Chapter 380 Promotional Conflict (asking for monthly ticket)

Netizens left comments enthusiastically, with only one question: [So will Qi Guan Mingzhu sign a contract with Tian Ding? ]

Tian Ding actually wanted to answer this question with full confidence, but because he knew the truth, he could not give a clear answer and had to blur the point first.

No matter what, attracting traffic is the most important thing.

They spent such a huge price to acquire Century Entertainment, not only because they wanted to use Century Entertainment as a training venue for Tianding, but also because they wanted to deeply develop and tap into the star effect of "Qi Guan Mingzhu and Ji Qinglian".

Yes, they only have a three-month contract with Qi Guan Mingzhu, but during these three months, all of Qi Guan Mingzhu’s agency affairs will be handled entirely by them.

This means that they can complete a development project that would take one, two, or even three or four years in just three months!
Just like Century Entertainment, although the agency contract is no longer in their hands, the contract they had asked Qi Guan Mingzhu to sign is valid.

Even though the company has been changed, the various brand endorsements remain, and the announcements that have been promised before remain.

Tianding Entertainment came up with the idea of ​​having the two of them collaborate on a stage and launching related signed peripheral products.

Qi Guan Mingzhu was not interested in peripheral collaborations, but Ji Qinglian had always launched single-person collaborations. When Tian Ding mentioned it, one of them didn't care and the other thought it was no problem, so the cooperation was quickly concluded.

Tian Ding’s blog in China was booming, while the two of them were attending events abroad and watching one show after another.

It just so happened that the promotion of "Assassination" started, and Tianding also planned to release the news of the acquisition of Century Entertainment to build momentum for the "three-month limited" combination of Qi Guan Mingzhu and Ji Qinglian.

[It has to be Tian Ding. Others just talk about it, but only Tian Ding will really try his best to make it happen! Just ask when will all the Dragon Balls be collected T^T]

[Others only dare to talk but not to do, only Tianding really does it. I am optimistic about Tianding and hope that Qi Guan Mingzhu can also sign a contract with Tianding in three months! ]

[My daughter Zhenzhu's personality may not be suitable for Tianding. In fact, it would be more to her liking for her to go to Chenxi Entertainment for retirement. But when she saw that it was Tianding, I'm sorry, I also want to go against Zhenzhu's will for once.

To be honest, Tianding really tries hard to keep artists in business! I am already looking forward to the joint products that Tianding will launch for these two people! 】

[Oh my god, so I have to spend three months of excitement from now on. I hope Tianding can leave more interactions between Zhenzhu and Qinglian! ]

[Ding ding ding ding~ Fanart is here, one is a lotus and the other is a pearl. I drew a picture of "lotus containing pearl". What do you think? 】

[The drawing is very good, draw a few more! Sister, can I have this picture to customize a few small fans? ]

[Okay, you can play with as many fans as you want as long as there are no more than 100 fans~]

There are still a lot of smart people in the world. Before Tianding officially launched the joint collaboration of the two stars, fans had already smelled the wind and drew fan art of the two of them.

Before, when Xi Mengze and Jinli worked together, they didn’t receive this treatment.

"No, it's not that there aren't any, but we just don't take it seriously. Without official intervention, fans' power for love is limited, and they just stop drawing after a while."

In the Chenxi Entertainment meeting room, Sui Lingfang mentioned the momentum that Tianding had created for Qi Guan Mingzhu and Ji Qinglian this time, and everyone's eyes were filled with envy.

On the first day the news was announced, the news of their reunion had already made it to the top ten hot searches and remained there for two days, firmly maintaining its top popularity.

What Sui Lingfang regrets most is that she failed to keep up with the hype and could not directly release the news that "Qi Guan Mingzhu has decided to sign a contract with Chenxi Entertainment."

One reason is for the sake of Qi Guan Mingzhu's image. It is a bit too utilitarian to find a new club so quickly before the contract expires.

The second is to give Tianding some face. They spent a huge amount of money to acquire Century Entertainment, so the money must be worth it.

I'm afraid Tianding has already made several hype plans, waiting to be implemented one by one.

If Chenxi Entertainment came out with the news at this time and took advantage of the popularity, it would be making enemies with Tianding.

Even if they are both first-tier entertainment companies, they may not have the courage to go against Tianding, not to mention that Chenxi Entertainment is only a second-tier company and an ally of Tianding.

Sui Lingfang said: "We can only wait and see for the next three months, and we can't hype up Qi Guan Mingzhu's coming to Chenxi Entertainment. But——"

She changed the subject, and a gleam of light flashed across her eyes: "We can learn from Tianding's hype route, how they have done it in the past three months, and when Qi Guan Mingzhu comes to the company, we will follow suit and expand the popularity of the three people.

Although we can't form a three-member group, it's best for each member to develop on their own, but it's still okay to occasionally arrange for them to appear on the same show, or to rest and relax in the same place. It's not a group, but it's better than a group, how about it?"

Zou Da immediately raised his hand: "I think this method is good!"

Others also raised their hands and agreed with Sui Lingfang's opinion.

It is never too late to copy homework, not to mention that they are not copying, but learning the successful experience in the industry.
-
After the promotion of "Assassination" started, behind-the-scenes footage was released every day. Jinli still remembers some of the footage, but she didn't even know that some of the footage was filmed.

But no matter what behind-the-scenes footage was broadcast, Jinli always held the book "53" in her hand.

Discussing the script with the director, holding the script in one hand and the five-three in the other.

Being filmed by the assistant during daily interactions during filming, Jinli placed the script beside her legs and raised her bright little face to make a "yeah" gesture.

Even when playing with the crew's props - blowing bubbles with a bubble machine, Wu San was still placed on the stool next to Jin Li.

Netizen:…

The behind-the-scenes footage is good, but please don't shoot it again next time. Every time I watch it, the nightmare of my school days is always with me:-D
[Did Jinli also work so hard on the questions in the crew?]
[Normal high school students need to spend three years, two years studying and one year reviewing before they dare to take the college entrance examination. Jinli compressed it into two years, and it really was a race against time]
[I am really crazy. For the first time, I think Wu San is the real group favorite, not just an ordinary little koi~]
[I am now in a state of extreme confusion. Should I watch this drama or not? I have a feeling that the shadow of Wu San will always follow me!]
Tian Ding certainly didn't know that Wu San was so powerful, and even Yan Jianqiao didn't think of this when he was filming.

What he was thinking at the time was, what a coincidence, to shoot a youth campus film, both Jinli and Gu Cheng were studying hard, so it was just right to use their books as props to shoot.

So, the netizens’ premonition is still very accurate.

Although Wu San does not appear in many scenes in this film, it is not too few either.

Tian Ding just saw that the discussion on the Internet was good, so he waved his hand and started promoting the second plan -

The costume changes on Doudou video!

In fact, for promotions on Doudou videos, most crews adopt the "lines challenge" as a promotional method, releasing a classic line from the crew and then asking netizens to challenge themselves to dub it.

This method does not require showing the face, nor does it require makeup or relevant clothing matching. It is not only easier to spread, but also allows unfamiliar netizens to understand the plot through the lines.

Therefore, the selection of lines for the publicity plan is very demanding, and the tone of the entire drama must be set in a few short words.

Tianding had originally prepared this plan and even selected a classic line, in which the heroine sought help from the school bully when she was bullied, and then the hero asked her a question.

"Help me, please help me!"

"Save you? What can you give me?" "I can give you anything, I can give you anything!"

This line not only involves the key plot, but also the source of the fate entanglement between the hero and heroine. It also implies that the heroine can do anything to survive. Once she puts life and death aside, she can do anything for revenge.

For netizens who have finished the film and don’t understand the plot, this section can also be understood as “two-way redemption”, “love abuse and madness”, and “the beginning of destiny”.

The publicity plan had been selected, but when it was about to be launched, the Jinli team called a halt.

Chenxi Entertainment basically did not make any comments because the promotion of "Assassination" was handed over to Tianding. Tianding only symbolically showed the plan to Jinli's team when it was about to be launched.

Generally speaking, as long as there are no issues of principle, the publicity plan will not be rejected.

Plus, Chenxi Entertainment has also invested in this drama. The more publicity resources there are, the more popular the drama will be, and the more money Chenxi Entertainment will make. It’s a win-win situation for everyone.

But when Sui Lingfang saw the dubbing challenge of this promotion, she subconsciously frowned.

She had read the script of "Assassination" and had also personally watched several scenes performed by Jinli.

Even though the promotion has just begun and there is no subsequent adult plot, she also knows that the core selling point of "Assassination" in the early stage is definitely not the "redemption of the male protagonist."

The early, middle and late plots of "Assassination" all have different selling points and dividing points.

Sui Lingfang told Jinli about her doubts and asked her: "After the hero's redemption, did the heroine live well?"

Jinli shook her head decisively: "No, I didn't have a good life when I was a student. I seemed to have a better life after becoming a teacher, but my heart has never been good. Li Feifei is actually a very depressed person."

Upon hearing this, Sui Lingfang showed Jinli the three paragraphs of the classic lines and asked, "Do you think this kind of promotion is okay? Can it point out the core of "Assassination"?"

After reading it, Jinli thought for a while and shook her head: "It's just tricking people in and killing them. The first half of "Assassination" is definitely not cool.

In desperation, Gu Mingde was Li Feifei's last hope, so she hoped that Gu Mingde would save her. With Gu Mingde's protection, Li Feifei was no longer bullied.

But the so-called "not being bullied" was nothing more than the transition from physical physical abuse to cold violence. No one dared to talk to her, and wherever she went, people were staring at her and whispering, as if they were saying that she was selling her body in exchange for the protection of the school bully.

Originally, the clown game was limited to a certain grade, but because Gu Mingde was too famous, all of a sudden everyone in the school, including the teachers, knew about Li Feifei, and everyone looked at her with strange eyes. "

Jinli said this and sorted out the thoughts in her mind.

"It looks like redemption, but in fact she just pushed herself into another abyss. The previous plot was very depressing. It shouldn't use 'redemption' or 'love abuse' as selling points."

Sui Lingfang asked: "Then what lines do you think would be a good selling point?"

Jinli was silent for a while, as if recalling something, but soon shook her head: "Forgot."

Sui Lingfang asked persistently, "You don't remember anything at all?"

Jinli nodded honestly: "I have almost forgotten it, and even if I remember it, my mentality now is different from that during the filming.

If I had been asked shortly after the filming, I would have definitely been able to choose. But now I am in a different state of mind, I don’t feel involved, and I can’t make a choice.”

Sui Lingfang asked: "Tian Ding will release this promotional plan this afternoon. What do you think? Will we still release it according to these three lines?"

Jinli replied: "I don't know whether my opinion is important or not, and I don't know whether I can make them change Tianding's promotional plan, but in my personal opinion, these three lines are inappropriate."

She thought of something and added: "But each netizen has a different interpretation. I think physical violence, verbal violence and cold violence are all equally harmful.

Violence is violence, no matter what form it takes, it will have an indelible impact on people.

But netizens may not think so. After all, the action and violence in "Assassination" are very realistic. I was filming for a period of time, and I was tied up and screaming every day.

Maybe netizens think that as long as there is no action violence, it is redemption, and it is not necessarily to escape from this sea of ​​suffering. "

Sui Lingfang thought for a while and said, “We will know what netizens think after the show is broadcast, but before the show is broadcast, we are the ones at the helm.

I see these three classic lines that Tian Ding arranged seem to be trying to hype up a couple for you two. I want to refuse. What do you think? "

Jinli said without hesitation: "Refuse if you can."

It’s not a question of whether to create a CP with Gu Cheng, but the emotional line of "Assassination" is very obscure. The focus of this drama is not on love, which is very different from the popular romantic idol dramas on the market.

If possible, she doesn't want the promotion to be too cliché.

After Sui Lingfang communicated with Jinli, she immediately communicated with Tianding Entertainment.

The publicity department of Tianding Entertainment didn't react at first. They thought Jinli was looking for trouble and deliberately showed that she also had a say in publicity and demonstrated her status.

However, the Propaganda Department had made a lot of plans for this plan and did not want it to be abandoned at the last minute, so they approached Zhang Guang and asked him if Jinli had any additional needs. The Propaganda Department would do its best to meet them.

Zhang Guang was a little surprised when the Propaganda Department visited him. He called Sui Lingfang to communicate and found out that it was not the case.

But there were problems in the planning from the very beginning.

So he immediately ran to Gu Cheng's announcement site and held a small meeting in his free time to ask for his opinion.

Gu Cheng thought for a while before answering, "Jinli is right. This drama is indeed not a romance drama. The early stages of the filming were very depressing.

The two people seem to be redeeming each other, but in fact their situations have not changed from beginning to end. The current publicity plan is just a disguise of redemption to promote a TV series that has nothing to do with redemption. "

Zhang Guang looked serious, and quickly thought about whether there was an alternative marketing plan, and then said, "What about your relationship?"

Gu Cheng said without hesitation: "The emotional line of this drama is very obscure. If you want to hype up the CP, forget it. I don't think that kind of relationship is love."

Seeing that he was sure, Zhang Guang couldn't help but ask, "If the heroine's feelings for the hero are not love, then what kind of feelings are they, love-hate relationships?"

Gu Cheng said calmly: "First, Gu Mingde died in the first place. Secondly, Gu Mingde didn't like Li Feifei, he just protected her as a pet.

If there is any emotion, I think it is more appropriate to describe it as "abnormal emotion". Li Feifei actually hated Gu Mingde, and many of her sufferings were indirectly caused by Gu Mingde, but Gu Mingde rushed into the sea of ​​fire to save her and died.

All kinds of emotions accumulated in her heart, and even Li Feifei couldn't tell what her feelings for Gu Mingde were, but it was definitely not love. "

Zhang Guang looked at him for a few seconds and spread his hands: "Come on, both of you actors don't agree to use this promotional plan, what can I do? I'd better ask the publicity department to quickly change the marketing plan!"


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