Huayu’s ex-husband.

Chapter 310 309. Lost in Thailand breaks million in three days

"Sohu Entertainment News: The top comedy of the year, Lost in Thailand, directed by Wei Wu and starring Xu Zheng, Wang Baoqiang and Huang Bo, was released nationwide at midnight on January 1. On the first day of its release, it earned 1 million yuan at the box office, breaking the opening record of 2750 million yuan of Painted Skin and setting a new record for Chinese-language films."

"Lost in Thailand" grossed 2750 million on its first day on New Year's Day, becoming the best-ever opening for a Chinese-language film."

"NetEase Entertainment reported on January 1 that the good reputation of Lost in Thailand has triggered a nationwide movie-watching craze. Despite the continued popularity of The Warlords and Assembly, Lost in Thailand still took 2% of the film and 37% of the single-day box office on its premiere day. The cinemas were packed with people, comparable to the Spring Festival travel rush."

"Yesterday (January 1), China Film Group reported good news. Stimulated by the audience's good reputation and high attendance, the national screening ratio of Lost in Thailand has continued to rise since its release on New Year's Day, soaring from 3% on the first day of release to 37.2% in the first weekend. The overwhelming screening ratio has made the film a super hot spot in the Lunar New Year period.

"The fastest record! Lost in Thailand box office exceeded 100 million in three days!"

"Breaking RMB 100 million in three days, and dominating the Lunar New Year movie market, director Wei Wu's new film Lost in Thailand is about to break the Chinese-language movie box office record again."

……

Feng Xiaogang put down the newspaper and looked at the overwhelming reports, frowning.

Xu Fan placed a cup of soy milk on the coffee table in front of him and said, "Let's have breakfast first!"

Feng Xiaogang waved his hand and said, "I have no appetite, you eat it yourself!"

Xu Fan knew that her husband had a stubborn temper, so she did not continue to persuade him, but said softly:
"Okay, then drink the soy milk!"

Feng Xiaogang was indeed thirsty, so he gave her face and took a big sip of the soy milk.

Seeing that he drank the soy milk and his face was not so bad anymore, Xu Fan comforted him:

"Why is it like this so early in the morning? Is it because of Lost in Thailand?"

Feng Xiaogang nodded solemnly: "Well, the 2 million box office of Assembly is on the line!"

Xu Fan also frowned: "Didn't the previous forecast say that 1.4 million would be a sure thing? If I remember correctly, by the end of last month, the cumulative box office of our "Assembly" had exceeded million, right?
"There's still at least half a month before the movie ends, so it shouldn't fail to make 2 million, right?"

Feng Xiaogang sighed and said, “Originally it was fine, but I didn’t expect Lost in Thailand to be so successful.

"Not only did they grab the screening schedule, but they also attracted almost all the media's attention, and they even wanted to drain the audience's wallets dry. This is completely leaving no room for others to survive!
“Before Lost in Thailand was released, our single-day box office for Assembly was around 600 million to 800 million.

“结果《泰囧》上映的第1天就掉到300万了，第2天又掉了100万，第3天就只有100万了。

"According to the current trend, unless it is a holiday, it will be difficult for our "Assembly" to break 100 million in a single day!"

Through so many years of observation and exposure, Xu Fan has a very detailed understanding of the box office trends.

The main reason for the sharp drop in the single-day box office of "Assembly" is of course the change in screening schedule.

Originally, the screening schedule for "Assembly" was not particularly high because it was also competed with for screening by "The Warlords".

As a result, as soon as "Lost in Thailand" was released, the screening schedule of "Assembly" dropped by half.

The next step is to cut the meat with a blunt knife. The theaters have to allocate part of the screening schedule of "Assembly" to "Lost in Thailand" almost every day.

By the fourth day after Lost in Thailand was released, the screening schedule for Assembly was only one-third of its original level.

The second factor contributing to the box office decline is, of course, the drop in attendance.

By the time "Lost in Thailand" was released, "Assembly" had already been released for 12 days and was not fresh enough.

And now all the media are scrambling to promote "Lost in Thailand", and "Assembly" has suddenly become outdated overnight.

This outdated show greatly reduced its appeal to the audience, and the attendance rate naturally continued to decline.

As a result, the theater's revenue per screening decreases, and theater owners naturally tend to allocate screenings to new movies with higher attendance rates, thus entering a vicious cycle.

"So what is the final box office of our movie?"

Feng Xiaogang pondered and said: "I estimate that the final box office will be between 1.6 million and 1.7 million."

Xu Fan was a little surprised: "I remember the previous forecast was 2.1 million to 2.2 million, right?" "Yeah," Feng Xiaogang nodded with a grim expression.

Xu Fan suddenly remembered something: "I remember that the box office of The Warlords has reached nearly 1.8 million. Doesn't that mean we can't surpass it?"

Feng Xiaogang said helplessly: "I guess our "Assembly" can only get the fourth place of the year!"

Currently, the top three box office hits in mainland China in 2007 are Painted Skin (3.17 million), Transformers (2.81 million) and The Warlords (1.79 million, now in theaters).

Originally, the third place in the annual box office last year should have been "Assembly", but now the situation has changed, and Feng Xiaogang probably can only accept fourth place.

Although "The Warlords" made a good start, thanks to the strong cast of Jet Li, Andy Lau, and Kim Sung-woo, its box office in the first week was 1000 million more than "Assembly".

However, there is a slight gap in the reputation of the two films, which led to the subsequent box office performance of "Assembly" to be more solid.

Most box office forecasting agencies have also predicted that "Assembly" will come from behind and eventually surpass "The Warlords" in box office.

This is indeed the case. The box office of "Assembly" in the mainland was about 1000 million more than that of "The Warlords".

However, the two films officially narrowed the gap, and even "Assembly" showed a trend of overtaking, which began during the three-day New Year's Day holiday.

This is the second weekend for "Assembly" and the third weekend for "The Warlords".

In the previous life, during this crucial New Year's Day holiday, "Assembly" earned 6000 million in box office in three days, but "The Warlords" only earned 3000 million.

As of January 1rd in the previous life, the total box office of "Assembly" was 3 million yuan, and the total box office of "The Warlords" was 1.8 million yuan. The box office gap between the two films narrowed to about 1.92 million yuan.

But the situation is very different now. There is only one winner of this New Year's Day holiday, and that is "Lost in Thailand".

《泰囧》在这三天假期分别拿下2750万、3259万和3403万，再加上点映票房630万，上映三天累计票房1.0032亿。

This is the first movie in Chinese film history to gross over 100 million yuan in three days. The previous record for the fastest box office revenue of over 100 million yuan was also set by Wei Wu, which was "Painted Skin" which grossed over 100 million yuan in four days.

Then there were "Curse of the Golden Flower" and "Transformers", which both grossed over 5 million in 9600 days. "Curse of the Golden Flower" grossed 9700 million in its first weekend, and "Transformers" grossed million in its first weekend.

But this time, Wei Wu went a step further and created a seemingly incredible record of breaking 100 million in three days, which made people exclaim "Amazing!"
However, Wei Wu was able to create this record, which was more or less due to the right time and place, mainly due to two aspects:
First, on a normal weekend, Saturday and Sunday are two days off. But this time, because of the extra day off for New Year's Day, it is three days off.

The box office gap between holidays and weekdays is quite obvious, and Wei Wu has taken a lot of advantage in this regard alone.

Secondly, "Lost in Thailand" is a sequel movie, which has a broad popularity base laid by the first "Lost on Journey", so there is no need to wait for word-of-mouth to spread, and the box office has already exploded.

It was precisely because "Lost in Thailand" dominated the New Year's Day period that "Assembly" failed to take off, and was unable to further narrow the gap with "The Warlords", and naturally could not overtake it.

Of course, "The Warlords" was also squeezed by "Lost in Thailand", resulting in a serious decline in screening schedules and single-day box office.

But they were already at the end of their strength, and the film had already been released for three weeks before "Lost in Thailand", so the loss was not particularly great relatively speaking.

Xu Fan slapped his thigh and said in annoyance: "I have always told you that we'd better stay away from Wei Wu!
"If we switch the release date with The Warlords, our box office revenue can be at least 3000 million more!"

Feng Xiaogang said angrily: "You are just talking after the fact. Besides, if you want to change, will they agree to it?"

Xu Fan rolled his eyes at him and said, "Who told you not to pay more attention? We finished filming Assembly before the Chinese New Year last year, and The Warlords finished filming after the Chinese New Year.

"It means that we finished filming before others. So when you choose a schedule, why don't you first choose a spot? That way you won't be so passive!
"What's more, you can change the release date. If that doesn't work, you can also follow Stephen Chow's example and postpone the release to February!"

Feng Xiaogang wanted to retort, "Does the order of the two make a difference?" Well, I couldn't have predicted that Wei Wu would choose the New Year's Day schedule!
But when I thought about it, I could have inquired about this in advance, or even communicated with Wei Wu in person... In short, I was indeed careless!

The preparations were not done properly, and he was too embarrassed to change the schedule, for fear that others would say he was afraid of Wei Wu and surrendered, so he was too lazy to argue!

Since there were no outsiders present, Feng Xiaogang gave in:
"Alas, I was too overconfident! I should have stayed away from him. I knew Wei Wu was powerful, but I didn't expect him to be this powerful.

"Let's stay away next time! This guy is already invincible, we are no match for him!"

Xu Fan rolled his eyes at him and said, "As the saying goes, every failure makes you wiser. You should have realized this the last time he robbed you of your retreat in Night Banquet! That way you wouldn't fall into the same pit twice!"

Feng Xiaogang was so choked that he couldn't utter a word and could only sigh with a dejected look!
(End of this chapter)