I became famous in the entertainment industry by burning incense

Chapter 382 You Don’t Understand (Profound Meaning)

There are high-income people among Jinli's fans.

But compared to high-income people, her popularity among the public is what the brand values ​​most.

Therefore, Fangfei not only used new technology in the magazine, but also rarely abandoned the luxury value in terms of price, and did not adopt the limited release and high pricing model.

But to be honest, if Fangfei didn’t do limited edition, this price would be a bit high.

Fortunately, the technology of "microcapsule fragrance sheets embedded in magazines" can be used as a gimmick for hype. Coupled with Fangfei's fame, many netizens accepted the high premium.

but.

There are not many people who buy fashion magazines in the first place, and once the price of 288 was announced, it has long been out of the category of "ordinary people".

It’s not that 288 is unaffordable, but it’s not cost-effective.

Rational netizens will not impulsively pay for things because of their love for Jinli, but many of Jinli's fans happen to be irrational...

A large number of people suddenly flocked to Jinli's blog to check in today.

[I am not very diligent in checking in on weekdays, I hope Koi Fairy will not blame me. I bought Koi Fairy’s magazine today, hoping to make up for this month’s faith value (praying)]
[Beep——Magazine card! (Show order picture.jpg)]
[I have always bought Domi's cosmetics, but they are too cheap and not suitable for my skin type. I put them aside immediately after buying them~ Today I saw a new magazine was released, so I bought 10 copies to show my support! (photo.jpg)]
[I also bought several copies and gave one to each of my family members, hoping to get some good luck]
Some netizens who don't understand can't help but leave a message: [What kind of Cyber ​​Faith are you playing? Can you add points by recharging? And Jinli has always told people not to rely on luck. Aren't you too superstitious? ]
[You don’t understand (meaningful)]
[You don’t understand (those who understand will understand)]
[You don’t understand (Where did this newbie come from? Drag him out)]
[You don’t understand (no matter how much I tell you, you still won’t understand!!)]
Netizen:…

His incomprehension was deafening.

Jinli does not publicize her luck with koi fish. Although she is indeed very lucky, this point is not emphasized in either the behind-the-scenes footage of the drama or the variety show interviews.

When Jinli is interviewed, she also specifically says that you should not rely too much on luck. It is best to be able to stand on your own feet. Believing in yourself and investing in yourself is the best luck.

But the worship trend from netizens was too strong, and Jinli would occasionally start live broadcasts of her studies. Many people who watched her live broadcasts gave her five-star reviews, which led to many people wanting to buy Jinli-related endorsement products to try their luck.

You can’t afford clothes worth 288 yuan, jewelry worth yuan, and a bag worth yuan, but you can’t afford a magazine worth yuan?

arrangement!

In addition, Fangfei seemed to have accurately grasped the fans' psychology. Although it seemed to be selling magazines, it actually prepared many koi-related peripherals.

The first 10,000 users who purchase the product will receive a cheongsam doll specially made by Fangfei for Jinli, a cute little ornament that can be placed on the computer desk.

The first 30,000 users who purchase the product will receive a keychain specially made for Jinli by Fangfei, which is an image of a mermaid with a lucky koi.

The first 50,000 users who purchase the product will receive a small character card specially made by Fang Fei for Jin Li. It is said that the small cards are distributed randomly, and it is unknown how many cards Fang Fei has prepared.

Finally, the first 100,000 users who purchase the book will receive a magazine with Jinli's signature printed on it, which is an additional added value.

Even if you want it later, you won’t be able to get it anymore. We will no longer print magazines with Jinli’s signature.

Except for signatures, which are available within 100,000, rewards of other levels cannot be combined.

Some fans want to collect all the peripherals and have to buy them in batches at the right time.

Fans and netizens are quite accurate in their calculations, but reality does not plan according to their ideas.

After just one hour on the market, the magazine sales exceeded 5+!

Netizens realized something was wrong and were afraid they wouldn’t even be able to get an autograph, so they quickly placed an order. Within two hours of the magazine being on the market, sales exceeded 10+!

The netizens who grabbed the first batch went to bed peacefully, and will keep an eye on the sales tomorrow before grabbing the second and third batches. They buy them in stages just to get different peripheral collaborations.

As a result, when they woke up the next day, they felt like the sky had fallen.

[Why is it selling so fast? It’s my collaboration T^T]
[This is crazy, there are so many rich people, why can't there be one more me!]
[Hehe, I used a little bit of my living expenses to buy this, it feels pretty cheap, I originally planned to spend 500 yuan, I would rather spend less on a pair of sneakers and buy a magazine]
[Living expenses? Or students? Why would a student buy this?]
[Specially for before the exam! ]
Netizen:…

It sounds quite justified to talk about cramming at the last minute!

Ahhhh, I'm so angry!
[Strongly request Fangfei to print more co-branded peripherals! ! ! ]
[Don’t even think about it, the magazine is no longer available for purchase, and the official website sales channel shows it is out of stock]
[Some people must have returned the product. Maybe when they restock it, they can get into the top 100,000?]
When some Fangfei staff saw this sentence, they couldn't help but shook their heads.

Even if the return rate is as high as 40%, they can't fill the quota!

Because many big guys buy through private channels and buy tens of thousands of copies at a time. The large orders from these big guys alone are enough to give Fangfei a headache.

But if the first 100,000 were all given to private orders, it would not be fair to netizens.

Therefore, the peripheral products are actually overproduced, and 100,000 were specially allocated to online channels, and each person is limited to purchasing ten pieces.

Even if there are order returns, the only ones that can be replaced are large private orders, and those big customers are not easy to offend.

Many big customers called the editor to make a fuss after learning that they could only buy the products without the peripherals if they made large purchases!
Fang Fei’s magazine went online last night and was completely sold out, which is a very good sign.

Dai Xueling had predicted this long ago. She didn't care about sales, but was more concerned about Huayun's plans.

She asked her assistant, "Hua Yun's monthly release is yesterday, but why didn't they release the new issue?"

The assistant replied, "It is said that a large-scale promotion has not been finalized, and they want to wait until the promotion is finalized before officially releasing the product."

Dai Xueling said calmly, "Tell me as soon as their magazine comes out."

Assistant: "Okay."

At noon, the assistant knocked on the door and hurriedly entered the office, holding a copy of the latest Huayun magazine in his hand. "President, Huayun's magazine will be on the market at noon, and the price is 68 yuan!"

It is not surprising that the price is set at this level. Huayun has set the price for every issue at this level and it has not changed for two years.

The product had just been released, but the assistant was able to get the magazine that was being shipped by the rival company, which means he has some connections.

Dai Xueling flipped through Huayun magazine. The cover used the popular color elements of the next year, and 40% of the advertisements were removed from the entire magazine. It contained a lot of useful information very sincerely.

If you are a photographer or director in the circle, it is still very valuable to buy a copy of Huayun. Even if someone outside the circle buys it, he can see the popular elements of next year's dressing through this magazine.

Dai Xueling commented: "It's good professionally, but not down-to-earth."

Not everyone cares about the popular dressing elements and colors every year. The real fashion is not to succumb to the fashion circled by others, but the fashion that you recognize in your heart.

This is also the reason why Fangfei’s cheongsam never pursues fashionable colors and fashion elements, but can still stand firm.

The assistant asked: "President, can our sales be better than Huayun?" Dai Xueling gave a pertinent opinion: "Not necessarily. Its price is cheaper than ours, and its content is also very appealing to women. In the end, sales depend on marketing methods and audiences."

The assistant's cell phone suddenly rang. This was a special ringtone she set for her informant. Upon hearing this, she immediately said, "Huayun must have started promoting it!"

She took out her cell phone to check it, then opened the blog and handed it to Dai Xueling.

"Huayun is responsible for the pop-up window at the beginning of today's blog."

The opening screen of the blog is an advertisement for Huayun, showing a beautiful and fashionable lady drinking coffee with a magazine, then going out to play with the magazine, and some people matching clothes in front of their wardrobe with a magazine.

It corresponds to three groups: people in the workplace, people with free time to travel, and people who have a passion for fashion.

After reading it, Dai Xueling said: "The advertising placement is also very accurate, especially the person who appears at the end. Although the clothes she wears are very ordinary, she also wants to pursue fashion.

This is just like many ordinary people. It is human nature to love beauty, and Huayun’s concept is that all it takes is a magazine to help.”

The assistant couldn't help but complain: "What I lack is the 68 yuan magazine, what I lack is money to buy clothes!"

The material must be good and the style must be good, and a piece of clothing can cost hundreds of dollars.

This is far beyond what an assembly line factory can produce.

Dai Xueling asked in return: "So, you can't afford expensive clothes, but you can't afford a 68-yuan magazine?"

The assistant was silent for a while, then whispered, "Boss Dai, how can you serve others and destroy your own prestige?"

Dai Xueling shook her head: "I just never underestimate my opponents. Since Huayun's magazine is already on the market, we will arrange our publicity as usual. Keep our plan stable and don't panic."

The assistant nodded immediately.

Huayun also has a huge base in China. Once the blog splash advertisement came out, many people went to the official website to purchase Huayun.

The not-so-expensive price, the lack of fancy peripherals, and the professional content make many people willing to buy a copy.

So in just two hours, Huayun’s sales exceeded 20!

But unlike Fangfei’s approach, Fangfei’s magazine was shown as sold out and could not be added to the shopping cart.

Huayun can still join and purchase directly, but they have changed the online sales status to pre-sale status, and it is expected that a new batch of goods will be available in a week.

Just as Huayun was advertising on blogs, a first-tier brand of liquid foundation was advertising Fangfei’s new magazine on blogs and public accounts.

Now it’s time to compete in connections!
-
Jinli, who was at the center of the topic, checked the reviews of "Assassination".

Fang Fei’s magazine was released yesterday, and Assassination also aired the first two episodes as planned.

With the help of Tianding, the video platform gave "Assassination" the highest S-level resources, and on the first day of its broadcast, there were multiple publicity methods such as opening screen pop-ups + large cover + SMS reminders.

From the perspective of allocation of publicity resources, among the online dramas broadcast this year, Aiyou Video gave the best resources to "Assassination", and many TV series on satellite TV cannot get such publicity.

Although only two episodes have been aired, the specific reputation is still unclear, but the early reviews are not very good, and the retention rate of netizens attracted is not high.

[It feels like a youthful campus, but isn’t it a bit depressing?]
[Is there really such a school that excludes outsiders? A real-life mixed-gender F4?]
[Not targeting the actors, just the plot. It feels like watching an anime, but this isn’t a comic adaptation, right?]
[It’s quite realistic. As for school violence… I can’t empathize with it if I’m not a victim. I just feel that it’s a bit weird for girls to be picked on?]
After reading the reviews, Jinli went to watch episode one or two of "Assassination".

The picture quality is very good, the makeup is suitable for students, and the editing of campus life is realistic, just so boring and tasteless.

but……

The ups and downs of the plot are too disjointed, without any easing, and the conflict breaks out directly, resulting in a poor viewing experience.

Jinli understood a little bit. The plot in the script was different from the actual scene. After she saw the plot, she would automatically fill in some details, so she felt that it was okay for the heroine to be picked on as soon as she arrived.

But in TV dramas, this is a not-so-small drawback.

The introduction of "Assassination" has already pointed out the key point of this drama, which is that it is an anti-school violence drama, so netizens who watch the drama automatically accept that there will be related plots.

Although it feels abrupt and awkward to introduce, it is not a problem.

Therefore, the evaluations of the first two episodes are mainly neutral.

"It's a bit weird, but it's still watchable. Let's take another look."

——Most people think this way.

Jinli thought it was okay. I'm afraid that the show will have to wait until the mid-season before more people will watch it.

But others don't think so.

While doing exercises in the afternoon, she received a call from Sui Lingfang. Sui Lingfang didn't care that Jinli was studying, and asked her to come to the company for a meeting when she was free, wanting to discuss the follow-up promotion of "Assassination".

Jinli: "Okay."

She waved goodbye to the netizens in front of the camera, changed into the clothes provided by the brand and went out.

When she arrived at Chenxi Entertainment, Sui Lingfang not only asked her to attend a meeting, but also called the publicity team.

Sui Lingfang said seriously: "The retention rate of Assassination is too low. It can only meet the standards of ordinary first-tier web dramas, and is far from being a hit. Let's think of ways to see if we can improve retention."

Zou Da asked: "What does Tianding think?"

Sui Lingfang: "Tian Ding is also trying to find a solution. Zhang Guang called me and asked us to think about it together. I have to hold a joint meeting with him in the evening, and you can also attend then."

Sui Lingfang asked Jinli: "What about you? What do you think?"

Jinli looked at Sui Lingfang's expectant eyes, got stuck for a moment, and then said:
"Is the result so bad? I read the reviews. Although it's not that great, it's not bad either. Everyone is willing to watch a few more episodes."

Sui Lingfang sighed: "But this result is far from the goal set by Tianding. If "Assassination" continues to achieve this result, the resources they will allocate to "Assassination" in the future may not be used.

When they apply for resources for the web drama internally, it also depends on the performance of the web drama. A lot of resources have been given in the early stage. If the performance is not good after the broadcast, Tianding will not be the scapegoat and will continue to increase resource investment.

Zhang Guang told me that the publicity resources invested in the early stage of "Assassination" have already been over-allocated to the Tianding web drama. "

Please give me a monthly ticket~