The Birth of Shanghai's First Conglomerate

Chapter 22: Second Store Event Begins

Mid April.

Chen Pingsheng accomplished two major things: one was building a super-large cold storage facility in Beixin'an.

Another thing he did was invest in and produce TV dramas. This uneducated outsider has now taken the first step into the entertainment industry.

On the 15th of this month, the store distributed profits again.

The net profit was a little over 70,000, but Song Yanxi personally received less than 40,000.

She was overjoyed and secretly started playing the role of a rogue policewoman at night.

He even carried a whip to punish this villain.

While she claimed she was punishing him, Chen Pingsheng felt she was actually rewarding him in a roundabout way.

She stubbornly refused to admit it even after I told her.

I pestered him until he finally came for an hour.

Song Yanxi mainly felt that her family now had a stable income, so she no longer had to live in constant fear like before.

If she can have a stable monthly income of 30,000 to 40,000 yuan, her family will definitely be doing well.

She was easily satisfied, and Chen Pingsheng himself felt that this was nothing.

He also plans to buy a fully furnished apartment of at least 300 square meters outright when Xiao An'an is about to enter primary school.

He has absolutely no interest in buying properties off-plan.

If you're going to buy, buy the kind of place where you can move in immediately with just your belongings.

He also went to see the house specifically, and found that the price of a fully furnished apartment in Beixin'an had risen to 20,000 yuan per square meter.

If you want to choose one with a good view and a good location, it will cost at least 21,000 or 22,000.

The total amount paid in full is approximately seven million.

He was confident he could make that money in May.

The second store's daily foot traffic has already increased to an average of 500 people, and there is still room for further growth.

As for the third, fourth, and fifth stores, they are still in the initial customer acquisition phase.

He plans to launch the recharge event in June.

I earned all the money in a month, and I was afraid that I would become too arrogant.

The headquarters is still quiet and deserted. After the cold storage was built, the core goal this month is to control the fruit loss of the stores to the highest level in the industry, 5%.

To this end, he did come up with a series of solutions.

The first step is to join a food delivery platform that is not yet very popular.

Secondly, a new slicing and plating model has been added to all stores.

He learned this from those big chain stores; to put it bluntly, it's all about convenience.

Actually, fruit shops that sell sliced ​​fruit have significantly increased labor costs.

The fruit is priced at least 30% higher than in stores that don't sell cut fruit platters.

There are almost no sellers like him who sell at cost price and also provide cut plates.

Since he doesn't make money from profits anyway, he doesn't care.

At least until the recharge event ends, the benefits of doing so are still enormous.

After the recharge event ends, once a group of existing customers are locked in, the price can be raised again.

Anyway, Tengsheng Fruit Supermarket is becoming more and more famous in Beixin'an.

Time flies, and it's already the end of April.

The second store on East Street has completed the initial customer acquisition and accumulation.

May Day is just around the corner, which is definitely the peak season for fruit sales.

For this large-scale recharge event, Chen Pingsheng stocked up on 2,000 durians in the market half a month in advance.

When he stockpiled them, durians were still 560 yuan a piece.

One piece of fruit weighs about 35 jin (12.5 catties) net.

Five to seven, the cost price is about 16 yuan per kilogram.

Half a month later, the price of durian has risen to 750 yuan per piece.

This is the advantage of having your own freezer compartment; you can keep fruit chilled when prices are low.

They'll sell it again when the price is high.

In fact, many large wholesalers in the fruit industry do this.

Apples are the most hoarded item, with some people buying them directly from the production area at low prices and storing them for a year until the market improves before selling them.

If you want to make big money, this is how you have to do it.

His is considered small; he doesn't have many shops.

These two thousand durians are more than enough.

Of course, these durians are not just for the second store; the third, fourth, and fifth stores will also use this batch of durians for their recharge promotions.

"Everyone, it's the same old routine."

In the headquarters office, Chen Pingsheng specially pulled Liu Jing and Chen Hao together for a meeting. "On May 1st, the East Street Second Store will officially launch a large-scale recharge event. In addition to the usual recharge of 1,000, a recharge of 3,000 will allow you to choose any five items."

One thousand for one, three thousand five—that's a significant increase in the scale of the promotion.

In fact, many stores offer top-up services, especially nowadays, almost all hair salons use discount cards.

For example, a discount of 20% off for recharging 1,000, a discount of 40% off for recharging 3,000, a discount of 50% off for recharging 5,000, etc.

The more you top up, the cheaper the consumption becomes.

While such recharge promotions are very attractive, they can also easily harm new customers in their subsequent spending.

For example, a haircut originally cost 68 yuan.

If you top up 5,000, the discounted price is only 34.

If you don't pay, it costs twice as much. What do you think if you're a new customer?
Most people would just think it's a huge loss and not worth it.

Why should he pay so much more? Isn't this just fooling people?
Chen Pingsheng didn't offer discount cards to avoid giving new customers the feeling of being taken advantage of.

He keeps it simple: you deposit the money, and I'll give you the discount all at once.

Subsequent purchases will be charged the same price as new customers, which will make it easier for him to set prices.

It's not reasonable to set the price of fruit artificially high just because of membership cards.

This was the sales plan he finalized after considering all the actual circumstances.

"The recharge target for the East Street No. 2 store in May is four million."

If he could really deposit four million, he could then use the random amplification from his cheat system to get even a five-fold increase.

That's close to ten million.

At that time, not only will they be able to pay off the three million yuan they owe for the TV series investment, but they can also use the remaining amount to buy a house in full.

To achieve this goal, we must get the people below going crazy.

He, on the other hand, sat leisurely in his office collecting money.

"Let's make it clear first, if this goal is achieved, store manager Chen Hao will receive a bonus of 10,000 yuan, and other employees will receive bonuses ranging from 3,000 to 8,000 yuan."

The bonus is equivalent to an extra month's salary for employees, and the same goes for store managers.

After Chen Pingsheng finalized everything, the East Street Second Store, which had been open for nearly two months, was opened.

The atmosphere really kicked off on May 1st.

……

Labor Day is May 1st.

It's not just students who get a seven-day holiday; adults and parents get almost the same.

Those that don't take holidays are generally in the service industry and some small businesses.

East Street has always been the busiest commercial street in Beixin'an.

On statutory holidays like these, the place is even more crowded.

Countless parents bring their children here to stroll around, partly to join in the fun, and partly to buy some food and supplies for their kids.

The second store is not located in the center of East Street, but rather near a nearby residential area.

The entrance is spacious and bright.

In order to attract more new and old customers, Chen Pingsheng shamelessly put up a banner that said durians were being given away for free.

This is definitely suspected of being fraud.

Two hundred items were piled up outside early in the morning.

Nearly a thousand durians stacked together looked like a small mountain.

The smell of durian was everywhere.

Whether you've been here before or not, who wouldn't stop and take a look at this scene?

To support this sales event, they even brought in four more cashiers from four other stores.

Six people collect money and make payments simultaneously, ensuring that customers receive their money as quickly as possible.

To prevent impatient customers from leaving immediately.

This kind of activity doesn't need any sales pitches. If you want to take advantage of the deal, you can top up; if you don't, they won't try to persuade you.

The main theme is the story of Jiang Taigong fishing, where those who are willing will take the bait.

Even so, at the end of the day.

Chen Pingsheng still received a notification from the cheat system; the voice was simply too beautiful.

"Ding, congratulations host, today's income is 160,000. Would you like to activate random multiplication?"

It seems the first day went very well; I recharged about 32.

Chen Pingsheng spun around in his chair. His previous savings had long been depleted by investing in several stores and TV dramas.

Now that we've finally received a large sum of money again, it feels incredibly reassuring.

"Turn on."

(End of this chapter)