I became famous in the entertainment industry by burning incense

Chapter 503 Sales both explode, even the honest man starts to play the irony (Seeking monthly votes)
Whether it's a lie or not, a mere president's assistant certainly wouldn't know.

But the ever-increasing return rate, with its abnormally high curve that rose even more as the night went on, really startled the modern woman.

The CEO of Modern Media called on the public relations department to work overtime late into the night to figure out how to reduce the cancellation rate.

They came up with all sorts of tricks, such as raffles, random giveaways of plush toys, and autographs from Li Xunfang.

The president of Modern Women originally wanted to announce it immediately, but the head of the public relations department stopped him at the crucial moment.

"If you rush to check the announcement of stable sales figures late at night, doesn't that mean our bag is selling poorly?"

Nowadays, the entertainment industry emphasizes appearances. Regardless of whether the substance is good or bad, the surface must look glamorous.

No matter how high our cancellation rate is, our sales volume is solid. Tomorrow, we'll boast about outperforming Black Bear based on our sales volume, then celebrate by launching several small giveaways to solidify our fan base!

The president of Modern Women's Club glared at the public relations manager and gave him a thumbs up.

"Inviting you to come and oversee things is the best decision I've ever made in my life!"

Upon hearing this, the managers of other departments couldn't help but admire the head of the public relations department.

Modern Women is a newly established brand with few products. The reason why they chose Li Xunfang, a top-tier female celebrity, as their first spokesperson was suggested by the head of the public relations department.

He believes that for a new brand to quickly gain recognition, it must have a controversial spokesperson in order to allow the public to quickly understand the platform.

Only by thinking what others dare not think and doing what others dare not do can one quickly make a breakthrough.

In fact.

Even with a high number of tote bag cancellations, sales are still very high. Even after deducting cancellations, the actual sales volume is still incredibly strong.

For a new brand's first main package to achieve such results, it's already quite impressive.

The second marketing strategy proposed by the public relations director is to help modern women gain a reputation for being "powerful".

Making a fortune quietly is only suitable for established brands like Black Bear.

Because established national brands have no shortage of brand recognition and support, they are not afraid of going bankrupt.

But emerging brands are different.

The saying "fame should come early" applies not only to young artists but also to emerging brands.

When something is silent, it's considered a success; but when it is, it becomes an overnight sensation – this is the miracle created by the frenzy of online traffic.

The next day.

Jinli went to the film set to shoot a movie and noticed that the crew members were looking at her in a slightly different way.

Before, it was curiosity, at most a bit of admiration and appreciation, but now it feels like everyone has turned into a star-struck fan, looking at her with starry eyes.
During a break while waiting to film, Jinli asked Xu Wenwen a question.

"Have you noticed that the crew members are looking at me a little strangely? I've seen that kind of look on young actors before, but other crew members have worked with many celebrities. They shouldn't be so idolizing towards me, right?"

Xu Wenwen glanced at her and said calmly, "You don't know what you did yesterday?"

Jinli: "I just posted a response to Li Xunfang and Hao Zhongyi's blog."

Xu Wenwen: "But your blog is very well written. After it was published, it immediately topped the trending searches, with the number of likes and reposts far ahead of others. It was almost breaking the record for the highest number of reposts and likes in an hour across the entire network."

Jinli blinked. She knew many people agreed, but she wasn't sure if she was about to break the record.

Jinli smiled gently: "So this didn't break, did it?"

Xu Wenwen glared at her: "But it's still pretty awesome, okay!"

"The staff admire you because you speak their minds, and you are already on your way to becoming a top superstar."

Jinli was startled by Xu Wenwen's words and shook her head repeatedly: "No, don't exaggerate."

Xu Wenwen also shook her head: "I don't think it's an exaggeration at all. Which of today's top female celebrities has your reputation, strength, and popularity?"

"Top stars are not judged entirely by popularity. If it were just about who gets the most likes and shares, then Douyin would release a video of an ordinary person with over 10 million views every few months, but we don't see those ordinary people becoming celebrities."

“Li Xunfang is no match for you at all. She deliberately released a joint product on the same day as you. She’s just trying to piggyback on your fame and get attention by associating with you.”

She didn't originally think Li Xunfang was that bad.

In the entertainment industry, coupled with the internet age, as long as you have traffic, being famous even if you're not famous, you'll still be famous.

No matter how much she gains fame and controversy, she's still a star she can't reach.

But after reading Jinli's blog post, she realized that Li Xunfang was truly incompetent.

While Li Xunfang still has to rely on stirring up emotions to boost sales of her collaborations, Jinli has already demonstrated her magnanimity and vision from a different perspective.

She is not someone who likes to climb the social ladder, nor does she like to listen to others preach.

But Jinli's blog post really shocked her.

Freedom and independence, avant-garde and fashion should not be about "what others tell me to do," but about "doing what I want to do."

For example, she likes to wear loose clothes because she thinks they are comfortable, so she will wear loose clothes when she goes out.

Even if this outfit isn't necessarily beautiful in other people's eyes, as long as you feel comfortable wearing it, then wearing it out on the street is a way of expressing your personality.

Everyone has a different understanding of fashion, and what is considered good-looking by the general public may be just another form of mediocrity.

But she believes that wearing what you want to wear and doing what you want to do is fashion.

cool!

If things ended there, Xu Wenwen's admiration for Jinli might only have been superficial.

But the climax of the story is...

Shortly after Jinli posted her blog, her agent called her, which was unusual for them, to discuss Jinli's situation.

The matter was nothing more than her agent asking if she could help get a few autographed copies of Jinli's work, with a few words of blessing written on them, which she wanted to keep as a keepsake.

Xu Wenwen was utterly stunned when she heard her agent speak to her in a pleading tone!

After all, ever since she turned down the TV series arranged by her company, focusing solely on taking on the role in "The Mediocre," she had deliberately cleared a large chunk of her future schedule.
As a result, she was forced to attend many commercial performances arranged by the company, keeping her busy traveling around, and her relationship with her agent plummeted.

The agent felt that she was unruly and unmanageable, refused to fight for her interests, and even thought of giving her the best gigs to another artist.

This was the first time that Xu Wenwen and her agent had been at odds for so long, but a blog post by Jin Li brought about a "break in the ice."

Xu Wenwen still remembers what her agent said just before she hung up the phone:

"Now I understand why you turned down all other dramas to take on 'The Mediocre' as soon as you found out Jinli was going to star in it. You admire Jinli so much that you want to follow in her footsteps!"

Xu Wenwen: ...

Actually, no, I just lack confidence in the scripts the company chooses, so I'd rather occupy a spot with a good script.

However, there's no need to say this out loud; the process is different, but the result is the same.

The agent concluded, "Jinli is a good artist, upright in character and full of positive energy. I feel quite at ease having you by her side, so just stay with her!" Xu Wenwen snapped out of her daze and saw Jinli's profile as she practiced her math skills in the sunlight, feeling as if she were radiating light.

She wasn't the only one who felt this way; everyone else in the crew shared the same thought.

"Even if Black Bear's backpacks can't outsell tote bags, I feel Jinli has won."

"Working with someone like that, you don't have to worry about being reported on."

"I feel once again that the drama 'Mediocrity' is going to be a hit!"

The staff are full of confidence!

Jinli came across the blog post by Modern Women while having lunch.

V Modern Women: [Dear Modern Women! The exciting moment has arrived!]

Modern Women's and Goddess @Li Xunfang collaborated on a tote bag, which was launched yesterday and immediately set the fashion world ablaze. Sales soared, exceeding 150000 units in a single day!
This glorious "first battle" is a chapter jointly written by every one of you who love fashion, support Modern Women, and adore Xunfang! To celebrate this record-breaking achievement, Modern Women presents a powerful triple thank-you gift!

……

This unprecedented enthusiasm and support has made modern women shine! Once again, we extend our sincerest gratitude to all the fans who have witnessed this miracle and embarked on this modern journey with us!
I define avant-garde, fashion is made more exciting by you, modern woman, more than just new!

#ModernWomenAchieveFirstVictory#LiXunfangModernCollaboration#ToteBagSalesMiracle#NewForceMakesAStunningDebut#

"150,000, that's a pretty high sales volume."

When Jinli saw this number, she knew that Black Bear's sales would definitely not be able to compare.

Modern women rely on gimmicks and emotions to boost sales; even basic models cost 300 yuan, yet there are always gullible customers willing to pay the price.

She remembered that before going to sleep last night, the president of Black Bear told her that sales had exceeded 10, but that was already the peak of the order period.

Even the CEO of Black Bear Group admitted this on WeChat.

This sales volume far exceeded our internal expectations. At the time, we thought that a daily sales volume of more than 50,000 orders would be an extremely good result, and 20,000 to 30,000 orders would be a more normal level.

However, this sales volume is not replicable. It was driven by impulsive orders fueled by fans arguing with each other. As the fans' emotions subside, the return rate will gradually increase.

Even so, we actually benefited from the presence of modern women; with them stirring up emotions, we saved on marketing costs.

Therefore, it's not entirely bad for the fans of two top-tier celebrities to fight each other.

The data went up, and everyone was happy.

The fact that the modern women didn't ask the black bear for PR fees suggests they knew the methods they used weren't honorable.

Jinli participated in the sales revenue sharing of the co-branded products, but she wouldn't do anything to stir up emotions. However, she also couldn't remain silent on her blog while others were criticizing her at her doorstep.

If Hao Zhongyi hadn't followed up by trying to ride the wave of popularity, Jinli probably wouldn't have posted this blog post at all. Instead, she would have chosen to give a media interview and respond a few days later.

After Modern Women's website released its sales figures, Black Bear's website also released yesterday's sales figures.

V Black Bear: [To every supporter: Yesterday, our backpacks achieved a record-breaking 13 units sold on the first day! Thank you all for your support!]

To thank you for this trust, each order will include a free [Jinli's autographed postcard], and 33 lucky winners will be randomly selected from the comments section to receive Jinli's autographed postcard.

Embracing freedom, measuring passion. For 33 years, Black Bear has focused on making "backpacks that can hold life," not chasing after flashy gimmicks, but only respecting real needs.

Only by being grounded and practical can one go far. These 130,000 choices are proof of quality and the prelude to a new classic chapter.

#BlackBearClassicEnduringLife#Jinli'sPragmaticPhilosophy#RealSalesPerfectionNeedNoDecoration#

Jinli also came across Black Bear's blog; after all, both brand blogs immediately jumped into the top ten trending topics online as soon as they were published.

"130,000 orders, that's more than the president told me last night."

A thoughtful look flashed across Jinli's eyes. Just then, Fangjie called, and she answered the phone.

"Jinli, Black Bear contacted you this morning, wanting you to be their spokesperson. What do you think?"

Jinli's personal opinion is that she agrees with Black Bear's quality and the style he follows.

In this noisy internet age, everyone is eager to make their voices heard, so it's not easy to find a brand that focuses on making solid products.

Extravagance is easy to come by, but composure is hard to find.

However, she still wanted to hear Fang Jie's thoughts, so she asked, "What do you think?"

Sui Lingfang said, "Black Bear has a very good reputation on backpacks, no less than the reputation that Domi has made in the affordable cosmetics market."

With your current status, you would normally be getting endorsements from luxury brands. Your endorsements are of very high quality; you would rather have none than to accept something of poor quality. You don't have many endorsements, and you have to be very careful with each one.

However, after our analysis, we felt that if Black Bear's brand spirit aligns well with yours, you can mutually enhance each other's image and elevate it to the next level. Therefore, I suggested you accept the offer.

Jinli raised an eyebrow and readily said, "Then I'll take it, but I'm afraid I won't have time to go out and shoot commercials lately."

Sui Lingfang smiled and said, "Black Bear really wants to cooperate with you. They will find a way to solve this problem, so you don't need to worry."

Jinli asked curiously, "Sister Fang, can you get the real sales data for Black Bear? Is it really that high?"

Sui Lingfang said, "I don't know how the Modern brand calculates bag sales, but I know that Black Bear not only calculates yesterday's sales, but also the sales before the press release, to make up a full day's sales."

The staff at Black Bear told me that many people placed orders this morning; these people probably only saw the news today and that's why they came to place their orders.

Jinli smiled and said, "I see."

She thought she had sold 13 items in half a day, which was already a great sales volume, considering it wasn't a shopping festival.

As a practical product, handbags are not the best choice for boosting sales.

While Jinli was on the phone with her agent, netizens who came to the blog to gossip also dug up some interesting tidbits.

[This time I can finally understand what everyone is saying. Who can understand the fear I felt last night, being dominated by insults like "scoundrel," "bitch," "traitor," and "kneel down"?]

[The tags these two brands are using are really interesting: #ToteBagSalesMiracle# and #RealSalesNeedNoDecoration#. Black Bear, this honest guy, is playing irony!]

So, are the sales figures for tote bags really inflated? The official flagship store page shows sales exceeding 16!

Have you ever worked in e-commerce? Do you understand what real sales figures are? (doge)

No matter how good the sales figures look on the surface, you still have to look at the return rate. I don't know about Black Bear, after all, people who use backpacks are practical people, they use them to live on, not to worship them.

But as for tote bags for modern women, I just laugh. Don't expect to receive one where not even a single loose thread has been trimmed.

Hit the nail on the head!
On the same day, a netizen in the same city received the tote bag and wrote a complaint about it.

It wasn't poorly made, but because there were two very obvious loose threads that hadn't been cut off, a user took a picture and uploaded it online.

[It's a bag that costs over 300 yuan. If it weren't for supporting Xunfang, I wouldn't even want to buy it. At least the loose threads should be trimmed!]

As soon as this comment appeared, hundreds of positive orders with photos quickly emerged, overshadowing it.

The comments are now categorized, and that single neutral review stands out quite prominently.