America is in control

Chapter 244 Text Live Show and Distribution Scale

"Very good! The target audience of "Looking for the Midnight Kiss" is young people who are restless at heart!"

Liu Jiang beamed with joy and praised that the advertising space was placed accurately and New Line Cinema's publicity strategy was spot on!

After a pause, he added a few more words.

"The release date of "Searching for the Midnight Kiss" is a little too close to the Halloween schedule."

"To achieve good box office results, we must increase our chips!"

"Ronald, those film critics, can you think of a way to do public relations in advance?"

After thinking for a moment, Ronald considered his words and replied.

"It's difficult to get famous film critics. Their asking prices are very high, and even spending a lot of money may not be effective!"

General Liu thought for a while and realized that was indeed the case. First-line film critics in the United States are notoriously difficult to maintain.

In the 90s, these old guys had a huge influence, and sometimes they could easily determine the success or failure of a movie at the box office.

"Looking for a Midnight Kiss" is just a low-budget romantic comedy, so it doesn't need to go to great lengths to attract front-line film critics.

However, the more positive reviews about the movie, the better. If the quality is not good, just rely on quantity!
"Find ways to contact more less-famous film critics, the ones that are more cost-effective. We will win with quantity!"

General Liu chose to do the next best thing and issued an order to Ronald.

"I understand, Boss!"

Ronald nodded and solemnly agreed.

Next, everyone discussed other preparations before the movie was released.

After all the details were finalized, the meeting ended quickly and Liu Jiang returned to his office.

Half lying on the boss's chair, he thought about what other chips he could add to "Looking for the Midnight Kiss".

With limited publicity funds, New Line Cinema has almost taken traditional publicity methods to the extreme.

Maybe you can think of ways to use new media. Social networking sites have not yet emerged. What means should you use to promote the movie?

How about leading the male and female protagonists of "Looking for the Midnight Kiss" to create a live text show on Yahoo?

Young Americans these days have probably never seen such a new thing! I don’t know if it is technically supported?

Just ask first, just in case you can!
Liu Jiang sat up straight, took out the mobile phone in his pocket, found Yang Zhiyuan's number, called it, and the call was quickly connected.

"Jerry, how are you doing?"

After greeting the other party first, General Liu planned to find out the situation first.

"It's not bad! I live a fulfilling life every day, and finally my hair doesn't fall out in huge amounts!"

"Those small shareholders really drove me crazy some time ago!"

"They asked over and over again, when will Yahoo's stock price stabilize? What is Yahoo's next strategy?"

Yang Zhiyuan's complaining voice came from the mobile phone microphone, and it was clear that he resented this deeply.

"Yahoo's stock price has performed very well recently! This shows that the development strategy we have formulated is fine!"

"Jerry, this is all the result of you and David. Don't take the words of those small shareholders to heart, let them all go to hell!"

"By the way, will Yahoo continue to launch new products next?"

Liu Jiang quickly comforted the other party. He also knew that Yang Zhiyuan was under a lot of pressure during this period.

Fortunately, the other party finally got over it, and now Yahoo's future is bright.

After a few words of comfort, Liu Jiang asked tentatively.

"Thank you, John, and Mr. Moritz for your support, which is our greatest motivation."

"Efforts will always be rewarded, and our efforts have finally achieved certain results."

"Next, Yahoo will launch a group forum service to attract more Internet users."

Yang Zhiyuan's gratitude was very sincere. During this period, General Liu basically didn't ask much about the stock price.

In his opinion, this is the other party's great trust in him! It’s even more of a silent support!
Regarding Yahoo's next actions, Jerry Yang told the truth, without any concealment.

"Group forum? Jerry, I suddenly had an idea."

"Can the forum invite some guests and create an online real-time text interactive column like radio or TV?"

"Whether this idea can be technically realized? As you know, I am currently worrying about the promotion of the movie!"

Liu Jiang did not expect that Yahoo was planning to launch a group forum. Isn't this a blind cat running into a dead mouse?

He took advantage of the situation and proposed the idea of ​​a live text show and asked about the technical possibility of realizing it.

"Uh! John, your idea is very novel. To be honest, it's a little beyond my expectation."

"Technically it is not difficult to implement, but the requirements for the network environment and servers are extremely high!"

"If we want to create such a column, the cost will probably not be much lower!"

After Yang Zhiyuan thought for a moment, he gave an affirmative answer.

"Jerry, there are many websites that provide group forums on the market now, and the competition is very fierce."

"As a latecomer, how Yahoo can attract users from other websites is undoubtedly the key!"

"I think this interactive text column will become Yahoo's trump card. After all, there has never been a column of this type on the market."

"Users will definitely be attracted by this novel column, and it is worth spending some money."

"This would be good for both of us, don't you think?"

General Liu was eloquent and tried his best to bewitch the other party.

He was not wrong. This novelty of live text show will most likely attract the attention of Internet users.

As long as this column becomes an instant hit, it will be a win-win for Yahoo and "Looking for the Midnight Kiss."

Even if the column hits the streets, the losses will be extremely limited and will not cause any damage to Yahoo.

"Well! John, I personally very much support your idea."

"But you also know that I alone can't say anything about this. It still needs to be approved by the management."

"Don't worry, I will definitely try my best to promote this column. I believe this column will work wonders!"

Yang Zhiyuan hesitated for a moment and then expressed his attitude. Of course, his words were not completely fatal.

After all, Yahoo is a listed company, and the process must be followed, and no one can decide it in one word.

However, it is not difficult to tell from his words that there is a high probability that this live text show will be successful!
"Thank you, Jerry! Regarding this column, no matter what news you have, you can inform me as soon as possible."

General Liu felt reassured and thanked the other party. "No problem! John, as you said, this column is good for both of us. If you have similar ideas in the future, you can put them forward!"

Yang Zhiyuan smiled and tried to get another handful of General Liu's wool.

After the two chatted for a while, they hung up the phone.

Liu Jiang put down his hot phone and was about to look through the documents on the table.

Bang bang bang! Suddenly there was a knock on the door.

"Please come in!"

General Liu looked towards the door and said softly.

Jonathan opened the door and came in. He walked quickly to General Liu, with joy on his face.

"Boss, someone from New Line Cinema just called. Their overall evaluation of "Searching for the Midnight Kiss" is B+."

"New Line Cinema has decided to release the film on a wide scale and is expected to open in no less than 1200 theaters in the first week."

"This is a pretty good number for a small-budget romantic comedy."

After hearing what the other party said, Liu Jiang was so happy that he clapped his hands violently. The excitement in his heart was beyond words.

"Great! Jonathan, our movie is going to be a success!"

For a small production like "Looking for the Midnight Kiss," the scale of its first week release is extremely important. The number of theaters it is released in is basically proportional to its box office results.

The overall evaluation is B+, which is very good for a small-budget movie.

After carefully asking about the specific situation, General Liu gradually calmed down.

Not long after, he received a call from Shea, the boss of New Line Cinema, who explained to General Liu the finalized distribution scale.

During this period, New Line Cinema had no other movies to release, and the company's management was relatively optimistic about the box office potential of "Looking for the Midnight Kiss."

They made a unanimous decision at the meeting to try their best to secure screens and filming for the film, and the premiere scale was initially set at around 2000 theaters.

This number is of course not as good as those movies released by Hollywood's top seven, but as the first film of the new Caesars Entertainment, it is already pretty good!
General Liu doesn't expect "Looking for the Midnight Kiss" to hit the box office so high, he just wants to make a name for the new Caesars Entertainment Company and make a little money at the same time.

In a blink of an eye, October has arrived, and during this period, good news comes one after another.

Li Chengxiong returned triumphantly from New York with his best troops, bringing General Liu an extremely generous PPV share.

Counting the appearance fees for the boxing champion's unification fight, he suddenly had an extra $1500 million in liquidity in his account.

Of course, it is impossible to leave such a large amount of money in an account and let it depreciate!
Liu entrusted the $300 million allocated to Beth's asset research and management company.

As per the old rules, this money was used to increase the stock holdings of large companies that were well known in previous lives, such as Microsoft, Dell, Intel, and Cisco.

After learning the news, Beth made a special call to thank General Liu.

She had never encountered it before that she could earn a considerable amount of commission so easily.

As for the content of thanks! You can totally imagine it!
The two of them were going back and forth, tangled in words, and the ambiguous atmosphere immediately exploded.

Bess teased General Liu until he wanted to, and then gave up.

Of course, she didn't ask for it herself. Her fingers were sore and her body collapsed on the sofa. It took her a long time to recover. Dehydration was considered serious.

It can only be said that the invisible radio waves carry too many indescribable words.

Liu Jiang felt that he was not far away from taming this wild rouge horse.

Next, he transferred another 200 million US dollars to New Caesar Investment Company, allowing Chris to go out and look for Internet start-ups with potential.

This is an established strategy and needs to be pursued consistently.

As long as General Liu's luck is not unlucky, this kind of investment method that casts a wide net will sooner or later bear one or two fruitful results.

As for the new Caesars Sporting Goods Company, there is no need for him to continue spending money. The cash flow in the company's account is extremely abundant.

Currently, the only ones that need financial support are the New Caesar Boxing Fans Federation and the New Caesar Boxing Club.

Liu Wei transferred US$100 million to each of the two newly planted saplings.

The AuctionWeb company is still going strong, and Pier has not taken the initiative to ask for help. He doesn't need to think about it for the time being, and he only needs to set aside some funds.

There is still 800 million U.S. dollars left in the account that has nowhere to go. General Liu is not in a hurry, just keep it to prevent emergencies.

"Looking for the Midnight Kiss" has released its first official trailer and will be released on an ordinary Friday, October 18th.

After entering October, New Line Cinema increased its efforts in outdoor advertising and increased its investment in publicity resources in the media.

Major universities, high schools, and communities where young people gather in the United States are top priorities.

Promotional materials for "Looking for the Midnight Kiss" have appeared one after another on bus stop signs, subway entrances and exits, and large outdoor billboards near these places.

News about the film was also published sporadically in the entertainment sections of major newspapers.

Some TV stations began to broadcast the official trailer of "Looking for the Midnight Kiss" at certain unimportant times.

The text live show idea proposed by Liu Jiang to Jerry Yang has also been approved by Yahoo management and has been officially launched.

The title of this column is initially set as "Celebrity Chat". The project is advancing very quickly. After all, there are no technical difficulties. It is expected to be launched in mid-October.

Liu will be the first guests of "Celebrity Chat" together with the male and female co-stars of "Looking for a Midnight Kiss". They will be guests of Yahoo and start a text dialogue with the vast number of American netizens.

While promoting the movie, it also supports this column. Of course, appearance fees are essential.

In addition to the good news mentioned above, there is also bad news.

Bowei Pictures, a subsidiary of Disney, suddenly and urgently adjusted the schedule of a movie.

"Evita" (Mrs. Peron), originally scheduled to be released in December, was moved to late October.

"Evita" is a song and dance biopic adapted from Webster's opera of the same name, starring American pop superstar Madonna.

It tells the story of Mrs. Veron, the legendary figure of the Pampas Eagle, who experienced joys and sorrows, ups and downs, enjoyed glory and wealth, and also experienced sadness and ups and downs in her life.

The production cost of the film was US$840 million, and it needed both gimmicks and good looks.

What's more important is that "Evita" was released around the same time as "Searching for the Midnight Kiss."

Although the two movies are of different genres, their target audience still overlaps.

Inevitably, the two films will have fierce competition in the future.

Now that there are vague signs, Bowei Pictures has begun to use various means to compete with New Line Cinema for media space and theater arrangement.

Even the film critics whom the new Caesars Entertainment Company has publicized have spent a lot of money to win over them.

The slightly unusual behavior of Bowei Pictures left Liu Jiang a little confused.

Is that turtle grandson of Perez so narrow-minded? Didn’t it mean that the film was not handed over to your company for distribution? Is it necessary to use such means to suppress me?
But he soon realized that something was wrong. This was not in line with business logic, and the other party obviously had other motives.

(End of this chapter)