I became famous in the entertainment industry by burning incense

Chapter 383: Bloody and unrealistic, gaining emotional resonance (asking for monthly votes)

The publicity resources of "Assassination" can definitely be called excellent, if not the only one, among all the TV series publicity this year.

Especially before the series was aired, it led the hot searches for a week and also created such a huge amount of traffic on the Doudou platform.

No other TV series has been able to create such a huge popularity on Doudou Video, attracting the entire network to watch the costume changes.

Therefore, the first episode of "Assassination" achieved very impressive results, and the number of reservations across the entire network was the highest among TV dramas this year.

But precisely because the first episode brought in such a huge amount of traffic, the precipitous drop in the number of views for the second episode was so striking.

After only one day of broadcasting, this retention rate made Chenxi Entertainment and Tianding Entertainment nervous.

This is not the kind of data a hit drama should have.

If the data were leaked, there would definitely be a lot of people mocking the show for its strong start and weak ending.

But even if it’s not mocked now, with this retention rate, it will be mocked halfway through the series.

After all, the popularity of many TV series is not concealed. As long as you observe carefully, you can see the overall broadcast situation of the show.

Jinli asked: "Based on the current retention, what level does this drama belong to?"

Sui Lingfang opened her mouth, subconsciously wanting to say something positive, but when she met Jinli's clear eyes, she fell silent again, and then said honestly:

"Zhang Guang told me that judging from the retention rate, this drama can only reach the level of a second-tier online drama."

The real data is often the most hurtful.

Hearing this, the other staff members looked at each other in dismay, feeling very heavy-hearted.

This kind of data is actually at an average level in the entire industry, neither good nor bad.

But among all the TV series Jinli has acted in, it is already the worst.

Sui Lingfang continued, "The current data seems to be at the level of first-tier TV dramas, but that's because of the traffic. Once Tianding decides not to invest in publicity and promotion resources, the data will continue to decline and eventually settle at the second-tier level."

She said solemnly: "But maintaining the second-tier level is only the best case scenario. If the word-of-mouth ratings are relatively poor, it is possible that it will drop from the second-tier to the third-tier."

Jinli was not panicked when she heard this data.

There are very few TV shows and movies in the world that are both critically acclaimed and commercially successful, and often only one of the two can be chosen.

She has been fortunate enough to have starred in so many critically acclaimed and commercially successful films and TV series, so it is not surprising that she is now faced with a film where she can only choose one of the two.

Sui Lingfang is now very worried that the data will decline, causing the TV series to fall from the second tier to the third tier.

The third line is a completely bad drama!
But Jinli said calmly: "The drama "Assassination" is slow to warm up. When I received the script, it actually didn't attract me in the early stage until I read the counterattack plot in the middle stage and everything the heroine did for revenge.

Under the stimulation of the great changes in the outside world and emotions, the moment when the heroine changed her mindset and completely turned evil made me feel very refreshed, and this point is the reason why I decided to take on this drama. "

"So," she paused, "you don't have to worry about the reputation declining in the later stages. This drama should actually go up step by step, that is, start low and end high.

However, due to the excessive popularity of the show in the early stage, the show was suddenly greatly boosted by data and deviated from its original track, but I am still very confident in it. "

Sui Lingfang's frown relaxed.

Since Jinli believes in the potential of "Assassination", she will definitely stand on the side of the artist.

After all, it has been proved that every drama that Jinli chooses is not bad. Didn’t you see what Jinli said? This drama can start low and end high!

Although it has now turned into a high opening and a low closing, Sui Lingfang is still full of confidence in Jinli's vision.

She thought to herself that sometimes investing too much publicity resources was not a good thing.

This can easily raise people's expectations for the show and impose shackles on it that shouldn't exist.

Sui Lingfang said hesitantly: "Okay, I understand your idea. Then in terms of publicity..."

Jinli thought for a moment: "If you want to promote the show based on its content, the atmosphere of "Assassination" in the early stages is quite depressing, and there aren't really any good selling points. Anyway, I can't think of any."

Sui Lingfang said decisively: "Then you don't have to worry about it, we won't get involved, and leave everything to Tianding Entertainment.

The ones who are most anxious right now are not us, but Tian Ding. As long as it does not violate your image or make excessive demands, we will fully cooperate."

Professional matters should be left to professionals.

Sui Lingfang will not be complacent just because the company previously helped with the marketing and promotion of "And Then There Were None" and it was a huge success, and think that the company has the ability to plan the promotion of any film or TV series.

From the planning of Tianding Entertainment before the broadcast of "Assassination", we can see that the old ones are still the best! -
Sui Lingfang urgently looked for Jinli for a meeting, and Tianding Entertainment was also busy. Zhang Guang once again found Gu Cheng during the break of Gu Cheng's announcement.

This time it was an announcement for the entire Marchday team, so when he found Gu Cheng, the other members were also there, so they just sat in together.

Zhang Guang talked about the traffic of the drama "Assassination" and the retention rate from episode 1 to episode 2, and then asked: "What do you think?"

Gu Cheng asked back: "What does the company think?"

Zhang Guang: "The company wants you, the male and female lead, to promote together more and attract more traffic."

Before Gu Cheng could express his opinion, Chen Lin, who was listening, couldn't help but ask, "Isn't the traffic big enough? Do we still need artists to attract them?"

Once the conversation started, other members also said: "Before the show was released, I often saw its cross-dressing challenges on Doudou Video, and many people participated in it. From the perspective of traffic, the early promotion of the show "Assassination" was a great success."

"Yes, no matter how much we promote it now, it will never get the same popularity as in the early days."

"Why don't we ask the Propaganda Department to think of other ways to break the circle?"

Gu Cheng was silent for a while, then said, "Although it's only the first two episodes that have been retained, judging from the attrition rate of TV dramas in each time period, the reason why the data is not up after the release is actually not related to the popularity, but the quality of this drama."

As soon as these words were spoken, everyone fell silent.

The other members of Marchday looked at Gu Cheng with some concern. This was Gu Cheng's first time filming a web drama, and everyone hoped for a good result.

But the data of film and television dramas cannot be falsified.

No matter how much you try to deceive yourself, you have to admit that this drama, at least in the early stages of the plot, was not popular with the audience.

Gu Cheng, the person involved, was not panicked, but said calmly: "In fact, this drama will gradually get better in the middle period. From the middle period, the heroine is determined to take revenge, and the plot becomes interesting.

I decided to take on this drama because the plot in the middle and late stages was very attractive to me. I talked to Jinli before, and she also thought that these plots were the soul of the drama. The early plots are relatively boring, but this is a necessary foreshadowing. As long as you can get through it, the later parts will become more and more exciting. I think this drama will start low and end high. "

Zhang Guang sighed: "This idea is good, but it is too unrealistic for Tianding.

You all know that the company adheres to the principle of 'survival of the fittest'. As long as the early stage of this drama is not good enough and the company does not see its value, it will withdraw all promotional resources without hesitation."

It’s useless even if Gu Cheng is a very powerful face in the company.

Tianding is not a company that values ​​human feelings; in the end, it all comes down to profit.

Yan Xingdong said: "It's not a big deal. We have already prepared for the loss of investment, and we will not ask Gu Cheng to pay compensation."

Luo Yi immediately said: "Yes, at most we can just let Gu Cheng sing a few more songs on stage!"

Chen Lin jumped up and down the most happily: "That's right, Brother Guang, don't worry, even though Gu Cheng cheated me of my money, I won't cause him any trouble."

Gu Cheng said with a smile: "I can return the money you invested..."

Yan Xingdong: "It's just a few million. It won't even make a splash if you throw it in the water. It doesn't matter."

Luo Yi: "If you really give us money, I will break up with you."

Chen Lin's eyes rolled around, and he suddenly leaned over and said something in Gu Cheng's ear.

Gu Cheng immediately said firmly: "There's no way this will happen. It's better for me to give you the money."

Chen Lin curled his lips and spat, "Stingy!"

Zhang Guang's melancholy thoughts were almost dispelled by their jokes.

“You don’t need Gu Cheng to give you money, and the company won’t let you lose money. This is a joint investment, and investment has gains and losses, which is normal.

Besides, that little bit of money of yours is nothing. Tianding has invested at least 3000 million in this drama (including subsequent additional investment). Any normal person would think that Tianding will definitely invest a lot of effort in publicity to make back the money.

But in fact, as long as the drama has no money-making value or fails to meet the company's psychological expectations, there will be no subsequent investment in publicity resources.

It's just a small amount of money, and Tianding can afford it. If we put this money into investing in trainees, it won't even be a fraction of it."

Zhang Guang took the opportunity to warn them: "You must work hard. While you are still the company's darlings, seize every opportunity to make money. Although Tianding is profit-oriented, it is not stingy with those who can make money for the company. It will take as much as it can."

Marchday: ...

They felt that Brother Guang was really capable. No matter what topic they talked to him about, he could always bring it up about Duoduo's participation in the announcement.

It really means "As long as you don't die, work yourself to death"!
-
Both companies have done a good job as actors, and after discussion, Tianding Entertainment still wants to give it another try.

After all, only two episodes have been aired and the show has only been released for one day, so they plan to wait a week before looking at the overall data.

So the publicity and promotion went on as planned.

It’s just that Tianding has obviously reduced a lot of resources, and the main traffic still relies on actors.

During this period, in order to promote "Assassination", Jinli specially shared the makeup she wore on the set on Xiaohongshu. The name of the makeup is "natural makeup".

She recorded a video to teach everyone how to create the most transparent and fitting makeup that looks like no makeup is on. She also shared many unique techniques taught to her by makeup artists, which are all very useful little tricks.

As soon as this video tutorial was released, it quickly received millions of likes and tens of millions of views on Xiaohongshu!
Gu Cheng is also making an effort.

Although he is very busy with his schedule, he still makes time to watch the drama with everyone. He posts his thoughts on the drama on his blog every day, allowing fans to immerse themselves in watching the drama with him.

In addition, Tianding has also invested promotional resources on WeChat, publishing long articles on public accounts with relatively large traffic, and guiding everyone to resonate with the emotions of the plot through in-depth reviews and character psychological analysis.

The response from netizens on the official account was also very enthusiastic.

[How can people who have never been hurt by bullying say that school life is wonderful? ]

[I was once a victim of school bullying. When I saw the promotion of the drama "Assassination", I actually didn't want to watch it. Because that memory is very painful for me, there is no need for me to watch a drama that will bring back painful memories.

But the blogger is right. When something is no longer so secretive, people will pay attention to it and promote the improvement of various laws and regulations.

I am a victim, I should not feel ashamed or escape, those who should feel ashamed are the perpetrators and those who protect them! So I watch it every day, hoping to increase the popularity of this drama, so that more people will pay attention to school violence and say no to school violence! 】

[I suspect the screenwriter had been bullied at school. Some of the plots are very similar to what happened in the school where I went to junior high school.]

[Teachers’ inaction and parents’ indifference are also the root causes of school violence! ]

[Don’t assume people’s ill intentions. Just because someone says “you’re prettier than me,” “I’m in a bad mood today,” or “you refused to copy my homework,” those perpetrators can take your life! ]

Because the WeChat public account caused a good emotional response, "Assassination" encountered serious polarization of comments when it was broadcast.

People who have not experienced school violence think that the plot is ridiculous and exaggerated, and that the drama promotes bloody violence.

However, those who have suffered from school trauma think that the plot is not exaggerated, but so magical, and that the reality may be even worse.

There are also some people who witnessed the school violence but did not dare to speak out and left comments:

[The teacher and student's reactions are too real. If this really happened in real life, there would be no so-called savior, and everyone would run faster than a dog! ]

[Those who think their campus life is wonderful just happen to live in a very good campus. ]

[I studied in a key county middle school. Do you dare to believe that there were three girls in my class who were jealous of each other for the head teacher and even used violence on one girl to make her drop out of school? ]

[How can it be out of touch with reality? I still think it’s not realistic enough! ]

The pain caused is indelible, but will become more unforgettable with the passage of time.

The victims felt that the plot was not cruel enough, bystanders watched silently, and those who had no idea about it thought it was too exaggerated.

There are indeed a thousand Hamlets for a thousand readers.

But thanks to this wave of discussion, "Assassination" became both popular and negative, and finally survived the blandness in the early stages.

A week later, the plot gradually reached the mid-term, and its playback volume and reputation finally stabilized.

~