I became famous in the entertainment industry by burning incense

Chapter 381 Fangfei Magazine is surprisingly launched!

Changing the dubbing of classic lines into a change of clothes on the Doudou video was a temporary promotional plan that Tianding’s Publicity Department came up with based on the opinions of the two actors.

However, it is not really a temporary idea. Every large company will specifically think of two plans when doing publicity planning.

If plan A doesn't work, quickly switch to plan B.

Plan B is often formulated more conservatively than Plan A and is unlikely to go wrong, but it may not be very good at hyping up topics.

The dress-up points in the Doudou video use the "campus dress-up" method.

"Me ten years ago" VS "Me ten years later".

Jinli cooperated with the promotion at the same time and first recorded a video of her current appearance. Her clothing style is that of an urban white-collar worker, and she has exquisite makeup on. Every frown and frown shows her elegance and moving.

Suddenly, the music rhythm changed, the screen flashed, and Jinli appeared in front of everyone in her school uniform ten years ago.

Without delicate and beautiful makeup, with a mushroom-shaped hair that slightly covered her eyebrows and eyes, and wearing a pair of black-framed glasses, she walked forward in her school uniform.

Suddenly someone called her name.

Jinli turned around, then waved and smiled.

As soon as this timely dress-changing video was released, it immediately attracted the attention of netizens, and they rushed to imitate it.

[Looking closely, Jinli is wearing no makeup in her school outfit, and only has lip balm on her lips. Isn't her skin too good?]
[As expected of a koi, her face looks like it’s made of water, how can it be so tender!]
[What is the secret to staying young?]
[Swallow, Jinli is not even 30 years old yet, she still has plenty of collagen!]
After Jinli posted this cross-dressing video, Gu Cheng also posted one shortly afterwards.

But his disguise was much simpler. Jinli at least imitated the makeup of an urban beauty, but Gu Cheng simply didn't pretend.

Now I am a male star.

Me ten years ago - a student.

As a member of a boy band, Gu Cheng has to wear makeup when performing on stage. However, he did not wear makeup when recording the promotional video.

So when he is in celebrity status, he has a majestic look and sharp features.

After the timing, he switched to the campus state. Except for the change of hairstyle, he was more in line with the image of a student, but the face was still the same face.

As handsome as always!
[If I looked like this when I was in school, my parents wouldn’t have to worry about my studies T^T]
[After reading so many comments, this one is still the most ruthless! ]
[The way to attract his attention is to catch up with him, become him, and surpass him!!]
[Really, I’m not lying to you, the top student in our school is very good-looking. During the break time, many girls would secretly look at him outside the class, and then go back to study excitedly!]
[I suggest that every man should learn from Gu Cheng and keep a good figure. This will make female compatriots feel like working hard. The wealth of society still depends on us female comrades to contribute bricks and tiles (work hard)]
The heat has reached this point. Although the timely costume changes have not yet gone viral, they have already generated a lot of discussion on Doudou Video.

It was at this time that Tianding Entertainment made another move, teaming up with several top internet celebrities to participate in the filming of the costume show.

Just one night later, netizens were surprised to find that so many people were deliberately posting cross-dressing videos to return to their teenage years.

The breaking circle effect driven by top internet celebrities has been further enhanced.

As there are more and more “return to youth” cross-dressing videos, many ordinary netizens have also started to join in the fun.

Jinli took a break from her busy work while doing the questions and opened the Doudou video. One of the push notifications she saw was a cross-dressing video posted by a netizen.

This video was posted by a male netizen. The interesting thing about this video is:
Ten years later, I had a big belly, chubby cheeks, no muscles but only fat, and looked very "rich".

But when the card point arrives, the picture flashes and the music changes——

The male netizen took out a photo of him from ten years ago when he was a student!

In the photo, he has sharp eyebrows and bright eyes, and he is handsome and has a bright gaze. Although he is not as handsome as Pan An, he is also a handsome and talented young man.

At that moment, he was crowned a god!
[Fuck, fuck, fuck, how did you manage to gain twice as much weight in ten years?]
[Oh my god, you were so handsome ten years ago? ? ]
[Can men never avoid the middle-aged weight gain? I'm crying.jpg]
[Not necessarily. Look at the Hong Kong and Taiwan celebrities. They are still beautiful at the age of 40~]
This short video suddenly became popular and was shared all over the Internet, and many netizens followed suit.

It is no longer possible to ask them to dress up and go back to their school days, but the photos from their school days are still there and they can show them off.

The male netizen who posted the viral video was surprised to find that he had become famous all over the Internet one day. He even posted a video of his wife crossing her clothes.

The same photos are shown, but the wife ten years ago and the wife ten years later have no changes in appearance except that her temperament is more calm.

A male netizen left a "shameful" message: [Thanks to my beloved wife for not despising me for decades]
Look at this boastful tone, it seems like the dog is already full of dog food!

Many netizens left comments below: [My parents are the same. My dad has gained weight but my mom has maintained herself well. One day I asked my mom, how did you fall in love with my dad? My mom was speechless for a while, then she took out a photo of my dad back then and said quietly: Back then, it was me who pursued your dad...]
[Hahaha! ]
[Thank you, my family is like this too (laughing and crying)]
After becoming popular on the Doudou video platform, Tianding continued to make efforts and released many edited interviews with directors and screenwriters.

These interviews are usually posted on Bilibili and are more than 30 minutes long. As an important place for carrying in-depth content, it helps netizens gain a deeper understanding of "Assassination", opens up all secondary creation channels, and also makes it convenient for bloggers to quote them in plot analysis.

Blogs are celebrities' interactive platforms, Doudou Video is responsible for core dissemination, and Bilibili is used for secondary creative exchanges. With these three combined efforts, "Assassination" has become a hit before it even airs.

But no matter how popular the online platform is, the publicity team sticks to the behind-the-scenes footage and the pitifully few trailers, and does not edit too much content for exposure.

Firstly, this is to whet the appetite of netizens so that they don’t finish watching the entire drama in short videos instead of going to video websites to watch it.

Secondly, only a small amount of content exposure can feed back to the video platform. Once over-exposed, the video platform becomes secondary and no longer the main battlefield.

That would be a bit of a waste.

After all, whether an online drama is popular or not, and whether its quality is excellent or not, ultimately depends on the number of views and the reviews of the entire drama, rather than relying on overwhelming exposure and turning garbage into high-quality and high-quality into garbage.

That is, on the day when the first and second episodes of "Assassination" were released, the magazine cover that Jinli shot for Fangfei last month was finally released!
Before the magazine came out, colleagues in the industry were all speculating on what methods Fangfei would use for promotion.

There are examples in the world of luxury brands launching their own magazines and becoming very successful.

Fangfei just doesn’t run its own magazine very well, but other luxury brands are doing quite well. Although their sales are not as good as those of magazine specialists, their purchasing users are different.

Generally speaking, people who buy magazines produced by a brand are loyal users of the brand, and magazines are just a way for users to deepen their consumption of the brand.

Users who buy first-line magazines are not particularly keen on a certain brand, but want to see products that are popular in the market.

Currently, the brand-owned magazines that are doing well generally use two methods for promotion.

The first is to use cultural packaging. For example, Hermès likes to structure the product line in each issue of the magazine as "civilization epic" and set themes with cultural connotations, such as "Equestrian Universe" and "Dream of the Silk Road", etc., making people feel that reading the magazine is like reading the sedimentation of history.

The archaeology magazine launched by her company in 23 has led to a 20% increase in sales of related product lines, and this is just the data that can be counted on the surface.

More obscure and uncountable data, such as popularity, user identification with the magazine, professionalism, etc., all invisibly add to the brand’s value and wealth.

The second way is to adopt the law of scarcity economics, which is "hunger marketing."

When it comes to hunger marketing, everyone is familiar with it. Who has not been hurt by "limited quantity" and "purchase limit" these days?

You can place an order on the food delivery app. You can skip the staple food and the food can be non-nutritious, but you must order the 0.01 yuan welfare items set by the merchant.

If you accidentally forget to order, cancel the order and try again!

Therefore, when selling magazines, some brands will specially produce co-branded products in order to increase sales, and only the first 10,000 users who place an order can own them.

Alternatively, each magazine could have a built-in digital certificate, limited to 888 copies, and each code could correspond to access to the Metaverse exhibition.

The metaverse has been created, so I just want to ask you, is it awesome?
Especially if it is a limited edition, each copy of the magazine sold may become a collector's item, provided that the magazine can survive another hundred years.

If the brand still stands firm in the luxury goods industry and is still very popular a hundred years later, then these limited edition magazines will at least be sold at a sky-high price of hundreds of thousands.

This value is the added value brought by the brand, which is why some people buy luxury goods as an investment.

But the collection value of luxury goods is also limited by the global economic situation.

When the economy is good, everything is easy.

When the economy is bad, you can’t sell even at a discount.

It’s a game played by the rich. When you reach the point where you need to sell luxury goods for collection to increase your working capital… then the overall economic situation will only get worse.

But this time, Fangfei took a move that was not like that of a luxury brand.

It is neither a magazine that is only available to VIP members of the brand, nor is it sold in limited quantities or uses hunger marketing. Instead, it is available for purchase anywhere on the Internet!
Fangfei's magazines had never been available for online purchase before, all of them were released through gifting brand memberships, but only this time, Fangfei opened online purchases specifically for Jinli.

You don’t need 1998, you don’t need 688, you only need 288, and you can take the big cover shot by Jinli home!

When netizens saw this price, their first reaction was not “It’s over, they are killing us like pigs”, but that it was quite cheap.

Fangfei is a luxury product, a luxury product among luxury products, and a luxury product that has gone from China to the world. The cheapest price of each of its products will not be less than six thousand yuan.

The magazine is priced at only 288 yuan, but it already has a hint of luxury. Netizens also think that "Emma, ​​it's more cost-effective than I thought"!
Moreover, Fangfei's magazine not only took a lot of photos of Jinli as the inside pages, but also made innovations to the magazine itself.

Fangfei specially shot a promotional video for the "microcapsule fragrance sheets embedded in the magazine" technology. This magazine uses this technology to release specific fragrance by rubbing the pages.

As soon as this news came out, netizens who were originally hesitant and didn't know whether to buy it, immediately placed an order.

Forgive them, they have never seen a magazine with its own fragrance!

Jinli has been quite popular on blogs recently. Although she is very low-key and has not appeared in public, the Internet is full of news about her.

Fangfei gave Jinli such special treatment in the magazine she shot. Not only netizens found it rare, but even many colleagues in the industry found it rare, and they speculated whether Jinli was going to be promoted within Fangfei.

Jinli originally signed a five-year contract to endorse Fangfei, but has only been the endorser for two years. Generally speaking, one needs to complete the endorsement period before asking whether to upgrade the endorsement sequence.

But Fang Fei is so fond of Jinli that she not only lowered the purchase threshold but also specially replaced it with new technology. It is hard not to think too much.

Jinli received Fangfei magazine personally delivered by Sui Lingfang in her apartment, and was also asked this question by her agent.

"Are you going to get promoted within Fangfei?"

Jinli was stunned: "Ah, have I been promoted? Did you receive the exact news?"

Seeing her bewildered face, Sui Lingfang waved her hand and said, "No, I just asked if you had received any news. If not, forget it."

Sister Fang groaned: "It's mainly because Fang Fei treated you too well. This is almost the treatment of a global spokesperson. No, even global spokespersons don't have this treatment.

Such a new type of built-in microcapsule fragrance technology is applied to your first cover, which is rare! "

Jinli flipped through the magazine and found that the cover photo was her photo of rebirth from cocoon. At that time, she only took a picture of an action and said that it would be processed with special effects later.

Looking at it now, the special effects are pretty impressive. Except for the clothes, everything else has changed.

She thought to herself: Was her expression so resolute at that time?
Emmm... forget it, I lost my brain and can’t think of anything.

While flipping through the books, a faint fragrance wafted over, a reassuring scent of agarwood, as if it had been precipitated by history and baptized by time.

Not flashy, not impetuous, at ease, and down-to-earth.

Jinli sniffed it carefully and suddenly said, "I don't think they're giving me special treatment. Fangfei has never launched this perfume before. They should be planning to launch a new fragrance, and the magazine I shot for happens to be a good promotional plan."

Sui Lingfang sniffed and was a little confused: "Is it that simple?"

Jinli put the magazine on her lap: "It's not simple, Fangfei rarely launches perfumes, only five, which is rare among luxury brands.

But perfume is a huge market, and if they want to gain a foothold in it, they have to make a name for their new scent, which will soon be proven.”

Sui Lingfang said: "But they priced the magazine so low, and they favor you. You can see it."

Jinli nodded, she admitted this.

Fangfei should have also taken her audience into consideration when setting her prices.

~