I became famous in the entertainment industry by burning incense

Chapter 504 First-Tier Consideration List, Sending Warmth Across a Thousand Miles (Seeking Monthly Tickets)
Before the data from the two major brands is released.

Many netizens believe that Li Xunfang's tote bag sales surpassed Jin Li's backpack sales, given that Li Xunfang's fans seem to be incredibly enthusiastic.

But after the sales figures for both sides were released, netizens found Black Bear's product to be more surprising.

Modern Women is a new brand with no prior sales data, so netizens don't know whether this data is good or bad for a bag that has been heavily advertised.

But Black Bear's products are different.

Black Bear is a well-established national brand that sells bags. Every year, it launches several new bags, each with a different focus on function.

This bag, a collaboration with Jinli, is a fully functional bag.

This bag would sell well, not just among black bears, but even across the entire internet.

Netizens compared data from Black Bear's past new product launches with sales figures from all online multi-functional bags, and were surprised to find—

The sales figures for this Black Bear bag are at least five times higher than those of previous Black Bear product releases!

[This bag sells for a third of the total monthly sales volume in a single day online. How can that not be impressive?]

The actual sales volume of the black bear bag is estimated to be much higher than that of the tote bag, as tote bags are more easily refunded.

These data require some analysis from netizens to arrive at their conclusions.

However, many netizens do not read the analysis.

They just want the internet to cram all information into their brains, so they can interpret it without any thought.

Li Xunfang's fans immediately started celebrating simply because she outperformed Jin Li in terms of superficial data.

In terms of sales volume, it can't compete. In terms of unit price, it can't compete. What does Jinli have to offer to compete with Li Xunfang?

[6. Jinli has so many brainless fans! They can't even look at such straightforward data, insisting on bringing up unrelated cancellation rates. Can you even get this kind of internal data? Isn't it all just guesswork? If you can't produce it, then shut up!]

[You beast, come out and kneel down!]

But just as Li Xunfang's fans were celebrating, Li Xunfang received a phone call from the CEO of Modern Women, and her expression turned somewhat unpleasant.

The CEO of Modern Women said, "We're getting way too many order cancellations right now. A lot of these are from customers who buy the goods, leave a positive review after receiving them, and then cancel the order. Those positive reviews all mention you. Are your followers helping you to maliciously inflate your sales figures?"

What the CEO really wanted to say was, "Did you instruct your fans to do this on purpose?"

But he didn't say it aloud; there was no need to be so explicit. Anyway, Li Xunfang already knew what he meant.

Li Xunfang quickly said, "President Fang, we absolutely did not guide them. We just told them to buy if they had the ability to do so. Who knew the fans would come up with such a trick!"

These words made Li Xunfang's face turn red, a redness born of anger.

She felt embarrassed to be questioned like that by a business partner over the phone.

And she knew that fans might actually do that.

Those fans who don't have money but want to support their idols will use this method to place an order first, then give a good review and cancel the order.

Li Xunfang just always felt that her fans weren't that poor.

She had only heard of this phenomenon among A-list celebrities who weren't quite up to par, and never imagined it would happen to her.

Li Xunfang repeatedly assured, "We will take action to guide our fans to refrain from writing fake reviews and canceling orders!"

The president of Modern Women's Group then softened his expression and said, "I'm just calling to remind you. After all, if this co-branded product sells out, you'll make a lot of profit."

If orders are cancelled, the company will have to pay additional shipping costs. Once costs increase, profit margins will decrease. Telling fans not to cancel their orders also helps us earn more money.

After giving his instructions, the CEO hung up the phone.

Zhao Rui rushed in with the documents in her hand. Seeing her gloomy face, her heart skipped a beat, and she asked, "Qianfang, what happened?"

Li Xunfang threw her phone into Zhao Rui's arms with a dark expression. "From now on, you'll answer all calls from Modern Women. I won't answer them!"

Zhao Rui looked down.

This is Li Xunfang's personal cell phone, that's right.

I almost thought this was her work account.

Li Xunfang gave the brand president her private mobile phone number, but didn't want to be called and scolded. How could she have such a good deal?

Zhao Rui silently grumbled a few words in her heart, but smiled and said, "Okay, I'll take care of everything."

After coaxing her for a few minutes, Li Xunfang finally told her what the modern woman had said on the phone.

Li Xunfang frowned angrily and said, "My fans all have high spending habits. I didn't think there were that many people who would pretend to be rich while actually being rich!"

Zhao Rui's inner monologue: "No, your fans are at the age when they care the most about their image. They react strongly to the slightest provocation."

Li Xunfang added, "Let's not discuss the issue of fans leaving reviews and canceling orders for now. You should guide the fans in the fan group to make sure they don't request a refund after buying the product, otherwise Modern Women will hold me responsible for this."

This "modern woman" is really ungrateful. She was envious of my popularity and came to me for a collaboration. Now that she thinks my popularity isn't that great, she's coming to mock me for relying solely on packaging.

Don't accept any more collaborations with them next time. No matter how high the price, I won't participate!

Zhao Rui nodded outwardly, but inwardly she was thinking: Next time? I'm afraid there won't be a next time.

Logically speaking, it's no secret in the industry that fans boost sales by writing positive reviews for celebrities and then request refunds; many fans of top-tier celebrities do this.

Who cares about the actual sales figures behind the scenes?

As long as the surface data looks good, that's enough. In the internet age, also known as the big data age, the public relations department of a modern woman can't possibly be unaware of this.

Even though he knew, the president, a person of that caliber, still personally called Li Xunfang to specifically raise this issue.

This shows that the cancellation rate at Modern Women's Back Office is really high, so high that even the CEO is getting anxious.

After throwing a tantrum, Li Xunfang held out her hand: "Give me your phone."

Zhao Rui quickly handed the phone back to her, seemingly forgetting who had just thrown the phone at her.

Zhao Rui talked to Li Xunfang about her upcoming schedule, while Li Xunfang was browsing trending topics on her blog.

Comparing first-day sales and prices, the Modern Woman's tote bag undoubtedly crushed the Black Bear's backpack. Many netizens on the internet supported her, which made Li Xunfang feel a little better.

She saw a comment and suddenly asked, "Do you know what the cancellation rate is for Black Bear's orders?"

Zhao Rui answered truthfully: "I don't know, but according to industry analysis, it won't be very high, at least not as high as a tote bag."

Li Xunfang's lips curled up as she said, "I think Hao Zhongyi's criticism is quite right. The old guy keeps occupying his position and refuses to step down, so how can any newcomers rise to the top?"

Jinli is like this, all of them pink-clad girls are like this, when will this ever end!

She hadn't forgotten that yesterday, all the members of Pink Girls showed off the Jinli co-branded backpack, which sparked a lot of discussion online.

The fans were so excited that they bought ten bags, saying they would give them all to their relatives.

Regardless of whether these comments are true or false, even if they are false, it's still good to show off and let everyone know that the fans have money.

Her fans didn't say they wanted to give it away.

This made Li Xunfang feel once again that she was being overshadowed by Jinli.

It's strange, even though the specifications of the tote bag are better than those of the backpack, Li Xunfang still feels a sense of unease.

She then cursed again: "Old hag, hurry up and release some dirt on her so she can be blacklisted!"

The co-branded products have already been launched, and how well they sell is not something that celebrities can control.

After reviewing the data, Li Xunfang and Jinli were both busy with their respective gigs and filming.

However, the first-day sales figures of these two brands are very attractive to other major brands.

In a spacious conference hall somewhere.

The executives at Yulinling are discussing the selection of a female celebrity to be their global brand ambassador.

Because they were choosing a global spokesperson, the executives did not limit themselves to Chinese people; foreign celebrities with high profiles and influence from other countries were also included in the discussion.

In the past few days, news of their internal meeting has somehow leaked out, and many A-list celebrities have come to inquire which female celebrity they prefer.
Yu Linling's official response to the public is always: "I don't know."

Yu Linling didn't want to delay, but the discussion about the global spokesperson was a long process, and there was no way to rush it.

"Li Xunfang has made headlines many times this year because of her romantic relationships. Her open-minded attitude towards relationships has changed her image and attracted a large number of fans with a pioneering spirit." An executive analyzed Li Xunfang's information on the screen. "She is also a female celebrity that Yulinling often invites to participate in events. She has worn several of our clothes and her image is quite good."

"If she can become the global spokesperson for Yulinling, then the image of 'emotional openness and courage to be yourself' that she has created will be recognized by many people internationally."

Foreign countries are different from China. They often shout slogans, such as "awakening consciousness" and "breaking with convention." Foreigners are most receptive to this kind of rhetoric.

In comparison, Chinese celebrities are too "pragmatic" and not as chaotic as some others.

"She wasn't on the first list of considerations at the time because although Li Xunfang's image was suitable for international success, she hadn't yet proven her influence, and who knew whether her fans were genuinely or not."

"But look at this set of data now." The executive switched to the next slide, which showed the sales volume of the tote bag co-branded by Li Xunfang and Modern Women.

"Judging from the sales volume on the first day, this is already a very high sales volume for a bag with a basic price of 300 yuan, especially considering that this is a brand new brand."

The executive concluded, "Li Xunfang has proven her influence."

After this executive finished speaking, another executive stood up, and a photo of Jinli appeared on the screen.

"Jinli competed with Li Xunfang in this sales event, and the sales of the co-branded products were not bad. Moreover, the return rate of these bags is extremely low, so the actual sales volume should be even higher."

"Jinli?"

The president, standing in the main seat, said, "I remember this celebrity is very down-to-earth and doesn't do much promotion. How can she have such a high sales volume?"

The executive said, "Yes, but we analyze that there is an element of luck involved in these sales figures."

If she hadn't encountered Li Xunfang, and if no other celebrity had competed with her, then Jinli's fans wouldn't have been angered, and Black Bear's bag wouldn't have reached that sales figure.

Another executive asked, "I thought Jinli's strength lay in her public recognition, but I didn't expect her fans to have such strong purchasing power."

Other executives mentioned the endorsements Jinli has received, including from three major luxury brands: Fangfei, Rumengling, and Tiangong. This is enough to prove that the purchasing power of those who endorse Jinli is actually quite strong.

“I think the people behind Jinli are mostly middle class, and these people are more likely to spend money. Jinli’s potential commercial value is also not weak.”

Another executive added, "Jinli's public image is also attractive to young people. Many young people regard Jinli as a faith and check in on her homepage every day. This is a kind of cohesion."

The president of Yulinling said, "Then let's also put Jinli on the first list of considerations. Yulinling's ready-to-wear style is the same as Fangfei's, and both have a long history."

Fangfei thinks so highly of Jinli, I trust Fangfei's judgment. If I can snatch Jinli away from Fangfei...

The CEO smiled and said, "I would be very happy."
-
Lu Shanjie pushed the car up.

She wanted to go to a variety show with Lien Po-chi to expand her network.

This variety show is a hit. If it weren't for the recent minor success of Lian Baozhi's TV series, she might not have been able to get this opportunity.

Lu Shanjie looked back and was about to remind Lian Baozhi to pay attention to her makeup and not to wear it too heavily when she suddenly noticed that Lian Baozhi was carrying a backpack, and she was stunned.

"Why are you carrying a backpack? Are you going to wear it on a TV show?"

Lian Baozhi said, "This is part of the styling. You forgot? This drama I'm filming is a campus drama, and carrying a backpack makes it look more youthful."

Lu Shanjie: "I think your pigtails remind people more of youth."

Lian Baozhi shook her head seriously: "No, that's a stereotype. Who wears pigtails in their youth? That's only for elementary school students. In junior high and high school, everyone wears a single ponytail, and they're not even allowed to grow their hair long!"

Lu Shanjie stared at Lian Baozhi for a long while, as if trying to discern the truthfulness in her words.

Lian Baozhi hesitated for several seconds before Lü Shanjie turned her head away. "Fine, whatever you want. You look pretty good in this outfit."

Lian Baozhi felt a little relieved and was about to speak with a smile when Lu Shanjie said, "But you can't take this bag to the show. Don't think I didn't recognize that this is Jinli's collaboration backpack."

Lian Baozhi felt a pang of anxiety, realizing that her manager had seen right through her.

She seemed to have discovered something, but she said nothing.

She fiddled with the strap of her backpack and whispered, "I'll just carry it to the dressing room, and I won't carry it when we're recording."

Lü Shanjie: "Okay."

She wondered once again if Lian Baozhi's taste was similar to Jinli's, since she always liked to buy things that Jinli endorsed.

Perhaps she could have Lian Baozhi follow a similar path to Jinli?
In the crew of "Mediocre Life".

A special guest also arrived that day.

This guest arrived unexpectedly, without consulting anyone else. He only called Ye Weijie to ask if he could come and bring some warmth to the film crew.

Ye Weijie understood what was going on and readily let him come over.

Jinli was still filming when she noticed the crew was making a lot of noise. She quickly finished filming her scene and then went to the noisy place.

This was a pleasant surprise.

"You're Sister Wan, what brings you here?"

Lu Wanwan is the manager of the Black Bear Operations Department and the person who had been coordinating with Jinli on the bag production schedule.

Jinli had never seen her in person, but Wanjie was easy to recognize; her profile picture was her ID photo.

So she recognized him at a glance.

Lu Wanwan brought hundreds of black bear backpacks and gave them to the film crew.

The backpack was packed full of food, drinks, and other necessities, including small bread rolls, imported snacks, and hand warmers.

Lu Wanwan handed Jinli a bag with a smile and said, "I came here specifically to see you, to see what kind of roads you've traveled carrying our backpacks."

"The scenery in Chitang Village is truly beautiful. I've found the environment lovely ever since I arrived. Our CEO saw your blog post and deeply regrets not having invested in the advertising for the drama 'The Mediocre.' If he could turn back time, he would definitely have spent a fortune on product placement."

Jinli took the backpack and felt its weight; it wasn't just some cheap-looking bag with foam padding.

Out of the corner of her eye, she caught Ye Weijie staring at her expectantly.

Jinli chuckled and said, "If Black Bear really wants to invest, there is still a chance to get on board. The advertising slots for the later episodes of this show haven't been sold yet, so you can advertise them later."

Lu Wanwan seemed genuinely interested and they discussed the topic at length.

However, these were discussed with the director.

When Lu Wanwan was about to leave, she made a point of finding Jinli to express her gratitude.

She said gratefully, "Thank you for your blog post. It gave black bears a chance to be recognized. It's not that we don't want fashion, but we sincerely believe that an item should first fulfill its value before pursuing a sense of fashion."

Many designs that affect the appearance but make things easier for users have been retained. However, many people feel that the Black Bear design is outdated, and sales have been declining year by year.

It is an honor for Black Bear that you would agree to collaborate with them.

Jinli shook her head: "You flatter me. You have to be strong yourself to succeed. Black Bear's sales boom this time is because you have been building a good reputation and gaining the trust of consumers."

Otherwise, consumers won't believe me just because I talk the talk.

After the two finished speaking, Jinli was called away to film a movie, and Lu Wanwan also left Pond Village.

After she left, the crew members opened their bags to look at the items inside.

I initially thought they would all be the same style, but it turns out that everyone had different gifts in their bags.

Even for snacks like cookies, different flavors are mixed and matched. For example, the small fans used in filming are made in different styles.

"The black bear really went to great lengths to bring warmth this time, and it seems like Jinli is completely unaware of it. So, the black bear came here on his own initiative?"

"I don't know about that, but I know that the black bear's gift is exactly what I wanted. I was originally planning to order a bag, but now I can save the money."

Luo Fan, the agent, is still on set. His two most important artists are in this drama, and he plans to focus on managing them.

Seeing the Black Bear brand specially come to deliver gifts, Luo Fan specially called over Ma Mingqi and Liu Dahua to give them a pep talk.

"You all saw it just now, right? As long as you can become frontline workers, Jinli's current treatment will be the same as yours."

No need for celebrities to actively seek out brands; brands will rush to travel thousands of miles to deliver gifts for them. That's what top-tier celebrities are like!

Ma Mingqi and Liu Dahua naturally knew that not every celebrity received the same treatment as Jinli.

But everyone was deeply tempted by Luo Fan's empty promises.

Which young artist these days doesn't want to become Jin Li?
They can do what they love, receive acclaim, have fans to back them up, and have brands chasing after them to provide for them.

so amazing!