The Birth of Shanghai's First Conglomerate

Chapter 31 The Thirty-First Storm
The profits earned in May from the East Street No. 2 store were distributed on the 15th.

Every single one of them is so hot-headed that they're all thinking about attacking Shijingshan.

Chen Pingsheng remained calm and quietly checked his accumulated income over the past eight days.

"Ding, congratulations host, your total income is 910,000. Would you like to activate random multiplication?"

"Turn on."

Chen Pingsheng secretly vowed that if he drew a 5 in this round, he would launch a direct attack on Shijingshan in July.

If it's below five, I'll go home and spank my wife.

The first golden die has a three in the middle.

The second golden die was smaller and turned out to be a two.

Not bad either.

[Congratulations, host, you have received a random five-fold boost.]

[Ding! Your Alipay account has received 4450000 yuan, bringing your balance to 526 million yuan.]

Money in place, all settled.

Chen Pingsheng felt much more at ease. The three stores still had a two-week recharge promotion, and he was sure to make another six or seven million yuan by then.

Given this situation, with guns and provisions, why wouldn't we launch an attack?

Chen Pingsheng said, "We are different now than before. Since we want to expand to a larger area, we can't be hesitant and must go all out."

"Shijingshan is one of the six main urban districts of Beijing, covering an area of ​​85 square kilometers. Although it is located between the Fourth and Fifth Ring Roads, it does not affect its economic prosperity at all."

“Since we are going there, we must make full preparations first. I suggest that we build a super-large fruit cold storage warehouse in the center of Shijingshan. This is an indispensable reserve warehouse for our war effort.”

"This cold storage facility is expected to cost three million."

"In addition, Shijingshan has five main streets, among which the largest fruit chain is Nongguoyuan. I propose that Tengsheng Fruit invest eight million yuan to open a store on each of the five main streets."

"Then, using these central stores, we can radiate out to the surrounding community stores."

"and many more."

Song Yanxi waved her hand to interrupt. She had just received a huge sum of money, and although her head was a little hot, it was only slightly hot.

But what kind of divine plan is this?
Based on this calculation, if you want to go to Shijingshan, you first need to spend three million to build a cold storage facility.

They'll open five more stores, all in the best locations on the main street.

The investment for a single store exceeds 1.5 million.

That adds up to eight million, plus that three million.

That's one thousand one... million.

She admitted that her mind had cooled down quickly.

The main problem was that she had too much money, and she was starting to panic.

"Honey, we've only split a little over two million together. Shouldn't you reconsider?"

"What's there to consider?"

Chen Pingsheng said, "If we're going to do something, we'll do it the best. I'll advance the money for the cold storage investment. As for the five stores, you can take as much as you can afford. If you can't take any, I'll pay for it myself first. The shares will remain the same as before: 20% for the store manager and 7% for the others."

Song Yanxi gasped. What kind of talk is that?

He wants another ten million from her. Is her family already that rich?
How come she doesn't know.

With Chen Pingsheng providing the initial funding, the rest is not a problem.

Zhang Tao was still in charge of the cold storage.

The location of the storefront was to be determined by Liu Jing and Chen Hao.

The rest will remain on hold, while headquarters will recruit people in advance.

In addition, everyone should also prepare reserve store managers.

As soon as the store opens, someone will be able to fill the gap.

These old brothers had to go and open a new store first.

The old shop will just slowly preserve itself.

Only new stores can make huge profits.

Once the plan is set, all that's left is to execute it.

Currently, it seems to be Chen Pingsheng's three-pronged approach to fruit marketing, only this time it's even more aggressive. Chen Pingsheng anticipates that after the new store opens, the investment will be large, the fruit selection comprehensive, and the prices low.

Use three months to build customer base, which is essentially lead generation.

We'll hold another large-scale recharge event three months later.

After completing the recharge promotion, use the profits from these promotions to expand to surrounding community stores.

This solidified his position as the king of fruits in Shijingshan District.

The plan is excellent; if the execution is flawless, the result will certainly be good.

The sparsely staffed headquarters finally started getting busy, beginning with a large-scale recruitment drive.

Then proceed directly to training.

His wife, Michelle Song, personally took charge of this part.

Chen Pingsheng himself was discussing cooperation with Lao Guo and a few others.

Old Guo supplies durians to them. Thanks to Tengsheng Fruit's huge market sales volume, his durians are always in short supply.

The purpose of our visit is very clear: to further solidify our cooperative relationship.

That is, to establish a genuine partnership.

"Hey Lao Chen, I've watched you rise to the top step by step. Isn't this price a bit inappropriate for you?"

It's easy to understand why Lao Guo wants to buy 10% of Tengsheng Fruit's shares.

He is one of the top durian wholesalers in the Beijing market.

The reason for investing in Tengsheng is that it is indeed developing rapidly.

Secondly, it's because his sales volume is so strong that he almost monopolizes the Beixinan durian market.

With it around, no other store in Beixin'an can sell durians well anymore.

This is normal; after all, other companies sell their products, while this company gives them away for free when you top up your account.

He's going to Shijingshan now. If he can still achieve this effect, all the durian wholesalers will be begging him for meals.

He was just one step ahead of others.

"Hey Lao Guo, if you hadn't come in person, I would never have agreed to sell the shares. It's only because you came that I agreed to give up 10%."

"10% is five million, is that a lot?"

Chen Pingsheng said, "I'm not bragging to you. I'm going to open thirty stores in Shijingshan within six months. Even if you beg me to sell, I won't sell then."

Old Guo actually believed your lies.

He didn't hesitate for long before actually pulling out five million.

Chen Pingsheng didn't really need the money; it was mainly because Lao Guo joined in that he could guarantee that Tengsheng Fruit would have the lowest-priced and highest-quality durians on the market.

For this reason alone, it's not a bad deal for Lao Guo to join in.

Another issue is that Zhang Tao and Liu Jing's cash flow cannot keep up with his development speed.

Even if they give up that 10%, it won't be from him.

Instead, they took the shares from Zhang Tao and his group.

Each of them can only own 7% of the investment in the new store, and the total for the five of them is only 35%.

Based on an average investment of 1.6 million per store.

That's 56, which is the limit they can come up with right now.

Chen Pingsheng didn't keep the five million yuan that Lao Guo contributed; instead, he gave it to Song Yanxi.

Her personal account suddenly jumped to seven million, and she was incredibly excited.

The money for building the cold storage warehouse and opening the store in Shijingshan was still paid by him personally. The only difference was that Guo Degang's five million yuan came in, which gave him more confidence.

This round of financing made Zhang Tao and Liu Jing realize even more clearly how right they were to start a fruit business with Lao Chen.

In less than six months, Tengsheng Fruit's valuation has reached 50 million.

The momentum of development shows no signs of slowing down.

It's still soaring.

(End of this chapter)