I became famous in the entertainment industry by burning incense

Chapter 502 Another group of people will have trouble sleeping.

Following Jinli's response, several other members of the pink-clad girl group also posted photos of themselves carrying black bear backpacks.

Ji Qinglian: [This backpack is so cool (image.jpg)]

She showed off how to carry a single-shoulder bag.

Xi Mengze: [Don't you think it's convenient? (image.jpg)]

She wore her backpack in front of her and even opened it to take pictures of the contents, which were all neatly organized.

Qi Guan Mingzhu: [It's as big as a suitcase (image.jpg)]

She hung her backpack on her suitcase and pushed it along.

……

The other members showed off various ways to use it.

The Black Bear backpack, in particular, is made with very luxurious materials. In addition to the waterproof compartment at the bottom, there is also a small waterproof compartment in a zippered pocket somewhere on the backpack for storing wet items.

In addition, this backpack also uses a brand-new lotus leaf technology, with the fabric surface simulating the feel of a lotus leaf, allowing water droplets to fall on the backpack and gently slide away.

In the past, people didn't have umbrellas, so to avoid the rain, they would specially pick a large lotus leaf and hold it over their heads, so that the rainwater would roll gently over them like large and small pearls falling onto a jade plate.

Now, the waterproof properties of lotus leaves are being used in backpacks, giving them a magical charm.

Although the Black Bear brand didn't specifically include a separate image to explain this feature, netizens, once they learned about it, automatically created an advertisement for the feature.

[If needed, you can use this as an umbrella (doge)]

The backpack co-branded by Black Bear and Jinli has brought so many surprises to netizens.

I initially thought it was just a regular backpack, but I never imagined it had so many functions!

Is this backpack ugly? I think it looks great, while that tote bag can only be used as a shoulder bag.

Although you can use it as a backpack if you have a lot of stuff in it, the straps are so thin that it really hurts your shoulders and back. Anyone who's used it knows -_-||

This bag comes in a solid color and includes some koi fish stickers and a koi fish keychain, allowing us to customize it ourselves – that's what you call personalized!

Even if Jinli's fans are rational, they can't help but fall into a cycle of praising one while criticizing the other.

The two products originally focused on different functions and could not be compared directly, but under emotional influence, fans inevitably developed double standards.

But there is one thing to say.

In terms of functionality and practicality, the Black Bear bag is absolutely top-notch.

As a national brand in China's handbag industry, Black Bear naturally has many loyal customers. These customers don't care which celebrity the brand chooses to endorse; they only care whether the products are worth the price.

The new product launched by Black Bear this time is quite unexpected. I am not surprised that it can innovate and achieve this kind of technology. Black Bear has always been very steady and reliable, and it is constantly innovating.

But to my surprise, he only offered 100 yuan, not more than 100, but just 100!

This price is truly surprising. Looking at previous bags with similar functions, the price would have been at least 150 or 200 yuan.

This product, with its comprehensive features and high-quality materials, can be purchased for only 100 yuan. I immediately ordered five, one for each person in my family. I'm afraid that Black Bear will realize this in a few days and raise the price.

If Black Bear deliberately lowered the price to boost sales because it's a collaboration with Jinli, then all I can say is: please release more collaborations like this! I desperately need more!!

Black Bear fans were all pleasantly surprised by the quality and price of this Black Bear backpack.

Black Bear still has fans enthusiastically recommending it to everyone.

But for modern women, it's a bit awkward.

Not to mention casual netizens, even Li Xunfang's die-hard fans have to admit that Jinli's blog post better interprets the freedom, independence, and indomitable spirit that "modern women" want to express.

At once……

I was so embarrassed I didn't know what to say.

Moreover, this brand is a new brand that spends a lot of money and effort on online marketing, but the brand itself doesn't have many products.

No matter how much Li Xunfang's fans praise her, they can't make bricks without straw.

What else can they do?
All I can do is blow it up—

Carrying this bag embodies the spirit of an independent woman! Be yourself!

Although in terms of sales volume, the tote bag is not inferior to the Black Bear brand, and its sales have even surpassed the Black Bear brand due to the incentive of interest-free installment payments.

The situation appears to be very favorable, but many hidden crises lurk beneath the surface.

Black Bear's current sales volume isn't that high, but everyone knows that this bag is already a hit.

A product needs to do much more than just marketing; the sales process and after-sales maintenance, especially the latter, are the most important.

The real test for both bags has yet to come.

After posting her blog, Jinli calmly went back to her live stream to study.

Only then did the regular viewers in the live stream finally arrive to watch the drama unfold.

[What did you all say? Which female celebrity looked down on Jin Li for being old, washed up, and having to step aside?]

[Oh, Li Xunfang, that actress who acts like a diva on set, uses a stunt double for everything, and all she does is stare and pout?]

[That's alright then. What she said isn't very credible. Which brand did Jinli collaborate with?]

Black Bear is great! My family uses all Black Bear products. It's a shame they only make backpacks; it would be even better if they made suitcases. I feel more at ease using their bags and luggage.

[Order now! My black bear dog has been with me for ten years; it's time to replace it!]

Even Jinli's fans didn't expect that Black Bear's bag would be so durable.

Many people in the live stream comment section use Black Bear, and they've been using it for at least three years, with some even using it for twenty years!
This shows just how good the backpack made by the black bear really is!

Some fans exclaimed, "The reason why Black Bear's sales can't compare to other brands is probably because it makes its products too durable!"

Overall, even Jinli's die-hard fans think that accepting the Black Bear collaboration was the right choice for her.

The black bear's image is really good.

In the world of handbags, only Black Bear has managed to make sturdiness and durability so deeply ingrained in people's minds.
-
After finishing her studies, Jinli went to sleep as usual.

But many people are destined to have trouble sleeping tonight.

Aside from the fans of the two stars still tirelessly staying up all night, exchanging insults like "you brat" and "you worthless scoundrel," and "you're hopeless" and "you rats,"...

Both Black Bear and Modern Women, two major brands, are constantly monitoring sales data in the background. Once the initial enthusiasm of fans fades, how much of the actual sales will remain?
Black Bear Company Headquarters.

The CEO of Black Bear stayed up late into the night, working tirelessly with the customer service department.

At 10 p.m., most brand customer service representatives had already gone home, but Black Bear's CEO rolled up his sleeves and personally stepped in to fill in when there was a shortage of customer service staff.

The CEO felt both excited and worried.

Currently, very few people are getting refunds for this bag; many refund requests are due to choosing the wrong size.

Although he wasn't quite sure why fans were canceling their orders with the excuse of "choosing the wrong size," he was still confused about why the backpack was only available in one size and not other sizes.

With the CEO personally taking on customer service duties, managers from other departments certainly didn't dare to sit idle.

I must lead by example!

One of the staff members from Black Bear, after finishing their overtime work and heading home, discovered that many department managers and CEOs were still working overtime, and couldn't help but sigh:
"Black Bear is more humane. It's usually the senior management who work overtime, while ordinary employees don't. That's the real overtime culture. You get what you pay for!"

Another employee's inner monologue: "Are you sure the boss didn't let us go because he was worried we'd be resentful from working overtime, earning little, and going crazy at customers who came to inquire?"

The CEO doesn't understand the thoughts of ordinary employees, and ordinary employees don't understand the CEO's anxiety.

The CEO of Black Bear slowly tapped on the keyboard with two fingers to answer customer questions while chatting with the executives around him.

"The return rate isn't high today, and we don't know how the return situation will be in the next two days."

"Even if the return rate is good in the next two days, we still face a challenge when the products are delivered to customers."

"Sigh, I get really worried every time a new product is released. The income of thousands of employees in the company is all on my shoulders."

Another executive, who was slightly younger, immediately started using voice-to-text to answer customer questions.

After answering the customer's question, he then answered the boss's question: "Jinli is definitely fine. She's very lucky. We also value this product very much. If we didn't want to cooperate with Jinli, we would have promoted it as our main product for the spring."

Another executive said, "Modern Women's sales figures are also very impressive. Their prices are three times higher than ours, yet their sales volume is on par with or even slightly exceeds ours. If we had known that Li Xunfang could handle such a large volume of sales, we would have partnered with her."

The Black Bear CEO shook his head and said, "No, although it's just launching co-branded products, the celebrities who participate in the co-branding will still receive a share of the profits, but the settlement period is quite long."

When we seek out celebrities for collaborations, we should use the same standards we use for choosing brand ambassadors. Li Xunfang's popularity and reputation are too unstable; she's not as good as Jin Li.

The executive said, "But Jinli wasn't famous before; she only became popular again in the last two years."

The Black Bear CEO said, "But Jinli's reputation wasn't bad even when she wasn't famous!"

The others were taken aback, but upon closer reflection, they realized it was true.

Whether she was unknown or became a sensation, Jinli always had a good reputation.

Aside from her dancing being too lackluster, no brand has ever said that she's a bad spokesperson.

A celebrity with a good image, a good reputation, and no moral issues is the most trustworthy for a brand.

The CEO of Black Bear added, "Moreover, established celebrities have a long-tail effect in driving sales, and they can continuously drive sales. We'll see how the sales are in the next few days. I hope Jinli can give me a surprise."

Modern Women's Company.

Unlike Black Bear, where only senior management was working overtime, all employees at Modern, including the president, were working overtime.

Unlike the executives on the Black Bear side who could chat with ease, the Modern Women side was swamped with work.

"Drip-drip-"

"Drip-drip-"

Customer inquiries came like death knells, leaving us scrambling to respond and forcing us to temporarily switch to an AI-powered automated response mode.

With the help of AI's repetitive and repetitive dialogue, all the employees of Modern Women were finally able to breathe a sigh of relief, drink some water, go to the restroom, and order some late-night snacks.

The CEO of Modern Women sat in his office, not outside working as a customer service representative—there were enough customer service representatives available for now—but focused on the sales data at hand.

The president frowned: "Why are there so many returns? Orders were placed around noon, and our goods hadn't even been shipped out yet. They were stuck in the warehouse, and then they were cancelled around six or seven in the evening."

These order cancellations are relatively easy to handle.

Even though it's already packaged, you can tear off the address slip, replace it with a brand new tracking number, and send it to another customer.

After all, the products inside were already packaged, and they hadn't touched them.

The most troublesome order cancellations are when the goods have already been shipped from the warehouse and transported from the local area to another province or city, and then the customer suddenly says they want to cancel the order because they don't want it anymore.

How to do this?
The company could only call the courier company to try and retrieve it.

But the courier companies are also helpless in the face of this situation.

With so many packages being sent to all corners of the country every day, it's not always possible to pinpoint the exact package belonging to a single customer.

It's possible that the courier station in that area received an interception notice, was about to intercept the package, but then discovered that it had been sent to another location.

Intercepting it en route is actually quite difficult.

The president said, "Our product has such a high return rate. I wonder what the return rate is like for Black Bear. They carry backpacks, without any additional marketing value or promotional elements, so their return rate should not be as high as ours."

There are benefits to making solid products.

The brand that performs best among its competitors generally has the lowest return rate, but its sales volume is also not very high.

Because these brands don't have many fancy features, nor do they tell any stories to fool people.

But now customers have too many choices, and no product is unique or irreplaceable.

If a brand wants customers to willingly spend money, it must give its products a deeper meaning, that is, tell a story.

If the story is told well, and customers are moved and gain their trust, they will place an order with great enthusiasm.

Luxury goods are all about storytelling now.

Tell the poor stories that "becoming rich in the future may take many years, but you can become rich now by having me."

Tell wealthy people stories that "luxury goods can retain their value, and if they face a financial crisis, they can recover their losses by selling off luxury goods."

Tell people who are neither rich nor poor the story that "owning me means you've already stepped into wealth."

The secretary thought for a moment and said, "Black Bear's cancellation rate may not be low either. After all, many of Jinli's fans are young. They place orders impulsively and often regret it afterward."

The president of Modern Women looked at the 35% cancellation rate in the back office with a headache and said, "But no matter what, it's definitely better than ours. Why is Li Xunfang's fans canceling orders so often!"

"Li Xunfang's agent told us that offering interest-free installment plans would retain many customers, and we've already done so. We still have to pay Taobao a handling fee, so why is the return rate still so high? Is she lying to me?"