new Caesars Entertainment Company.

Although he is said to be in charge, he is actually just a polished commander, and the Publicity and Development Department is just an empty frame.

But we can’t live without dreams. What if they come true?

Distribution channels cannot be left to manpower, otherwise they will be limited everywhere.

From the day the new Caesars Entertainment was established, Liu set a goal to have his own distribution channel.

As for whether to build a distribution channel by itself or acquire a suitable distribution company, it depends on the future situation.

"Ronald, what about the promotional resources New Line Cinema has devoted to "Searching for the Midnight Kiss"?"

Ronald is responsible for contacting the publicity department of New Line Cinema. He is a professional who is proficient in publicity and is also a rare Chinese-American in this industry.

General Liu spent a lot of effort poaching this person from a distribution company!
"Currently, New Line Cinema has only placed advertisements in some second-tier media. It is estimated that a large amount of promotional resources will have to wait until a week before the movie is released."

Ronald cleared his throat and said seriously.

Liu Jiang nodded slightly. This kind of publicity strategy is normal in Hollywood and basically everyone knows it.

For a small-budget movie, a large amount of promotional resources can be concentrated one week before the movie is released to achieve the best results!
After all, publicity funds are limited, and money must be spent wisely.

“What about outdoor advertising?”

General Liu asked again.

"New Line Cinema is currently actively contacting advertising spaces near universities and high schools, and expects to launch large-scale outdoor advertising two weeks before the release."

(End of this chapter)