The Birth of Shanghai's First Conglomerate

Chapter 30 Attack
The meal is over.

Chen Jianjun and Peng Ying spent another five days in Beijing before returning home.

This trip wasn't just about seeing my son; I also explored the entire capital city.

When I go back to the village and face those old men and women, I'll have plenty to brag about.

As for his younger sister Chen Qi, Chen Pingsheng still didn't let her work as a fruit shop clerk, but instead sent her to study finance.

From now on, I'll have a skill to make a living.

To be honest, the fruit industry isn't really suitable for girls.

It's mainly because it's too hard.

After seeing his parents off, Chen Pingsheng returned to his usual work.

He still owes Tengsheng Fruit two million yuan.

Three, four, and five stores simultaneously launched a recharge promotion, lasting only one week.

He received 1.6 million yuan, and his personal income was 820,000 yuan.

"Ding, congratulations host, your accumulated income is 820,000. Would you like to activate random multiplication?"

"Turn on."

Chen Pingsheng looked expectantly at the two golden dice. If he rolled a triple, he would be able to pay off the two million he owed on the house.

The first one stopped at the second.

The second one was actually the smallest one.

As expected, something unexpected still happened.

[Congratulations, host, you have received a random triple boost.]

[Ding! Your Alipay account has received 246 million yuan, leaving a balance of 281 million yuan.]

During her parents' visit, not only did Song Yanxi spend a lot of money, but he also spent a lot of money himself.

The remaining 500,000 will now be reduced to 350,000.

"Yanxi, come here for a moment."

The huge company headquarters had only a handful of seven or eight people.

Song Yanxi's office was right next to hers; a message sent there would arrive in less than five seconds.

They suspected she was slacking off at work.

"Honey, what's up?"

"Of course it's a good thing. Didn't they take two million from the company account to buy the house? Now it's just right to pay it back."

"So fast?"

Song Yanxi had no idea where he got another two million from. He had so much secret money that she had become numb to it all.

But it's all good news anyway. With the two million paid back, there will be no more outstanding debts on the house.

"Honey, there's something I've been wanting to tell you."

Song Yanxi turned on her computer, sat on the desk with one end of her buttocks sticking out, and pointed to a piece of data inside, saying:

“Honey, look, we opened our shop in February and started using food delivery platforms in March. Sales were very low in the first month, but every month after that, we grew by more than 300%. Now, our daily sales on food delivery platforms alone are over 10,000, making us the number one fruit shop in Shijing District.”

This growth rate is truly beyond imagination.

Song Yanxi continued, "Honey, I feel that one day food delivery will become as popular as online shopping is now, sweeping the whole country. This is very likely to be a major trend."

Touching his chin, Chen Pingsheng recalled that when he started this food delivery platform, his main concern was reducing fruit spoilage.

Some fruits that weren't very fresh were simply ordered as takeout.

The losses have been reduced, but I didn't expect such a pleasant surprise.

"There are still quite a few food delivery platforms now, and all of them are offering subsidies and raising hundreds of millions of dollars at a time."

Chen Pingsheng looked at her and asked, "Yanxi, you don't think I'm qualified to participate in this kind of capital game, do you?"

"Of course not."

Song Yanxi explained, "I just think that food delivery is very likely to become a huge hit in the future, otherwise the current BAT giants wouldn't be fighting tooth and nail for it."

"This is true."

When it comes to these food delivery platforms, there are only three that are the most famous.

Meituan and Ele.me are now well-known, while Baidu Nuomi is a latecomer to the scene.

Meituan was originally supported by Alibaba.

He also held the largest share, but in a series of subsequent financing rounds, Alibaba famously proposed a choice between two options.

In other words, if you want his money, you can't accept money from Penguin.

In the mobile internet era, these two companies almost represent two extremes: one is an e-commerce platform, and the other is a social media platform.

Tencent, the king of social networking, has tried countless times to leverage its massive user base to penetrate Alibaba's heartland, namely the e-commerce sector.

Alibaba, not to be outdone, has launched several attempts to break into the social networking arena.

The final result was that Tencent was utterly defeated by Alibaba in the e-commerce field.

Alibaba was also thoroughly humiliated and crushed by Tencent in the social media arena.

After suffering repeated defeats, the giant penguin changed its business and investment strategy.

In other words, it uses its massive social media traffic to support the companies it invests in.

This led to the creation of a series of well-known penguin-affiliated companies.

Examples include JD.com and Pinduoduo, which is behind Meituan.

Alibaba's core business is e-commerce, and traffic is all bought with money.

Its primary goal in investing is to further solidify its core e-commerce business.

Therefore, it needs to control its subsidiaries in order to attract traffic.

This is the main reason why a certain group defected from Alibaba's system and switched to Tencent.

Of course, Alibaba, as a dominant internet company, doesn't do nothing.

They then turned around and supported another food delivery platform, Ele.me.

This is the story of the rise and fall of online food delivery, as for Baidu's investment of 20 billion yuan in Nuomi.

They came out with great fanfare, but what followed was a joke.

Chen Pingsheng is very interested in these internet wars, always feeling that there is a lot of knowledge to be gained from them.

It's like Ali and the giant penguin fighting to the death.

After fighting to a certain extent, they will cooperate with each other.

It wouldn't be an exaggeration to say they have a love-hate relationship.

"Honey, the second store deposited over four million last month. If we only keep three hundred thousand as a risk fund, the profit from the second store last month would be around two million. Wouldn't it be too risky for us to divide it like this?"

Song Yanxi was a little worried, since the two million was not considered profit, but rather money that the client had left with them in advance.

If all the cards are sold, it's easy to incur losses when canceling them later.

"It's alright. That's how you make money in the future. We can owe money to our customers, and we can also owe money to our wholesalers. This offsets each other out. After keeping 300,000 yuan as a risk fund, and reserving another half month's worth, there won't be too much risk."

They now settle accounts monthly for their purchases, which generates a significant cash flow.

It's no exaggeration to say that if there were no purchase restrictions in Beijing, these people could use the working capital in the name of their company to speculate on real estate, and their profits over a few years would be higher than the combined profits of all the fruit shops.

In other words, he has the ability to randomly multiply his power, but he disdains to do so.

There are still a few days before the profit sharing, and the fact that the second store on East Street has made more than two million yuan in profit in a month is indeed quite exaggerated.

That means you break even in one month.

When the money was distributed on the 15th, Song Yanxi received a one-time deposit of 1.3 million yuan into her personal account.

She was so happy she almost shouted, "I'll pay for the whole thing!"

Now it's not just Chen Pingsheng making money; she's accumulated over two million yuan in profits from all the fruit shops.

The fruit sales achieved this result, exceeding everyone's expectations.

However, everyone calmed down.

In the current Beixin'an fruit market, they can't find any competitors even with a lantern.

The next step is to attack other people's territory.

Otherwise, after stores three, four, and five finish this round of recharge promotions, all five stores will simultaneously enter a long bottleneck period, which is the depletion of cards.

Having already enjoyed the huge profits from prepaid cards, how can they possibly earn tens of thousands of yuan a month with peace of mind?

If the five stores didn't top up their cards, their combined monthly profit wouldn't exceed 400,000 yuan.

Compared to the current situation where a single store can easily cost one or two million, the difference is too great.

Even the usually composed Song Yanxi now signals to step out of Beixin'an and launch a further assault on Shijingshan.

They are not like they were a few months ago; they now have both money and manpower.

In this situation, we must increase our efforts to expand into new stores.

If Beixin'an is likened to a village, then Shijingshan District is like a town.

They're the local tyrants now, and if they want to seize territory in town, they'll naturally have to take over the markets that others already have.

This is nothing short of a life-or-death battle.

(End of this chapter)