Chapter 1806 A Favor

Anson was slightly taken aback. One surprise after another shattered his expectations and overturned his guesses, so much so that his reaction speed couldn't keep up, and he finally laughed out loud.

"what."

Laughter burst from his chest, and Anson adjusted his position.

"Eddie, are you serious?"

Eddie didn't answer immediately, but instead carefully examined Anson.

Anson remained slumped on the sofa, exuding an aura of "what does it matter to me if the world is destroyed?"—a mix of dejection and nonchalance.

Eddie had known Anson for a long time, and he had never felt this kind of charm from Anson before, but at the same time he also knew that this was not Anson—

Anson wouldn't be so rude.

Eddie finally couldn't hold back, "Are you going to play a jerk this time?"

Anson paused for a moment, then a smile crept onto his lips. He adjusted his posture, shaking off his laziness and dejection. "It seems my understanding of the character was correct."

Eddie nodded slightly, confirming his guess. "I'm serious."

The topic has been brought back to the forefront.

"Anson, do you realize the impact you've had at Heathrow Airport?"

Surprisingly, Anson was the one whose thoughts and reactions were not quick enough. It seems that he was still immersed in the role of "Child of Man" and had not fully woken up.

Anson is no longer able to switch between roles easily and effortlessly. He adjusts his posture again, shakes off the burden of the role, and returns to his original position.

"Did I get into some trouble at the airport? Oh, please don't let Luca know."

Eddie caught the sarcasm in Anson's words, and his lips twitched. "It's not trouble, it's trendy."

"That sunflower shirt is now being inquired about all over the world."

Anson blinked. "That's it?"

Eddie choked on his own saliva.

Anson waved his hand to indicate a misunderstanding, "What I meant was, thankfully it's not a big deal."

Eddie looked helpless. "Anson, believe me, this is a big deal, a very, very big deal. You thought I was just using rhetoric when I said it would be a global phenomenon, right?"

Anson looked completely relaxed. "Isn't that right?"

Eddie didn't speak, but just quietly looked at Anson, his attitude unwavering in every glance and gesture.

Anson gradually understood, "What level?"

Eddie: "The rainbow sunflowers in the 'Dawn Break' album are just as strong, if not weak."

This was indeed something Anson hadn't anticipated. "So, am I now turning the sunflower into a trend symbol?"

Eddie nodded. "Yes, that's it."

Anson certainly hadn't anticipated it; he had no idea that a shirt would become a fashion trend item. Everything was going awry.

Eddie could tell that Anson was not in a realistic state, and not only Anson, but he himself was the same. "Anson, now people all over the world are asking about the sunflower shirt. Piracy has spread everywhere. We need to control the situation and declare ownership before the pirates take over the market."

Anson finally understood. Everyone was speculating about the brand of the shirt, but there was no official information yet, which gave speculators an opening to make a fortune.

Anson chuckled softly, "Their movements were swift too." Eddie: ...

Anson said, "I'm serious. They need to come up with a design, work overnight to produce it, and quickly put it on the shelves. It's not a simple process. You have to admire their speed and efficiency."

Eddie, "But they're all imposters."

“Haha.” Anson laughed. “Sorry, Eddie, sorry, I didn’t consider your position. Nobody likes their creations and copyrights being copied or even taken away.”

"but."

Anson then changed the subject.

“We can declare that this is a Dior design. It was originally a gift from you to me. There is only one in the world. Neither of us anticipated how things would develop.”

Eddie shrugged slightly. He had to admit that things had spiraled completely out of control, which was truly unexpected.

"But I don't think it's necessary to shoot product catalogs and mass-produce them."

Anson continued speaking, and Eddie didn't interrupt, because he knew that Anson's head was always full of countless ingenious ideas. Even now, Eddie asked, "What do you mean?"

Anson explained, "Look, the current situation is that we have the idea, but because we misjudged the market, we lost our first-mover advantage, and now there are already imitations on the market."

"Next, we mass-produced to meet the needs of ordinary people, but we were unable to prove our uniqueness, and those imitations had already gained the upper hand."

"Besides, just imagine, Eddie, how much does a Dior shirt cost? Three hundred dollars? Eight hundred dollars? And how much does a knock-off shirt cost? Thirty dollars? Or maybe fifteen dollars?"

"With counterfeit products already flooding the market, by the time we respond, they may already be rampant, leaving us with no advantage."

Eddie shook his head. "We have quality. More importantly, we are the genuine article, and we need to make it so that others can see the difference in quality at a glance."

“That’s exactly why, Anson, I need you to shoot a product catalog for us to announce the official position.”

"I know, I know you're pressed for time, and you have your own considerations, but we really need to..."

Anson didn't let Eddie continue, but waved his hand to stop him. "Your idea is correct, but not entirely correct. We should adjust our thinking. Yes, we need to win with quality, we need to emphasize our position."

"But not because I'm a model."

“Eddie, believe me, I am very grateful for your recognition and I am very happy to lend a helping hand, but Eddie, I am me, an actor and a model. I can endorse any brand; you should not make Dior a part of me, but make me a part of the brand.”

Eddie was stunned, completely stunned.

Anson didn't just refuse to help once; he was considering Eddie's perspective and offering advice.

This is true friendship, a rare find in a world where profit and entertainment reign supreme, but Eddie truly felt it at this moment.

Anson did not stop and continued.

"Therefore, I don't think we should shoot a product catalog. This design is not from the fall or spring collection, but a special edition."

"The focus isn't on me, but on the shirt. You, Eddie Slimane, have once again created a masterpiece."

“We don’t mass-produce; we only produce 10,000 or even 1,000 pieces globally. But the price remains the same, maintaining Dior’s brand image. We won’t deliberately raise prices just because it’s a limited edition. We ensure that these products are unique in quality, with the highest quality lines, silhouettes, and cuts.”

"Quality is Dior's guarantee. Even if there are counterfeit versions, they can't cut out the lines and shape of your design. Because there's only one of this shirt so far, and it's right here with me. Nobody knows the real shape and cut."

"Of course, once Dior launches these shirts, counterfeits will immediately follow. But there's a time lag. People can immediately tell the difference between the genuine and counterfeit versions. By the time the counterfeit versions update their designs and cuts and re-launch, our marketing campaign will have already explained everything."

"In other words, we have achieved our goal of creating brand value and image marketing, so what follows is not important."

(End of this chapter)

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