The Birth of Shanghai's First Conglomerate

Chapter 21 Cyclonus
Song Yanxi always felt that Chen Pingsheng's investment in TV dramas was unreliable.

Firstly, in her view, the entertainment industry belongs to the high-end cultural industry.

They are typical examples of ordinary people starting their own businesses.

They didn't have much money, and yet they quietly poured five million into the entertainment industry. Putting aside whether they could make money, the risks were terrifyingly high.

The matter was so big that she completely forgot that her husband had never managed the fruit shop's finances.

Where did those millions come from?

"Honey, why did you suddenly decide to invest in TV dramas?"

The couple is teaching their daughter, An'an, to do her homework at home. She is still learning that one plus one equals two.

The awkward stage where you have to count on your fingers to see if two plus two equals four or five.

"It's mainly because Liying works so hard, and it's not appropriate for her to keep playing maids."

"Is that why?"

Song Yanxi stared at him with a suspicious look, as if he wouldn't be able to explain himself clearly.

It's like they don't allow him to sleep in bed at night.

"Of course not because of that."

Chen Pingsheng explained, "Look, now there's another Didi Chuxing online, and Jack Ma from Hangzhou has invested in Kuaidi. These companies have been in business for less than a few months and are all valued at nearly a billion. As Jack Ma and others say, traffic is business."

"Although we can't compare to them, we can still learn from them. Look at those big stars in the entertainment industry who make movies, which one of them isn't high-profile?"

“Everyone who goes out seems to have billions in assets, but look at last year, the total box office of our domestic film market was only 170 billion.”

"Do you know what this number means? It means that the total box office revenue of the entertainment industry in a year is less than that of some internet companies that have only been established for a few years. With such a big market, why are those so-called big stars so high-profile?"

Um... the topic has gotten so far off that Song Yanxi didn't seem to catch on for a moment.

This is both Teacher Ma and the total box office of movies in the entertainment industry.

In fact, Chen Pingsheng wanted to make two points: one is the current trend of the times.

Mobile Internet.

Secondly, the entertainment industry itself isn't very lucrative.

Of the total box office of 17 billion, only about 6 to 7 billion actually goes to the film companies after deducting the cinemas' share.

It looks like a lot, but keep in mind that this is nationwide data.

How many film companies and celebrities in China are sharing this money?

To put it bluntly, this amount of money is nothing compared to the kind of truly large capital like Mr. Ma's.

It's not even a hobby.

They didn't even glance at it.

Even so, why are so many people still flocking to invest in the entertainment industry?

There are simply two reasons.

Firstly, there are a lot of beautiful women in the entertainment industry.

It's no exaggeration to say that they're everywhere, even if you just open the door.

Secondly, it's because this circle controls the traffic.

In other words, the public eye.

He doesn't look at beautiful women; he's only interested in the public eye.

Chen Pingsheng explained nonchalantly, "Wife, don't underestimate five million. What if our investment produces a second-tier star, or even better, if Liying becomes a first-tier star in the future? Wouldn't our fruit shop be a hit wherever we open from now on?"

"Plenty of people would be eager to give us money to open a shop."

This is no joke; it could really happen.

It may sound like a pipe dream, but what if it actually comes true?
Overcome with excitement, Song Yanxi washed herself and bent down to hold the blankets at the head of the bed.

That slender waist, and that pert, upturned bottom.

We have to work hard.

Zhao Liying next door is still unaware that she has been cast as the lead actress; at this moment, she is still fantasizing about when she will finally get to play the lead role.

……

The next day, when I arrived at the film set...

Yang Jiancheng specifically told her that he was preparing to become the director of the first TV series he had ever invested in.

Moreover, they plan to cast her as the lead actress.

Zhao Liying was excited and happy, but also a little nervous. "Director Yang, why did you choose me as the lead?"

These are all first-time experiences for everyone, so their importance is self-evident.

Yang Jiancheng laughed and said, "So you didn't know? I thought he had already told you that he had invested five million and specifically named you as the main character. He didn't recognize anyone else but you."

"what?"

Zhao Liying seemed somewhat incredulous.

When she first met Chen Pingsheng, she just thought he was like her, both of them were struggling in Beijing.

They are still struggling to make a living in the capital.

To earn a little more moving money, he was willing to do the work of three people by himself.

Neither wind nor rain could stop him from making money.

Later, he opened a fruit shop, becoming a boss for the first time in his life.

She could sense his feelings that night.

It was a feeling woven from a mixture of heartache and excitement.

Later on, he succeeded as he had wished.

And now, he's even able to take out several million to help his neighbor friend realize her life's dream.

In her view, this was not just about making money.

More than anything, it was really just to help her out.

How could she not be grateful? She would remember this kindness for a lifetime.

……

Back in the newly rented office.

The Tengsheng Fruits signboard is already hanging at the entrance, but the interior is empty, giving the impression of having money but nowhere to spend it.

His five fruit shops, including partners like Liu Jing and Chen Hao.

There are fewer than fifty people in total.

Setting up a headquarters office that can accommodate 100 people is indeed a bit awkward these days.

Chen Pingsheng had no money left.

The second store is expected to start its recharge promotion on May 1st, and the other three stores will also start around that time in May.

Only then will he be able to rake in big profits again.

As for now, it's time to talk to big wholesalers like Lao Guo about cooperation.

In other words, it involves unified procurement and distribution.

To further reduce purchase prices, we will establish our own ultra-large fruit cold storage facility.

The five stores were completely tied to the headquarters for operation.

In the future, they will build more than one cold storage facility; this area is exclusively for the Beixin'an region.

The target investment for the first cold storage facility is one million.

This is enough to supply five stores with a week's worth of fruit.

This is more than enough.

He doesn't need to pay for this; Song Yanxi herself has millions in cash flow at all times.

You only need to set aside a portion of the investment.

The site for the cold storage facility was selected on April 3rd, and construction officially began.

In addition, it is designed for use with cold storage.

Chen Pingsheng then suggested buying a 9.6-meter super-large Dongfeng van worth 280,000 yuan.

From now on, they will only need this one truck to pick up their goods.

First, they are all transported to their own cold storage, and then distributed to the stores by the warehouse.

The advantages of doing this are obvious: firstly, it can reduce the purchase price.

Secondly, it reduces labor costs and improves efficiency.

After completing this step, Song Yanxi didn't have much cash flow left.

Their fruit supermarkets have completely transformed from operating independently to becoming a chain operation.

(End of this chapter)